Best Ecommerce Business Insurance

NEXT earned our top spot for the best small business insurer for ecommerce companies due to its excellent customer service and comprehensive coverage. However, we recommend comparing quotes from our other top picks, including The Hartford, Thimble and Coverdash.

*All scores were based on a ecommerce business with two employees across professional liability, general liability, workers' comp and BOP policies.

Based on our study of business insurance pricing, Thimble offers the cheapest overall commercial insurance for ecommerce companies across most policy types. However, this applies only to ecommerce companies with two employees, and you might find lower rates elsewhere. Below are the most affordable providers by major coverage types.

With an average monthly rate of $24, Thimble offers the lowest-cost general liability insurance for ecommerce companies. Even so, consider getting quotes from the next-most-affordable insurers: NEXT and The Hartford.

For ecommerce businesses shopping for workers' comp insurance, Thimble tops our list as the most affordable insurer, with average rates of $9 per month or $112 yearly. However, you might find more affordable rates with Simply Business, Progressive Commercial, Hiscox and NEXT.

The Hartford offers the most affordable professional liability insurance options for ecommerce companies, with low average monthly rates of $55. You may also want to compare prices from other low-cost providers like NEXT, Progressive Commercial, and Thimble.

Thimble provides the most affordable business owner's policy (BOP) coverage for ecommerce companies, with an average yearly cost of $455 for bundled general liability and property protection. That's $455 less annually than The Hartford, the second most affordable option.

Most ecommerce companies are required to carry workers' comp insurance, and businesses that use vehicles must have commercial auto coverage. Many clients or contracts also require businesses to carry general liability insurance before starting work. A surety bond might be necessary in certain industries, especially when contracts require guarantees of service or compliance.

NEXT is the top provider for ecommerce insurance, while Thimble offers the most affordable coverage overall. We also recommend getting quotes from The Hartford and Nationwide. For the best deal, talk to agents, research providers and pricing and compare multiple quotes side by side.

This section answers frequently asked questions about ecommerce business insurance. Understanding the options available can help you choose the best coverage for your online business.

Ecommerce businesses face unique insurance challenges from product liability claims, cyber breaches exposing customer data, and shipping errors that create financial exposure traditional retailers never encounter. We designed this research to identify which insurers offer the best combination of affordable coverage and reliable service for online businesses operating in today's digital marketplace.

We selected the best business insurer for ecommerce companies using four weighted criteria that reflect what matters most when you're protecting an online business: Affordability (50%) measures how competitive a company's costs are compared to competitors based on our base profile for four core coverage types. Customer Service (30%) scores providers on overall satisfaction using industry studies, customer review forum ratings, and public forum sentiment analysis from sites like Reddit. Coverage (15%) evaluates flexibility, payment options, and actual coverage breadth. Financial Stability (5%) uses AM Best and Moody's ratings to assess how likely a company is to pay claims.

All pricing reflects a three-person business with two employees, $1 million per occurrence and $2 million total per year for all coverage types except BOP, which includes the same limits plus $5,000 of business property coverage. This profile uses $150,000 in payroll and $300,000 annual revenue, representing the vast majority of small ecommerce businesses across all states.

Why these weights matter for ecommerce: Premium costs directly impact your profit margins when you're operating on thin ecommerce margins. Customer service carries substantial weight because you need insurers who understand digital business risks and process cyber breach claims efficiently. Coverage flexibility matters because ecommerce businesses need specialized protection for product liability, cyber exposure, and shipping errors that general business policies may exclude or limit. Financial stability rounds out the evaluation, ensuring your insurer can pay claims when customer data breaches or product defect lawsuits threaten your business.