Updated: February 2, 2026

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Key Takeaways
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Ecommerce business insurance costs range from $227 to $1,457 annually on average, depending on your coverage type, state and sub-industry.

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Your ecommerce insurance premiums depend on location, claims history, property types serviced and employee count when insurers calculate your rates.

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Shop multiple business insurers, bundle policies, increase deductibles and pay annually to find affordable ecommerce business insurance costs.

How Much Is Insurance For a Ecommerce Business?

Average business insurance costs for ecommerce companies:

  • Complete ecommerce insurance bundle: $188 per month or $2,250 yearly for combined BOP, workers' compensation and professional liability coverage
  • General liability: $73 monthly or $882 annually
  • Workers' compensation: $22 per month or $261 per year
  • Professional liability: $62 per month or $739 annually
  • Business owner's policy (BOP): $104 monthly or $1,250 annually
BOP$104$1,250
General Liability$73$882
Professional Liability (E&O)$62$739
Workers Comp$22$261

*These rates are for small businesses with two employees across 79 major industries, focusing on general liability, professional liability/errors and omissions (E&O), workers' comp and business owner's policy. Your actual rates vary based on your business factors and location.

Get Matched to Cheap Ecommerce Business Insurers

Select your industry and state to get a customized quote.

Industry
State

Ecommerce Business Insurance Cost of General Liability Coverage by State

General liability insurance costs for ecommerce businesses change by location. Maine offers the lowest rates at $64 monthly, $9 below the $73 national average. New York costs $85 monthly.

Alabama$72$860
Alaska$65$779
Arizona$70$837
Arkansas$71$846
California$82$983
Colorado$73$875
Connecticut$80$958
Delaware$78$942
Florida$80$955
Georgia$75$896
Hawaii$80$957
Idaho$70$836
Illinois$81$968
Indiana$72$861
Iowa$70$840
Kansas$71$857
Kentucky$68$821
Louisiana$84$1,002
Maine$64$764
Maryland$70$842
Massachusetts$77$926
Michigan$70$836
Minnesota$69$827
Mississippi$74$887
Missouri$72$866
Montana$73$878
Nebraska$70$835
Nevada$83$1,002
New Hampshire$73$877
New Jersey$83$1,000
New Mexico$74$887
New York$85$1,025
North Carolina$64$764
North Dakota$64$767
Ohio$68$819
Oklahoma$68$820
Oregon$68$819
Pennsylvania$85$1,018
Rhode Island$81$969
South Carolina$76$909
South Dakota$69$825
Tennessee$72$861
Texas$74$890
Utah$70$841
Vermont$71$847
Virginia$67$803
Washington$84$1,003
West Virginia$77$926
Wisconsin$72$866
Wyoming$68$816

*These general liability rates reflect ecommerce businesses with two employees across states. Your rates depend on location, claims history and business specifics.

Ecommerce Business Insurance Cost of Workers’ Compensation Coverage by State

Workers' compensation insurance costs differ by state for ecommerce businesses. North Carolina businesses pay around $19 monthly. New York businesses pay $25 monthly. State regulations and claim histories drive these price differences.

*These workers' comp rates reflect ecommerce businesses with two employees across states. Workers' comp requirements and costs differ by state due to varying regulations.

Ecommerce Business Insurance Cost of Professional Liability Coverage by State

Professional liability costs vary by state. Nationwide, this coverage averages $62 monthly. North Carolina offers the most affordable rates at $52 monthly. New York has the highest premiums at $73.

*These professional liability rates are for ecommerce businesses with two employees across different states. Your actual rates depend on your services and location.

Ecommerce Business Insurance Cost of BOP Coverage by State

Business owner's policy (BOP) costs differ across states for ecommerce businesses. BOP insurance costs $88 monthly in Alaska and $121 in Pennsylvania for the same coverage level.

The $33 monthly difference adds up to nearly $400 annually. Alaska offers affordable rates for online retailers. Pennsylvania ranks among the highest-cost states for ecommerce BOP coverage.

Alabama$102
Alaska$88
Arizona$100
Arkansas$100
California$116
Colorado$102
Connecticut$115
Delaware$111
Florida$112
Georgia$105
Hawaii$110
Idaho$99
Illinois$115
Indiana$103
Iowa$98
Kansas$102
Kentucky$95
Louisiana$116
Maine$89
Maryland$102
Massachusetts$109
Michigan$98
Minnesota$97
Mississippi$108
Missouri$101
Montana$103
Nebraska$97
Nevada$118
New Hampshire$104
New Jersey$117
New Mexico$106
New York$120
North Carolina$93
North Dakota$90
Ohio$96
Oklahoma$95
Oregon$97
Pennsylvania$121
Rhode Island$115
South Carolina$110
South Dakota$98
Tennessee$103
Texas$106
Utah$99
Vermont$100
Virginia$95
Washington$117
West Virginia$112
Wisconsin$102
Wyoming$96

*These BOP rates reflect ecommerce businesses with two employees across states. Your rates depend on business size, location and coverage needs.

Ecommerce Business Insurance Cost by Provider

Ecommerce business insurance costs range from $43 to $84 monthly by provider. Insurers price differently based on their market focus, coverage priorities and target business segments.

Chubb$74$891
Coverdash$67$805
Hiscox$84$1,006
NEXT Insurance$52$624
Nationwide$73$873
Progressive Commercial$65$777
Simply Business$82$978
The Hartford$53$632
Thimble$43$511
biBERK$71$852

Ecommerce Business Insurance Cost Factors

Several factors affect your e-commerce business insurance costs when insurers price your policy:

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    Geographic location

    Your business location affects insurance through state regulations and where you store inventory. Warehouses in high-crime areas or disaster-prone regions face elevated property insurance costs. International shipping operations encounter different liability exposures than domestic-only sellers, with each market's consumer protection laws influencing risk.

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    Safety record and claims history

    Past product liability claims, data breaches, or customer disputes shape your insurance profile. Claims involving defective products, shipping injuries, or payment security failures remain visible to insurers for years. Online retailers with clean records demonstrating quality control processes and secure transaction protocols qualify for preferred rates.

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    Types of products sold

    Product categories you offer directly determine liability exposure levels. Selling apparel or home décor carries baseline risk, while electronics, supplements, or children's products face heightened scrutiny. Food items, cosmetics, or products making health claims require specialized coverage due to contamination risks and regulatory compliance obligations.

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    Employee count and payroll

    Workforce size drives workers' compensation and employment liability costs. Dropshippers operating solo with no physical inventory maintain minimal overhead, while businesses employing warehouse staff, customer service teams, and fulfillment workers see premiums scale with payroll. Warehouse employees face injury risks from lifting, packing, and operating material handling equipment.

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    Business size and revenue

    Sales volume indicates operational scale and corresponding insurance needs. Side hustles generating $50,000 annually require basic coverage, while established stores producing $2 million through thousands of monthly orders need comprehensive protection. Higher revenue means more customer touchpoints, increased shipping volume, and multiplied opportunities for product defects or delivery issues.

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    Coverage limits

    Higher coverage limits provide better financial protection but cost more monthly. Choosing between different coverage amounts directly affects your premium, with higher limits increasing costs proportionally.

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    Credit score and financial stability

    Financial credentials influence carrier selection and premium rates. E-commerce entrepreneurs with excellent credit often receive 17-42% discounts compared to those with challenged credit. Strong financials demonstrate business viability in an industry with high failure rates, making you more attractive to underwriters.

How to Get Cheap Ecommerce Business Insurance

You can reduce ecommerce business insurance costs through strategic choices. Compare options, get affordable business insurance and strengthen your risk profile.

  1. 1
    Choose the right coverage types for your business

    Ecommerce businesses need cyber liability insurance for data breaches and payment fraud, product liability for customer injuries from defective merchandise and general liability for basic operations. Add business property insurance if you store inventory in a warehouse or home office. Consider errors and omissions coverage if you dropship products. Cyber insurance covers costly data breaches; even small incidents cost $50,000 or more in notification, credit monitoring and legal expenses.

  2. 2
    Shop multiple insurance companies

    Insurance costs for online retailers differ by product category. Electronics and supplements usually cost more than clothing or home decor. Get quotes from at least three providers. Ensure each covers sales through your website, Amazon, Shopify and social media platforms.

  3. 3
    Bundle your coverage types

    Combining cyber liability, product liability and business property insurance saves 15% to 25% versus purchasing separately. Many insurers offer ecommerce packages for online sellers that include coverage for digital assets, inventory and customer data. Bundling protects you when incidents span multiple coverage areas, such as a data breach that causes business interruption.

  4. 4
    Increase your deductibles

    Higher deductibles lower your monthly premiums because you pay more out-of-pocket before insurance coverage begins. This works best when you can afford higher upfront costs for potential claims.

  5. 5
    Pay annually instead of monthly

    Monthly payment plans add 4% to 10% in processing fees that cut into your ecommerce margins. Paying annually eliminates these charges and often qualifies you for a 5% to 9% discount from insurers.

  6. 6
    Review and adjust your coverage annually

    Review coverage when you expand product lines, enter international markets or substantially increase order volume. Your inventory limits should match peak stock levels during holiday seasons, not just average monthly inventory. If you've moved from dropshipping to holding inventory, added Amazon FBA or started accepting cryptocurrency payments, update your policy immediately to avoid coverage gaps.

Insurance for Ecommerce Business Cost: Bottom Line

Ecommerce business insurance costs between $19 and $121 per month, though your actual premium depends on location, business size and claims history. You can save by comparing quotes from several insurers, bundling your coverage, choosing higher deductibles and paying annually instead of monthly.

Ecommerce Insurance Cost: FAQ

Ecommerce business owners commonly ask about insurance costs. We answered the most frequent questions below:

What is the cheapest type of ecommerce business insurance?

How much does ecommerce business insurance cost in expensive states like California and New York?

How much can I save by bundling my ecommerce business insurance policies?

What makes my ecommerce business insurance more expensive?

Should I choose a $500 or $2,500 deductible for my ecommerce business insurance?

How much does workers' compensation cost for ecommerce businesses by state?

Is business owner's policy (BOP) worth the extra cost for ecommerce companies?

How often should I shop around for ecommerce business insurance quotes?

How We Determined Ecommerce Business Insurance Costs

We collected ecommerce business insurance quotes from companies across different states. For consistent comparisons, every quote used the same business setup:

  • Two employees (three people in total, including the owner)
  • $150,000 annual payroll
  • $300,000 annual revenue
  • Already insured status
  • $1 million per occurrence and $2 million total per year for all coverage except BOP, which includes the same limits plus $5,000 business property coverage

We used a typical small ecommerce business profile requiring comprehensive coverage. We chose companies offering broad national coverage and online quote capabilities, prioritizing insurers that serve the ecommerce industry.

About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. He has analyzed the insurance market for over five years, conducting original research for insurance shoppers. His insights have been featured in CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

He writes about economics and insurance, breaking down complex topics so people know what they're buying.


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