Getting small business insurance involves determining what coverage you need and gathering the required information for your application. You'll also benefit from researching reputable insurance providers and comparing quotes to find your best options for small business insurance.

5 Steps for Getting Business Insurance

Purchasing business insurance requires understanding your business's needs and comparing your options. These five straightforward steps can help you find the coverage you need for your company.

1. Determine the Types of Insurance You Need

There are many types of small business insurance; the best coverage depends on your industry, business size and specific risks. Additionally, your business structure (LLC, corporation, etc.) influences the types of insurance you need. For example, LLCs may require specific liability insurance tailored to their structure.

Below is a list of the most common types of insurance for small businesses.

  • General liability insurance protects businesses from claims of bodily injury, property damage and personal injury from business operations.
  • Workers’ compensation insurance provides medical and wage benefits to injured employees. It is mandatory in most states and helps protect employers from lawsuits.
  • Professional liability insurance, also known as errors and omissions (E&O) insurance, covers claims of negligence, mistakes or inadequate work by professionals.
  • Commercial auto insurance covers vehicles used for business purposes, protecting against accidents, theft and damage.
  • Commercial property insurance protects business-owned property, including buildings, equipment and inventory, from risks like fire, theft and natural disasters.
  • Business income insurance compensates for lost income during a temporary shutdown due to a covered event.
  • Product liability insurance covers claims related to defective products causing injury or damage.
  • Commercial umbrella insurance offers additional liability coverage beyond the limits of primary policies like general liability and commercial auto insurance.
  • Data breach insurance covers expenses related to data breaches, including notification costs, legal fees and credit monitoring for affected individuals.
  • Key person insurance provides financial compensation to a business in the event of the death or disability of a crucial employee.

Companies are legally required to have certain types of insurance, such as workers' compensation, unemployment and disability insurance. We recommend consulting an insurance professional to help you choose the best small business insurance for your needs.

2. Gather Information for the Application

Start by compiling basic details about your business, such as its legal name, address and structure. You will also need information about your operations, including your services or products and annual revenue.

For a more detailed application, be prepared to provide information about your business's risk factors. This might include the number of employees, the nature of your business activities and any safety measures you have in place. When applying for product or commercial liability insurance policies, you need to provide specific details about your products and operations.

3. Compare Quotes

Each insurer evaluates risk differently, so obtaining multiple quotes helps you understand your options. When comparing quotes from different business insurance companies, here are some key factors to consider:

  • Coverage Limits: Coverage limits detail the maximum amount an insurer will pay for a covered loss. Higher limits usually mean higher premiums but also better protection.
  • Deductibles: This is the amount you're responsible for paying before your insurance coverage kicks in. A higher deductible means a lower premium but more out-of-pocket costs if you file a claim.
  • Exclusions: These are situations or circumstances where your policy won't provide coverage. Make sure you understand any exclusions in a policy.
  • Policy Type: Check whether the policy is an occurrence policy (covers incidents that occur during the policy period, regardless of when you file the claim) or a claims-made policy (covers claims made during the policy period).

We recommend using online tools or working with an insurance broker to get quotes from several providers.

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MONEYGEEK EXPERT TIP

When searching for business insurance, balancing cost against coverage is wise. A cheaper policy might be tempting, but ensure it provides the financial protection your business needs. Don't be afraid to ask questions — a good insurer will explain policy details and help you understand your coverage.

4. Choose Where to Apply

You have two primary options for applying for business insurance: online insurance marketplaces or directly with insurance companies.

Online insurance marketplaces, also known as digital brokers, are platforms that connect buyers with multiple insurers. These platforms act as intermediaries, allowing you to get quotes from various insurance companies simultaneously. The main advantage of this approach is convenience. However, these platforms may have only some insurance companies in their database, potentially limiting your options.

Alternatively, directly applying with insurance companies allows you to explore specific providers in depth. When choosing a reputable provider, consider factors such as the company's financial strength (you can check ratings from agencies like AM Best), customer service reviews, the ease of the claims process and whether it offers the specific type of coverage your business needs.

5. Review and Purchase Your Policy

Review all the details of your selected business insurance policy before finalizing your purchase. Ensure the coverage limits, deductibles and exclusions meet your business’s needs.

Remember to discuss any concerns or questions with your insurance provider. You can use this opportunity to clarify the terms of your policy, including how and when to file a claim.

Once you are satisfied with the policy details, finalize the purchase. Pay the initial premium and keep a copy of your business insurance policy in a safe place. It's wise to regularly review and update your coverage as your business grows and changes to protect it from evolving liabilities.

How to File a Business Insurance Claim

If your business suffers a loss or other covered incident, follow these steps to file a business insurance claim:

  1. 1
    Assess the Situation

    Ensure the immediate safety of your employees and secure your property from further damage. If necessary, call local authorities or emergency services.

  2. 2
    Document the Incident

    If possible, Take pictures or videos of the damage. Write a detailed account of what happened while the event is fresh in your mind. This documentation will be valuable when explaining the situation to your insurance company.

  3. 3
    Review Your Policy

    Before filing a claim, ensure your policy covers the damage or loss you've experienced and that you understand your deductible and policy limits. If you're unsure about any details, contact your insurance agent or representative for clarification.

  4. 4
    Contact Your Insurance Company

    Reach out to your insurance provider as soon as possible. It will provide you with the necessary forms and guide you through the process of filing a claim.

  5. 5
    Provide Necessary Information

    Complete the claim forms provided by your insurance company. This usually includes details about your business, your insurance policy, the incident and the damage incurred. Include any photos or other documentation you have — the more detailed and accurate you are, the easier it will be for the insurance company to process your claim.

  6. 6
    Work With an Adjuster

    The insurance company will assign an adjuster to your claim. This person will evaluate the damage in person or virtually and determine how much the insurance company should pay for the loss. Cooperate with the adjuster by providing any additional information they request.

  7. 7
    Follow Up Regularly

    Keep in contact with your insurance company to check on the progress of your claim. If you have any questions or if your situation changes, let the insurer know.

  8. 8
    Receive the Payout

    If your claim is approved, you'll receive a payout from the insurance company based on the terms of your policy and the adjuster's assessment.

  9. 9
    Review and Reevaluate Your Coverage

    After a claim, reviewing your insurance coverage is a good idea. You might need to adjust your policy to better suit your business's needs.

Filing a claim can be stressful, but your insurance company is there to support you. Feel free to ask questions or seek clarification at any point in the process.

When to Reevaluate Your Business Insurance

Regularly reevaluate your coverage after you buy small business insurance to confirm it remains adequate and cost-effective. Significant changes in your business, such as expanding operations, hiring more employees or acquiring new assets, often necessitate adjustments to your insurance policies. Regularly reviewing your coverage helps identify gaps and ensure you have the proper protection as your business evolves.

Additionally, changes in the insurance market can impact your coverage needs. New risks, emerging trends and updated regulations might require adjustments to your existing policies. Periodic reassessment allows you to take advantage of new insurance products, better rates and updated coverage options that align with your business needs.

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FAQ About Getting Business Insurance

MoneyGeek compiled answers to some of the most commonly asked questions about obtaining business insurance to help you secure the policies you need.

How much does business insurance cost?

What types of business insurance does a business need?

How can you compare quotes from different insurance providers?

How often should you reevaluate your business insurance needs?

What should you do if you need to file a business insurance claim?

What is an insurance marketplace, and how does it work?

About Melissa Wylie


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Melissa Wylie is the Content and SEO Manager at MoneyGeek, with nearly a decade of editorial experience and six years of work in financial content focused on small businesses. She previously held SEO positions at Bankrate and LendingTree, with bylines on ValuePenguin and MagnifyMoney.

Wylie has a journalism degree from the University of North Texas. Her strong foundation in journalism helps her craft content that simplifies complex financial topics to help everyone feel confident when making decisions with their money.