Best Life Insurance Companies of 2023

MoneyGeek ranked the best life insurance companies based on cost, product offerings and customer service, finding that State Farm is the best overall provider, followed by Globe.

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Last Updated: 11/22/2022
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The best life insurance companies offer the coverage you need at a price you can afford. With various policy types and ways to customize your life insurance, you might be wondering, what’s the best life insurance policy and company for you?

We evaluated dozens of life insurance companies and their policy offerings so you don’t have to. By comparing life insurance prices, third-party ratings, financial strength, complaints and customer service reviews, we’ve found the best life insurance companies for 2023.

Best Overall: State Farm

State Farm

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May qualify for term without a medical exam

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Superior financial & customer satisfaction ratings

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Multiple policy offerings to fit your needs & budget

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Doesn’t offer coverage in Massachusetts

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Only provides term quotes online

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: State Farm offers several life insurance types with various ways to customize your coverage options to fit your individual needs.

MoneyGeek Score: 97.4
J.D. Power (out of 1,000): 821/1,000
AM Best Rating: A++

Policy Types Offered: Final expense, Term, Universal life, Whole life

State farm offers final expense, term, whole life, and universal life policies to fit most life insurance needs. State Farm’s term life insurance options include:

  • Select Term: Available for 10, 20 or 30 years; renewable to age 95 at an increased cost.
  • Return of Premium: Returns premiums if the insured outlives the initial policy term. Available for 20 or 30 years and renewable to age 95.
  • Instant Answer Term: $50,000 of death benefit protection for a maximum 10-year term or until age 50, whichever is longer. No tests are required.

For whole life insurance, State Farm offers final expense coverage for seniors in New York up to $10,000. In other states, State Farm provides a standard whole life insurance policy — which is paid to age 100 — single premium coverage — which requires one large premium payment — or limited pay whole life — which requires payments only for 10, 15 or 20 years before the policy is paid in full. The flexibility that comes with this range of options is one of the reasons State Farm is one of the best life insurance companies for adults and children wanting permanent life insurance without a lifetime premium payment.

Universal life insurance with State Farm includes flexible premiums and coverage amounts, allowing your life insurance to change as your life does. Couples can also choose survivorship universal life, which pays the benefit once both spouses pass away. Joint universal life covers two people in one policy but pays upon the first death of the insured couple and can be used by spouses or business owners with buy-sell agreements.

Depending on the product you choose, State Farm offers optional riders you can use to customize your life insurance coverage, such as:

  • Children’s term
  • Select term
  • Waiver of premium for disability
  • Waiver of monthly deduction for disability
  • Flexible care benefit
  • Estate preservation
  • Payor insurance

Runner-Up: Globe Life

Globe Life

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No medical exam for coverage

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Guaranteed acceptance policies for those with serious health concerns

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Coverage is capped at $50,000 for whole life insurance

cons

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Coverage is capped at $100,000 for term life insurance

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Accidental death is the only rider available

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: Globe Life offers smaller life insurance policies without a medical exam. The life insurance company has excellent financial strength to pay claims and is ranked second for customer satisfaction in life insurance, according to J.D. Power.

MoneyGeek Score: 95
J.D. Power (out of 1,000): 810/1,000
AM Best Rating: A

Policy Types Offered: Term, Whole life, Final expense, Guaranteed acceptance

Globe Life focuses on smaller life insurance policies for children, adults, and seniors. You could pay a high price for coverage from other companies if you aren’t perfectly healthy, but Globe Life allows you to bypass this possibility by not requiring a medical exam and only asking you to answer a few health questions. Their application is simple, and coverage only costs $1 per month for the first month of coverage. Rates for adults start at $3.49 per month and are based on current age.

If you prefer permanent life insurance, Globe Life also provides whole life insurance for adults and children. Buying life insurance gives your child future insurability, regardless of any health issues they may have down the road. For seniors, Globe Life offers guaranteed issue whole life insurance. There are no medical exams, and coverage is guaranteed if you are between 65-80.

Globe Life also offers term life insurance coverage up to $100,000. Whether you choose whole or term life insurance, an optional accidental death benefit rider can be added, which increases your death benefit if you were to die accidentally. You also have the choice of buying Globe Life insurance online, through the mail, or by meeting with an agent to help you find the best life insurance policy for your personal needs.

Best Value for the Money: Nationwide

Nationwide

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Large number of products to choose from

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Affordable rates

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Riders allow customization of policies

cons

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Can only get term quotes online

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May be limited in payment options (policy dependent)

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: Nationwide offers affordable life insurance with a wide variety of customizable policy types. Nationwide also earned the third-best customer satisfaction ranking in J.D. Power’s Life Insurance Study.

MoneyGeek Score: 88.6
J.D. Power (out of 1,000): 786/1,000
AM Best Rating: A+

Policy Types Offered: Term, Universal, Variable universal, Whole life

Nationwide is one of the best life insurance companies for adults, children, and seniors. The insurance company offers several policy types: term, whole life, universal life, and variable universal life. Currently, only term life insurance can be quoted online. For permanent life insurance, you’ll have to speak with a Nationwide agent.

At Nationwide, you can choose from 10, 15, 20, or 30 years of term life insurance coverage. For healthy individuals, this means competitive rates with level premiums throughout the term. You may need to complete a medical exam to get coverage.

For permanent life insurance needs, Nationwide offers several options. You can purchase whole life insurance and pay for only 20 years, or if you want cheaper premiums, you can buy Whole Life 100 with premiums ending at age 100. These policies have guaranteed cash value, which grows tax-deferred and can be used to borrow against or withdraw if needed. You can also customize your Nationwide whole life insurance with riders like guaranteed insurability, chronic illness, terminal illness, critical illness, accidental death, or children’s term insurance.

A unique policy option available through Nationwide is its hybrid universal life and long-term care policy, CareMatters. With CareMatters, once you have filed a long-term care claim, you receive 100% of the predetermined monthly cash benefit. You can do whatever you want with the funds and never have to provide bills or receipts. If you never file a long-term care claim, your beneficiary receives 100% of the death benefit when you pass.

Best for Term Life: MassMutual

MassMutual

pros

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Several term life insurance options

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May be able to get group rates through employer benefits

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Some may be eligible for free term life insurance

cons

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May require a medical exam

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Only direct term can be purchased online

COMPANY HIGHLIGHTS

*MoneyGeek Quick Take: MassMutual offers up to $3 million in affordable term life insurance coverage you can convert to a permanent policy if your needs change.

MoneyGeek Score: 84.5
J.D. Power (out of 1,000): 758/1,000
AM Best Rating: A++

Policy Types Offered: Direct term, HealthBridge program term, Lifebridge program term, Whole life, Universal life, Variable universal life

At MassMutual, you can get affordable term life insurance in the coverage amount you need to meet your financial goals. MassMutual has 10, 15, 20, 25, and 30-year term life insurance policies that can be converted to permanent life insurance policies. If you and your spouse buy a term life insurance policy with MassMutual, you can combine them and convert them to a survivorship policy if you wish. MassMutual allows you to customize your term life insurance with riders, like living benefits, guaranteed insurability, and terminal illness.

If you need term life insurance coverage fast, you can apply for direct term online in coverage amounts up to $3 million if you are between the ages of 18–64. You’ll receive an immediate decision and — depending on your health — may be instantly approved without the need for a medical exam. For all other term life insurance policies, you’ll have to speak with a licensed financial professional.

Best for Whole Life: Northwestern Mutual

Northwestern Mutual

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All policy types eligible for dividends

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Several whole life options for different life stages

cons

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Only available through a financial professional

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Most applicants require a medical exam

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: Offering several whole life insurance options, Northwestern Mutual doesn’t cap the maximum amount you can purchase. With various riders and payment periods, plus a hybrid term/permanent life insurance policy, your whole life needs can be met by Northwestern Mutual.

MoneyGeek Score: 87.4
J.D. Power (out of 1,000): 773/1,000
AM Best Rating: A++

Policy Types Offered: Whole life, Universal life, Term life, Whole life plus, CompLife, 65 Life, 90 Life

Northwestern Mutual offers four options for whole life insurance, with the ability to customize it to meet virtually any permanent life insurance need. As a mutual insurance company, Northwestern Mutual regularly issues dividends to its policyholders when it collects more premiums than it uses. Dividends can be paid in cash or premiums or used to buy more permanent life insurance coverage.

The Whole Life Plus policy is Northwestern Mutual’s basic whole life insurance policy. Coverage starts at $25,000, with a maximum amount determined on a case-by-case basis. With Whole Life Plus, you can choose how long you pay premiums, from 10 to 30 years. The shorter the pay period, the higher the premium, but the sooner you pay up the policy. Once paid in full, coverage stays in effect until death, and you still have guaranteed minimum cash value growth.

The 65 Life and 90 Life policies are the same as the Whole Life Plus policy, but premiums are payable until age 65 or 90. Once whole-life policies with Northwestern Mutual are paid in full, the policy can stay in place or be converted to an annuity. The annuity can then be used to supplement your retirement income.

Northwestern Mutual also has a hybrid policy called CompLife. With this policy, you can buy term and whole life insurance in one policy, which can help you save on policy fees. Once the term expires, the rest of the policy death benefit remains as whole life insurance.

You have the choice of three riders to further customize your Northwestern Mutual whole life insurance policy. If you are disabled due to an accident or illness, the waiver of premium rider will pay premiums until you are no longer disabled or the policy is paid up. The accelerated care benefit can help cover long-term future care costs. If you are worried about future insurability, the additional purchase benefit rider allows you to buy more life insurance at predetermined times without the need for a medical exam or health status update.

Best for No Medical Exams: Mutual of Omaha

Mutual of Omaha

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Quotes available online

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Many riders and benefits

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Favorable rates for smokers

cons

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No dividends offered to policyholders

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: Mutual of Omaha has a long list of life insurance policy options, riders, and benefits. Premiums are tailored to the individual, and many qualify for no medical exam life insurance.

MoneyGeek Score: 90.8
J.D. Power (out of 1,000): 783/1,000
AM Best Rating: A+

Policy Types Offered: Children’s whole life, Term, Universal life, Whole life

Mutual of Omaha offers term, whole life, and universal life insurance policies. If you want to lock in your child’s or grandchild’s insurability, you can purchase whole life insurance from 14 days old to age 17. The death benefit ranges from $5000 to $50,000. There are only three health questions to answer and no medical exam to complete. As long as the application is complete and the child qualifies, the policy will be issued quickly.

For individuals 18 or older, Mutual of Omaha offers term, whole life, and universal life insurance. Seniors up to age 80 can apply for term life insurance with Mutual of Omaha. You can purchase term coverage of at least $100,000 for 10, 15, 20, or 30 years with the option to convert part or all of the death benefit to permanent life insurance.

People 45–85 (50–75 in NY) can purchase a Whole Life Guaranteed policy without a medical exam. Policy benefits range from $2,000 to $25,000, and rates are locked in at the initial premium amount. Rates are based on your current age, gender, and how much coverage you choose. Your health won’t affect the price you pay, and smokers get the same rates as nonsmokers.

Mutual of Omaha has three options for universal life insurance. AccumUL Answers is its basic universal life policy, which offers permanent life insurance, guaranteed minimum cash value, and flexible coverage and premiums. Income Advantage and Life Protection Advantage are indexed, which means you can accumulate cash value faster based on market index performance.

If you can’t qualify for life insurance or want more coverage for a lower rate, consider accidental death insurance. Mutual of Omaha offers up to $1 million in accidental death insurance for individuals between 18–70. There are no health questions or exams, and you can include your entire family in one plan. The Auto-Pedestrian benefit pays up to $300,000 if the insured is killed during an auto accident.

Best for Military & Veterans: Prudential

Prudential

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Works directly with Veterans Affairs

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Automatic coverage for service members who qualify

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Dependent children get free coverage

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Veterans/former service members must apply within 240 days of separation

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Coverage capped at $400K for service members and veterans, $100K for spouses, $10K for dependents

COMPANY HIGHLIGHTS

MoneyGeek Quick Take: Prudential offers life insurance solutions specific to the needs of current military members and veterans. Qualified service members are automatically signed up, while immediate family and veterans must apply for coverage.

MoneyGeek Score: 82.8
J.D. Power (out of 1,000): 756/1,000
AM Best Rating: A+

Policy Types Offered: Servicemembers’ Group Life Insurance (SGLI), Family Servicemembers’ Group Life Insurance (FSGLI), Veterans’ Group Life Insurance (VGLI)

Through Veterans Affairs (VA), Prudential offers Servicemembers’ Group Life Insurance (SGLI) for current service members, their immediate family and veterans. Military members can get coverage up to $400,000. If you qualify, you are automatically signed up for coverage, and the premium is taken from your base pay. You have the option to increase coverage (up to $400,000 cap) or decline it entirely if you choose. Rates are predetermined and based on your coverage amount.

Your spouse and dependent children can get Family Servicemembers’ Group Life Insurance (FSGLI) while you are on active duty or covered by full-time SGLI. Dependent children are eligible for $10,000 in free life insurance while spouses can apply for up to $100,000 in life insurance coverage. Both SGLI and FSGLI can be converted to permanent, individual life insurance. Pay for FSGLI also comes out of the service member’s pay, and rates are predetermined.

For veterans and former service members, Veterans’ Group Life Insurance (VGLI) is available. VGLI must be purchased within 240 days of separation from the military. You can buy up to $400,000 in term life insurance coverage, which can be converted at a later date to a standard permanent life insurance policy. Like SGLI and FSGLI, rates are predetermined based on your age at signup and the amount of coverage requested. If you are terminally ill, you can request accelerated benefits to use while living, which will reduce the death benefit for your beneficiary. Policy Types Offered: Servicemembers’ Group Life Insurance (SGLI), Family Servicemembers’ Group Life Insurance (FSGLI)Veterans’ Group Life Insurance (VGLI)

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Insurance Rates

How Much Do the Best Life Policies Cost?

The cost for the best life insurance policies varies by company, coverage amount, policy type and personal characteristics. The more coverage you need, the more expensive your policy will be.

The table below shows sample rates for a 40-year-old male in good health who weighs 175 lbs. The quote is based on a 20-year term life insurance policy from top life insurance companies. Rates are for $100,000, $500,000 and $1 million in coverage from each carrier.

Company
$100k Coverage
$500k Coverage
$1M Coverage

AAA

$16.28

$40.04

$70.40

Mass Mutual

$13.40

$36.55

$66.56

Mutual of Omaha

$16.64

$37.20

$68.95

Nationwide

$16.89

$35.88

$63.44

Progressive

$19.14

$51.33

$149.21

Prudential

$31.99

$45.65

$89.80

State Farm

$17.84

$40.04

$68.69

Transamerica

$12.21

$29.24

$50.74

The cost information above was generated from 20-year policy quotes for a 40-year-old male who is 175lbs and in good health.

What Factors Impact Your Policy Cost?

Several factors impact how much your life insurance costs, including:

1

Age

One of the most impactful cost factors when you apply for life insurance is your age. The older you are, the more expensive your policy will be. Generally, the younger you are, the healthier you are, which can also have a positive effect on your life insurance rates.

2

Gender

Women usually pay less for life insurance than men because they tend to have a longer life expectancy and are statistically less likely to participate in risky activities. However, some states prohibit the use of gender as a basis for life insurance premiums.

3

Occupation and Hobbies

Your work and hobbies can affect how much you pay for life insurance. The riskier your occupation and hobbies, the more expensive life insurance may be. First responders, construction workers and active military are a few examples of high-risk jobs. Activities like racing, bungee jumping, skydiving and scuba diving are hobbies that could make you a riskier applicant to an insurance company.

4

Smoking and Tobacco Use

People who smoke, vape, chew tobacco and smoke marijuana pay more for life insurance than nonsmokers. Even occasional use can negatively affect life insurance rates.

5

Height and Weight

How tall you are and how much you weigh can give a life insurance company an idea of your overall health. The more you weigh compared to your height, the more you can expect to pay for life insurance.

6

Medical History

Your health is another significant factor that affects your eligibility for and cost of life insurance. The healthier you are, the less likely you are to pass away during your policy term, which poses a lower risk to the life insurance company. Expect to provide a detailed history of current and past illnesses, medications and hospital visits.

7

Family History

Your family genetics and health history are also used to determine your life insurance eligibility and pricing. Health conditions like cancer, diabetes, heart disease and Alzheimer’s disease in your family put you at greater risk of developing these illnesses, which could shorten your life expectancy.

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What Are the Best Policy Types?

When purchasing life insurance, you can choose a policy to meet short-term goals or receive lifelong coverage. The best life insurance policy type for you depends on several factors, including your age, health and financial obligations.

The most common life insurance policies are term, whole life, universal life, guaranteed issue and final expense.

Term

Term life insurance provides temporary coverage for a specific time, usually between five and 30 years. With term insurance, you can potentially receive a large death benefit for a relatively low premium.

Term life is best for someone young and healthy who wants affordable life insurance coverage for a set number of years.

Whole Life

Whole life insurance is a permanent policy that doesn’t expire, making it more expensive than term life insurance. This type of life insurance has a death benefit and accrues tax-deferred cash value, which can be borrowed against or withdrawn once you reach a certain age. Premiums are consistent, but there are few ways to change the policy once it’s issued.

Whole life is best for someone who can afford to pay higher premiums and wants permanent coverage for endowments, estate plans or long-term dependent family members.

Universal Life

Universal life is another type of permanent life insurance with more flexible premiums and coverage options than a whole life policy. Like whole life, this type of policy can also accrue cash value, but that cash value has an interest rate subject to the current market’s interest rates. If your interest rate decreases to the minimum rate, you may have to pay higher premiums to compensate.

Universal life is best for someone who wants affordable permanent life insurance with the flexibility to adapt to life’s changes.

Final Expense

Final expense life insurance is also called burial insurance and is a small, whole life insurance policy. It is typically used for end-of-life and funeral expenses and offered to seniors. Policies are usually capped at $50,000 and may require a medical exam to qualify.

Final expense is best for someone at or near retirement age and only needs a small amount of life insurance to cover end-of-life expenses.

Guaranteed Issue

Guaranteed issue — also called guaranteed acceptance — can be a form of either term or whole life insurance. It does not require health questions or a medical exam to receive coverage. As long as you can pay the premiums and are of sound mind to sign the application, you’ll be approved for this policy. This type of life insurance tends to be more expensive than other permanent policies.

Guaranteed issue is best for someone in poor health who only needs a small amount of life insurance but can’t qualify for a policy that requires them to undergo a medical exam or answer health questions.

How to Choose the Best Life Insurance Policy

When searching for the best life insurance policy, it’s important to choose the right provider and coverage for you. Unless you die prematurely, you can expect to keep a life insurance policy for many years. Below are some key factors to consider when evaluating the best life insurance company for you.

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    Policy Types

    Not every life insurance company offers every type of policy. If you need a specific kind of life insurance policy, be sure to choose a company that has the coverage you need. From there, you can use other criteria to determine which life insurance provider is the best fit.

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    Cost

    The cost of a life insurance policy can vary greatly and is based on your age, health and other factors. The more coverage you need, the more you’ll pay for life insurance.

    When buying life insurance, getting several quotes can help you find the right balance between the amount of coverage you need and how much you can afford. Consider which life insurance needs may be temporary — like covering debt — and which will always exist — like paying for funeral costs. A cost-effective approach may be a hybrid solution, with term life insurance covering temporary needs and a permanent policy covering long-term needs. Some coverage is better than none at all, so getting covered sooner than later is best.

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    Customer Service

    Though you may not need to deal with a life insurance company often, you want it to be a pleasant and smooth experience when you do. Look for companies with an easy-to-navigate website and online account access if this is important to you. Third-party sources like J.D. Power, YouGov.com and Trustpilot are great resources for finding consumer reviews and assessing how a company handles customer support.

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    Financial Strength

    A company’s financial strength determines how they handle their financial obligations and how easily they can pay claims. A life insurance company should have an “A” or better financial stability rating, which shows they can meet the demands of high claims payouts when insureds die.

    MoneyGeek uses AM Best ratings in our analysis, but it can be a good idea to check with other independent agencies to get a complete picture of a company’s financial strength. These agencies include:

    • Fitch Ratings
    • Kroll Bond Rating Agency
    • Moody’s
    • Standard & Poor’s (S&P)
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    Policy Add-ons and Options

    Just like auto insurance and home insurance, you can customize your life insurance with add-ons and other options like premium payment plans, policy types and term insurance periods.

    Add-ons for life insurance policies are called riders and vary by provider and product type. Some riders cost extra, while others can be added at no additional cost. Some examples of life insurance riders you can add to your policy include:

    • Accelerated death benefit (also called a living benefit)
    • Critical illness
    • Spouse and child insurance
    • Accidental death and dismemberment
    • Term conversion to permanent insurance
    • Waiver of premium for disability
    • Long-term care
    • Return of premium
    • Guaranteed insurability

How Much Life Insurance Coverage Should You Buy?

How much life insurance coverage you should buy depends on your age, debt, income and family obligations. If you want to replace your income, most financial experts recommend purchasing life insurance equal to 10 times your yearly salary. You may need more if your spouse doesn’t work or if you would want them to stay home to raise your children after you’re gone.

One way to determine how much life insurance you need is to calculate what expenses you want to cover and subtract any assets that can be used to meet that goal. The remaining balance is how much life insurance you should buy.

Let’s take a look at an example of a family determining how much life insurance to buy:

Andy and Sally have two children. Andy earns $100,000 each year, and Sally stays home with their young children. Combined, they have $400,000 in debt — a $300,000 mortgage and $50,000 each in student loan debt and auto loans. They have $25,000 in savings and $25,000 in each child’s 529 college savings account. Andy’s parents also hold a $25,000 whole life insurance policy on him and Sally is the beneficiary. Andy would like to cover his salary for 12 years.

Given this information, Andy has financial obligations of $1.6 million ($100,000 salary x 12 + $400,000 debt) and existing assets of $100,000 ($25,000 savings + $50,000 in 529 savings + $25,000 in existing life insurance). This creates a $1.5 million life insurance obligation for Andy. Andy should consider a 20- or 30-year term life insurance policy to get the lowest life insurance rate.

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Frequently Asked Questions

There are some common questions you may want to answer before you choose a life insurance product or company. MoneyGeek explored some of them to make the process of finding the best provider easier.

Expert Advice: Finding the Best Life Insurance

  1. What type of person should look into buying life insurance?
  2. How do I determine whether permanent or term life insurance is the best fit for me?
  3. Beyond cost and policy type, what other factors should you consider when looking for the best life insurance?
Dean Elliott
Dean Elliott

Managing Partner at Global Wealth Advisors

Dr. Nan Zhu
Dr. Nan Zhu

Associate Professor of Risk Management at the Smeal College of Business, Pennsylvania State University

Christopher Manske, CFP
Christopher Manske, CFP

President of Manske Wealth Management

Ryan Salah, CFP
Ryan Salah, CFP

Partner at Capital Financial Partners, LLC

Alex Sutherland, MBA, CFP®
Alex Sutherland, MBA, CFP®

President and Investment Advisor at LifePlan Group

Eric Figueroa, CFP®
Eric Figueroa, CFP®

Founding Wealth Manager at Hesperian Wealth LLC

Eric D. Brotman, CFP®
Eric D. Brotman, CFP®

CEO of BFG Financial Advisors

Andrew Ramsey, CPA, AIF®
Andrew Ramsey, CPA, AIF®

Financial Advisor at Outlook Financial Group

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Zachary J. Weiner, CFP®

Financial Advisor at Benjamin F. Edwards & Co.

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Jeff McDermott, CFP®, CSLP®

Founder and CEO at Create Wealth Financial Planning

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Brandon Gregg

Market President and Financial Advisor at BBK Wealth Management

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Wendy Moyers, CFP®, CDFA®

Wealth Advisor and Relationship Manager at Chevy Chase Trust

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David T. Morgan, CFP

Managing Partner at The High Net Worth Advisory Group, LLC

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Kristoffer Fu

CEO and Wealth Manager at Maven Bridge Capital

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Jason Dall'Acqua

CFP® & President of Crest Wealth Advisors

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Andrew Hoffarth, CFP®

Wealth Advisor at Financial Alternatives, Inc.

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Preeti Shah, CPA, CFP®

Financial Planner

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Joelle Spear, CFP®

Financial Adviser and Partner at Canby Financial Advisors

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Andrew Rosen CFP®, CEP®

President of Diversified LLC

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Blain Pearson

Professor of Practice at Kansas State University

John Espenschied
John Espenschied

Agency Owner of Insurance Brokers Group

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Kenneth Romanowski, CFP®, CTFA, MBA

Adjunct Faculty, Rosemont College and Semi-Retired Senior Financial Advisor

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Jamie Ebersole, CFA, CFP

Founder and CEO at Ebersole Financial LLC

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David Tenerelli, CFP®

Financial Planner at Strategic Financial Planning

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Mark D. Arlen, MBA, CFP®

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Claire Mork

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Danny Michael, CFP® RLP® MSBA

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Dr. Wheeler Pulliam, PhD, CFP®, MBA, MHR
Dr. Wheeler Pulliam, PhD, CFP®, MBA, MHR

Managing Partner at Xponify Financial

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Walter R. Worley IV, CFP®, AIF®

Financial Planner at Keating Financial Services

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Zachary Bouck

Managing Principal & Chief Investment Officer at Denver Wealth Management

Kerri L. Wilkes, CFP®
Kerri L. Wilkes, CFP®

Wealth Advisor at Commonwealth Financial Network

Robert D. Hudson, CPA, CFP®
Robert D. Hudson, CPA, CFP®

Wealth Management Advisor With Northwestern Mutual

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Steve Janvier, CFP®, CASL®

Wealth Management Advisor, Founding Partner at ClearView Wealth Advisors

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Taylor Dennis CFP®

Senior Wealth Design Specialist and VP at ALTIUS Financial

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DeeDee Baze, CFP®

Owner at Alphemita Financial Services

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Nathan Sebesta

Financial Adviser and Owner at Access Wealth Strategies, LLC,

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Tom Poltersdorf Jr.

Founder at Beyond Your Exit Wealth Management

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Steven Harp

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Dr. Andrew Burnstine

Associate Professor of Marketing at Lynn University

Jake Tamarkin
Jake Tamarkin

CEO at Everyday Life Insurance

Rizek Housari, CPA
Rizek Housari, CPA

Financial Advisor at Divergent Wealth Advisors

Stacey S. Hyde, CPA, CFA®, CFP®
Stacey S. Hyde, CPA, CFA®, CFP®

President at Envision Financial Planning

David Marlett
David Marlett

Managing Director of Brantley Risk and Insurance Center, IIANC Distinguished Professor of Insurance at Appalachian State University

Lauren Estes, CFP, CRPS
Lauren Estes, CFP, CRPS

Financial Planner at Allegiant Financial Planning, LLC

Tracy Burke, CFP, ChFC
Tracy Burke, CFP, ChFC

Partner and Investment Consultant at Conrad Siegel

Brenton Harrison
Brenton Harrison

Financial Advisor, CFP, CLU, CSLA at Henderson Financial Group

Alissa Todd
Alissa Todd

Wealth Advisor, Personal CFO at The Wealth Consulting Group

Benjamin Cummings, PhD,  CFP®
Benjamin Cummings, PhD, CFP®

Assistant Professor and Faculty Director of the Master of Financial Planning and Analytics (MFPA) at Utah Valley University

Navarrus Hale
Navarrus Hale

Financial Advisor at Thrivent

Kent Cornell
Kent Cornell

Certified Financial Planner™ at Cornell Financial Group, LLC

Garrett G. Smith
Garrett G. Smith

Financial Advisor at Ascend Investment Partners

Danny Kellogg
Danny Kellogg

LPL Financial Advisor at Prosperion Financial Advisors

Brian Carney
Brian Carney

Co-Founder of RiversEdge Advisors, LLC

Bryan Trugman
Bryan Trugman

Managing Partner at Attitude Financial Advisors

Dana Edwards, CFP®
Dana Edwards, CFP®

Owner and Founder of Upbeat Financial/CFP®, EA

Nicole Middendorf
Nicole Middendorf

CEO and Wealth Advisor at Prosperwell Financial

Simon Brady, CFP® 
Simon Brady, CFP® 

Founder and Sole Principal at Anglia Advisors

Anthony Martin
Anthony Martin

CEO & Founder of Choice Mutual

Paul Savini, Jr., CFP®
Paul Savini, Jr., CFP®

Partner at Barrister

Allan Phillips
Allan Phillips

Founder and Adviser at Tree Street Advisory

Dr. Guy Baker, PhD
Dr. Guy Baker, PhD

Founder, Managing Director, MSM, CFP, CLU and ChFC at The Wealth Teams Alliance

Clarisa Hernandez, CFP®, ChFC®, CPFA
Clarisa Hernandez, CFP®, ChFC®, CPFA

Associate Partner at North Star Resource Group

Jessica Howe, CFP(R), CDFA
Jessica Howe, CFP(R), CDFA

Financial Advisor, President at Silver Oak Advisory Group

Anika Hedstrom, CFP®
Anika Hedstrom, CFP®

Co-founder and Advisor at Uplevel Wealth

Rick Bloom, CFP®, RICP®
Rick Bloom, CFP®, RICP®

Financial Representative at Strategies for Wealth

David A. Stroud, CFP®, CKA®
David A. Stroud, CFP®, CKA®

 Wealth Planner at Stroud Wealth Management

Drew Parker
Drew Parker

Creator of The Complete Retirement Planner

Dennis A. McCurdy
Dennis A. McCurdy

CIC, CFP

Steven J. Bloch
Steven J. Bloch

Managing Partner at Bloch Private Wealth

Jason Jupiterwala
Jason Jupiterwala

Owner/Wealth Advisor at Abiding Wealth

Ali Nejadmalayeri, Ph.D., CFA®
Ali Nejadmalayeri, Ph.D., CFA®

John A. Guthrie Endowed Chair of Banking and Financial Services and Associate Professor of Finance at the University of Wyoming

Blaine Thiederman
Blaine Thiederman

Founder and Principal Advisor at Progressive Wealth Management

Ann Garcia
Ann Garcia

Partner and Financial Advisor at Independent Progressive Advisors

Brittany Taylor
Brittany Taylor

Principal, Senior Financial Advisor at HBKS

Skylar H. Riddle, CFP®
Skylar H. Riddle, CFP®

Financial Advisor at Fort Pitt Capital Group

Danielle Barak
Danielle Barak

Financial Advisor at Northwestern Mutual

Michaela Speer
Michaela Speer

Wealth Advisor at Physicians Thrive

Matthew M. Stranix, CFP®
Matthew M. Stranix, CFP®

Partner, Financial Planner at Precision Wealth Partners

Joseph Dillard
Joseph Dillard

Financial Coach/Financial Educator

Michael H Fliegelman
Michael H Fliegelman

CLU, ChFC, AEP, RFC, CLTC

Karen S. Patel
Karen S. Patel

Financial Consultant, CLTC, CFBS

Cristina Guglielmetti
Cristina Guglielmetti

Independent Fiduciary Financial Planner

David Martin
David Martin

CERTIFIED FINANCIAL PLANNER™, Chartered Retirement Planning Counselor℠

Melissa Bane, CPA, CFP®, PFS®, ChFC
Melissa Bane, CPA, CFP®, PFS®, ChFC

Senior Private Client Advisor at Greenwood Capital

Cory Moore
Cory Moore

Founder-CEO

Zachary Bachner
Zachary Bachner

Advisor and Investment Research Analyst at Summit Financial Consulting

Mike Berry, CFP®, MBA
Mike Berry, CFP®, MBA

Financial Advisor at Net Worth Advisory Group

Kathryn Kelley, CFP®, CLTC®
Kathryn Kelley, CFP®, CLTC®

Financial Advisor at Sale Financial Group

Amy Salo, CFP®, CAP®, CExP™
Amy Salo, CFP®, CAP®, CExP™

Managing Partner at Forest Hills Financial Group (FHFG)

Corey Janoff, CFP®
Corey Janoff, CFP®

Financial Advisor at Finity Group

Bill Weston
Bill Weston

Senior Manager, Investments and Wealth Management at WPWealth

Methodology

We go the extra mile so that you can feel confident about life insurance content from MoneyGeek. Our methodology incorporates many data points from insurance industry research companies and our research to ensure accurate rankings.

To create our overall rating scores, we incorporated five J.D. Power rating categories, AM Best financial stability ratings, NAIC complaint scores and our own unique MoneyGeek affordability score created by manually gathering thousands of quotes across major providers.

The rating weights are as follows:

  • Cost & Affordability: 40%
  • Product Offerings: 20%
  • Financial Stability: 10%
  • Customer Service & Communications: 20%

We decided to assign a lower weight to financial stability scores from AM Best because each company in our rankings received an A or higher rating, with most companies in the A+ or A++ category.

To determine a winner for rankings categories that require a unique product offering, we did qualitative research to ensure the company provides this product and then chose a winner based on the company's overall rating and affordability score.

About the Author


expert-profile

Mandy Sleight is a professional freelance writer and licensed insurance agent. She has her property, casualty, life, and health licenses and has been working in the industry since 2005. Mandy has worked for well-known insurance companies like State Farm and Nationwide Insurance, and most recently as the Operations Coordinator for a start-up employee benefits company.

Mandy earned her Bachelor of Science degree in Business Administration and Management from the University of Baltimore and her Master in Business Administration from Southern New Hampshire University. She uses her vast knowledge of the insurance industry and personal finance combined with her writing background to create easy-to-understand and engaging content to help readers make smarter choices with their budget and finances.


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