After researching and analyzing dozens of companies, we found these companies offer the best family life insurance. State Farm has the overall best family life insurance plans. Nationwide is our runner-up for the overall best life insurance policy for a family.

The company with the best life insurance for low-income families is Transamerica. The best life insurance for veterans and their families is through Prudential.

Best Family Life Insurance Companies in 2023

Family life insurance is a plan that includes both spouses and children in one policy, paying one premium for everyone. However, few companies call this type of life insurance “family life insurance.” Fidelity and State Farm are two such companies.

A family life insurance plan could include one spouse on the central policy with the other spouse and children insured under riders or a joint policy for both spouses with the children insured through a rider.

Key Takeaways

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Family life insurance covers the entire immediate family on one policy under a single premium.

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Typically, it makes sense for the breadwinner to get insurance rather than insure the entire immediate family.

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To get the best value for your money, buy term life insurance and invest the difference separately.

Best Overall: State Farm

State Farm


Exceptional customer service

Superior financial strength

Convertible child coverage rider


Must buy through State Farm agent

Not available nationwide

Can only quote term life online


State Farm wins as the best life insurance for families company, with a MoneyGeek score of 97.4. The carrier has the highest AM Best Rating available of A++, showing superior financial strength to handle obligations, like paying life insurance claims.

State Farm also ranks #1 in the 2021 J.D. Power U.S. Life Insurance Study, earning 822 out of 1,000 points for customer satisfaction.

Product offering

State Farm offers the most options for family life insurance, which is why we gave it the overall winner in the best life insurance for family category.

If you buy a Select Term, universal or whole life policy, you get the option to add a Select Term rider for your spouse and a Children’s Term rider for children. The children’s rider offers up to $20,000 in coverage per child with the option to buy five times the coverage amount when they turn 18. You can then convert up to five times the rider amount to permanent coverage when they turn 25.

There’s also the Joint Universal Life policy, which covers both spouses. Add the Children’s term rider to this for one of the best family life insurance plans.

Support features

To buy State Farm life insurance, you can work directly with a State Farm agent in person or over the phone. You can also get quotes for term life insurance online. Most applicants must complete a medical exam to determine their health class and rate. Although there are some application questions for the Select Term and Children’s Term rider, there is no medical exam to include these riders on a State Farm life insurance policy.

Policy Types Offered:

  • Term life
  • Universal life
  • Whole life

Runner-Up: Nationwide



Affordable rates

Excellent customer service scores

Several riders available to customize the policy


Children’s term coverage ends at 22

Spouse rider not available on universal life

No joint life insurance policy


Our runner-up for best family life insurance is Nationwide, earning a MoneyGeek score of 88.6. Nationwide has an A+ AM Best rating, which shows its excellent ability to meet financial obligations. This life insurance carrier earns the #2 spot for overall customer satisfaction in the J.D. Power life insurance study, with 813 out of 1,000 points.

Product offering

Nationwide offers some of the best life insurance for young families, although its plans are not as customizable as State Farm.

If you buy term or whole life from Nationwide, you can add the 20-year Spouse rider. This rider can be converted to a permanent policy during specific events or at certain ages. Almost all Nationwide life policies can include the Children’s Term rider, which provides coverage until age 22 or until they get married, whichever comes first.

While Nationwide offers a Survivorship indexed universal life policy that can cover both spouses, it’s not eligible for the Children’s term rider. This is a second-to-die policy, which means the beneficiary won’t get a death benefit payout until the second insured dies.

Support features

Like State Farm, Nationwide only offers term quotes online. You can get quotes and buy life insurance in person with a Nationwide agent or over the phone. Most life policies require a medical exam, but Nationwide has special considerations for those with diabetes, cancer survivors and high blood pressure. The healthiest applicants can skip the medical exam, thanks to Nationwide’s Intelligent Underwriting process.

Policy Types Offered

  • Term life
  • Universal life
  • Variable life
  • Indexed universal life
  • Whole life

Best for Low-Income Families: Transamerica



Additional insured rider covers up to 5 people

Use the interactive online tool to build your best policy

Some applicants can get up to $2 million without a medical exam


Children’s rider only covers up to age 18

Additional insured rider only available in universal life

Must purchase through Transamerica agent


One of the most affordable life insurers, Transamerica earns a MoneyGeek score of 80.0. Transamerica has an excellent AM Best rating of A, which shows the insurer has a stable outlook and ability to handle monetary obligations. This carrier has earned 747 out of 1,000 points in the J.D. Power U.S. Life Insurance Study.

Product offering

If you’re looking for the best life insurance for low-income families or just don’t want to take a medical exam, consider Transamerica. Those who qualify can apply for up to $2 million in life insurance without a medical exam.

Transamerica offers a Children’s Benefit rider on its life policies. This rider will cover children from 15 days old to 18 years old. Rather than have a spouse rider, Transamerica offers an Additional Insured rider. With this rider, you can add term life insurance coverage for up to five family members, including a spouse.

Parents and grandparents can purchase the final expense life insurance policy with the optional Children’s and Grandchildren’s Benefit rider. Up to nine children or grandchildren can be added, with coverage up to $5,000 per child.

Support features

Transamerica’s Policy Explore feature allows you to find the best policy for you, figure out how much coverage you need and get a quote for term life insurance. Those who qualify can get up to $2 million in term life insurance without a medical exam. Answers to health questions on your application will determine if you need to take a medical exam.

Policy Types Offered:

  • Term life
  • Index universal life
  • Whole life

Best for Military & Veteran Families: Prudential



Free coverage for dependent children

No health questions or medical exam is required if applying within 240 days of separation

Can convert to whole life insurance without proof of insurability


Coverage caps apply

Veterans who apply after 240 days must qualify for coverage

Coverage is no longer available after 485 days


Prudential offers affordable rates for veterans through Veterans Affairs (VA), earning the carrier a MoneyGeek score of 82.8. With an A+ AM Best rating, Prudential has an excellent track record of meeting its financial obligations. The insurer also earned 747 out of 1,000 points in the J.D. Power life insurance study.

Product offering

Prudential issues service members and veterans group life insurance through the U.S. Department of Veterans Affairs (VA), the best life insurance for veterans and families. As a group life insurance policy, veterans who apply within 240 days of separation from service don’t have to answer health questions or take a medical exam. If applying after 240 days, there are health questions to answer for eligibility.

Veterans can get up to $400,000 in group term life insurance, with rates based on age and coverage amount. VGLI renews every five years, with premiums increasing based on your age at renewal.

Before ending your service, you can qualify for Servicemembers' Group Life (SGLI), and your spouse and children can qualify for Family Servicemembers’ Group Life Insurance (FSGLI). Your spouse can be covered for up to $100,000, and for each dependent child, $10,000. Dependent children are covered for free.

Your spouse can convert FSGLI to an individual policy, term or whole life within 120 days of your service separation or divorce.

Support features

Service members and dependent children are automatically enrolled in SGLI and can enroll their spouses online. Veterans and service members can access their policy online through the VA website to view coverage, make changes and cancel coverage. Eligibility varies depending on your current military status, but many veterans can apply without health questions or a medical exam.

Policy Types Offered:

  • Term life

Should You Get Life Insurance for Your Family?

Whether you should get life insurance for your family depends on your circumstances. Coverage for the breadwinner could be sufficient, although it may be beneficial for both parents to have coverage for a family that depends on both incomes.

Life insurance is most crucial for families with income-dependent children. The best life insurance for a family of three, four or more is probably family term life insurance, as it’s usually the cheapest.

Does your family need life insurance?

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Couples with income-dependent children will need coverage the most. Raising kids can be expensive, and losing a spouse or other parent while they’re still young could be devastating. Having coverage in place can help ensure you can afford your children’s lifestyle, even after the other parent is gone.

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Families with non-income-dependent children will need less coverage or none at all. Without young children at home, the need for life insurance goes down. You may find you only need a small amount of coverage, or none, if your spouse can afford to pay off debts and for your final expenses.

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Seniors usually only need enough coverage for final expenses. Most seniors have their debts paid off already, so they have limited monthly expenses. A final expense life insurance policy for seniors is a great solution because it doesn’t require a medical exam and has small coverage amounts, which is enough to pay for final expenses.

Reasons to Purchase Life Insurance for Your Family

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    Replace lost income

    If your family couldn’t afford its lifestyle without your income, life insurance is worth it. You can purchase life insurance as income replacement for as many years of your income as you want. If you die, your spouse can use the life insurance death benefit, so you can continue to care for your family even after death.

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    Pay off debt

    Most Americans have several thousands of dollars or more in debt. Family life insurance can pay off debt, including student loans and your mortgage, so your partner won’t have to worry about making more money to meet debt payments. Paying the mortgage can also keep your family in their home once you’re gone.

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    Plan for college

    If your kids plan to go to college, a parent’s untimely death could derail their goals. If you buy enough life insurance, your partner can set aside the funds your kids will need for college, so when they’re ready, they can focus on their education and not have to worry about student loan debt when they graduate.

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    Locks in insurability

    You never know what the future holds, and one illness could jeopardize your family’s insurability down the road. Whether you buy a joint life policy or a family policy with riders, your spouse and children can use the rider coverage to prove insurability and get more coverage, regardless of their health status.

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Buying life insurance for your children is a personal choice. However, it often isn’t worth it unless there are family health concerns that could affect their insurability when they get older. A rider may be a better and more cost-effective option than buying life insurance for a child.

Which Life Insurance Policy Type Should You Get?

Term life insurance is usually the best type to get when buying life insurance for a family. With term life, you can get the most coverage for the least amount of money. While it’s the cheapest, term life isn’t always the best option. Consider these circumstances when comparing life insurance plan types.


Term Life Insurance

Term life insurance is typically easy to get, with many companies offering coverage with no medical exam for health applicants. It’s also the cheapest option, so you can get the most coverage and stay within an affordable budget. However, term coverage is only temporary, so it shouldn’t be used for permanent needs.


Whole Life Insurance

Whole life is more expensive, but it offers lifetime coverage, so it is best for permanent insurance needs, like paying for final expenses. It also has a cash value component, which helps you save money you can access while you’re alive.


Universal Life Insurance

Another permanent life option is universal life. This policy is like whole life, but it offers more flexibility. You can adjust your coverage amount and premiums as long as you meet specific criteria determined by the company and policy.


Simplified Issue Life Insurance

If you have health issues, you may not qualify for a medically underwritten policy. Simplified issue life insurance has health questions on the application but no medical exam to qualify. This option is best for those who can’t qualify for other life options and may only be offered with permanent coverage.


Guaranteed Acceptance Life Insurance

If you have serious health issues or are high risk, you may not qualify for simplified issue life insurance. Guaranteed acceptance life insurance is a possible last resort. While it’s the most expensive, you’re guaranteed to be approved without health questions or medical underwriting.

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While permanent life insurance is a viable option for some, we recommend term life insurance for most people. With term life, you can get cheap coverage and invest the difference you would pay for a permanent policy. Over time, your investments might perform better than the interest that accrues on the cash value in a permanent life policy.

Of course, we understand that everyone’s situation is different and that the benefits provided by permanent life insurance make it the best choice for some.

How Much Life Insurance Coverage Do You Need?

How much life insurance coverage you need depends on several factors. A good rule of thumb is to get at least 10 times your annual salary. However, you can determine your individual needs by adding up the following:

  • Annual income and how many years you want to cover
  • Personal debt amount
  • Mortgage payoff amount
  • Current and future education expenses
  • Final expenses, like medical bills and funeral costs

Then, deduct your current savings and existing life insurance coverage amount. The total you’re left with is the amount of life insurance coverage you need to meet your current and future financial obligations.

Without adding up these factors, your family could struggle financially with expenses they can no longer afford with you gone.

Should You Get Life Insurance for Each Member of Your Family?

The average cost of life insurance varies, but getting life insurance for each family member can be costly and may not be necessary. While you can get family life insurance to cover each family member, it’s usually not worth it and could strain your budget. The best approach is to insure the person whose income the family depends on most, which could be one or both parents.

Insurance Rates

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Frequently Asked Questions About the Best Life Insurance Companies for Families

Still have questions about the best life insurance for families? Here are the answers to the most common questions on the subject.


To come up with our ranking scores, we incorporated data from J.D. Power, AM Best, NAIC and our own MoneyGeek score, which we created by manually gathering thousands of quotes across major providers.

To determine the winners for the above categories, we used our qualitative research data to determine the best life insurance companies for families based on each company’s product offering and support features.

About Mandy Sleight, Licensed Insurance Agent

Mandy Sleight, Licensed Insurance Agent headshot

Mandy Sleight is a licensed insurance agent and has worked in the industry since 2005. She has her property, casualty, life and health licenses. Mandy has worked for well-known insurance companies like State Farm and Nationwide Insurance, and most recently as the Operations Coordinator for a startup employee benefits company.

Mandy earned her Bachelor of Science degree in Business Administration and Management from the University of Baltimore and her Master of Business Administration from Southern New Hampshire University. She uses her vast knowledge of the insurance industry and personal finance combined with her writing background to create easy-to-understand and engaging content to help readers make smarter choices with their budgets and finances.