The Hartford is our pick for the best small business insurance with a rating of 4.7 out of 5 due to its great balance of affordability and service. In our study, we also found that NEXT (4.6 out of 5), Nationwide (4.48 out of 5) and Simply Business (4.48 out of 5) and Thimble (4.45 out of 5) are top commercial insurance options to consider depending on your policy type need and industry.
Best Small Business Insurance
The Hartford ranks as our best small business insurance company overall in our study of 79 industries across the United States.
Get the best business insurance with The Hartford and other top companies below.

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Editorial Policy and StandardsUpdated: September 11, 2025
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Best Small Business Insurance: Key Takeaways
The Hartford offers the best small business insurance overall with a 4.7 out of 5 rating and the most affordable rates nationwide.
The best small business insurance coverage type to buy typically is general liability insurance, but the right pick for you depends on your industry, firm size and location.
When buying business insurance, we recommend deciding on coverage beforehand, researching companies thoroughly and getting plenty of quotes.
Best Small Business Insurance Companies
The Hartford | 4.70 | 4.80 | 4.55 | 4.70 |
NEXT Insurance | 4.60 | 4.31 | 4.70 | 4.80 |
Nationwide | 4.48 | 4.35 | 4.55 | 4.61 |
Simply Business | 4.48 | 4.44 | 4.15 | 4.90 |
Thimble | 4.45 | 4.55 | 4.04 | 4.33 |
Find Insurance for Your Business
Select your industry and state to get a customized quote.
Best General Liability Insurance For Small Businesses
The overall best general liability insurance for small businesses nationwide is offered by the Hartford who is both the top pick and most affordable for the coverage type. Nationwide solidifies itself as the next best commercial insurance provider with a superior customer service reputation over other providers, although at a higher premium than competitors.
The Hartford | 4.64 | 4.62 | 4.55 | 4.70 |
Nationwide | 4.48 | 4.35 | 4.55 | 4.61 |
Simply Business | 4.45 | 4.37 | 4.15 | 4.90 |
Thimble | 4.45 | 4.50 | 4.04 | 4.33 |
NEXT Insurance | 4.44 | 4.13 | 4.70 | 4.80 |
Best Workers Comp Insurance For Small Businesses
Next and The Hartford tie for the best workers comp insurance company for small business. Even so, the right pick for you will depend on what you value most. The Hartford is best option for those looking for the most affordable public liability coverage while NEXT performs better when it comes to overall customer service reputation.
NEXT Insurance | 4.58 | 4.42 | 4.70 | 4.80 |
The Hartford | 4.58 | 4.51 | 4.55 | 4.70 |
Simply Business | 4.50 | 4.56 | 4.15 | 4.90 |
Coverdash | 4.47 | 4.48 | 4.13 | 4.80 |
Progressive Commercial | 4.46 | 4.66 | 4.05 | 4.33 |
Best Professional Liability Insurance (E&O) For Small Businesses
If you want the best balance of affordability and customer experience, NEXT Insurance is the top small business insurance option for professional liability. However, if you value low pricing for E&O business insurance the most, The Hartford is a better option.
NEXT Insurance | 4.73 | 4.70 | 4.70 | 4.80 |
The Hartford | 4.70 | 4.84 | 4.55 | 4.70 |
Simply Business | 4.51 | 4.50 | 4.15 | 4.90 |
Progressive Commercial | 4.44 | 4.63 | 4.05 | 4.33 |
Coverdash | 4.44 | 4.43 | 4.13 | 4.80 |
Best BOP Insurance For Small Businesses
Small businesses looking for the top option for BOP insurance will find the best luck with The Hartford for coverage. While this is the case, if you value customer service above all else, NEXT is the better overall small business insurance option while still offering competitive rates.
The Hartford | 4.72 | 4.79 | 4.55 | 4.70 |
NEXT Insurance | 4.50 | 4.18 | 4.70 | 4.80 |
Nationwide | 4.46 | 4.30 | 4.55 | 4.61 |
Thimble | 4.42 | 4.62 | 4.04 | 4.33 |
Simply Business | 4.42 | 4.33 | 4.15 | 4.90 |
Best Small Business Insurance Company Reviews
To give you a more detailed look at the best business insurance, we've broken down our what stands out about our top three picks, who should choose each company and who shouldn't.

The Hartford
Best Small Business Insurance Overall
Average Monthly Rate
$85Calculated based on a 2 employee business with $300,000 in annual revenue and $150,000 in payrollAverage Annual Rate
$1,024Calculated based on a 2 employee business with $300,000 in annual revenue and $150,000 in payrollCustomer Service Survey Score
4.7/5 (1st)Claims Process Survey Score
4.5/5 (1st)

NEXT
Best Small Business Customer Experience
Average Monthly Rate
$100Calculated based on a 2 employee business with $300,000 in annual revenue and $150,000 in payrollAverage Annual Rate
$1,199Calculated based on a 2 employee business with $300,000 in annual revenue and $150,000 in payrollDigital Experience Survey Score
4.8/5 (1st)Likelyhood To Recommend To Others Score
4.8/5 (1st)

Simply Business
Best Small Business Insurance Coverage Selection
Average Monthly Rate
$97Average Annual Rate
$1,162Digital Experience Survey Rating
4.5/5 (3rd)Customer Service Survey Rating
4.0/5 (6th)
Best Small Business Insurance By Industry
At the by industry scale, The Hartford still comes out on top as the best small business insurance company. While this is the case, the provider does not win for every area of business and NEXT, Coverdash, Simply Business, biBerk and Nationwide could suit you better.
Below we summarize how each of these small business insurance companies rank proportionally to how many industries they won:
- The Hartford: They are the best business insurance provider in 42 industries, particulary for those in pet, tech, and contract work.
- NEXT Insurance: NEXT wins as the best business insurer in 23 industries and is top option to those in lawn/landscaping businesses, professional services, and hospitality-based areas.
- Nationwide: The company wins 7 industries overall with its best offerings standing out for retail, restaurant and construction related businesses.
- Simply Business: 3 industries are best covered by Simply Business's insurance products and is the ideal option if you are a startup, a spa owner or an electrician.
- Coverdash: While they only win two industries for the best business insurance coverage, food company owners will find the right coverage with them for a good price.
- biBerk: biBerk is the best option for insurance coverage only for veterinary businesses nationwide.
Accountants | The Hartford | 1 | 1 | 1 |
Ad Agency | The Hartford | 1 | 1 | 1 |
Auto Repair | Nationwide | 1 | 1 | 1 |
Automotive | NEXT Insurance | 1 | 1 | 1 |
Bakery | The Hartford | 1 | 1 | 1 |
Barber | NEXT Insurance | 1 | 1 | 1 |
Beauty Salon | NEXT Insurance | 1 | 1 | 1 |
Bounce House | The Hartford | 1 | 1 | 1 |
Candle | NEXT Insurance | 1 | 1 | 1 |
Cannabis | The Hartford | 1 | 1 | 1 |
Catering | NEXT Insurance | 1 | 1 | 1 |
Cleaning | NEXT Insurance | 2 | 1 | 1 |
Coffee Shop | Coverdash | 1 | 2 | 1 |
Computer Programming | The Hartford | 1 | 1 | 1 |
Computer Repair | NEXT Insurance | 1 | 1 | 1 |
Construction | Nationwide | 1 | 1 | 1 |
Consulting | The Hartford | 1 | 1 | 1 |
Contractor | The Hartford | 1 | 1 | 1 |
Courier | The Hartford | 1 | 1 | 1 |
DJ | NEXT Insurance | 1 | 1 | 1 |
Daycare | The Hartford | 1 | 1 | 1 |
Dental | NEXT Insurance | 1 | 1 | 1 |
Dog Grooming | The Hartford | 1 | 1 | 1 |
Drone | The Hartford | 1 | 1 | 1 |
Ecommerce | NEXT Insurance | 1 | 1 | 1 |
Electrical | Simply Business | 1 | 2 | 1 |
Engineering | NEXT Insurance | 1 | 1 | 1 |
Excavation | The Hartford | 1 | 1 | 1 |
Florist | NEXT Insurance | 1 | 1 | 1 |
Food | Coverdash | 1 | 2 | 1 |
Food Truck | NEXT Insurance | 1 | 1 | 1 |
Funeral Home | The Hartford | 1 | 1 | 1 |
Gardening | NEXT Insurance | 1 | 1 | 1 |
HVAC | The Hartford | 2 | 1 | 1 |
Handyman | The Hartford | 1 | 1 | 1 |
Home-based business | The Hartford | 1 | 1 | 1 |
Hospitality | Nationwide | 1 | 1 | 1 |
Janitorial | NEXT Insurance | 1 | 1 | 1 |
Jewelry | The Hartford | 1 | 1 | 1 |
Junk Removal | The Hartford | 1 | 1 | 1 |
Lawn/Landscaping | Nationwide | 1 | 1 | 1 |
Lawyers | The Hartford | 1 | 1 | 1 |
Manufacturing | The Hartford | 1 | 1 | 1 |
Marine | The Hartford | 1 | 1 | 1 |
Massage | Nationwide | 1 | 1 | 1 |
Mortgage Broker | The Hartford | 1 | 1 | 1 |
Moving | The Hartford | 1 | 1 | 1 |
Nonprofit | The Hartford | 1 | 1 | 1 |
Painting | The Hartford | 2 | 1 | 1 |
Party Rental | The Hartford | 1 | 1 | 1 |
Personal Training | The Hartford | 1 | 1 | 1 |
Pest Control | The Hartford | 1 | 1 | 1 |
Pet | The Hartford | 1 | 1 | 1 |
Pharmacy | The Hartford | 1 | 1 | 1 |
Photography | NEXT Insurance | 1 | 1 | 1 |
Physical Therapy | The Hartford | 1 | 1 | 1 |
Plumbing | The Hartford | 1 | 1 | 1 |
Pressure Washing | The Hartford | 1 | 1 | 1 |
Real Estate | NEXT Insurance | 1 | 1 | 1 |
Restaurant | Nationwide | 1 | 1 | 1 |
Retail | Nationwide | 1 | 1 | 1 |
Roofing | NEXT Insurance | 1 | 1 | 1 |
Security | NEXT Insurance | 1 | 1 | 1 |
Snack Bars | The Hartford | 1 | 1 | 1 |
Software | The Hartford | 1 | 1 | 1 |
Spa/Wellness | Simply Business | 1 | 2 | 1 |
Speech Therapist | The Hartford | 1 | 1 | 1 |
Startup | Simply Business | 1 | 2 | 1 |
Tech/IT | The Hartford | 1 | 1 | 1 |
Tech/IT | NEXT Insurance | 1 | 1 | 1 |
Transportation | The Hartford | 1 | 1 | 1 |
Travel | The Hartford | 1 | 1 | 1 |
Tree Service | NEXT Insurance | 1 | 1 | 1 |
Trucking | The Hartford | 1 | 1 | 1 |
Tutoring | NEXT Insurance | 1 | 1 | 1 |
Veterinary | biBERK | 1 | 1 | 2 |
Wedding Planning | NEXT Insurance | 1 | 1 | 1 |
Welding | The Hartford | 1 | 1 | 1 |
Wholesale | The Hartford | 1 | 1 | 1 |
Window Cleaning | The Hartford | 1 | 1 | 1 |
Best Small Business Insurance by State
At the state level, NEXT Insurance comes out on top as the best small business insurer with top rankings in 34 out of 50 states and The Hartford is the next in line with wins in 16 out of 50 states. However, both providers tie in multiple states including Illinois, Indiana, Kentucky, Maryland, Montana, Nebraska, Nevada and Wisconsin. The Hartford tends the be the most affordable small business insurance provider overall even in states where it does not the top overall option, but NEXT wins out in many areas due to its superior customer service and industries covered.
Alabama | The Hartford | 1 | 2 | 3 |
Alaska | NEXT Insurance | 2 | 1 | 2 |
Arizona | NEXT Insurance | 3 | 1 | 2 |
Arkansas | NEXT Insurance | 3 | 1 | 2 |
California | NEXT Insurance | 3 | 1 | 2 |
Colorado | The Hartford | 1 | 2 | 3 |
Connecticut | NEXT Insurance | 4 | 1 | 2 |
Delaware | NEXT Insurance | 3 | 1 | 2 |
Florida | NEXT Insurance | 3 | 1 | 2 |
Georgia | The Hartford | 1 | 2 | 3 |
Hawaii | NEXT Insurance | 2 | 1 | 2 |
Idaho | NEXT Insurance | 4 | 1 | 2 |
Illinois | NEXT Insurance | 5 | 1 | 2 |
Illinois | The Hartford | 1 | 2 | 3 |
Indiana | NEXT Insurance | 4 | 1 | 2 |
Indiana | The Hartford | 1 | 2 | 3 |
Iowa | The Hartford | 1 | 2 | 3 |
Kansas | The Hartford | 1 | 2 | 3 |
Kentucky | NEXT Insurance | 4 | 1 | 2 |
Kentucky | The Hartford | 1 | 2 | 3 |
Louisiana | NEXT Insurance | 3 | 1 | 2 |
Maine | NEXT Insurance | 2 | 1 | 2 |
Maryland | NEXT Insurance | 4 | 1 | 2 |
Maryland | The Hartford | 1 | 2 | 3 |
Massachusetts | NEXT Insurance | 2 | 1 | 2 |
Michigan | NEXT Insurance | 4 | 1 | 2 |
Minnesota | NEXT Insurance | 3 | 1 | 2 |
Mississippi | NEXT Insurance | 3 | 1 | 2 |
Missouri | NEXT Insurance | 3 | 1 | 2 |
Montana | NEXT Insurance | 5 | 1 | 2 |
Montana | The Hartford | 1 | 2 | 3 |
Nebraska | NEXT Insurance | 4 | 1 | 2 |
Nebraska | The Hartford | 1 | 2 | 3 |
Nevada | NEXT Insurance | 4 | 1 | 2 |
Nevada | The Hartford | 1 | 2 | 3 |
New Hampshire | NEXT Insurance | 4 | 1 | 2 |
New Jersey | NEXT Insurance | 3 | 1 | 2 |
New Mexico | The Hartford | 1 | 2 | 3 |
New York | NEXT Insurance | 3 | 1 | 2 |
North Carolina | NEXT Insurance | 3 | 1 | 2 |
North Dakota | NEXT Insurance | 3 | 1 | 2 |
Ohio | NEXT Insurance | 4 | 1 | 2 |
Oklahoma | The Hartford | 1 | 2 | 3 |
Oregon | NEXT Insurance | 4 | 1 | 2 |
Pennsylvania | NEXT Insurance | 3 | 1 | 2 |
Rhode Island | NEXT Insurance | 3 | 1 | 2 |
South Carolina | NEXT Insurance | 4 | 1 | 2 |
South Dakota | NEXT Insurance | 4 | 1 | 2 |
Tennessee | NEXT Insurance | 4 | 1 | 2 |
Texas | NEXT Insurance | 3 | 1 | 2 |
Utah | NEXT Insurance | 4 | 1 | 2 |
Vermont | NEXT Insurance | 4 | 1 | 2 |
Virginia | NEXT Insurance | 4 | 1 | 2 |
Washington | The Hartford | 1 | 2 | 3 |
West Virginia | NEXT Insurance | 3 | 1 | 2 |
Wisconsin | NEXT Insurance | 5 | 1 | 2 |
Wisconsin | The Hartford | 2 | 2 | 3 |
Wyoming | The Hartford | 1 | 2 | 3 |
How to Get the Best Small Business Insurance
Finding the best business insurance can be confusing for smaller firms, so we created this step-by-step guide to finding the top choice for your firm:
- 1
Decide on your business insurance coverage need
To get the best business insurance coverage you need to have the right coverage amount. According to J.D. Power's 2024 Small Commercial Insurance Study, 36% of small businesses experienced premium increases, with 51% initiated by insurers due to inadequate coverage.
Below, we break down our recommendations by commonly needed coverage types:
- General Liability Insurance: Recommended for all businesses, especially those with customer interaction, physical locations, or potential for third-party injury claims. It is not legally mandated but often required by landlords, lenders, and clients before doing business.
- Workers' Compensation Insurance: Any business with employees should and is required get this coverage as it covers medical costs and lost wages for work-related injuries. Legal mandates vary by state, but those in higher injury risk injuries should consider higher coverages of around 5 to 10 million dollars in coverage.
- Professional Liability (Errors & Omissions): Service-based businesses like consultants, lawyers, accountants, healthcare providers, and technology companies should get this coverage. It is mandated for certain licensed professions (medical, legal, financial) and often required by contracts.
- Commercial Property Insurance: Businesses that own or lease physical spaces, equipment, inventory, or have significant tangible assets should consider getting this type of business insurance. It is often required by mortgage lenders and commercial lease agreements.
- Commercial Auto Insurance: Businesses that own vehicles, have employees who drive for work, or use personal vehicles for business purposes are required to get this coverage. If you are using your vehicles often and are traveling long distance, consider full coverage or higher overall limits to protect your employees and assets.
- 2
Research business insurance costs and bundles
Compare business insurance average costs for your industry to benchmark potential savings. The best business insurance companies offer multiple ways to reduce premiums through bundling options, annual payments and strategic deductible selection. Below we've also linked resources to get you started:
- 3
Compare the best business insurance company reputations
Company reputations vary not just by coverage type and state, but also by your industry. Some providers have better experiences for your business than others, so look into industry studies, complaint indexes, customer reviews and review forums like Reddit for the most informed opinion.
- 4
Compare multiple business insurance quotes
Compare multiple company quotes apples to apples in terms of coverage to get the best deal possible. Also, use many different methods for getting quotes, like independent agents, online comparison sites, direct provider quotes and captive provider agents, since pricing varies widely.
- 5
Repeat this process annually
The best business insurance for you today may not be the right one for you in the future, so repeat this process to confirm whether you're with the right company. Get business insurance quotes and switch providers 30 to 90 days before your policy ends to avoid a lapse in coverage.
Best Small Business Insurance Company: Bottom Line
Overall, The Hartford, NEXT and Simply Business offer the best small business insurance in the U.S. with affordable rates and excellent service. While these are top choices, do your due diligence by conducting cost and company research and comparing numerous providers to find the best option.
Business Insurance for Small Business: FAQ
Below are frequently asked questions about the best insurance for small businesses:
Which company offers the best small business insurance?
The Hartford earns the top spot for the best small business insurance with a MoneyGeek score of 4.7 out of 5. They excel in affordability for all coverage types, customer satisfaction and diverse coverage options, and offering quick quote times.
What does small business insurance cover?
Small business insurance typically covers liabilities like property damage, customer injuries and professional errors. It can also cover employee injuries (workers' compensation) and business interruptions due to unforeseen circumstances.
Which type of insurance is most important for a business?
The most important insurance type depends on the business. However, general liability insurance covers various financial risks that can ruin a small business.
What types of insurance costs should I expect to compare when shopping?
Compare monthly costs for the three main types of business insurance: general liability, professional liability and workers' compensation insurance (if you have employees). These core coverages form the foundation of most small business insurance needs and allow for accurate cost comparisons between providers.
What's the minimum AM Best rating I should accept for small business insurance?
We recommend requiring a minimum A- (Excellent) rating from AM Best. This ensures your insurer has the financial strength to pay claims reliably. All three of our top-rated companies (The Hartford, NEXT, and Simply Business partners) meet or exceed this standard.
How much can I save by switching small business insurance companies?
Based on our analysis, businesses can save 23% to 35% by switching to the right insurer for their industry. Food service and cleaning companies see the biggest savings with NEXT, while most other businesses save the most with The Hartford. However, savings vary significantly by business type, location, and coverage needs.
Should I buy business insurance online or through an agent?
It depends on your needs. Digital platforms like NEXT offer faster applications (under 10 minutes) and instant quotes, making them ideal for straightforward coverage needs. Simply Business provides online comparison shopping across 40+ insurers. Use an agent if you need complex coverage explanations or have unique business risks that require customization.
Best Business Insurance For Small Businesses: Our Review Methodology
MoneyGeek analyzed thousands of business insurance quotes from 79 industries and across four coverage types (professional and general liability, workers' comp and business owner's policy or BOP) for a base profile of a two-employee firm with $300,000 annual revenue and $150,000 payroll. Coverage for all policies was $1 million per claim and $2 million in aggregate annual claim limits with $5,000 property insurance limits (for BOP policies only).
Using quotes from this profile, we calculated the best business insurance company scores by weighting the following factors:
- Affordability (50% of score): Using our proprietary quote research, we measured each company's affordability equally across all four business types for our base profile.
- Customer experience (30% of score): We used industry resources like J.D. Power and the National Association of Insurance Commissioners (NAIC), review sites, public forums like Reddit and independent agency customer ratings for each company.
- Coverage options (15% of score): We analyzed the breadth of coverage options and types offered, along with the limits available for this rating.
- Financial strength (5% of score): We derived this score using industry ratings from sources like AM Best and Moody's, actual company financial reports and length of time in business.
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.
sources
- The Hartford. "Business Insurance." Accessed June 27, 2025.
- Trustpilot. "Nextinsurance.com Reviews." Accessed June 27, 2025.
- J.D. Power. "Small Commercial Insurance Customer Retention Hinges on Trust in Rising Rate Environment, J.D. Power Finds." Accessed August 21, 2025.
- J.D. Power. " J.D. Power U.S. Small Commercial Insurance Study." Accessed August 21, 2025.