Next ranks as the top provider for both sole proprietors and LLCs in the Badger State with a MoneyGeek Score of 98 out of 100, offering a perfect balance of excellent customer service and affordable rates, with monthly premiums as low as $39 for sole proprietors and $217 for LLCs. We also recommend considering The Hartford, biBERK, and Thimble as other reliable options when exploring professional liability insurance choices.
Professional Liability Insurance Wisconsin
The top professional liability insurance providers in Wisconsin are Next, The Hartford, biBerk, and Thimble. Rates start at $39 per month.

Updated: June 20, 2025
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Key Takeaways
Next earns our top spot for the best professional liability insurance in Wisconsin thanks to a combination of affordability and great support.
The average monthly cost of professional liability insurance in this state is $75 for sole proprietors and $699 for LLCs.
Getting the best rate on professional liability insurance starts with knowing your coverage needs, researching prices, and shopping around.
Best Professional Liability Insurance in Wisconsin
Next | 98.00 | $39 | $217 |
The Hartford | 97.00 | $89 | $298 |
biBERK | 95.00 | $110 | $397 |
Thimble | 81.00 | $41 | $1,840 |
*Rates presented for LLCs refer to a software development company with 20 employees, $5 million is annual revenue and $1,250,000 in annual payroll costs. Sole proprietor rates assume a business with no payroll expenses and $500,000 in annual revenue.

Next: Best Cheap Overall
pros
Lowest rates for both sole proprietors and LLCs
Great customer satisfaction ratings
Quick and efficient quote process
cons
Limited range of other coverages offered
COMPANY HIGHLIGHTS
Next is our top pick for businesses in North Carolina looking for professional liability insurance due to their balance of great rates and customer service. The company sports rates that are 45% lower for sole proprietors and 66% lower for LLCs compared to the state average. The company also has the highest customer ratings out of the companies on our list with a rating of 4.7 out of 5.0 stars from around 1,000 customer reviews.
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How Much Is Professional Liability Insurance in Wisconsin?
The average costs for professional liability insurance are approximately $838 per year for sole proprietors and $8,259 for LLCs. Shopping around is key, as annual costs can vary significantly, with rates ranging from $473 to $1,320 for sole proprietors and $2,604 to $22,085 for LLCs.
Sole Proprietor | $75 | $838 |
LLC | $699 | $8,259 |
*Rates presented for LLCs refer to a software development company with 20 employees, $5 million is annual revenue and $1,250,000 in annual payroll costs. Sole proprietor rates assume a business with no payroll expenses and $500,000 in annual revenue.
Factors Affecting Professional Liability Insurance Costs in Wisconsin
Professional liability insurance costs vary based on factors like industry type and coverage needs; the section below details each of these key elements.
Industry and Services
Different industries face diverse professional liability risks, impacting insurance premiums. Consulting firms, advising on high-stakes business decisions, may incur greater liability than retail businesses with more direct, controlled interactions. Professions like law and medicine, however, often see the highest premiums due to the critical nature of their services and the potential for severe impacts from errors.
Location
A business's location can significantly affect insurance premiums; areas with high claim rates or litigation-friendly environments typically incur higher costs.
Number of Employees
An increase in the number of employees can raise the likelihood of errors, leading to more claims and higher insurance premiums.
Coverage Limits
Higher coverage limits pose more risk to insurers, resulting in increased premiums; for example, a $2M limit will generally cost more than a $1M limit.
Policy Add-ons
Adding extra coverages like general liability or industry-specific endorsements to a policy will typically raise the overall cost, as these enhancements provide broader protection.
Wisconsin Professional Liability Insurance Buyers Guide
Navigating business insurance, especially professional liability insurance, can be confusing for newer small businesses or first-time buyers. This guide will explain what professional liability insurance is, who needs it, and how to secure the right coverage at the best price.
What Is Professional Liability Insurance?
Professional liability insurance covers damages and legal expenses that arise from providing services to clients. It comes in two forms: claims-made, which protects you during the policy period, and occurrence-based, which covers qualifying claims no matter when they are filed.
Who Needs Professional Liability Insurance?
Professional liability insurance is mandatory in certain situations, such as when required by a client contract, state law, or to obtain a business license in your field. Even if it's not legally required, businesses in certain professions should strongly consider getting coverage due to the nature of their services. Here's a list of professions that either require or benefit from professional liability insurance:
- Accountants and tax preparers
- Lawyers
- Architects
- Real estate agents
- Consultants
- Financial advisors
- IT professionals
- Healthcare providers
- Marketing and advertising professionals
- Graphic designers
- Insurance professionals
- Interior designers
- Construction contractors
How To Get the Best Professional Liability Insurance in Wisconsin
The next section outlines steps to find affordable and suitable professional liability insurance for Cheeseheads.
- 1
Decide on Coverage Needs
Research any industry-specific insurance requirements. Evaluate how your industry type, business location, and claims history may impact risk. Decide whether claims-made or occurrence-based coverage suits your needs and determine appropriate coverage limits.
- 2
Research Costs and Providers
Look into average costs and provider offerings specific to your business type. This provides a useful context when comparing actual quotes. Consider how different factors like driving history, including at-fault accidents and moving violations, can affect rates.
- 3
Consult an Agent and Peers
Speak with licensed insurance agents and other local businesses for a clearer picture of common and useful coverage in your area. This offers insights into claims frequency and personalized recommendations.
- 4
Compare Quotes from Various Sources
Compare quotes with similar coverage limits from multiple means. Get quotes from online insurers, comparison sites, and agents to find the best pricing. This thorough approach ensures you uncover the most affordable options.
Wisconsin Professional Liability Insurance: Bottom Line
MoneyGeek's top picks for professional liability insurance in the Badger State are Next, The Hartford, and biBERK. While these are great options, it's wise to compare providers yourself, determine what coverage you need, and research each company's offerings before making a decision.
Professional Liability Insurance Wisconsin: FAQ
The next section answers common FAQs about professional liability insurance for residents of the Badger State.
Which company has the best professional liability insurance in Wisconsin?
Next takes the top spot for best professional liability insurance in Wisconsin, earning a MoneyGeek score of 98 out of 100, with affordable rates, top customer satisfaction, and a quick quote process. However, we also recommend reaching out to The Hartford, biBERK, and Thimble for coverage.
How much does professional liability cost in Wisconsin?
In Wisconsin, the average monthly cost for professional liability insurance varies based on the business. LLCs with 20 employees can expect to pay around $699 per month or $8259 per year, while sole proprietors operating without employees pay an average of $75 monthly or $838 annually.
Who needs professional liability insurance in Wisconsin?
State law in Wisconsin doesn't mandate professional liability insurance; however, specific professions may have different requirements. Nonetheless, those in occupations with heightened exposure to malpractice or service dissatisfaction claims should strongly consider acquiring such insurance.
How We Rated the Best Professional Liability Insurance Companies in Wisconsin
MoneyGeek created a scoring system to compare business insurance companies across six metrics and ranked them based on their scores for Wisconsin. We chose these companies based on their broad national coverage and ability to provide an online quote.
Small Business Sample Profiles:
We gathered quotes for two types of software development companies in Wisconsin:
- An LLC with five years in business, 20 employees, $5 million in annual revenue and $1,250,000 in annual payroll costs.
- A sole proprietorship with five years in business, no employees, $500,000 in annual revenue and no payroll costs.
MoneyGeek’s Scoring System:
In our unique scoring system, companies can earn up to five points in each of the six categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following weightings to score insurers:
- Affordability for LLCs: 55%
- Affordability for sole proprietors: 5%
- Customer satisfaction: 25%
- Financial stability: 5%
- Coverages offered: 5%
- Online quote process: 5%
Each company’s score incorporates:
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Financial strength ratings from AM Best
- Cost data obtained through online quotes, based on the monthly and yearly cost of a professional liability policy with a $1 million per occurrence limit, $1 million aggregate limit and $5,000 deductible
- How many minutes it took to complete an online application and receive a quote from each company
- The variety of each company’s coverage offerings and the number of core business insurance coverage options available to customers
Quote Gathering Process
Three companies on our list — Next, The Hartford and Thimble — require business owners to bundle professional liability insurance with general liability coverage when obtaining an online quote. Thimble also includes cyber liability insurance in its bundle.
For these three companies, we gathered bundled quotes and quotes for general liability insurance. We then subtracted the cost of general liability insurance from the bundled amount to determine the cost of professional liability coverage on its own.
About Melissa Wylie

Melissa Wylie is the Content and SEO Manager at MoneyGeek, with nearly a decade of editorial experience and six years of work in financial content focused on small businesses. She previously held SEO positions at Bankrate and LendingTree, with bylines on ValuePenguin and MagnifyMoney.
Wylie has a journalism degree from the University of North Texas. Her strong foundation in journalism helps her craft content that simplifies complex financial topics to help everyone feel confident when making decisions with their money.