Tips for How to Compare Life Insurance


Updated: October 3, 2024

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A life insurance policy is an investment that protects your loved ones from financial disaster when you pass away. Unfortunately, many misconceptions about life insurance could result in you purchasing the wrong policy or not getting one at all — comparing available options is key to finding a policy that fits your needs and budget.

Finding the best life insurance as well as the most affordable life insurance for your needs is easy when you know what to look for. Learning about the different types of life insurance, determining how much coverage you need, understanding factors that affect costs and investigating different ways you can buy insurance can help you find the right coverage for you and your family.

Key Takeaways

Life insurance grants death benefits to your beneficiaries after you pass away, which can be used for any immediate, ongoing and future financial obligations.

There are two main types of life insurance: term and whole. The type you choose determines your premiums, level of coverage and additional benefits.

Many factors affect life insurance premiums, such as your age, gender, health, level of coverage and policy type.

Basics of Life Insurance

Before comparing life insurance policies, understanding the basics can help you better plan for your family’s long-term financial needs.

Once you've established this groundwork, move on to comparing available policies. Consider leveraging a life insurance comparison tool or other platforms for life insurance policy comparison to ensure that you select the right coverage and company.

What Is Life Insurance?

Life insurance policies grant death benefits to your loved ones when you pass away. In other words, your beneficiary (or beneficiaries) is given a non-taxable lump sum after your death that can be used for various purposes — to pay for your funeral, address any debts or help with their living expenses. Life insurance policies may also include a cash value component that builds over time and can be accessed while the policyholder is alive.

Life insurance premiums must be paid monthly, quarterly, annually or semi-annually. Premiums are calculated based on factors like your age, coverage level, health status, type of coverage and more. Comparing life insurance policies will help you identify the most cost-effective options for your situation without compromising coverage quality.

However, not all deaths are covered by insurance policies. For instance, if you work in a high-risk industry or have dangerous hobbies — such as skydiving — insurers may add a clause prohibiting a payout if your death results from your high-risk hobby or job. Your beneficiary may also not receive a payout if you're murdered and they're tied to your death.

Why You Need Life Insurance

A life insurance policy can pay for various expenses after your death — your funeral, federal or state estate taxes, your beneficiary’s living expenses or even contributions to a desired charity. Because of these benefits, most people believe that life insurance is only useful if you have dependents, but this isn’t always true.

Not only is life insurance more affordable than people think, but it can be helpful for just about anyone. Some policies accumulate cash value over time that you can use to supplement your retirement or help with large purchases, such as a home. There are even specific endorsements, called “riders,” for chronic and terminal illnesses that can let you access some of your death benefit while you’re alive under certain circumstances. For instance, if you are terminally ill and are given a certain amount of time to live, you may use your death benefit to help pay for care and expenses.

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Purchasing life insurance as early as possible can keep your premiums down and ensure you have some form of financial protection. The older you are, the more difficult it can be to obtain life insurance — you may end up having to pay higher premiums and only be eligible for certain types of coverage.

How to Compare Life Insurance Policies

Understanding your policy options is vital when seeking the best coverage. Every individual has different financial and personal needs that dictate the most appropriate type of life insurance. By taking the time to compare life insurance products, you position yourself to make an informed decision and select a plan that aligns perfectly with your life goals.

Main Types of Life Insurance

When purchasing life insurance, you may come across two different types: permanent and term life insurance policies. Here are the main features of each.

Permanent Life Insurance

Permanent life insurance is active for the entire duration of your life. The three most common types of permanent life insurance are whole, universal and final expense:

  • Whole Life Insurance: This is the most common type of permanent life insurance. It includes both a death benefit and an investment component. You typically pay a fixed premium for a specified death benefit, and the investment grows over time. This feature makes it ideal for those looking for life insurance policies for long-term financial planning.
  • Universal Life Insurance: This policy type also includes a death benefit and investment component. It’s more flexible than whole life because you can increase or decrease your premium payment. When you reduce the amount you pay in premiums, that amount is taken out of your policy’s accumulated cash value. This is an important consideration when comparing life insurance quotes.
  • Final Expense Life Insurance: A final expense policy is an affordable form of permanent life insurance that provides a small death benefit to handle funeral and burial costs. It does not have a cash value. It's a viable option for those comparing life insurance rates to find an economical solution for end-of-life expenses.

Most permanent life insurance policies generally come with a fixed premium, a death benefit and cash value. The cash value is the savings component of your policy that grows tax-free each year, which you can withdraw or borrow from after a certain period. While the premiums for permanent life are typically higher than term life, the guaranteed lifetime coverage and cash value often make up for it.

Term Life Insurance

Term life insurance is a more affordable option than whole life insurance as it only provides coverage for a specified period. Coverage can last anywhere between one to 30 years, after which it expires and has to be renewed. Unlike whole life insurance, it does not come with cash value.

This type of insurance is particularly appealing to those looking for a straightforward, cost-effective solution. When comparing term life insurance plans, consider the length of coverage needed and the potential for future insurance needs, ensuring the policy matches your short-term and long-term financial planning goals.

Engaging in a thorough comparison of life insurance policies ensures you find a policy that meets your financial objectives.

The Best Life Insurance Policy for You

The best life insurance policy depends on your current needs and financial situation. While a whole life policy may be your ideal choice, a term policy might be better given your current budget. Carefully assessing your options is the best way to find the right coverage for you.

Below is a life insurance comparison chart to help you get started. Compare the pros and cons of term and whole life policies and see which option may be right for you.

Type of Life Insurance
Pros
Cons
Who It’s Best For
Who It May Not Work For

Term Life
Insurance

More affordable than whole life insurance
Offers flexibility in the length of the term Comes with an accelerated death benefit

Premiums may increase over time Temporary coverage and needs to be renewed

Those who want affordable death benefits and to financially support their loved ones Those who only want coverage for a short-term need, such as your child’s college tuition

Those planning for their estate
Those with long-term dependents

Whole Life
Insurance

Often comes with a fixed premium Can be used for estate planning Comes with an accelerated death benefit

Often costs more than term life insurance Not the best investment vehicle for high returns

Those who are estate planning and want to pass on inheritance to loved ones
Those who can afford higher premiums Those who want to accumulate cash value while keeping beneficiaries protected

Those who only need insurance for short-term needs
Those who just started working and may not have the budget

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Tools and resources that facilitate life insurance policy comparison are invaluable. They allow you to scrutinize various aspects, such as coverage limits, premiums and the flexibility of different policies. You can find life insurance plan comparison guides on insurance companies' websites and state insurance departments. MoneyGeek also provides comprehensive resources about each type of life insurance policy.

How to Compare Life Insurance Rates

Comparing life insurance quotes is essential in selecting the right policy and provider. This process should include several critical factors to ensure the best fit for your needs:

  • Policy Type: Choose between term and permanent options based on your long-term financial goals.
  • Coverage Amount: Ensure your life insurance coverage amount is adequate to cover future financial obligations and provide for your beneficiaries.
  • Underwriting Process: Understand how your health, lifestyle and risk factors affect premiums and coverage options. Depending on the policy and provider, you may need to undergo a life insurance medical exam.
  • Payment Schedule Options: Look for flexibility in premium payments that align with your financial circumstances. Some insurers offer monthly, quarterly or annual payment plans, while others may allow you to adjust the payment frequency or defer payments under certain conditions.
  • Riders and Add-Ons: Assess the availability of additional protections that can be tailored to your specific needs. While some insurance companies include benefits like accidental death or critical illness coverage as standard parts of their policies, others might offer these only as optional riders. Adding life insurance riders will increase your premiums.

An online life insurance comparison tool can streamline this process, helping you effectively compare multiple life insurance quotes from different providers.

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When comparing life insurance quotes, consider asking the insurance agent, broker or carrier for the net payment cost index. This is a financial metric used to evaluate the cost-effectiveness of a life insurance policy over a specific period, assuming that the policy remains in force for the duration. It factors in the time value of money and provides a standardized way to compare life insurance premiums for different policies. By obtaining this index, you can make a more informed decision, ensuring that the policy you choose offers the best value relative to its premiums and benefits.

Factors Affecting Your Life Insurance Costs

Various factors help determine your life insurance premiums, and every provider weighs those factors a little differently. From age and gender to your coverage and term length, knowing what affects your premiums can give you an idea of how much you can expect to pay before applying.

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    Term Length

    The length of your life insurance policy plays a significant role in determining the cost of your premiums. Permanent life policies are more expensive than those with a specified term because the chance of payout is higher. With a permanent policy, you're guaranteed to receive a benefit, but you won't receive any benefit if you pass away after your term policy's coverage period.

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    Coverage Amount

    The death benefit amount is another factor that affects your premium — the higher it is, the higher your premium. In general, a policy with a death benefit of $1 million costs more than a policy with $250,000 in coverage.

    A life insurance quote comparison can help you understand how coverage amounts affect rates.

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    Age

    Premiums are typically cheaper for policyholders who apply for their policies at an early age. Younger people have fewer health-related risks and are less likely to pass away than someone older. For example, the average cost of a $250,000 10-year-term life insurance policy for a 30-year-old is $16 per month, but the same policy may cost a 60-year-old $91 per month.

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    Gender

    On average, women live five years longer than men. Having a higher life expectancy means more time to pay premiums, which can lower women's cost of life insurance. For instance, a 10-year term life insurance policy with $250,000 coverage for a 30-year-old female costs $12 per month on average. The average monthly cost for the same policy for a 30-year-old male is $14.

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    Health

    Your health determines how risky you are to insure, as certain conditions may result in a sooner payout. Certain life insurance policies require a medical exam, medical history or a review of your family's medical history to assess your health.

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    Smoker or Non-Smoker

    Being a smoker means that you have a higher risk of lung disease and other health conditions, increasing the chances of you needing a payout and, in turn, increasing your premiums. For example, a 10-year life insurance policy for a 40-year-old male smoker with $250,000 in coverage costs an average of $40.71 monthly. On the other hand, the same policy for a non-smoker of the same age and gender costs $18.39 on average — that’s more than a 50% increase in premiums for smokers.

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    Family Medical History

    Known genetic conditions or a history of certain diseases within your family can increase your premiums as these factors might increase your risk of similar health issues.

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    Hobbies

    High-risk hobbies such as skydiving or scuba diving can lead to higher premiums due to the increased risk of accidental death.

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    Occupation

    Jobs that expose you to greater physical risks, like construction or firefighting, can also result in higher insurance costs.

Determining How Much Life Insurance You Need

Life insurance payouts depend on the coverage amount you select. Policies are usually available in a wide range of coverage amounts, from around $100,000 to upwards of $1 million, but the coverage you qualify for depends on your needs, income and overall net worth. Make sure to get enough coverage to secure your family's financial future or meet any other important needs; unfortunately, many U.S. adults are inadequately covered.

To get an idea of how much coverage you need, multiply your annual salary by 10 and then add your current and planned financial obligations — be it the mortgage for your house, outstanding student loans or the cost of your children’s education.

For instance, if you make $70,000 a year, your base payout would be $700,000. If you have around $30,000 left in student loans, a mortgage of $250,000 and an expected education expense of $100,000, you should consider upwards of $1 million for your death benefit.

You may also want to consider the expenses of your beneficiaries — do they need special care? Do they plan on going to medical school? Consider your plans for the future, such as if you plan to move in the next five years to a better, more expensive home or are considering returning to school. The additional debt should be included in your payout to alleviate the load on your family and loved ones.

Utilizing a life insurance comparison tool or comparing life insurance online can be helpful. These resources allow for an efficient life insurance quote comparison and life insurance policy comparison, aiding in selecting a policy that meets your specific requirements.

How to Compare Life Insurance Companies

When comparing life insurance companies, it's helpful to consider several key factors to ensure you choose a provider that offers reliable coverage and excellent service. Here are the most important aspects to evaluate:

  • Financial Stability: Check the company's financial strength ratings through agencies like AM Best, Moody’s or Standard & Poor’s. A strong rating indicates a robust ability to meet financial commitments and pay claims.

  • Customer Service: Assess the company's reputation for customer service. Read reviews and testimonials to learn about other customers' experiences, especially regarding claim handling and support.

  • Policy Options: Look for companies that offer various policy options that can be tailored to your specific needs. The ability to customize your policy with different riders and benefits is important.

  • Premium Costs: Use life insurance comparison tools to evaluate the premium rates across different companies. Comparing quotes for life insurance helps ensure you are getting competitive pricing for the coverage you need.

  • Claims Process: Understanding the claims process is essential. A straightforward and transparent claims process can significantly reduce stress during difficult times.

  • Additional Benefits: Some companies offer additional benefits like accelerated death benefits, premium waivers and loyalty programs. Evaluate which extra features could benefit you and your family.

Utilizing platforms that allow rate comparisons can simplify the process, helping you make an informed decision based on comprehensive analysis.

How to Get Life Insurance

There are a few ways to purchase life insurance: online or in person and through an insurer, agent or broker.

Purchasing a policy directly from an insurer is easy. Many insurers offer online quote generators, allowing you to compare life insurance quotes quickly. Alternatively, visiting a branch lets you discuss your needs directly with an agent. However, if you’re still in the planning or researching stage, gathering multiple quotes through this method for a comprehensive life insurance comparison can be time-consuming.

You can also purchase life insurance from an agent or broker. Like insurers, they can be reached online or through in-person visits, but the only difference is that they can give you quotes from different insurers and help you evaluate your options better. This route can be particularly beneficial for those looking to compare life insurance rates across multiple companies.

Tips for Buying Life Insurance

Purchasing life insurance is a commitment — regardless of whether you buy term or whole life insurance. While you can cancel coverage at any time, it’s better to choose a policy that meets your needs from the get-go to avoid any penalties and receive the lowest premium possible. MoneyGeek outlined key steps to take when buying a life insurance policy:

1
Decide how much life insurance you need

To determine how much coverage you need, determine what financial resources your dependents require after your death. Think about funeral costs, debts and living expenses they may need to cover.

2
Compare life insurance companies

You want to choose an insurer that you can rely on to give your beneficiaries a payout. Take a look at each company’s financial stability and customer ratings to get a good idea of which companies are most reliable.

3
Make sure to have all your personal information on hand

When you ask for a quote, insurers will require that you provide some personal information about your identity, health and age. Insurance companies use this information to determine your level of risk and, ultimately, your premium.

4
Gather life insurance quotes

While it may be tempting to go for the first insurer with low rates, make sure to do your research. Some insurers may initially offer a low rate that can increase significantly after the policy has been fully underwritten.

5
Compare life insurance quotes and policy options

Compare three to five life insurance quotes and policy terms from different insurers. Keep in mind that the cheapest isn't always the best; in some cases, it may be better to opt for a higher-priced policy with better terms.

6
Factor in whether you need to complete any extra steps

Consider whether the policy you want to apply for requires additional steps, such as completing a medical exam or providing your family's medical history. If this is something that you think could put your premiums at risk, you may want to opt for a different policy.

7
Decide on a policy and purchase it.

Once you’ve picked out the right policy, purchase it! You can either get it through an agent, broker or insurer.

Throughout this process, visiting platforms to compare life insurance quotes online or utilizing a life insurance comparison tool can significantly aid in navigating through different policies, ensuring you make a knowledgeable decision tailored to your needs and financial goals.

Life Insurance FAQ

Find answers to the most frequently asked questions about life insurance policies below to help you find the best policy for you and your family.

How much life insurance do I need?
How do I choose the best life insurance policy?
Can you have two life insurance policies?
How do you compare life insurance quotes?

About Mark Fitzpatrick


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Mark Fitzpatrick is a Licensed Property and Casualty Insurance Producer and MoneyGeek's Head of Insurance. He has analyzed the insurance market for over five years, conducting original research and creating personalized content for every kind of buyer. He has been quoted in several insurance-related publications, including CNBC, NBC News and Mashable.

Fitzpatrick earned a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He is passionate about using his knowledge of economics and insurance to bring transparency around financial topics and help others feel confident in their money moves.