With a MoneyGeek score of 99 out of 100 for its customer service, pricing and coverage options, State Farm is our top pick for the best life insurance companies in Virginia. For more affordable options, we also recommend GEICO, Haven, Nationwide and Mutual of Omaha.
Best Life Insurance Companies in Virginia (2025)
MoneyGeek scored the best life insurance companies in Virginia based on thousands of quotes and reviews to help you find your ideal policy.
Discover affordable life insurance in Virginia below.
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Updated: November 13, 2025
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Key Takeaways
Life insurance rates don’t change by state, but in Virginia, the best providers are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Virginia and nationwide, with monthly rates beginning at $4.
To get the best life insurance in Virginia, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Virginia
| State Farm | 99 | $7 |
| GEICO | 98 | $4 |
| Haven | 97 | $7 |
| Nationwide | 97 | $4 |
| Mutual of Omaha | 96 | $5 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Virginia by Category
Although we’ve identified the top life insurance company for most, your ideal match might differ based on your personal profile. Below, we’ve broken down the best options for various types of buyers.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | GEICO | $8 |
| High Coverage | Nationwide | $14 |
Compare Personalized Best Virginia Life Insurance Picks
This filterable table helps you match the recommendations to your profile and streamline your search.
Data filtered by:
41-50
M
250k-500k
Select
Excellent
| State Farm | 99 | $11 |
| GEICO | 98 | $7 |
| Nationwide | 97 | $8 |
| Haven | 97 | $17 |
| Mutual of Omaha | 96 | $8 |
| Protective | 95 | $11 |
| Prudential | 94 | $9 |
| Allstate | 92 | $12 |
| AAA | 92 | $9 |
| Transamerica | 90 | $8 |
These rates differ from the main comparison because they use a wider age range (41 to 50 instead of 40) and allow flexible term lengths rather than a set 20-year term.
How to Find the Best Life Insurance in Virginia
If you’re shopping for life insurance in Virginia, these tips help you narrow your choices and feel more confident about your decision.
- 1Decide Coverage Beforehand
Assessing your life insurance needs is essential before buying. This allows you to compare prices and avoid being oversold by agents accurately.
- 2Review Costs for Your Profile
Look into life insurance prices based on your coverage needs, age, health and other personal details. Since location doesn’t affect life insurance rates, understanding the national averages helps you spot a fair deal.
- 3Check Each Company’s Reputation
Rates don’t usually change by state, but a company’s local reputation still matters. Use J.D. Power ratings, community forums and independent agents to learn which providers treat customers well. Coverage options vary, so make sure the company offers what you need.
- 4Compare Quotes in Different Ways
Getting quotes from multiple sources helps you find the best value. Prices often shift depending on where you request them, whether through an independent agent, an online tool or a captive agent.
Best Life Insurance in Virginia: Bottom Line
We found the top three life insurance companies in Virginia are State Farm, GEICO and Haven. While these are our recommendations, we urge you to do your own research, decide on what coverage you need.
Virginia Life Insurance: FAQ
Explore expert answers to common life insurance questions in Virginia.
What is the best life insurance in Virginia?
In Virginia, State Farm provides the best overall life insurance with top-rated customer service, affordable rates, and solid term life coverage options.
How do you get the best life insurance in Virginia?
To secure the best life insurance in Virginia, set your coverage goals, carefully analyze insurers' reputations and offerings and compare their quotes.
Do life insurance rates differ by state?
Life insurance rates are consistent nationwide, yet policy features and riders can vary by state.
How We Decided the Best Life Insurance in Virginia
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Virginia:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.