State Farm offers the best life insurance in South Carolina and nationwide, earning a MoneyGeek score of 99 out of 100 for customer service, affordability, and coverage options. We also recommend GEICO, Haven, Nationwide and Mutual of Omaha as some of the best affordable alternatives.
Best Life Insurance Companies in South Carolina (June 2025)
Updated: July 18, 2025
Advertising & Editorial Disclosure
Key Takeaways
Life insurance rates don’t change by state, but in South Carolina, the best providers are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in South Carolina and nationwide, with monthly rates beginning at $3.
To get the best life insurance in South Carolina, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in South Carolina
| State Farm | 99 | $6 |
| GEICO | 98 | $3 |
| Haven | 97 | $3 |
| Nationwide | 97 | $3 |
| Mutual of Omaha | 96 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in South Carolina by Category
While the top life insurance provider in South Carolina is a strong choice for many, the best option may vary based on your personal profile. Below, we break down the top providers for various buyer profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | GEICO | $14 |
Compare Personalized Best South Carolina Life Insurance Picks
To help you find life insurance that fits your needs, we've added a filterable table below, allowing you to tailor our recommendations to your unique profile.
Data filtered by:Results filtered by:
Select
Age:41-50
Select
Gender:M
Select
Coverage Level:250k-500k
Select
Term:10
Select
Health Level:Excellent
| State Farm | 99 | $6 |
| GEICO | 98 | $3 |
| Nationwide | 97 | $4 |
| Haven | 97 | $4 |
| Mutual of Omaha | 96 | $4 |
| Protective | 95 | $6 |
| Prudential | 94 | $5 |
| Allstate | 92 | $4 |
| AAA | 92 | $7 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in South Carolina
Below, we've highlighted key tips to help you find the best life insurance plan in South Carolina.
- 1
Decide coverage beforehand
Determining how much life insurance you need is crucial before purchase. This helps in fair price comparison and prevents agents from overselling.
- 2
Research costs for your profile
Knowing average life insurance costs specific to your coverage level and personal profile ensures you get a fair deal. Typically, your location doesn't influence life insurance rates.
- 3
Compare company reputations
While rates are generally consistent nationwide, a company’s local reputation can help you find the right fit.
- 4
Compare quotes through multiple avenues
Obtain multiple quotes to ensure you're securing the best deal. Prices can differ based on the source, whether through an independent agent, online search, or captive provider agent.
Best Life Insurance in South Carolina: Bottom Line
According to MoneyGeek's analysis, the top three life insurance companies in South Carolina are State Farm, GEICO and Haven. We recommend you assess your coverage needs and compare quotes to find the most affordable and suitable plan for your situation.
South Carolina Life Insurance: FAQ
Below are our expert answers to frequently asked questions about life insurance in South Carolina:
What is the best life insurance in South Carolina?
In South Carolina, State Farm earns the top spot for life insurance with nationwide praise for its service, affordable rates, and quality term policies.
How do you get the best life insurance in South Carolina?
To secure the best life insurance in South Carolina, assess your coverage needs, review insurers' reputations, and compare premiums for informed decision-making.
Do life insurance rates differ by state?
No, life insurance rates are usually consistent across states, although specific policy features and riders might vary based on your location.
How We Decided the Best Life Insurance in South Carolina
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in South Carolina:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.