State Farm offers the best life insurance in Michigan and nationwide, earning a MoneyGeek score of 99 out of 100 based on customer service, affordability, and coverage options. We also recommend GEICO, Haven, Nationwide, and Mutual of Omaha as some of the best affordable alternatives.
Best Life Insurance Companies in Michigan (June 2025)
Updated: June 13, 2025
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Key Takeaways
While life insurance rates don't change by state, top choices in Michigan include State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO provides the cheapest life insurance in Michigan and nationwide, with rates starting at $3 per month.
To find the best life insurance in Michigan, decide on your coverage needs, research costs, and compare providers.
Best Life Insurance Providers in Michigan
| State Farm | 99 | $6 |
| GEICO | 98 | $3 |
| Haven | 97 | $5 |
| Nationwide | 97 | $3 |
| Mutual of Omaha | 96 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Michigan by Category
While the top life insurance provider is a great choice for many, your ideal option might differ based on your profile. Next, we break down the top providers for various common profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | GEICO | $14 |
Compare Personalized Best Michigan Life Insurance Picks
To help you find the best life insurance fit, we've added a filterable table below, making it easy to match options to your unique profile.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
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Health Level:Excellent
| State Farm | 99 | $6 |
| GEICO | 98 | $3 |
| Nationwide | 97 | $4 |
| Haven | 97 | $8 |
| Mutual of Omaha | 96 | $4 |
| Protective | 95 | $5 |
| Prudential | 94 | $5 |
| AAA | 92 | $7 |
| Allstate | 92 | $6 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Michigan
Here's a quick breakdown of essential tips to guide you in finding the right life insurance plan.
- 1
Decide coverage beforehand
Finding out how much life insurance you need is important before purchasing, so you can compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Checking average life insurance costs for your coverage level and personal profile helps you assess whether you’re getting a good deal. Note that in most cases, location does not impact your life insurance rates.
- 3
Compare company reputations
Rates don’t vary much by state, but understanding a company’s reputation in your area can help you find a better fit. Use resources like J.D. Power, online forums, and independent agents to find the best providers.
- 4
Compare quotes through multiple avenues
What rate you find varies based on the source. For instance, if you find rate information online or from an independent agent.
Best Life Insurance in Michigan: Bottom Line
We found the top three life insurance companies in Michigan are State Farm, GEICO and Haven. While these are our recommendations, do your own research, decide on a coverage level, and compare quotes to get the best deal possible.
Michigan Life Insurance: FAQ
Below are expert answers to frequently asked questions about life insurance for residents of Michigan:
What is the best life insurance in Michigan?
In Michigan, State Farm earns the top spot for life insurance with nationwide praise for its service, reasonable pricing, and quality term policies.
How do you get the best life insurance in Michigan?
To secure the best life insurance in Michigan, evaluate your coverage needs, research insurers meticulously, and methodically compare their quotes. Make sure you're informed about policy specifics and insurer track records.
Do life insurance rates differ by state?
Life insurance rates are generally consistent across states, with variations primarily in policy features and state-specific regulations.
How We Decided the Best Life Insurance in Michigan
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Michigan:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.