Nationwide Life Insurance Review 2025

Nationwide works well if you want flexible coverage options and long-term reliability. The company offers nearly every type of life insurance and lets you convert term coverage to permanent protection later without a new medical exam. Nationwide's living benefit riders (chronic, critical and terminal illness options) let you access part of your death benefit while alive. This feature is valuable for policyholders facing serious health conditions.

The online experience is limited. You can only quote and apply online for no-exam term life insurance. Permanent policies require working with a licensed agent. Nationwide fits best for people who value advisor-guided planning, conversion flexibility and the financial stability of an A+ rated insurer.

Nationwide offers multiple life insurance products, from simple term coverage to permanent policies with cash value growth and investment options.

Nationwide provides riders that expand protection, enhance flexibility and deliver living-benefit access.

Life insurance costs vary based on multiple factors that insurers use to assess risk. Your age, gender, health class, coverage amount, term length, tobacco use and selected riders all influence your final premium.

The table below shows average Nationwide term life insurance costs for buyers with standard health ratings and average weight. Rates reflect different ages, coverage amounts, term lengths and smoking status to help you understand potential costs.

These rates are based on our sample profiles. Individual premiums may vary based on your specific health profile, medical history and lifestyle factors. These rates are estimates for comparison purposes only.

Nationwide's term life insurance costs more than online-only providers but stays competitive with traditional insurers offering similar flexibility and conversion options. Permanent policies have higher premiums but build cash value over time, adding a savings component to the death benefit.

Unlike health insurance, life insurance policies don't have deductibles. Your premiums are your only ongoing cost.

The claims process shows how an insurer treats customers when it matters most. Nationwide simplifies claims by offering multiple submission methods and clear guidance on required documents.

Beneficiaries can file a claim online or call 1-800-848-6331 to speak with a claims representative who can guide them through each step.

Required Documents:

• Certified death certificate
• Completed claim form
• Policy number or copy of the policy

Once Nationwide receives all required documents, most claims are processed within 30 days. This gives beneficiaries a general idea of when to expect the payment during an already difficult time.

Life insurance beneficiaries decide how they want to receive the payout. Direct deposit offers quicker access to the money, while a mailed check works for those who prefer a more traditional option.

Nationwide offers good financial stability and a wide mix of coverage options, which makes it a good fit for buyers who want flexibility and long-term reliability. Its A+ ratings from A.M. Best and the BBB show it has the strength to pay claims and the variety of policies available gives customers room to choose coverage that fits their needs and budget.

In our Nationwide life insurance review, we also found that the company does well with living benefit riders, conversion options and multi-policy integration. The only drawback is that permanent policies rely heavily on agent assistance, which may not appeal to buyers who prefer a fully online experience or the lowest premiums.

Even with these strengths, it’s still helpful to compare Nationwide with other top-rated insurers. Each company offers something different. Some have lower rates, others provide a better digital experience and many specialize in policy types that might better match your goals and preferred coverage style.

These frequently asked questions cover the topics people often want to know about when considering Nationwide’s life insurance.

Nationwide's life insurance operates in a crowded marketplace where coverage decisions affect your family's financial security for years or decades. You need to know whether Nationwide's policies deliver competitive rates and reliable service and how the customer experience holds up during applications and claims.

This Nationwide life insurance review examines the factors that impact your costs and coverage quality. We focus on what matters when choosing life insurance that fits your budget and protection needs.

Evaluation Framework

We based our review on three main categories that reflect what most policyholders care about:

• Affordability (55%): Premium prices across different customer profiles and coverage levels
• Customer Experience (30%): Claims turnaround times, customer support and overall satisfaction
• Coverage Options (15%): Policy types, benefit amounts and available riders

Affordability carries the most weight because life insurance is a long-term monthly cost for many families. Even small changes in premium prices can affect a household’s budget over the years.

Rate Collection Process

We used a standard sample profile to compare Nationwide’s pricing with other major insurers.

• 40-year-old male
• Nonsmoker
• 5 feet 9 inches tall and 160 pounds
• Average health rating

This profile reflects a common shopper for Nationwide’s policies and helps create fair and consistent comparisons across the life insurance market.

We then modified age, gender, height, weight, tobacco use and health rating to determine average Nationwide costs for different customer types. This approach reveals how Nationwide's underwriting affects premiums across various risk profiles.

Coverage Analysis Scope

We gathered quotes for different term lengths and coverage amounts to see how Nationwide’s prices change as policy sizes increase. This way, you can gauge whether Nationwide is a better fit for basic family coverage or for higher amounts used in estate planning.

Our review also looks at Nationwide’s full lineup of life insurance products to give you a clear picture of how the company compares to other insurers in the market.