With a MoneyGeek score of 99 out of 100 for its customer service, pricing and coverage options, State Farm is our pick for the best life insurance in Virginia and nationwide. For more affordable options, we also recommend GEICO, Haven, Nationwide and Mutual of Omaha.
Best Life Insurance Companies in Virginia (June 2025)
Updated: June 8, 2025
Advertising & Editorial Disclosure
Key Takeaways
Life insurance rates don’t change by state, but in Virginia, the best providers are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Virginia and nationwide, with monthly rates beginning at $4.
To get the best life insurance in Virginia, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Virginia
| State Farm | 99 | $7 |
| GEICO | 98 | $4 |
| Haven | 97 | $7 |
| Nationwide | 97 | $4 |
| Mutual of Omaha | 96 | $5 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Virginia by Category
Although we’ve identified the top life insurance company for most, your ideal match might differ based on your personal profile. Below, we’ve broken down the best options for various types of buyers.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | GEICO | $8 |
| High Coverage | Nationwide | $14 |
Compare Personalized Best Virginia Life Insurance Picks
We've introduced a filterable table below to help you find life insurance recommendations that align closely with your profile, making your search more efficient and personalized.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
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Health Level:Excellent
| State Farm | 99 | $11 |
| GEICO | 98 | $7 |
| Nationwide | 97 | $8 |
| Haven | 97 | $17 |
| Mutual of Omaha | 96 | $8 |
| Protective | 95 | $11 |
| Prudential | 94 | $9 |
| Allstate | 92 | $12 |
| AAA | 92 | $9 |
| Transamerica | 90 | $8 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Virginia
Here's a breakdown of essential tips to help you find the best life insurance in Virginia.
- 1
Decide coverage beforehand
Determining how much life insurance you need is essential before buying. This allows you to compare prices and avoid being oversold by agents accurately.
- 2
Research costs for your profile
Research life insurance costs for your coverage needs and personal profile to evaluate deals. Location does not affect your life insurance rates, making it crucial to understand average costs nationally to find a fair price.
- 3
Compare company reputations
While life insurance rates usually don't vary by state, knowing a company's local reputation can guide you to better options. Utilize resources like J.D. Power, community forums and independent agents to gauge the best providers. Coverage options differ, so verify the provider meets your specific needs.
- 4
Compare quotes through multiple avenues
Comparing quotes from various companies helps you find the best value. Differences in pricing often result from the source of quotes, such as independent agents, online platforms, or captive provider agents.
Best Life Insurance in Virginia: Bottom Line
We found the top three life insurance companies in Virginia are State Farm, GEICO and Haven. While these are our recommendations, we urge you to do your own research, decide on what coverage you need.
Virginia Life Insurance: FAQ
Explore expert answers to common life insurance questions in Virginia.
What is the best life insurance in Virginia?
In Virginia, State Farm provides the best overall life insurance with top-rated customer service, affordable rates, and solid term life coverage options.
How do you get the best life insurance in Virginia?
To secure the best life insurance in Virginia, set your coverage goals, carefully analyze insurers' reputations and offerings and compare their quotes.
Do life insurance rates differ by state?
Life insurance rates are consistent nationwide, yet policy features and riders can vary by state.
How We Decided the Best Life Insurance in Virginia
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Virginia:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.