State Farm offers the best life insurance in Tennessee and nationwide, earning a MoneyGeek score of 99 out of 100 for customer service, affordability, and coverage options. We also recommend GEICO, Haven, Nationwide and Mutual of Omaha as other affordable alternatives.
Best Life Insurance Companies in Tennessee (June 2025)
Updated: June 8, 2025
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Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in Tennessee are State Farm, GEICO, Haven, Nationwide, and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Tennessee and nationwide, with monthly rates beginning at $3.
To get the best life insurance in Tennessee, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Tennessee
| State Farm | 99 | $5 |
| GEICO | 98 | $3 |
| Haven | 97 | $5 |
| Nationwide | 97 | $4 |
| Mutual of Omaha | 96 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Tennessee by Category
While the top life insurance provider in Tennessee is a strong choice for most, your best option might depend on your profile. Below, we break down the top providers for common profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | GEICO | $14 |
Compare Personalized Best Tennessee Life Insurance Picks
To help you find the perfect fit, we've added a filterable table below, allowing you to tailor life insurance recommendations to your profile.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
Select
Health Level:Excellent
| State Farm | 99 | $6 |
| GEICO | 98 | $4 |
| Nationwide | 97 | $4 |
| Haven | 97 | $9 |
| Mutual of Omaha | 96 | $4 |
| Protective | 95 | $5 |
| Prudential | 94 | $6 |
| AAA | 92 | $7 |
| Allstate | 92 | $5 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Tennessee
Discover essential tips to help you secure the best life insurance options in Tennessee.
- 1
Decide coverage beforehand
Determining how much life insurance you need before purchasing is helpful. It allows you to compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Checking average life insurance costs for your coverage level and personal profile helps assess if you’re getting a good deal. Location doesn't affect life insurance rates, so focus on your profile specifics.
- 3
Compare company reputations
While rates generally don't vary by state, understanding a company’s reputation locally can lead to a better provider fit. Use resources like J.D. Power, online forums, and independent agents to evaluate providers.
- 4
Compare quotes through multiple avenues
Comparing quotes helps you get the best value. Pricing can differ depending on whether you obtain quotes from an independent agent, online source, or captive provider agent.
Best Life Insurance in Tennessee: Bottom Line
We found the top three life insurance companies in Tennessee are State Farm, GEICO and Haven. While these are our recommendations, do your own research, decide on a coverage level and compare quotes to get the best deal possible.
Tennessee Life Insurance: FAQ
Explore our expert answers to common life insurance questions for residents of Tennessee.
What is the best life insurance in Tennessee?
State Farm is the best for life insurance in Tennessee with excellent service, reasonable pricing and quality term policies.
How do you get the best life insurance in Tennessee?
The best life insurance in Tennessee comes from evaluating your coverage needs, researching insurers' reputations and comparing rate quotes to ensure a suitable and cost-effective policy.
Do life insurance rates differ by state?
No, life insurance rates are fairly consistent nationwide, though coverage options and riders can differ based on your location.
How We Decided the Best Life Insurance in Tennessee
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Tennessee:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.