State Farm offers the best life insurance in New Jersey and nationwide, earning a MoneyGeek Score of 99 out of 100 for excellent customer service, affordability and coverage options. Consider also GEICO, Haven, Nationwide and Mutual of Omaha for providing high-quality life insurance.
Best Life Insurance Companies in New Jersey (June 2025)
Updated: June 9, 2025
Advertising & Editorial Disclosure
Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in New Jersey are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in New Jersey and nationwide, with monthly rates beginning at $3.
To get the best life insurance in New Jersey, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in New Jersey
| State Farm | 99 | $4 |
| GEICO | 98 | $3 |
| Haven | 97 | $4 |
| Nationwide | 97 | $3 |
| Mutual of Omaha | 96 | $3 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in New Jersey by Category
While we've identified the top life insurance company for most, your ideal match might differ based on your personal profile. Below, we’ve broken down the best options for various types of buyers.
| Young Adults | Farmers | $2 |
| Seniors | Amica | $26 |
| Smokers | Farmers | $10 |
| High Coverage | Bestow | $18 |
Compare Personalized Best New Jersey Life Insurance Picks
To help you find the best life insurance fit, we've added a filterable table below, making it easy to tailor options to your unique profile.
Data filtered by:Results filtered by:
Select
Age:41-50
Select
Gender:M
Select
Coverage Level:250k-500k
Select
Term:10
Select
Health Level:Excellent
| State Farm | 99 | $8 |
| GEICO | 98 | $5 |
| Nationwide | 97 | $6 |
| Haven | 97 | $10 |
| Mutual of Omaha | 96 | $5 |
| Protective | 95 | $8 |
| Prudential | 94 | $7 |
| Allstate | 92 | $5 |
| AAA | 92 | $6 |
| Transamerica | 90 | $5 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in New Jersey
We've outlined essential tips to guide you in choosing the best life insurance policy in New Jersey.
- 1
Decide overage beforehand
Determining how much life insurance you need is important before purchasing. This ensures you can compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Checking average life insurance costs for your desired coverage and personal profile helps you get a good deal. Location doesn't affect your life insurance rates, making it easier to focus on your personal circumstances.
- 3
Compare Company Reputations
While rates are consistent across states, a company’s reputation in your region can guide you to better options. Use resources like J.D. Power, online forums, and independent agents to assess providers.
- 4
Compare quotes through multiple avenues
Comparing quotes from various sources ensures you get the best value. Pricing can differ based on where you obtain your quotes, whether from an independent agent, an online source, or a captive provider agent. M
Best Life Insurance in New Jersey: Bottom Line
In New Jersey, the top three life insurance providers according to MoneyGeek's analysis are State Farm, GEICO, and Haven. While these are our recommendations, we urge you to do your own research.
New Jersey Life Insurance: FAQ
Explore our expert answers to common life insurance questions for residents of New Jersey.
What is the best life insurance in New Jersey?
In New Jersey, State Farm is the best for life insurance with a MoneyGeek score of 99, nationwide commendation for service, and strong term life options.
How do you get the best life insurance in New Jersey?
To secure the best life insurance in New Jersey, assess your coverage needs, then compare policy rates and check insurance providers' reputations for a well-informed choice.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, but policy features and riders may differ based on local regulations and offerings.
How We Decided the Best Life Insurance in New Jersey
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in New Jersey:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.