Overall, GEICO offers the best life insurance in Massachusetts and across the country, earning a MoneyGeek score of 98 out of 100 for customer service, affordability, and coverage options. We also recommend Haven, Nationwide, Mutual of Omaha and Protective as some of the best affordable alternatives.
Best Life Insurance Companies in Massachusetts (June 2025)
Updated: June 8, 2025
Advertising & Editorial Disclosure
Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in Massachusetts are GEICO, Haven, Nationwide, Mutual of Omaha and Protective.
GEICO delivers the cheapest life insurance options in Massachusetts and nationwide, with monthly rates beginning at $4.
To get the best life insurance in Massachusetts, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Massachusetts
| GEICO | 98 | $4 |
| Haven | 97 | $7 |
| Nationwide | 97 | $5 |
| Mutual of Omaha | 96 | $5 |
| Protective | 95 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Massachusetts by Category
While the top life insurance provider might suit many in Massachusetts, your best choice could differ based on your unique needs. Below, we break down the leading providers tailored for various common profiles.
| Young Adults | GEICO | $1 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | Farmers | $17 |
Compare Personalized Best Massachusetts Life Insurance Picks
To help you find the best life insurance match, we've created a filterable table below that aligns our recommendations with your unique profile.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
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Health Level:Excellent
| GEICO | 98 | $5 |
| Nationwide | 97 | $5 |
| Haven | 97 | $12 |
| Mutual of Omaha | 96 | $6 |
| Protective | 95 | $7 |
| Prudential | 94 | $7 |
| Allstate | 92 | $4 |
| AAA | 92 | $6 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Massachusetts
Explore our key tips to find the perfect life insurance plan in this state.
- 1
Decide coverage beforehand
Determining how much life insurance you need is essential before purchasing. This helps you compare prices fairly and prevents being oversold by agents. Consider your financial responsibilities to select an appropriate coverage amount.
- 2
Research costs for your profile
Evaluating average life insurance costs for your desired coverage and personal profile enables you to verify a good deal. While rates vary, geographic location usually doesn’t impact life insurance prices, making personal factors more significant.
- 3
Compare company reputations
Rates typically don't vary by state, but understanding a company's reputation in your area can lead to better choices. Use resources like J.D. Power, online forums and independent agents to evaluate providers. Coverage options vary by provider, so ensure it offers what you need.
- 4
Compare quotes through multiple avenues
Pricing can vary depending on the source, whether it be an independent agent, online resource, or agent, so explore multiple avenues for the best results.
Best Life Insurance in Massachusetts: Bottom Line
According to MoneyGeek's analysis, the top three life insurance companies in Massachusetts are GEICO, Haven, and Nationwide. We recommend that you evaluate your coverage needs and compare quotes to ensure you find the most affordable and suitable plan for your situation.
Massachusetts Life Insurance: FAQ
Below are expert answers to common questions about life insurance for residents of the Bay State.
What is the best life insurance in Massachusetts?
In Massachusetts, GEICO offers the best overall life insurance with top-rated customer service nationwide, affordable rates at $53 annually, and strong term life coverage options.
How do you get the best life insurance in Massachusetts?
To secure the best life insurance in Massachusetts, assess your coverage needs, scrutinize insurer reputations, and methodically compare policy rates.
Do life insurance rates differ by state?
No, rates for life insurance don’t vary much across states, but variations can occur due to state-specific taxes, fees or regulations.
How We Decided the Best Life Insurance in Massachusetts
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Massachusetts:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.