State Farm offers the best life insurance in Iowa and nationwide, earning a MoneyGeek score of 99 out of 100 for customer service, affordability, and coverage options. We also recommend GEICO, Nationwide, Haven, and Mutual of Omaha as some of the best affordable alternatives.
Best Life Insurance Companies in Iowa (June 2025)
Updated: June 8, 2025
Advertising & Editorial Disclosure
Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in Iowa are State Farm, GEICO, Nationwide, Haven, and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Iowa and nationwide, with monthly rates beginning at $5.
To get the best life insurance in Iowa, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Iowa
| State Farm | 99 | $8 |
| GEICO | 98 | $5 |
| Nationwide | 97 | $6 |
| Haven | 97 | $9 |
| Mutual of Omaha | 96 | $6 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Iowa by Category
While the top life insurance provider is a solid choice for many, your ideal match might differ based on your personal profile. Below, we detail the leading providers for various common profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | Progressive | $10 |
| High Coverage | Amica | $17 |
Compare Personalized Best Iowa Life Insurance Picks
To help you find the best life insurance fit, we've added a filterable table below that tailors recommendations to your unique profile, making your search easier.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
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Health Level:Excellent
| State Farm | 99 | $10 |
| GEICO | 98 | $6 |
| Nationwide | 97 | $6 |
| Haven | 97 | $15 |
| Mutual of Omaha | 96 | $7 |
| Protective | 95 | $9 |
| Prudential | 94 | $8 |
| AAA | 92 | $12 |
| Allstate | 92 | $9 |
| Transamerica | 90 | $6 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Iowa
Below we've broken down some key tips to help you find the best life insurance in Iowa for you:
- 1
Decide coverage beforehand
Determining how much life insurance you need is important before purchasing, enabling fair price comparison and preventing overselling by agents. Ensure accurate decision-making by assessing your needs first.
- 2
Research costs for your profile
Check average life insurance costs for your desired coverage and profile to gauge if you're getting a good deal. Generally, location doesn’t affect life insurance rates, allowing for consistent cost assessments across regions.
- 3
Compare company reputations
Although rates typically don’t vary by state, understanding local reputations helps you find a better provider fit. Use J.D. Power, online forums, and agents for insights into providers.
- 4
Compare quotes through multiple avenues
Compare quotes from multiple companies to ensure you get the best value. Pricing varies based on the quote's source, such as an independent agent, an online source or a captive provider agent.
Best Life Insurance in Iowa: Bottom Line
We found the top three life insurance companies in Iowa are State Farm, GEICO, and Nationwide. While these are our recommendations, do your own research, decide on a coverage level, and compare quotes to get the best deal possible.
Iowa Life Insurance: FAQ
Explore our expert answers to common questions about life insurance options and costs in Iowa.
What is the best life insurance in Iowa?
In Iowa, State Farm offers the best overall life insurance, with nationwide top-rated customer service, affordable rates, and strong term life coverage options.
How do you get the best life insurance in Iowa?
To secure the best life insurance in Iowa, set your coverage needs, research insurers' reputations and policies, and compare quotes for an informed choice.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, although specific policy features and riders might differ based on local regulations.
How We Decided the Best Life Insurance in Iowa
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Iowa:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.