Best Life Insurance Companies in Massachusetts (2025)

Overall, Protective Insurance offers the best life insurance in Massachusetts and across the country, earning a MoneyGeek score of 4.7 out of 5 for customer service, affordability, and coverage options. We also recommend Guardian Life, Lincoln Financial and Prudential as some of the best alternatives.

Rates are based on average quotes for healthy nonsmokers ages 30-49 with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.

While the top life insurance provider might suit many in Massachusetts, your best choice could differ based on your needs. Below, we break down the leading providers tailored for various common policy types.

Rates are based on average quotes for healthy nonsmokers ages 30-49 with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.

To help you find the best life insurance match, we've created a filterable table below that aligns our recommendations with your profile.

Rates are based on a term life insurance policy for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile.

Rates in this table may differ from those mentioned in the best companies' profiles. The main analysis uses averages for ages 30-49, while this table shows averages for ages 20, 30, 40, 50, 60, and 70.

Explore our key tips to find the perfect life insurance plan in this state.

According to MoneyGeek's analysis, the top life insurance companies in Massachusetts are Protective Insurance, Guardian Life, Lincoln Financial, Prudential, North American, Ethos, Legal & General, Mutual of Omaha and Pacific Life. We recommend that you evaluate your coverage needs and compare quotes to ensure you find the most affordable and suitable plan for your situation.

Below are expert answers to common questions about life insurance for residents of the Bay State.

Massachusetts residents face higher-than-average life insurance costs due to the state's elevated cost of living and medical expenses, making it critical to find coverage that protects your family without straining your budget. We designed this research to show you which insurers deliver the best combination of affordable premiums, financial stability, and reliable service for Massachusetts policyholders.

Our baseline quote profile:

We collected quotes using a standardized nonsmoker profile with average weight, height, and healthy characteristics. From there, we adjusted age, gender, physical attributes, tobacco use, and health status to understand how pricing shifts based on your actual profile. We gathered quotes across multiple term lengths and coverage amounts to show what you'll pay for the protection your family needs.

How we scored each company:

We evaluated insurers using three weighted categories, with each company earning up to five points per category:

• Affordability (55%): Direct quote comparisons across term lengths and coverage amounts
• Customer Experience (30%): NAIC complaint data combined with J.D. Power ratings for claims handling and service quality
• Coverage Options (15%): Product diversity across term and whole life policies, plus online tools, educational resources, and payment flexibility

Why these weights: Your premiums determine what you'll pay for 10, 20, or 30 years, making affordability the primary factor. Customer experience carries substantial weight because the cheapest policy means nothing if the company denies valid claims or provides poor service when your beneficiaries need support. Coverage options round out the evaluation, ensuring you can find the right policy type and term length for your situation.

Key research elements:

We verified each company's financial strength using A.M. Best ratings and operational history to ensure they'll remain solvent throughout your policy term. We calculated overall rankings using quote averages from customers ages 30-49, which represent Massachusetts residents most actively purchasing term coverage to protect mortgages and replace income. When our dataset showed clear pricing patterns, we calculated projections to extend coverage where needed.

This methodology reveals which insurers provide genuine value for Massachusetts residents combining reasonable premiums with the financial strength to pay claims decades from now when your family depends on that protection most.