Overall, Nationwide is the best life insurance company. The ideal provider for you may differ depending on your needs and goals. Below are the top life insurance companies by category to help you make an informed decision.
Best Life Insurance Companies in 2025
Nationwide, Allstate, GEICO and State Farm offer some of the best life insurance policies.
Find out if you're overpaying for life insurance below.

Key Takeaways
Nationwide is the best overall life insurance company, earning a MoneyGeek score of 97. Allstate, which has an average rate of $12/month, ranks best in terms of affordability.
GEICO is the top choice for seniors, offering affordable senior-friendly policies with an average monthly premium of $176 and a MoneyGeek score of 96.
State Farm ranks as the best provider for whole life and no-exam policies, with a MoneyGeek score of 99. It offers flexible term life options and unique products like Limited Pay Whole Life.
Compare Life Insurance Rates
Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.
What are the Best Life Insurance Companies?
Company | Best For | MoneyGeek Score | Monthly Cost |
---|---|---|---|
Best Overall | 97 | $16 | |
Best for Seniors and Customer Service | 96 | $176 | |
Best Whole and No-Exam Life Insurance | 99 | N/A | |
Best Cheap | 97 | $12 |
Best Life Insurance Company: Nationwide
Nationwide is the best company for life insurance with a MoneyGeek score of 97 out of 100. Its industry-leading position reflects its combination of affordable premiums, streamlined application process, and diverse product portfolio. Nationwide offers an attractive monthly premium of just $16.

Nationwide is the best life insurance company, with a MoneyGeek score of 97. The company offers policies at an average monthly cost of $16, providing an accessible option for term life insurance. Its A+ AM Best rating underscores its financial stability, assuring policyholders of a secure investment.
With 97 years in the industry, Nationwide boasts a low rate of customer complaints and a streamlined buying process, with 24/7 chat support and multiple payment options. Its diverse product offerings include term life, whole life, universal life and final expense coverage, and no-exam options. Term life coverage ranges from $250K to $1.5 million.
Customer Satisfaction
Nationwide's term life insurance receives strong satisfaction ratings, with the company ranking 5th out of 21 companies in J.D. Power's 2024 U.S. Life Insurance Study for overall customer satisfaction. Its online Life Essentials no-exam term product earns particular praise, with reviews highlighting the "easy to apply" process and appreciation that "no doctor's visit was needed" to get coverage. Customers specifically mention the "straightforward, simple process" and "quick and easy" online application that can be completed “from the comfort of your home.” Nationwide's customer complaint ratio is 0.372, significantly below the industry benchmark of 1.00, indicating fewer complaints than expected for a company of its size.
Ideal Buyers for Nationwide Life Insurance
- Middle-income buyers seeking competitive rates ($16.41/month for $250k coverage compared to industry leaders like Allstate at $12/month)
- People under age 70 who want term coverage without a medical exam
- Those who prioritize financial stability and company reputation over the absolute lowest price
- Customers seeking bundling options with other Nationwide products
- Young or middle-aged buyers who want a digital-friendly experience with policy management tools
- Nonsmokers (smokers will find better rates with Allstate, which offers $26.57/month compared to Nationwide's $36.33/month)
- Affordable monthly cost
- Comprehensive product diversity, including no-exam options
- Low rate of customer complaints
- Financial stability score slightly lower than competitors
- Term length offerings may be limited compared to some competitors
Best Life Insurance for Seniors and Customer Satisfaction: GEICO
GEICO, with a MoneyGeek score of 96, is the top life insurance company for seniors. The company offers senior-friendly policies at an average monthly premium of $176, making it an affordable choice for older adults.
GEICO tied with Progressive for the best customer satisfaction — both earned perfect scores in the category. However, GEICO's higher overall MoneyGeek score makes it the best life insurance company for customer satisfaction.

GEICO is a leading life insurance provider for seniors and those seeking top-notch customer service. GEICO earned a MoneyGeek score of 96 for seniors, offering term policies for an average monthly cost of $176 for older individuals. GEICO issues policies through Ladder and other partners.
Ladder’s AM Best rating of A++ and low rate of customer complaints back GEICO’s financial stability and strong customer satisfaction record. While the product offerings are limited mainly to term life and no-exam options, the coverage is substantial, ranging from $100,000 to $8 million. With 87 years of industry experience and a user-friendly mobile app, GEICO is a dependable choice for diverse needs.
Customer Satisfaction
GEICO's life insurance customers appreciate the company's straightforward pricing and easy application process. Senior customers in particular express satisfaction with GEICO's life insurance offerings, citing the competitive rates and clear policy terms as major positives. The company has built a reputation for reliability in its life insurance services, with many policyholders noting the ease of managing their coverage through GEICO's online portal. While some customers mention the lack of personalized agent support as a drawback, most find the digital-first approach convenient and time-saving.
Ideal Buyers for GEICO Life Insurance
- Seniors seeking affordable term life coverage (especially males, with the lowest rates in the industry)
- Customers who prefer a digital-first insurance experience
- Price-conscious buyers prioritizing low premiums
- Those seeking high coverage amounts at competitive rates
- People with poor health looking for reasonable rates ($195/month compared to $237+ at other companies)
- Smokers looking for competitive rates ($389/month)
- Existing GEICO customers wanting to bundle policies
- Low customer complaint rate
- No-exam products available with quick approval
- Strong financial stability
- GEICO does not issue its own policies
- Limited product diversity, mainly offering term life
- Multiple payment options may not be available
Best Whole and No-Medical-Exam Life Insurance: State Farm
State Farm ranks as the best life insurance company for whole life insurance policies and no-exam coverage, with a MoneyGeek score of 99 in both categories. Noted for its strong financial stability, high customer satisfaction and diverse range of life products, it's a trusted choice for lifelong coverage and financial security.

State Farm is our top choice for whole life and no-exam life insurance, with a MoneyGeek score of 99 out of 100 in both categories. State Farm's diverse offerings include a Limited Pay Whole Life product with level terms for 10, 15 or 20 years, and no-exam term life and guaranteed issue final expense policies. Its term life policies offer flexibility in coverage amounts — starting at $100,000 — and durations, ranging from 10 to 30 years. Backed by an A++ AM Best rating and a low rate of customer complaints, State Farm combines financial stability with 101 years of reliability, flexibility and convenience in one package.
Customer Satisfaction
State Farm consistently ranks at the top for life insurance customer satisfaction. Policyholders frequently praise the company's personalized service through its agent network, with many highlighting how agents help determine the right coverage without overselling. Customers particularly appreciate State Farm's reliability in claims handling for life insurance, with several long-term policyholders noting the peace of mind that comes from having a trusted provider. The company has a lower-than-average complaint ratio for its life insurance division, reflecting its commitment to customer service in this area.
Ideal Buyers for State Farm Life Insurance
- Customers who prefer working with a local agent rather than managing everything online
- Young adults (ages 16 to 45) looking for a quick, no-exam coverage through their Instant Answer policy
- People seeking specialized policies like limited pay whole life or return of premium term life
- Existing State Farm auto/home customers who can benefit from substantial bundling discounts
- Those who value top-rated customer service and are willing to pay slightly higher premiums
- Families looking for children's term riders and other specialized coverage options
- Comprehensive product offerings, including whole life and no-exam options
- Exceptional financial stability
- Multiple payment options and user-friendly buying process
- No 24/7 online chat support available
- Limited Pay Whole Life terms may not suit all needs
Best Cheap Life Insurance: Allstate
Allstate is the best life insurance for those looking for the cheapest policy and high overall customer experience score. It received a MoneyGeek score of 97.

Allstate achieves a MoneyGeek score of 94 for term life insurance. While the overall score is slightly below Nationwide's overall score, Allstate stands out as the most affordable option, offering term life policies at just $12 monthly for a standard $250,000, 10-year policy - the lowest premium on our list.
Its term life coverage options are flexible with competitive rates across various age groups. For buyers whose primary concern is finding the most budget-friendly term life coverage without sacrificing reliability, Allstate delivers unmatched value. Its strong financial stability ensures that this affordability doesn't come at the expense of security, making it an ideal choice for cost-conscious consumers seeking basic term life protection.
Customer Satisfaction
Allstate receives solid satisfaction ratings for its life insurance offerings, particularly its customer service and billing processes. Around 89% of policyholders renew their policies, demonstrating strong customer loyalty despite mixed reviews. Affordability consistently appears to be a key factor in customer satisfaction, with many policyholders highlighting that Allstate's premiums are significantly lower than those of competitors they've researched. The company has a higher complaint ratio than the industry average, though this appears to be primarily related to its auto and home insurance lines rather than life insurance specifically. Long-term customers frequently praise Allstate's reliability, with some reporting decades of positive experiences.
Ideal Buyers for Allstate Life Insurance
- Budget-conscious shoppers who prioritize the lowest possible premiums
- Young and middle-aged adults seeking affordable term coverage
- Smokers (offers the lowest rates for tobacco users at $26.57/month)
- Customers who want flexibility in term length options
- Existing Allstate auto or home insurance customers who can benefit from bundling discounts
- People looking for term policies with conversion options to permanent coverage
- Those who prefer working with a traditional agent rather than managing everything online
- Lowest premium on the list at just $12 monthly for $250k coverage
- Exceptional financial stability with A++ AM Best rating
- Multiple payment options with user-friendly buying process
- Limited online policy management tools
- Customer service responsiveness may vary
Best Life Insurance: Buying Guide
There are several factors to consider when choosing the best life insurance policy. Our buying guide provides insights to help you find the best policy that balances coverage and affordability. Find out more about securing the right policy for your situation below.
How to Get the Best Life Insurance
Assessing your needs can help you find the best life insurance company and policy. Unless you die prematurely, you can expect to keep a life insurance policy for many years. Follow the steps below to make sure you get the best life insurance for you.
- 1
Evaluate Your Financial Landscape
Begin by assessing your current financial situation, including income, debts and future obligations like your children's education. This will help you gauge how your family would manage without your income.
- 2
Determine Coverage Needs
Based on your financial assessment, decide the amount of coverage you'll need. A general guideline is to choose a coverage amount that's 10 to 15 times your annual income. However, your specific circumstances and long-term commitments can influence this figure.
- 3
Know Your Policy Options
Familiarize yourself with the different types of life insurance available — mainly term and permanent insurance. Term insurance offers coverage for a specific period, while permanent insurance provides lifelong coverage and may include a cash value component. The best life insurance is the one that aligns with your financial health and life stage.
- 4
Shop Smart
Don't rush into the first offer that comes your way. Use online tools to compare quotes from multiple companies that offer life insurance to find the lowest price. Pay attention not just to the rates but also to the company's financial stability and customer service reputation. It may also help to look at life insurance company reviews.
- 5
Optimize Your Policy
Consider adding policy riders that suit your specific needs, such as a critical illness rider, and adopting a healthy lifestyle to lower your premiums. You can also consider consulting a financial advisor with insurance expertise to ensure your policy aligns with your overall financial strategy.
MONEYGEEK EXPERT TIP
To find the most suitable and affordable coverage, you can create a list of life insurance companies to research. Compare the life insurance companies' product offerings and make sure they align with your needs to secure optimal coverage.
How Much Is Life Insurance?
Life insurance costs can vary significantly by insurer. The coverage amount and buyer profile also impact the price. The average rate ranges from $12 to $31. Use the table below to compare average rates from top providers.
Transamerica | $12 |
Allstate | $12 |
GEICO | $13 |
Protective | $13 |
Nationwide | $16 |
Mutual of Omaha | $17 |
Prudential | $17 |
AAA | $17 |
Fidelity | $20 |
State Farm | $22 |
Haven | $22 |
Bestow | $27 |
Progressive | $31 |
**NOTE: The rates above are based on a 10-year term life insurance policy with $250K coverage.
Average Cost of Life Insurance for High Coverage Amount
The coverage amount you choose affects your premiums. For a $1 million 10-year term life insurance policy, the average cost ranges from $26 to $93. The table below shows the average monthly costs from major life insurance providers.
GEICO | $26 |
Transamerica | $26 |
Allstate | $29 |
Protective | $31 |
Nationwide | $33 |
AAA | $42 |
Mutual of Omaha | $46 |
State Farm | $48 |
Prudential | $63 |
Haven | $70 |
Bestow | $88 |
Progressive | $93 |
Fidelity | $93 |
Average Cost of Life Insurance for People With Poor Health
People with health concerns tend to have higher life insurance premiums. The average cost of a policy for someone with poor health ranges from $13 to $34. Check the table below to compare average monthly costs from different companies.
Transamerica | $13 |
Allstate | $13 |
GEICO | $14 |
Protective | $15 |
Nationwide | $18 |
Mutual of Omaha | $18 |
Prudential | $19 |
AAA | $19 |
Fidelity | $23 |
State Farm | $24 |
Haven | $24 |
Bestow | $30 |
Progressive | $34 |
**NOTE: The rates above are based on a 10-year term life insurance policy with a $250K coverage amount.
Compare Best Life Insurance Quotes
Life insurance companies calculate premiums differently. Getting personalized quotes from multiple providers will help you accurately estimate your premiums. Use MoneyGeek's life insurance cost calculator below to get started.
Life Insurance Calculator
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What Factors Impact the Cost of Your Life Insurance Premium?
Understanding the factors that influence the cost of life insurance is vital when choosing a policy from the best insurance companies for life insurance. These factors, which can significantly affect your premium rates, include:
Age
One of the most impactful cost factors when you apply for life insurance is your age. The older you are, the more expensive your policy will be. Generally, the younger you are, the healthier you will be, which can positively affect your life insurance premium and allow you to lock in a lower rate.
Gender
Women usually pay less for life insurance than men because they tend to have a longer life expectancy and are statistically less likely to participate in risky activities, based on actuarial data. However, some states prohibit the use of gender as a basis for determining life insurance premiums. Shopping around and comparing life insurance companies can help find the most equitable rates.
Height and Weight
Your height and weight can give a life insurance company an idea of your overall health. Body mass index (BMI) is a key measure used to determine life insurance rates.
Medical History
Your overall health is another significant factor that affects your eligibility for and cost of life insurance. The healthier you are, the less likely you are to pass away during your policy term, which poses a lower risk to the life insurance company. When applying for life insurance, expect to provide a detailed history of current and past illnesses, medications and hospital visits.
Smoking and Tobacco Use
People who smoke, vape or chew tobacco or smoke marijuana pay more for life insurance than nonsmokers and non-tobacco users. Even occasional use can negatively affect life insurance rates. If you're looking for competitive rates, comparing policies from different life insurance companies that vary in how they rate smokers is beneficial.
Family History
Your family genetics and health history are also used to determine your life insurance eligibility and pricing. Health conditions like cancer, diabetes, heart disease and Alzheimer’s in your family put you at greater risk of developing these illnesses, which could shorten your life expectancy.
Occupation and Hobbies
Your work and hobbies can affect how much you pay for life insurance. The riskier your occupation and hobbies, the more expensive life insurance may be. Examples of high-risk occupations include first responders, construction workers and active-duty military. Activities like racing, bungee jumping, skydiving and scuba diving are hobbies that could also make you a riskier applicant to an insurance company.
Who Should Get Life Insurance?
Essentially, anyone responsible for others’ financial security can benefit from a life insurance policy. This includes:
Parents
Whether you’re a single parent or part of a couple, ensuring your children are financially secure in your absence is paramount. Life insurance can cover future expenses like education and living costs.
Homeowners
If you have a mortgage, life insurance can help ensure your family can maintain their home without financial strain if you're no longer there.
Business Owners
For those who own a business, life insurance can protect your partners and the company itself, allowing operations to continue smoothly.
Spouses
Life insurance can help maintain the standard of living for the surviving spouse, especially if they rely on your income for daily expenses and future plans.
Individuals With Debt
If you have significant debts, a life insurance policy ensures that these are not passed on to your family, securing their financial future.
Choosing the right policy involves finding the best companies for life insurance that offer policies aligned with your needs. Consulting life insurance rating companies and exploring top-rated life insurance policies can help you secure the best coverage at competitive rates.
Where to Get Life Insurance
The best place to get life insurance depends on your specific needs and preferences. Online platforms often provide a convenient way to compare policies and rates from multiple companies that sell life insurance. These platforms allow for easy comparison of coverage options and premiums, helping you find the best life insurance rate available.
Consulting with the best life insurance agencies can offer personalized service and expert advice, ensuring you select a policy that aligns perfectly with your financial goals. Always ensure you are dealing with the highest-rated life insurance companies to secure reliable coverage.
Life Insurance Basics
Understanding how life insurance works can help you choose the right policy for your needs. Start by understanding the types of life insurance. It's also important to know what life insurance covers and does not cover to avoid unexpected claim denials and ensure your policy aligns with your financial goals and protection priorities.
Types of Life Insurance
Navigating various life insurance options can be a significant decision, and understanding the different types available can help tailor your choice to your specific financial goals and personal circumstances.
Term Life Insurance
These policies are limited to a fixed duration, typically 10 to 30 years. These make them suitable for those needing coverage during critical financial years, such as raising a family or paying off a mortgage. Term life insurance is a straightforward and cost-effective option, often making it the best life insurance plan for budget-conscious individuals or those with temporary coverage needs.
Whole Life Insurance
As a permanent life insurance option, whole life insurance offers coverage that spans your lifetime and an investment component that builds cash value over time. This feature is advantageous for those interested in merging financial protection with an opportunity for savings accumulation.
Universal Life Insurance
Distinguished by its flexibility, universal life insurance permits adjustments to your premiums and death benefits according to your evolving financial needs. The policy also grows cash value, which can be utilized to manage premiums or as a loan source during your lifetime. Reputable life insurance companies often offer it as one of the best life insurance policies for adults who value versatility.
No-Medical-Exam Life Insurance
These policies offer immediate coverage without needing a medical exam, streamlining the application process. Many top life insurance companies provide no-exam life insurance, though it may come at a higher premium due to the increased risk to the insurer.
Selecting the best life insurance policy requires evaluating what each type offers and its alignment with your long-term financial aspirations. Consulting with well-regarded life insurance providers can help you choose a plan that best fits your circumstances.
What Does Life Insurance Cover?
Life insurance can serve as a comprehensive financial safety tool, providing benefits under various circumstances, not limited to the policyholder's death. Understanding what life insurance can cover is critical in selecting the right policy from the best life insurance companies.
Final Expenses
Life insurance typically covers funeral costs and any final medical bills. This alleviates the financial burden on families during a difficult time, ensuring that end-of-life expenses are managed without stress.
Income Replacement
For many, life insurance replaces lost income in the event of their death, securing financial stability for their dependents. This is a core consideration when choosing the best life insurance plans.
Debt Clearance
Policies can be structured to cover outstanding debts, including mortgages, car loans and credit cards, protecting your family from inheriting your financial liabilities.
Education Expenses
Some life insurance plans include benefits that can cover educational expenses, ensuring children or dependents can continue their education uninterrupted.
Estate Taxes
In cases where significant estate taxes are due, life insurance can provide the funds necessary to handle these obligations without the need to liquidate other assets.
Charitable Donations
Life insurance can also be directed towards charitable contributions, making it a tool for legacy planning and philanthropy.
What Does Life Insurance Not Cover?
While life insurance provides extensive coverage, certain circumstances and events typically fall outside its scope. Understanding these exclusions is important when selecting a policy. Knowing what is not covered can help prevent claim denials and ensure beneficiaries receive the intended benefits without disputes.
- Suicide: Most policies exclude coverage for death due to suicide within the first couple of years after initiation to prevent fraud. Being aware of this period can prevent unexpected claim denials.
- Fraud: Deliberate misinformation or omission of critical facts on the application can lead to denied claims. Accurate and honest disclosure is essential to ensure coverage validity.
- Criminal Activity: Deaths resulting from criminal acts or illegal activities are generally not covered. Understanding this helps avoid complications in claims under such circumstances.
- Drug or Alcohol Use: Deaths related to undisclosed drug or alcohol abuse may lead to claim denials. Transparency about such issues at the time of application is vital.
- Act of War: Insurance typically excludes deaths caused by war or war-like activities. Awareness of this exclusion is vital for those involved in such risks.
- High-Risk Activities: High-risk activities like skydiving or car racing may require additional coverage. Knowing this can guide you in securing appropriate riders to cover such activities.
Reviewing policy details can prevent claim denials by ensuring that all terms and exclusions are clearly understood and met.
Best Companies for Life Insurance: Bottom Line
Choosing the right life insurance company depends on your goals, health profile and budget. This guide explains life insurance, who it's for and how to get the best coverage. It also compares top-rated providers like Nationwide, Allstate, GEICO and State Farm, each offering strengths in different aspects. By understanding what factors influence your premium and comparing plans, you can find the provider that best meets your financial protection needs.
Compare Life Insurance Rates
Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.
Best Life Insurance: FAQ
We answer frequently asked questions to help you find the company offering the best life insurance and learn how to ensure you get the right coverage for your needs.
What is the best life insurance company?
Nationwide is the best overall life insurance company, receiving a MoneyGeek score of 97. Offering $250,000 in coverage with a 10-year term at $16 per month, it couples affordability with exceptional service.
What does life insurance cover and not cover?
Life insurance provides a benefit to beneficiaries upon the policyholder's death, assisting with income replacement, debt repayment and final expenses. However, it typically doesn't cover situations involving fraud, certain types of death — like suicide within a specific period after policy initiation — or unpaid premiums. Specific exclusions vary by policy.
Who offers the best life insurance policy?
The best life insurance policy is typically offered by top-rated life insurance companies known for robust financial stability, excellent customer service and policies that provide comprehensive coverage at competitive rates.
What makes a good life insurance company?
A good life insurance company demonstrates reliability, strong ratings and a history of timely payouts. The best-rated life insurance companies prioritize transparent terms and tailor their policies to meet diverse client needs.
Who is the most trustworthy life insurance company?
Generally, the most trustworthy life insurance providers are those with high life insurance company rankings, a reputation for ethical practices and consistent positive reviews from policyholders. These companies often get high life insurance company ratings due to their integrity and reliability.
Which life insurance is best?
The best life insurance may vary per person. It should align closely with an individual's financial goals, coverage needs and budget. The best life insurance to buy offers flexibility in terms of premium payments and benefits, ensuring that they adapt to changing life circumstances. Engaging with the best life insurance providers who offer transparent terms and comprehensive coverage can significantly aid in selecting the optimal policy.
Do I need a medical exam to get life insurance?
Not always. Many companies now offer no-exam policies with coverage up to $3 million. However, no-exam policies typically cost 10-30% more than fully underwritten policies requiring an exam.
How long should my term life policy last?
Choose a term that covers your longest financial obligation. Most experts recommend a term that lasts until your youngest child is financially independent or until your mortgage is paid off.
Will my rates increase during my term life policy?
No. Term life insurance has level premiums, meaning your monthly payment stays the same throughout the entire term. However, if you renew after the term expires, new rates will be significantly higher.
Is term life insurance or whole life insurance better?
Term life provides higher coverage at lower cost for a specific period, while whole life offers lifetime protection with cash value but at 5-15x higher premiums. Most financial experts recommend term life for maximum protection at minimum cost.
The Best Life Insurance Companies: Our Ratings Methodology
Why Trust MoneyGeek?
We analyzed 1,488 life insurance quotes alongside customer satisfaction ratings, financial stability reports, product offerings and more to determine the best life insurance companies for a variety of needs.
Recency
Coverage costs and company information for life insurance providers were updated in 2025.
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We chose to review these companies based on their broad national coverage and ability to provide an online quote.
MoneyGeek’s Scoring System
In our unique scoring system, companies can earn up to five points in each category. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following weightings to score insurers:
- Affordability: 30%
- Financial Stability: 25%
- Buying Process: 20%
- Customer Satisfaction: 15%
- Product Diversity: 10%
MoneyGeek used the following weights to score and rank the best life insurance companies for whole life policies:
- Financial Stability: 35%
- Customer Satisfaction: 25%
- Buying Process: 20%
- Product Diversity: 20%
And we used the following weights to score and rank the best life insurance companies for no-exam policies:
- Product Diversity: 35%
- Financial Stability: 25%
- Customer Satisfaction: 20%
- Buying Process: 20%
We did not weigh affordability for best whole and best no-exam policies, as we did not collect whole or no-exam life insurance quotes.
We determined the best cheap life insurance company using the following weightings:
- Affordability: 50%
- Financial Stability: 15%
- Buying Process: 20%
- Customer Satisfaction: 5%
- Product Diversity: 10%
Each company’s score incorporates the following:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes:
- 40-year-old male
- Nonsmoker
- 5 feet, 11 inches tall and 175 pounds
- Excellent health rating
Premiums are based on the standard profile unless otherwise noted.
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect various quotes and determine the best life insurance company for several types of customers. We also collected quotes for term life insurance with varying term lengths and coverage amounts.
We identified trends in the data set and used those patterns to calculate projections and extend the data beyond what was initially collected.
Best-Rated Life Insurance Companies: Related Pages
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.