Auto-Owners Auto Insurance Review: Quotes and Service (2024)

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ByMark Fitzpatrick
ByMark Fitzpatrick

Updated: December 28, 2023

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checkmarkCheap policies for most drivers
checkmarkOffers diminished value coverage
checkmarkVery low number of customer complaints


closeNot available in all states
closeNo accident forgiveness, deductible modification or better car replacement
closeNo online quotes


Auto-Owners has an excellent score for stability and complaints, meaning it receives fewer complaints on average than other car insurance companies. For customer satisfaction, Auto-Owners has an above-average MoneyGeek score. Auto-Owners is cheap for drivers getting full coverage or minimum coverage as well as young drivers and those with a speeding violation.

If you want more details on Auto-Owners and other car insurers, MoneyGeek provides resources on the most inexpensive car insurance companies and the best car insurance companies. You can also use MoneyGeek’s auto insurance company comparison tool if you want to see how Auto-Owners’ rates and more compare to other providers.

How Does Auto-Owners Rank for Customer Service?

Insurance companies are rated on different criteria including claims satisfaction, financial strength and customer experience. Companies like J.D. Power, AM Best and the National Association of Insurance Commissioners (NAIC) use their own ranking systems to score companies. Auto-Owners Insurance has high rankings from all three companies.

Customer Satisfaction Rating

First Notice of Loss:
Estimation of Process:
Repair Process:
Claims Servicing:
Rental Experience:

Auto-Owners Insurance received four out of five stars on JD Power’s auto claims customer satisfaction survey. Auto-Owners Insurance scored highest in first notice of loss, repair process and claims servicing.

Customer Complaint Ratio

The NAIC score represents a customer complaint ratio for each auto insurance company. The national median is 1.00 and Auto-Owners Insurance has a ratio of 0.58. This means they have higher-than-average customer satisfaction compared to other car insurance companies.

Auto-Owners Auto Insurance Quotes: How Much Does it Cost?

MoneyGeek collected auto insurance quotes in all 50 states, including the states where Auto-Owners sells auto policies, and averaged them for sample drivers. In the states where Auto-Owners is available and MoneyGeek has data, we found that Auto-Owners is inexpensive, costing an average of $1,847 annually.

Auto-Owners is cheap for all driver profiles MoneyGeek surveyed — full coverage, minimum coverage, a young driver and a driver with a speeding ticket.

One of the easiest ways to find the cheapest insurance policy in your area is by shopping around and comparing different quotes. In addition to rates, the company’s financial strength and customer service performance are important to consider when buying a policy.

Average Annual Cost of Car Insurance with Auto-Owners versus National Average

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  • Driver Type
    Auto-Owners Insurance Co Average Rate
    National Average
  • Full Coverage
  • Minimum Coverage
  • Speeding Ticket on Record
  • 18-Year-Old Driver

Is Auto-Owners Car Insurance Expensive or Cheap? Why?

Whether you are getting full coverage or minimum coverage, an 18-year-old (teen) driver or a driver with a traffic violation, a policy from Auto-Owners is relatively inexpensive.

Auto-Owners, like most car insurance companies, does not provide much detail about how it calculates car insurance rates. However, expect your rates to be higher than the average if you have a bad credit score or a driving violation. But, consider Auto-Owners if you have a speeding ticket as the company may not charge as much as another insurer.

Compare Auto Insurance Rates

Ensure you're getting the best rate for your auto insurance. Compare quotes from the top insurance companies.

Discounts Offered by Auto-Owners That Can Help You Save

Auto-Owners offers several widely available discounts that can lower how much you pay for auto insurance. They include bundling, multiple car, good student, safe driving, anti-theft system, pay in full, paperless and airbag. However, it doesn’t offer a defensive driving discount like other insurers.

Auto-Owners has some unique discounts like early signing for new policyholders requesting a quote before they need the policy to kick in and an anti-lock brakes discount for cars with that safety feature. Bundling your car insurance with an Auto-Owners' life insurance policy is a rare discount this company provides.

Car Insurance Comparison Tool

Compare your personalized insurance options side by side, in 3 simple steps


Note: The cost of car insurance is highly personalized and varies from driver to driver. Auto insurance companies weigh several factors when considering your rate, including age, driving record, address, the type of car you drive and more. The MoneyGeek calculator estimates how much you could pay for car insurance, without entering your personal information. The estimator can help you decide if it's time to switch car insurance companies or find a provider that fits your needs and budget.

Does Auto-Owners Offer Broad or Unique Coverage?

Like other car insurers, Auto-Owners provides liability, collision and comprehensive insurance. Auto-Owners also provides some of the most common add-on coverages like roadside assistance, rental car and/or travel reimbursement, new car replacement and gap insurance. Although, it is missing some add-on coverages like accident forgiveness, deductible modification and better car replacement.

A unique and rarely provided coverage Auto-Owners offers is diminished value coverage. The moment your car is involved in an accident, it may lose value, regardless of whether it is repaired. Diminished value coverage protects your investment by compensating you with the amount of the reduction in the value of your car.

What Online Auto Insurance Tools Does Auto-Owners Offer?

Auto-Owners Insurance offers the standard auto coverage most companies are known for, but also has added benefits like diminished value protection, collision coverage advantage and common loss deductible features. They also offer specialty car insurance coverage for classic cars as well as modified or custom automobiles. You may be eligible for several discounts, including multi-policy, to save even more on their competitive rates.

  • Type of Feature
  • Mobile App
    Available for both Apple and Android devices with the same features as the online customer center.

Other Auto-Owners Insurance Products

Take advantage of bundling different policies to gain more discounts with Auto-Owners Insurance by insuring all your needs with one company. Home, umbrella, pet and flood insurance are just a few of the insurance options available to you.

  • Type of Product
  • Homeowners Insurance
    Whether you own a home, condo or mobile home, you can get coverage for your dwelling and possessions. Renters insurance is also available, along with rental dwelling policies for landlords to protect their assets.
  • Flood Insurance
    Get flood insurance to protect your property in case there’s flooding in your area.
  • Life Insurance
    Protect your life and your family’s lifestyle by getting coverage today.
  • Umbrella Insurance
    Protect yourself against the unexpected. Umbrella insurance is there in case of a large injury or liability claim that is more than your home or auto policy covers.
  • Business Insurance
    Auto-Owners Insurance offers different policies to fit your business needs. Choose from commercial auto and property, workers’ compensation, bonds, loss control and a commercial umbrella.

Financial Strength

AM Best's Financial Strength Rating measures a company’s ability to pay its insurance obligations. Auto-Owners Insurance has AM Best’s highest rating (A++) and has maintained the same high ranking for years. This rating means they are financially stable and should be able to pay their policyholder’s claims. The rating, however, is not considered a warranty or guarantee.

Compare Auto Insurance Rates

Ensure you're getting the best rate for your auto insurance. Compare quotes from the top insurance companies.

How to Make a Car Insurance Claim With Auto-Owners

Auto-Owners Insurance advises that you should call your independent auto insurance agent to file a claim during their normal business hours. However, they do have a toll-free number you can call anytime. Once you call, you’ll have to supply your name and policy number for verification. You should be ready with details on the vehicle and drivers involved, along with what happened in the accident. The agent will give you a claim number, and you can track the progress of your claim by logging into the Auto-Owners Insurance system.

Contact Auto-Owners Car Insurance

Methodology and Assumptions

To evaluate and review auto insurance companies, MoneyGeek carefully weighs factors such as price, financial strength, policy features, customer satisfaction, service and other leading indicators. MoneyGeek also references publicly available data from industry leaders such as J.D. Power, AM Best, the National Association of Insurance Commissioners (NAIC) and the Better Business Bureau. Learn more about MoneyGeek’s review methodology here.

About Mark Fitzpatrick

Mark Fitzpatrick headshot

Mark Fitzpatrick has analyzed the property and casualty insurance market for over five years, conducting original research and creating personalized content for every kind of buyer. Currently, he leads P&C insurance content production at MoneyGeek. Fitzpatrick has been quoted in several insurance-related publications, including CNBC, NBC News and Mashable.

Fitzpatrick earned a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He is passionate about using his knowledge of economics and insurance to bring transparency around financial topics and help others feel confident in their money moves.