Several factors influence the cost of car insurance, such as your age, driving record, credit score, coverage level, number of drivers on the policy and the company you choose.
For full coverage, the cheapest companies are GEICO for drivers in their 40s ($556 per year) and State Farm for seniors ($568 per year). However, Dairyland is the most expensive option for both, with average annual premiums of $2,098 for middle-aged drivers and $2,069 for those 60 and older.
Average Car Insurance Costs in Wisconsin (2023)
The average cost of car insurance in Wisconsin is $907 per year or $76 per month. However, your rates may differ according to your coverage level and driving record. Based on their driving records, here are the average costs Wisconsin drivers can expect to pay:
- Clean record: $907 per year
- Speeding ticket: $1,203 per year
- At-fault accident: $1,373 per year
- DUI: $1,425 per year
These rates represent the premiums for full coverage policies. If you opt for a minimum coverage plan, you may pay significantly less but receive less coverage in return.
Why Are Car Insurance Rates Moderate in Wisconsin?
In Wisconsin, the average car insurance cost is $907 per year, which is less expensive than the national average of $1,054 per year. Premium costs in the state are moderately inexpensive due to its low theft rates, moderate traffic and low urban population density. While insurance rates are generally affordable, individual factors like driving record and credit score can still influence the cost of car insurance.
Average Car Insurance Costs in Wisconsin by Company
The cheapest auto insurance premiums in Wisconsin can vary between providers, and the average costs may not accurately reflect your premiums. Erie offers the most affordable minimum coverage policies, priced at $230 per year ($681 per year for full coverage). Meanwhile, the most expensive insurer is Dairyland, which charges $840 annually for minimum coverage ($2,098 per year for full coverage).
The most affordable full coverage policies can still cost more than a minimum coverage plan. We recommend comparing quotes from multiple insurers to find affordable liability-only policies that provide sufficient coverage.
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MoneyGeek’s Wisconsin car insurance calculator can generate an estimated premium based on your age, driving history, coverage level and other personal factors. This tool can provide you with an understanding of how these factors affect auto insurance costs.
Average Car Insurance Costs in Wisconsin by Coverage Level
Your car insurance cost in Wisconsin increases as you opt for higher coverage levels. A minimum coverage policy starts at $379 per year, while the most expensive policy with the highest coverage costs $1,078 annually. Comprehensive and collision coverage can cost you more, as they provide more protection for your car. You can also save money and lower your premium by increasing your deductible amount.

A minimum coverage policy is usually the most affordable option. Wisconsin's minimum car insurance requirements include uninsured motorist coverage, which may result in higher premiums but provides increased coverage in the event of an accident involving a driver that doesn't have insurance.
Insurance companies often offer plans with increased liability limits, which they shorten to 50/100/50 or 300/500/300. For example, limitations of 50/100/50 include:
- $50,000 in bodily injury liability insurance per person
- $100,000 in bodily injury liability insurance per accident
- $50,000 in property damage liability insurance per accident
Liability insurance covers damages or injuries caused to others, while comprehensive and collision insurance, included in full coverage policies, provide additional protection against damage to your vehicle.
Average Car Insurance Costs in Wisconsin by Age
Age heavily influences car insurance rates, especially for young and inexperienced drivers. Listed below are the average rates for each age group:
- 22-29: $1,191 per year
- 30-59: $907 per year
- 60+: $881 per year
Premiums remain consistent for drivers between 30 and 60 years old but may decrease as they age. Car insurance for new drivers over 30 may be charged similar rates as drivers in their 20s.
Average Car Insurance Costs in Wisconsin for Teens
Teenagers often pay higher car insurance rates, with annual rates averaging $5,777 for individual policies and $2,423 if they're added to a family policy. Car insurance in Wisconsin becomes cheaper as teen drivers grow older. For example, 19-year-olds with individual plans pay around $2,352 annually, while 22-year-olds pay about $1,456.
Teen boys generally face more expensive rates than female teens, as insurers consider them higher-risk drivers. Individual premiums for female teens amount to $5,136 per year — $641 less than teen boys pay.
Average Car Insurance Costs in Wisconsin for New Cars vs. Older Cars
Insurance for a new car is around 41% more expensive than a policy for an older car. The average cost coverage for a new vehicle is $1,327 per year, while it only costs $940 per year to insure an old car.
The difference in car insurance costs between new and old vehicles is primarily attributed to the variation in their actual cash value (ACV). Newer cars have higher ACVs, meaning repairs or replacements cost more after covered losses. Insurance companies may charge more to cover newer cars because they also have higher theft risks.
We recommend buying a full coverage insurance policy for additional protection if you own a new vehicle. Comparing rates between insurers can also help you get the best price.
Average Car Insurance Costs in Wisconsin by Driving Record
Your insurance premiums may depend on your driving history. Here are the average rates for various driving records:
- Clean record: $907 per year
- Speeding ticket: $1,203 per year
- At-fault accident: $1,373 per year
- DUI: $1,425 per year
A serious traffic violation can lead to a significant increase in your car insurance rates. Being at fault in an accident can result in higher insurance charges in comparison to receiving a speeding ticket. To find the cheapest auto insurance in Wisconsin for drivers with poor records, shop around and compare quotes from at least three providers.
Average Car Insurance Costs in Wisconsin by Credit Score
The cost of auto insurance coverage can vary based on your credit score. Individuals with poor credit usually pay about $1,565 yearly, while those with excellent credit pay only $654 per year. The average premiums according to credit scores are:
- Excellent: $654 per year
- Good: $800 per year
- Fair: $992 per year
- Below fair: $1,219 per year
- Poor: $1,565 per year
Various insurance companies may charge different rates for drivers with bad credit scores, so choosing the right provider can get you less expensive premiums. MoneyGeek recommends comparing rates from several insurance providers to find cheap car insurance in Wisconsin for those with poor credit.
Average Car Insurance Costs in Wisconsin by City
The cost of car insurance in Wisconsin varies on your location. For instance, Green Bay has the lowest annual rates averaging $850, and Milwaukee has the highest at $1,477. Factors like car theft rates and population density can impact insurance costs, making it essential to consider your city of residence when estimating insurance expenses. We recommend comparing different insurers in your area to get the best deal.
Compare Insurance Rates
Ensure you are getting the best rate for your insurance. Compare quotes from the top insurance companies.
FAQ About Car Insurance Costs in Wisconsin
MoneyGeek answered some commonly asked questions regarding Wisconsin's average car insurance costs. Your actual rates may vary depending on individual factors and differences specific to the state.
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