Ultimate Guide to Choosing a Bank

Updated: July 23, 2024

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The best bank varies per person, based on individual financial needs and situations. With many types of banks and accounts, finding one that aligns with your circumstances and goals is important. Banks also offer different levels of services and fees. Comparing the different features — security, fees, interest rates and special offers — can help you find the best option, maximize the benefits and positively impact your financial management.

To choose the right bank for you, it’s essential you understand the different banking institutions, account types and ways to protect against potential bank collapse. This knowledge can help you make well-informed decisions to achieve financial success.

On This Page

Learn what steps to take when choosing a bank — from choosing an account and comparing banking institutions to checking essential features and services.

Banking in the US

 

Although most U.S. households use banking institutions, millions remain unbanked and underbanked. Here are some facts you should know about the state of banking in the country.

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Approximately 4.5% or 5.9 million U.S. households remained unbanked in 2021, while 14.1% or 18.7 million U.S. households were underbanked or using nonbank transactions.

There are 4,771 banks as of June 2022, slightly declining from 4,950 in 2021.

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Banking institutions can be categorized into four types: traditional, online and community banks and credit unions.

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The most common bank accounts are checking accounts, savings accounts, certificates of deposit (CDs) and money market accounts.

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There are various factors to consider when determining the right bank and account for your needs. Among the most common are interest rates, ATM networks, branch accessibility, safety and insurance, digital features and other services.


Determine the Right Bank Account for Your Financial Needs

Banking can be crucial to financial management. Depending on your goal, you can use it to create a financial safety net for unexpected incidents or build wealth. That’s why it’s essential to consider various factors carefully.

Before evaluating other aspects, ensure you understand the basic types of bank accounts. This can assist you in narrowing down your options.

Checking Accounts

A checking account is often linked to a debit card that you can use when making purchases or ATM withdrawals. This account also allows you to write checks, pay bills, transfer money and deposit cash or checks.

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If you’re looking for an account you can use for daily spending, a checking account may be best as it can be used for everyday transactions, such as paying for bills and purchases.

Savings Accounts

A savings account is among the most common and first bank account people open. They typically earn interest and are great for short-term saving. Keep in mind that your bank may impose a withdrawal limit per month.

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A savings account may be a good choice for people saving for retirement or creating an emergency fund. Since it earns interest, it can also be ideal for those who want to start saving and investing.

Certificate of Deposits

A certificate of deposit (CD) is a banking account where you can keep your money for a certain period. Your money earns interest while it’s stored in the account. Although you can access your money before the account’s maturity, your bank will likely charge fees or impose penalties.

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CDs are best for people saving for specific goals with an end date. For instance, if you’re planning a big purchase or considering giving investing a try within three years, you can open a CD and choose a fixed term to keep your money safe and earn interest.

Money Market Accounts

Money market accounts are like a combination of checking and savings accounts. These accounts allow you to have a debit or ATM card, earn interest and write checks. However, there may be a transaction limit and minimum balance requirement.

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If you want an account that allows you to write checks, make purchases and withdrawals, a money market account may be for you. You can use it to plan for short- or long-term financial goals and earn interest simultaneously.

What’s the Best Bank Account for You?

Banking institutions offer different products. Choosing between them can be a bit overwhelming. A good place to start is by reviewing your financial situation and goals. Then determine which account will help you achieve them.

Given that each type of account has different purposes, it’s okay to maintain multiple accounts simultaneously. You can split your money into different bank accounts as part of your financial management plan. This means you can build an emergency fund while preparing for retirement and creating an investment plan.

An illustrative image of individuals choosing the right bank account.

Choose a Banking Institution That Aligns With Your Lifestyle and Needs

The next step you should take is to choose a banking institution. Each bank has its products, features and services. There’s not typically a one-size-fits-all option. Comparing strengths, shortcomings and priorities can help ensure you get the service provider that will cater to your financial needs.

Banks are built differently and come in different structures. The most common institutions for personal banking are traditional banks, credit unions, online banks and community banks.

Traditional Banks

A traditional bank is what typically comes to mind when discussing banking institutions. It has physical locations known as bank branches, but online services may also be available depending on the bank.

Benefits
  • Various financial services, including savings and checking accounts, CDs, trust funds, debit and credit cards
  • ATM network
  • Different ways to connect with customer service
  • May have online platforms
  • Typically insured
Drawbacks
  • May require in-person visits
  • Different bank fees
  • Quality of customer service may vary per branch
  • May have lower interest rates

Credit Unions

Credit unions offer similar financial products and services as traditional banks, including deposits, credit cards and loans. They refer to nonprofit financial institutions that members of unions own.

Benefits
  • Tend to have lower borrowing rates, higher deposit yields and lower fees
  • Various products
  • May have less strict eligibility requirements
  • Typically insured
Drawbacks
  • May have fewer physical branches compared to banks
  • Products and services are only available to members
  • May have fewer products and services, depending on credit union size

Online Banks

As the name suggests, an online bank operates online and doesn’t have brick-and-mortar branch locations. These banks typically offer better rates than traditional banks.

Benefits
  • High-yield interest rates
  • Low fees
  • Allow you to complete banking transactions anywhere and anytime
  • Opening an account is easy and quick
Drawbacks
  • Limited options for making deposits and withdrawals
  • No physical location
  • Smaller ATM network and higher ATM fees
  • Websites of online banks can go down, temporarily halting access to accounts

Community Banks

Community banks usually have the same products and services as traditional banks. The only difference is a community bank offers them in a smaller geographic area.

Benefits
  • Cater to locals (individuals and businesses)
  • More personalized services
  • More personal relationships
  • Tend to have lower fees than larger institutions
Drawbacks
  • Limited products and services
  • May not always offer digital banking services
  • Smaller ATM network and fewer branches
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WHAT’S THE RIGHT BANKING INSTITUTION FOR YOU?

The best way to choose a banking institution is to determine what products and services you want to access. Consider your priorities, especially regarding convenience, customer service and fees. Comparing the benefits and drawbacks of each type can also help you better understand your options. If you want a diverse financial portfolio, you may also put your money in different types of banks.

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Find Banks With Low Fees or No Fees

Bank fees can greatly impact your finances over time. Banks typically charge transaction fees but they may also impose different fees on individuals. You can avoid these charges by choosing a bank that offers low or no fees. You can commonly find this feature in online banks, but traditional banks and credit unions may also waive fees for certain offers.

Common Fees

Understanding common charges can help you better compare different types of bank accounts and banking institutions.

  • Cashier’s check fees
  • Certified check fees
  • Monthly maintenance fees
  • Out-of-network ATM fees
  • Overdraft fees
  • Returned check fees
  • Statement fees
  • Stop payment fees
  • Wire transfer fees

How to Avoid Fees

There are three ways to avoid bank service fees effectively: Waiving the charges, linking your checking account to another account and signing up for low-balance alerts.

1
Waive your fees

Depending on the financial institution, you may be able to waive the maintenance fee. Check your bank’s requirements, as you may need to meet a minimum daily balance or set up direct deposits.

2
Link your accounts

Consider linking your checking account to another account at the same financial institution. The bank will withdraw money from your other account if an overdraw occurs. Although this may come with a fee, it’s usually less than the overdraft fee.

3
Sign up for low-balance alerts

Check if your bank has a notification system. If it does, sign up to receive alerts when your balance is low. This will help prevent an overdraw.

Decide Which Banking Features and Services Are Most Important

Banks offer a wide variety of features and services. However, it may be challenging to find a financial institution that has all the best features. Identifying which features are essential to suit your financial needs can help you choose a bank. You can start by listing down the features and services you consider non-negotiables or those you can’t do without.

High Annual Percentage Yield (APY)

Where to Find This Feature: Online Banks and Credit Unions

Annual percentage yield (APY) refers to the interest rate usually applied to money you invest into deposit accounts, including CDs, money market and regular savings accounts. It shows how much you may earn from the investment. The higher the APY, the more significant your gains. Online banks and credit unions often offer more competitive rates than traditional banks.

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WHAT TO DO

Monitor the average APY for the bank product you wish to get. Then, look for a bank that offers an APY higher than the average. Check if the APY the bank advertises is variable, which is often the case. That means it may fluctuate depending on the economy.

ATM Network

Where to Find This Feature: Most Financial Institutions

Although most banking institutions provide ATM services and access to national ATM networks, some may impose transaction fees if you use an out-of-network ATM.

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WHAT TO DO

Transaction fees may vary per bank. It may seem minimal initially, but it could cost you a lot over time. Choose a bank with a large ATM network to enjoy fee-free transactions. You may also check out online banks that offer ATM fee reimbursements.

Bank Branch

Where to Find This Feature: Traditional Banks, Credit Unions and Community Banks

If you want a financial institution with physical branch locations, traditional banks, credit unions and community banks are great options. Among these, traditional national banks have more extensive networks. Meanwhile, many credit unions are part of the Co-op Shared Branch network. If your credit union is one of them, you can do your transactions at another participating credit union.

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WHAT TO DO

For convenience, either look for a bank with many branch locations or determine which institution has a branch near you. This ensures easy access. Keep in mind that branches are only open during certain hours.

Banking Safety

Where to Find This Feature: Most Financial Institutions

Most banks are insured by the Federal Deposit Insurance Corporation (FDIC), while credit unions are under the National Credit Union Administration (NCUA). This guarantees that a person will get up to $250,000 should their financial institution go bankrupt.

Debit and credit cards under the Visa and Mastercard networks also tend to have fraud protections.

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WHAT TO DO

Although most banks are insured by the FDIC, it would help to check first. You can do this by looking for the FDIC logo at the entrance of your bank branch or the bank teller windows. For credit unions, look for the official NCUA insurance sign.

Digital Features

Where to Find This Feature: Most Banks

Most banks, primarily national and online, offer digital features like mobile apps you can easily download from the App store or Google Play. These allow you to do transactions wherever you are.

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WHAT TO DO

If you prioritize convenience, a bank with a digital platform may be right for you. However, not all apps are the same. Try to read customer reviews to see if the app has great features and is easy to navigate.

Special Perks

Where to Find This Feature: Some Banks and Credit Unions

You may find special offers, such as cash back and budgeting tools, in some banks and credit unions. These are usually available through certain products. For instance, cash back may be accessed through credit card transactions. Budgeting tools may be available through digital platforms.

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WHAT TO DO

Promotions help banks attract clients. Consider looking for banking institutions with competitive perks. Some may have more offerings than others. Shop around and compare the benefits to see which is best for your needs.

Additional Services

Where to Find This Feature: Banks and Credit Unions

If you’re interested in other services, such as loans and investments, you may consider banks and credit unions with branch locations. Remember that there may be requirements you need to meet to qualify for certain services.

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WHAT TO DO

If you plan on having transactions aside from deposits and withdrawals, finding an institution with various services may be best. Most banks and credit unions offer loans. Some may also have investment services. Before choosing an institution, understand the qualification requirements, terms and conditions. Some institutions may offer more competitive rates than others, so don’t forget to compare these aspects.

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Compare Your Final Bank Options

Once you narrow down your list based on which types of accounts and banking institutions align with your financial needs and goals, your next step is to choose the right bank. Find the one that has the essential features you find important. Compare fees and rates. It would also help to review the terms and conditions.

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    Read reviews

    One way of comparing banking institutions is to read reviews. Look for expert reviews to get a better idea of what to expect. Focus on customer service, products and services. Reading customer reviews can also help.

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    Check the terms and conditions

    You can find the most important information about a bank account in the agreement. Some institutions provide a copy of this on their website. Check the disclosure to make sure there are no hidden fees.

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    Use comparison websites or platforms

    An easy way of comparing financial institutions is through comparison websites and platforms. You can read important features, benefits and potential drawbacks.

An illustrative image of an individual learning how to stay safe from the risks of bank failures.

Protect Your Money From Bank Failures

Reading about bank failures may cause some people to think twice about banking. For instance, the recent back-to-back failures involving the Silicon Valley Bank (SVB), Signature Bank and First Republic Bank have impacted the industry.

The SVB collapsed after depositors rushed to withdraw funds because of insolvency concerns. Signature Bank clients followed suit and withdrew funds en masse upon the SVB collapse. Similarly, First Republic couldn’t recover from losses as its assets dropped after huge depositors decided to withdraw funds over the federally insured limits.

This isn’t the first time the country witnessed bank collapses. However, this doesn’t mean using banking institutions is no longer safe. Taking preventive measures can help protect your hard-earned money.

1
Remain calm

Despite hearing about bank failures, it’s important not to panic. Don’t make impulsive decisions, such as pulling money from your bank. As shown in recent collapses, this only turns into problems.

2
Stay informed

Regularly monitor your bank. Generally, a bank failure occurs when the bank can no longer meet its obligations and its assets have fallen below the value of its liabilities. Research and monitor your bank’s status. You can do this by reading financial reports.

3
Diversify your currency holdings

Consider opening foreign or multi-currency accounts, especially if you get your income from other countries. This can help cut costs and limit fees. You can typically find this offer in online banks.

4
Diversify your accounts across multiple banks

One way of protecting your money is setting up accounts in different banking institutions. By spreading your funds, you reduce potential losses in a bank failure.

5
Explore the option of investing in commodities

Investing allows you to build wealth. Aside from stocks and bonds, you can invest in raw commodities like metal bullion. You may also invest in commodities through mutual funds that include commodity-related businesses. You may need professional guidance as investing also comes with risks.

Expert Insight on Choosing a Bank

Financial websites. Most banks offer resources which explain financial products and services based on the individuals needs and level of financial sophistication. Several banks are also affiliated with a broker for example BoA and Merrill. If you have sizable sums of money that you don’t immediately have plans for you can sweep it into the broker part and purchase T-Bills. These are fully liquid and are paying excellent short term rates these days.

  1. How can an individual best determine what type of bank account is right for them?
  2. Finding the right bank can help with financial management, but what other financial resources/products can help someone who wants to protect and grow their finances?
  3. When is the right time to open a bank account? Why?
Jon Hooks
Jon HooksDepartment Chair and Professor of Economics and Management at Albion College
Nakul Kumar
Nakul KumarProfessor of Economics at Northern Virginia Community College
Lawrence J. White
Lawrence J. WhiteProfessor of Economics, Stern School of Business, New York University
Thomas Gilbert
Thomas GilbertProfessor of Finance at the Foster School of Business, University of Washington
Derek Stimel, Ph.D.
Derek Stimel, Ph.D.Associate Professor of Teaching Economics at the University of California, Davis
Ramon DeGennaro
Ramon DeGennaroHCB Professor of Banking and Finance at The University of Tennessee, Knoxville
Deanne Butchey, Ph.D.
Deanne Butchey, Ph.D.Teaching Professor, Department of Finance at the College of Business, Florida International University
Monika Sywak, Ph.D.
Monika Sywak, Ph.D.Associate Professor of Practice, Finance & Real Estate
Michael Collins
Michael CollinsProfessor at the Endicott College, and Founder and CEO of WinCap Financial
Gina Knox
Gina KnoxFinancial Coach

Additional Resources

Various resources and tools exist that you can use to understand bank accounts and banking institutions. MoneyGeek created a list of resources you may find helpful as you embark on your banking journey.

  • Consumer.gov: Learn more about budgeting, important details you need to know and how to start a budget for better money management.
  • FDIC BankFind Suite: Look for a bank institution, locate branches and determine whether it’s FDIC-insured.
  • Federal Trade Commission Consumer Advice: Know the signs to look for to spot fake check scams and understand how these scams work.
  • Financial Independence 101: Use this free online training course to start your journey toward financial independence.
  • Investor.gov: Access free financial planning tools and learn about investing.
  • MyCreditUnion.gov: Access various insurance toolkits for consumers. Find a credit union near you.
  • National Association of Personal Financial Advisors: Search for fee-only fiduciary financial planners using your ZIP code or location.
  • USA.gov: Learn about different scams and fraudulent activities. Find out where you can report a suspected scam.
  • SMART Goals Tool: Use this resource material from the Consumer Financial Protection Bureau (CFPB) to determine the values most motivating to you and set your goals.
  • Spending Tracker: Download this tracker to monitor your weekly and monthly expenses.

About Nathan Paulus


Nathan Paulus headshot

Nathan Paulus is the Head of Content Marketing at MoneyGeek, with nearly 10 years of experience researching and creating content related to personal finance and financial literacy.

Paulus has a bachelor's degree in English from the University of St. Thomas, Houston. He enjoys helping people from all walks of life build stronger financial foundations.


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