Best Life Insurance Companies in Florida (2025)


MoneyGeek scored the best life insurance companies in Florida based on thousands of quotes and reviews to help you find your ideal policy.  

Discover affordable life insurance in Florida below.

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Key Takeaways
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Protective Insurance is the best overall life insurance company in Florida, based on MoneyGeek's study. Lincoln Financial is the cheapest option, with monthly costs averaging $35 for men and $30 for women.

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The top life insurance companies in Florida include Guardian Life for customer experience and Prudential for coverage options.

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The best insurers also vary by the type of life insurance. Legal & General offers the best term policy, Pacific Life is the best for no-exam plans, and North American ranks first for whole and universal life insurance.

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Ethos offers the best indexed universal life insurance in Florida. Mutual of Omaha is the top-rated insurer for guaranteed acceptance life insurance.

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When shopping for the best life insurance in Florida, we recommend deciding on the right amount of coverage beforehand, researching costs and policy types, and comparing multiple life insurance companies.

Top Life Insurance Companies in Florida

Protective Insurance offers the best life insurance in Florida and nationwide according to MoneyGeek's analysis, earning an overall score of 4.7 out of 5 based on customer service, affordability and coverage options. We also recommend Guardian Life, Lincoln Financial and Prudential as alternatives.

Overall
Protective Insurance
4.7

$44 (men)
$37 (women)

$532 (men)
$443 (women)
Customer Experience
Guardian Life
4.6
$51 (men)
$40 (women)
$612 (men)
$480 (women)
Affordability
Lincoln Financial
4.5
$35 (men)
$30 (women)
$417 (men)
$359 (women)
Coverage Options
Prudential
4.1
$61 (men)
$48 (women)
$735 (men)
$578 (women)

Rates are based on average quotes for adult (ages 30-49) nonsmokers with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.

Best Overall: Protective

Company Image

Protective

MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Options
  • Average Monthly Cost

    $44 (men); $37 (women)
  • Average Annual Cost

    $532 (men); $443 (women)

Best Customer Experience: Guardian Life

Company Image

Guardian Life

MoneyGeek Rating
4.6/ 5
4.6/5Affordability
4.9/5Customer Experience
4/5Coverage Options
  • Average Monthly Cost

    $51 (men); $40 (women)
  • Average Annual Cost

    $612 (men); $480 (women)

Best for Affordability: Lincoln Financial

Company Image

Lincoln Financial

MoneyGeek Rating
4.5/ 5
5/5Affordability
3.6/5Customer Experience
4.5/5Coverage Options
  • Average Monthly Cost

    $35 (men); $30 (women)
  • Average Annual Cost

    $417 (men); $359 (women)

Best Coverage Options: Prudential

Company Image

Prudential

MoneyGeek Rating
4.1/ 5
4.2/5Affordability
3.4/5Customer Experience
4.8/5Coverage Options
  • Average Monthly Cost

    $61 (men); $48 (women)
  • Average Annual Cost

    $735 (men); $578 (women)

Best Life Insurance in Florida by Policy Type

The top life insurance provider works well for many people, but your best choice depends on your choice of life insurance policy type. Check the leading providers suited to different types below.

Whole and Universal
North American
5
Whole:
$691 (men)
$602 (women)

Universal:
$295 (men)
$251 (women)
Whole:
$8,287 (men)
$7,221 (women)

Universal:
$3,535 (men)
$3,016 (women)
Indexed Universal
Ethos
5
$328 (men)
$275 (women)
$3,935 (men)
$3,297 (women)
Term
Legal & General
4.7
$44 (men)
$35 (women)
$523 (men)
$415 (women)
Guaranteed Acceptance
Mutual of Omaha
4.7
$40 (men)
$30 (women)
$482 (men)
$365 (women)
No-Exam
Pacific Life
4.5
$47 (men)
$39 (women)
$566 (men)
$464 (women)

Rates are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Individual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.

Best Whole and Universal: North American

Company Image

North American

MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
  • Average Monthly Cost

    Whole: $691 (men); $602 (women) Universal: $295 (men); $251 (women)
  • Average Annual Cost

    Whole: $8,287 (men); $7,221 (women) Universal: $3,535 (men); $3,016 (women)

Best Indexed Universal: Ethos

Company Image

Ethos

MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
  • Average Monthly Cost

    $328 (men); $275 (women)
  • Average Annual Cost

    $3,935 (men); $3,297 (women)

Best Term: Legal & General

Company Image

Legal & General

MoneyGeek Rating
4.7/ 5
4.7/5Affordability
4.7/5Customer Experience
4.7/5Coverage Options
  • Average Monthly Cost

    $44 (men); $35 (women)
  • Average Annual Cost

    $523 (men); $415 (women)

Best Guaranteed Acceptance: Mutual of Omaha

Company Image

Mutual of Omaha

MoneyGeek Rating
4.7/ 5
4.9/5Affordability
4.5/5Customer Experience
4.8/5Coverage Options
  • Average Monthly Cost

    $40 (men); $30 (women)
  • Average Annual Cost

    $482 (men); $365 (women)

Best No-Exam Term: Pacific Life

Company Image

Pacific Life

MoneyGeek Rating
4.5/ 5
4.4/5Affordability
4.5/5Customer Experience
4.7/5Coverage Options
  • Average Monthly Cost

    $47 (men); $39 (women)
  • Average Annual Cost

    $566 (men); $464 (women)

Compare Personalized Best Florida Life Insurance Picks

The filterable table tailors life insurance recommendations to your personal profile:

Data filtered by:
Select
Male
$500,000
20 years
Lincoln Financial$38$452
North American$43$517
Midland National$43$517
Protective Insurance$44$532
Transamerica$46$551
CoreBridge$47$560
Principal National$47$564
Legal & General$47$566
Pacific Life$47$566
SBLI$48$579
Cincinnati Life$49$593
Guardian Life$51$612
Equitable Life$52$626
Columbus Life$53$632
Securian$53$634
Gerber Life (Fabric)$53$638
Assurity$55$663
AAA$56$671
Nationwide$56$677
Fidelity Life$59$705
Life Insurance Co of The South West$59$708
National Life Group$59$708
Ameritas$59$708
John Hancock$59$713
Mutual of Omaha$60$720
Prudential$61$735
Foresters Financial$62$740
Ethos$72$861
Royal Neighbors of America$108$1,300

Rates are based on a term life insurance policy for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile. Rates in this table may differ from those mentioned in the best companies' profiles, as we used an age range of 30-49 for main comparisons.

How to Find the Best Life Insurance in Florida

Choosing the right life insurance policy in Florida requires careful consideration of your needs and circumstances. Use these tips to find the right life insurance plan for you.

  1. 1
    Decide coverage beforehand

    Determine your life insurance needs before purchasing. This helps you compare prices fairly and avoid being oversold by agents.

  2. 2
    Research costs for your profile

    Research average life insurance costs based on your coverage level and personal profile to help you assess whether you’re getting a good deal. Location does not impact your life insurance rates.

  3. 3
    Compare company reputations

    Rates remain consistent across states, but understanding a company's reputation locally helps you select a better fit.

  4. 4
    Compare quotes through multiple avenues

    Pricing varies depending on where you get your quotes, whether from an independent agent, an online source or a captive provider agent.

Florida Life Insurance Laws and Regulations

Florida life insurance regulations provide strong consumer protections under the oversight of the Florida Department of Financial Services.

Key Consumer Protections

  • The contestable period gives insurers two years from your policy's effective date to investigate and contest claims for material misrepresentations. After this period, your coverage becomes virtually incontestable, providing greater security for beneficiaries.
  • Florida's free look period allows you 14 days to review your new policy after delivery. You can cancel during this time and receive a full premium refund if you're not satisfied with the coverage terms.
  • If you miss a premium payment, Florida law provides a 30-day grace period for most policies. Your coverage remains active during this time, preventing accidental lapses that could leave your family unprotected.

Financial Security Guarantees

The Florida Life & Health Insurance Guaranty Association protects policyholders with coverage up to $300,000 per policy if your insurer becomes insolvent. This state-backed protection ensures your beneficiaries receive benefits even if your insurance company fails.

Interest on Death Benefit Claims

Florida law requires insurers to include interest when paying a lump-sum death benefit. The interest starts accruing once the insurer receives written proof of the policyholder’s death. The rate used must reflect prevailing corporate bond yields as published by Moody’s and can’t fall below a state-mandated minimum if that index changes.

Life Insurance Companies in Florida: Bottom Line

In Florida, our top life insurance recommendations are Protective Insurance, Guardian Life, Lincoln Financial and Prudential. Depending on the type of policy, North American, Ethos, Legal & General, Mutual of Omaha and Pacific Life also offer some of the best options.

We recommend evaluating your personal needs, setting a coverage level and shopping around for quotes to find the right fit.

Florida Life Insurance: FAQ

Explore our expert answers to common life insurance questions to guide your decisions in Florida.

Is life insurance required by law in Florida?

What happens if my life insurance company goes out of business in Florida?

Do life insurance rates differ by state?

How We Decided the Best Life Insurance in Florida

Life insurance rates don't vary by state. We analyzed nationwide carriers to find which companies consistently deliver the best combination of affordability, financial strength and customer service. Since Florida residents pay the same rates as customers in other states, our research focused on identifying providers with strong track records across all markets.

Our scoring methodology evaluates companies across three categories, with each earning up to five points per category. We calculate an overall MoneyGeek score using these weightings:

  • Affordability: 55%
  • Customer Experience: 30%
  • Coverage Options: 15%

Each company's score includes:

  • Cost data from online quotes
  • Financial strength ratings from A.M. Best and years in business
  • Customer satisfaction data from the NAIC complaint index, J.D. Power and other online customer reviews
  • Online tools and payment options
  • Product diversity

Sample profile for quotes: We used quotes for an adult (ages 30-49) nonsmoker with average height, healthy weight and average health. We modified the profile by age, gender, height, weight, tobacco use, health rating and location to collect quotes across customer types. We collected quotes for term life insurance with varying term lengths and coverage amounts.

When trends emerged in the dataset, we used those patterns to calculate projections and extend the data beyond what we originally collected.

About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.

Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.


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