Katrin Villaraza
Senior Content Editor
Katrin Villaraza is a Senior Content Editor at MoneyGeek, working across insurance verticals including auto, home, life and general liability. She reviews and refines articles to keep them clear, accurate and well-structured, with close attention to data points and comparisons, in line with MoneyGeek’s standards for clarity and readability. Her work includes in-depth insurance guides and comparisons, from general liability coverage to SR-22 car insurance rates.
Career
Villaraza has more than a decade of experience in content development and editorial strategy. She has worked with Spark Content Agency and Marchex, producing SEO-driven content for small and medium-sized businesses in tech, business, lifestyle and finance.
In these projects, she has developed experience in insurance, budgeting systems, debt management and fintech. Much of this content focuses on personal finance and helps individuals and businesses understand the importance of insurance (especially home, life and auto) in everyday financial decisions.
She was also part of Financial Crime Academy, where she contributed to training content on anti-financial crime, compliance and risk management within financial services. She reviewed course materials for accuracy, fact-checked materials against legislation and regulatory guidance and refined materials to improve structure and readability. Her work also covered fraud prevention, claims review and risk assessment.
Earlier in her career, Villaraza worked in large-scale digital media as part of the pioneer team behind ABS-CBN Corporation’s multi-channel network, collaborating with YouTube and content partners to grow and manage digital channels.
She held two roles focused on channel performance and platform operations. As a Content Optimization Specialist, she optimized YouTube content for search performance and supported the growth of partner brands such as DZMM, MYX PH, One Music and Star Magic.
She went on to become Platform Strategy Head, where she led audience strategy and supported the planning and execution of content across the MCN's social media platforms in collaboration with creative teams.
She also handled performance reporting and revenue tracking, using verified channel data to guide content decisions, budgeting and overall business strategy.
Connect: LinkedIn
Education: B.A. Literature, University of Santo Tomas
Expertise: Personal Finance, Budgeting and Insurance
