Pets Best offers better pet insurance coverage for dogs and cats than Embrace, ranking second nationally while Embrace ranks tenth. Both providers offer similar deductible ranges and reimbursement rate options, but Pets Best provides more comprehensive annual coverage limits and greater flexibility in adjusting coverage terms after enrollment, giving pet owners better protection options.
Embrace vs. Pets Best Pet Insurance
Pets Best beats Embrace overall for pets. Pets Best offers more affordable rates and better coverage options than Embrace.
Explore top providers like Embrace and Pets Best with our partner Insurify.

Updated: November 3, 2025
Advertising & Editorial Disclosure
Pets Best provides more affordable pet insurance, charging $27 monthly for middle-aged cats and $53 for dogs, while Embrace costs $46 and $77 respectively.
Pets Best ranks fifth nationally in customer experience for both cats and dogs, slightly ahead of Embrace at sixth place, with both companies maintaining strong Trustpilot ratings of 4.0 and 4.1 out of 5.0 stars.
Pets Best demonstrates stronger coverage offerings with a second place national ranking compared to Embrace's tenth place position, while both providers offer accident coverage after a 3-day waiting period and wellness care add-ons.
Is Embrace or Pets Best Pet Insurance Better?
| Affordability | Pets Best | 4 | 12 |
| Coverage | Pets Best | 2 | 10 |
| Customer Experience | Pets Best | 5 | 6 |
| Overall Score | Pets Best | 3 | 13 |
Ensure you are getting the best rate for your insurance. Compare quotes from the top insurance companies.
Embrace and Pets Best Comparison by State
Pets Best is the best pet insurance company in Wisconsin for dogs and leads in Maryland for cat coverage. The provider demonstrates strong regional performance in these two states across both pet categories.
| Alabama | Pets Best | 4 | 8 |
| Alaska | Pets Best | 4 | 8 |
| Arizona | Pets Best | 3 | 9 |
| Arkansas | Pets Best | 4 | 7 |
| California | Pets Best | 6 | 8 |
| Colorado | Pets Best | 3 | 11 |
| Connecticut | Pets Best | 4 | 9 |
| Delaware | Pets Best | 3 | 10 |
| Florida | Pets Best | 3 | 9 |
| Georgia | Pets Best | 4 | 10 |
| Hawaii | Pets Best | 4 | 10 |
| Idaho | Pets Best | 4 | 7 |
| Illinois | Pets Best | 4 | 7 |
| Indiana | Pets Best | 4 | 9 |
| Iowa | Pets Best | 3 | 10 |
| Kansas | Pets Best | 4 | 8 |
| Kentucky | Pets Best | 4 | 8 |
| Louisiana | Pets Best | 3 | 10 |
| Maine | Pets Best | 4 | 9 |
| Maryland | Pets Best | 3 | 10 |
| Massachusetts | Pets Best | 4 | 10 |
| Michigan | Pets Best | 3 | 9 |
| Minnesota | Pets Best | 4 | 10 |
| Mississippi | Pets Best | 3 | 9 |
| Missouri | Pets Best | 4 | 9 |
| Montana | Pets Best | 4 | 8 |
| Nebraska | Pets Best | 3 | 8 |
| Nevada | Pets Best | 3 | 8 |
| New Hampshire | Pets Best | 3 | 11 |
| New Jersey | Pets Best | 3 | 10 |
| New Mexico | Pets Best | 3 | 9 |
| New York | Pets Best | 3 | 10 |
| North Carolina | Pets Best | 3 | 11 |
| North Dakota | Pets Best | 3 | 9 |
| Ohio | Pets Best | 3 | 11 |
| Oklahoma | Pets Best | 3 | 9 |
| Oregon | Pets Best | 4 | 10 |
| Pennsylvania | Pets Best | 3 | 9 |
| Rhode Island | Pets Best | 4 | 9 |
| South Carolina | Pets Best | 4 | 8 |
| South Dakota | Pets Best | 3 | 10 |
| Tennessee | Pets Best | 4 | 7 |
| Texas | Pets Best | 4 | 8 |
| Utah | Pets Best | 3 | 11 |
| Vermont | Pets Best | 3 | 10 |
| Virginia | Pets Best | 3 | 11 |
| Washington | Pets Best | 4 | 9 |
| West Virginia | Pets Best | 3 | 9 |
| Wisconsin | Pets Best | 2 | 11 |
| Wyoming | Pets Best | 4 | 8 |
Embrace vs. Pets Best Pet Insurance Cost
Pets Best offers more affordable pet insurance than Embrace across all age groups for both cats and dogs. For middle-aged dogs, Pets Best costs $53 per month compared with Embrace's $77. Middle-aged cats cost $27 monthly with Pets Best versus $46 with Embrace.
See how much pet insurance costs across different age categories.
| Kittens | Pets Best | $13 | 38% |
| Young Cats | Pets Best | $17 | 40% |
| Puppies | Pets Best | $27 | 18% |
| Middle Aged Cats | Pets Best | $27 | 41% |
| Young Dogs | Pets Best | $33 | 25% |
| Middle Aged Dogs | Pets Best | $53 | 31% |
| Senior Cats | Pets Best | $67 | 31% |
| Senior Dogs | Pets Best | $133 | 30% |
Embrace vs. Pets Best Pet Insurance Cost by State
Pets Best provides the cheapest pet insurance in all 50 states, beating Embrace across every pet category. Pets Best offers lower rates for middle-aged dogs and cats, plus puppies, kittens and senior pets nationwide.
| Alabama | Pets Best | $39 | 31% |
| Alaska | Pets Best | $52 | 31% |
| Arizona | Pets Best | $65 | 31% |
| Arkansas | Pets Best | $36 | 31% |
| California | Pets Best | $67 | 31% |
| Colorado | Pets Best | $67 | 31% |
| Connecticut | Pets Best | $61 | 31% |
| Delaware | Pets Best | $53 | 31% |
| Florida | Pets Best | $60 | 31% |
| Georgia | Pets Best | $48 | 31% |
| Hawaii | Pets Best | $54 | 31% |
| Idaho | Pets Best | $53 | 31% |
| Illinois | Pets Best | $66 | 30% |
| Indiana | Pets Best | $48 | 31% |
| Iowa | Pets Best | $45 | 31% |
| Kansas | Pets Best | $48 | 31% |
| Kentucky | Pets Best | $42 | 31% |
| Louisiana | Pets Best | $43 | 31% |
| Maine | Pets Best | $65 | 31% |
| Maryland | Pets Best | $52 | 31% |
| Massachusetts | Pets Best | $69 | 31% |
| Michigan | Pets Best | $53 | 31% |
| Minnesota | Pets Best | $55 | 31% |
| Mississippi | Pets Best | $45 | 31% |
| Missouri | Pets Best | $42 | 31% |
| Montana | Pets Best | $45 | 31% |
| Nebraska | Pets Best | $48 | 31% |
| Nevada | Pets Best | $55 | 30% |
| New Hampshire | Pets Best | $62 | 31% |
| New Jersey | Pets Best | $60 | 31% |
| New Mexico | Pets Best | $47 | 31% |
| New York | Pets Best | $58 | 31% |
| North Carolina | Pets Best | $47 | 31% |
| North Dakota | Pets Best | $41 | 31% |
| Ohio | Pets Best | $49 | 31% |
| Oklahoma | Pets Best | $45 | 31% |
| Oregon | Pets Best | $66 | 31% |
| Pennsylvania | Pets Best | $55 | 31% |
| Rhode Island | Pets Best | $46 | 31% |
| South Carolina | Pets Best | $50 | 31% |
| South Dakota | Pets Best | $47 | 31% |
| Tennessee | Pets Best | $49 | 31% |
| Texas | Pets Best | $56 | 31% |
| Utah | Pets Best | $51 | 31% |
| Vermont | Pets Best | $49 | 31% |
| Virginia | Pets Best | $57 | 31% |
| Washington | Pets Best | $61 | 31% |
| West Virginia | Pets Best | $46 | 31% |
| Wisconsin | Pets Best | $57 | 31% |
| Wyoming | Pets Best | $49 | 31% |
Embrace vs. Pets Best Pet Insurance Discounts
Both Embrace and Pets Best offer multiple pet insurance discounts that help reduce monthly premiums and improve affordability. These savings options reward pet owners who insure more than one animal or qualify through organizations or employer programs.
Save 10% when you insure two or more pets on the same policy. | Save approx. 5% (plus potential additional ~5% if insuring more than one pet) for eligible plans. | |
Bundling | None clearly documented. | None clearly documented (standard A&I plans only). |
Annual Pay-In-Full | May vary by state/plan; not broadly advertised. | May vary by state/plan; not broadly advertised. |
Association/Club Member | 5% Military discount (active or former U.S. military). | Discounts available via partner or employer programs (e.g., union/association) for up to ~12% in some cases. |
Employer Group | Not clearly documented employer-group discount. | Some employer-voluntary benefit channels may offer discounted group rates. |
Embrace vs. Pets Best Pet Insurance Customer Experience
Pets Best delivers better customer experience than Embrace, ranking fifth nationally for both dog and cat insurance in our study. However, the ratings tell a mixed story. Embrace maintains consistent quality with strong BBB and Trustpilot ratings, while Pets Best shows uneven performance with solid customer reviews but a poor BBB rating that raises concerns about business practices.
Embrace earns a slightly higher Trustpilot rating at 4.1 out of 5.0 compared to Pets Best's 4.0 out of 5.0. Both providers receive similar feedback from verified customers, with reviews focusing on claims processing speed and customer service responsiveness.
Embrace maintains an A+ BBB rating with accreditation, reflecting strong complaint resolution and business practices. Pets Best holds an F rating and is not accredited, indicating significant concerns with complaint handling and transparency.
We analyzed Reddit discussions and found contrasting sentiment between the providers. Embrace received 29% positive feedback from 21 total comments, while Pets Best performed significantly better with 70% positive sentiment from 10 comments. Reddit users appear more satisfied overall with Pets Best's service experience.
Embrace vs. Pets Best Pet Insurance Coverage
Both Embrace and Pets Best provide broad pet insurance coverage for accidents and illnesses. Their plans include essential benefits like surgery, cancer treatment and hereditary condition coverage, with flexible deductible and reimbursement options that let you tailor coverage to your budget.
Diagnostics | ✓ | ✓ |
✓ | ✓ | |
✓ | ✓ | |
Fractures and broken bones | ✓ | ✓ |
Lacerations and bite wounds | ✓ | ✓ |
Parasite treatment | ✓ (covered through optional wellness add-on) | ✓ (preventive under routine care) |
✓ | ✓ | |
Digestive illnesses | ✓ | ✓ |
Hereditary conditions | ✓ | ✓ |
Congenital conditions | ✓ | ✓ |
Chronic conditions | ✓ | ✓ |
✓ | ✓ | |
$200, $300, $500, $750, $1,000 | $100, $250, $500, $1,000 | |
$5,000, $10,000, $15,000, $30,000, Unlimited | $5,000, $10,000, $20,000, Unlimited | |
70%, 80%, 90% | 70%, 80%, 90% | |
2 days for accidents, 14 days for illnesses, 6 months for orthopedic conditions | 3 days for accidents, 14 days for illnesses | |
Age restrictions | No upper age limit for accident and illness plans | No upper age limit for most plans |
Curable conditions covered after 12 months symptom-free | Not covered | |
Coverage varies by state and policy terms. Always review your specific policy documents to understand exact coverage terms, exclusions and limitations.
Embrace vs. Pets Best Pet Insurance Add-ons
Optional add-ons allow pet owners to customize coverage for wellness care, dental cleaning, and other preventive services. Both providers offer wellness plans that help manage predictable annual care costs.
Embrace Pet Insurance Add-ons
- Wellness Rewards plan: Provides annual benefit levels of $300, $500 or $700 to reimburse expenses for dental cleaning, vaccines, blood tests, spay/neuter, microchipping, grooming and training.
- Prescription drug coverage: Some plans include medication reimbursement for covered conditions or allow this as an optional upgrade.
Pets Best Pet Insurance Add-ons
- Routine care add-ons: Two wellness tiers that cover annual exams, dental cleaning, vaccines, blood tests, spay/neuter, flea/tick medication, and microchipping.
- Accident-Only plan with wellness add-on: A lower-cost option that combines accident coverage with routine wellness benefits for preventive care.
Embrace vs. Pets Best Pet Insurance: Bottom Line
Pets Best beats Embrace across affordability, coverage and customer service. Pets Best offers more comprehensive coverage options while charging significantly less, with rates starting at $53 monthly for middle-aged dogs and $27 for cats. Despite Pets Best's F BBB rating, the company maintains a solid 4.0 Trustpilot score, showing customers appreciate the value and service quality they receive.
Embrace vs. Pets Best Pet Insurance Comparison: FAQ
Compare Embrace and Pets Best pet insurance through these common questions:
Which is cheaper: Embrace vs Pets Best pet insurance?
Pets Best is cheaper than Embrace across all 50 states for every pet age group. Middle-aged cats cost $27 per month with Pets Best versus Embrace's $46 monthly rate. Middle-aged dogs show even bigger savings at $53 per month with Pets Best compared to Embrace's $77 monthly premium.
Which has better customer service: Embrace vs Pets Best pet insurance?
Pets Best delivers superior customer service, ranking 5th nationally for customer experience compared to Embrace's 11th-place position. Pets Best holds a 4.0 out of 5.0 Trustpilot score but carries an F BBB rating, while Embrace maintains a 4.1 Trustpilot rating with an A+ BBB grade.
Which offers better coverage: Embrace vs Pets Best pet insurance?
Pets Best offers superior coverage, ranking second nationally while Embrace ranks 10th for both cats and dogs. Pets Best provides extensive add-on options including dental illness coverage, behavioral therapy, and end-of-life care. Both companies cover standard veterinary needs like diagnostics, medications, and chronic conditions, but Pets Best's broader selection of optional coverages allows pet owners greater customization flexibility.
Can I switch from Embrace vs Pets Best pet insurance or vice versa?
Yes, you can switch between Embrace and Pets Best anytime by canceling your current policy and buying a new one. However, new waiting periods will apply: 14 days for illnesses and 6 months for orthopedic conditions with Embrace, while Pets Best has 14-day illness and 6-month cruciate ligament waiting periods. Pre-existing conditions won't transfer coverage.
Does Embrace vs Pets Best cover pre-existing conditions?
Neither Embrace nor Pets Best covers pre-existing conditions when you first enroll your pet. However, both companies may provide coverage later for certain curable conditions. Embrace covers previously excluded conditions after 12 consecutive months without symptoms, treatment, or flare-ups. Pets Best similarly excludes pre-existing issues but doesn't offer future coverage options.
Can I get discounts with both Embrace vs Pets Best pet insurance?
Yes, both Embrace and Pets Best offer multiple discount opportunities. Embrace provides five discount options, including 10% off for multi-pet households, military members, and annual payments, plus additional savings through employer groups and veterinary partnerships. Pets Best offers three main discounts: 5% for annual payments, 10% for multiple pets, and savings through select membership programs.
What are the age limits for Embrace vs Pets Best pet insurance?
Pets Best accepts pets of any age for enrollment, making it accessible for senior animals throughout their lives. Embrace restricts enrollment to pets under 14 years old, which limits coverage options for older pets. This age difference makes Pets Best more suitable for senior pet owners seeking comprehensive insurance.
How We Scored Embrace vs. Pets Best Pet Insurance
Evaluating Embrace and Pets Best required analyzing both providers under identical conditions and coverage scenarios. We obtained quotes from each company using standardized pet profiles and policy settings:
- $5,000 annual limit
- 80% reimbursement rate
- $500 deductible
- 6-year-old Labrador Retriever for dog coverage
- 7-year-old Ragdoll for cat coverage
We scored both providers across three weighted categories:
Affordability (50% of score): We collected quotes across multiple coverage options and pet ages to assess real-world pricing, including applicable discounts that affect actual premiums.
Customer Experience (30% of score): We analyzed Trustpilot ratings and reviewed online feedback to measure customer satisfaction with claims processing and support services.
Coverage (20% of score): We examined policy features, waiting periods and available add-ons to determine which provider offers more comprehensive pet health protection.
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.
