Aetna vs. Blue Cross Blue Shield (2026 Comparison)


Aetna vs. Blue Cross Blue Shield: ACA Health Insurance

Aetna left the ACA individual market on January 1, 2026. BCBS now covers this comparison in 36 states on all four plan types. The pricing and quality data below are from MoneyGeek's 2026 analysis of ACA marketplace plan files. Shoppers in states without BCBS coverage have no option from either carrier and should compare plans on HealthCare.gov.

Availability
N/A
36 States
Plan Types
N/A
HMO, POS, EPO, PPO
Avg. QRS Score
N/A
77.72
Avg. Denial Rate
N/A
19%

Aetna vs. Blue Cross Blue Shield: Medicare Supplement

Aetna sells Medicare Supplement plans in 44 states. Blue Cross Blue Shield covers 37 states. Both price most plans using Attained Age pricing, which means premiums rise as you get older. Aetna is cheaper on every plan both carriers sell, at both age 65 and 75.

Availability
44 States
37 States
Plan Types
A, B, C, D, F, G, N
A, B, C, D, F, G, K, L, M, N
High-Deductible F and G
Yes
Yes
Dominant Pricing Style
Attained Age
Attained Age

Aetna vs. Blue Cross Blue Shield: Medicare Advantage

Aetna has Medicare Advantage plans in 44 states, BCBS operates in 31. In our 2026 CMS plan analysis, Aetna leads on $0-premium availability and HMO and PPO out-of-pocket cost limits. BCBS leads on HMO-POS quality ratings and has the lower HMO-POS out-of-pocket cap. Aetna's average CMS star rating is 3.88 versus BCBS's 3.79.

Availability
44 States
31 States
Plan Types
HMO, HMO-POS, PPO
HMO, HMO-POS, PPO, PFFS
Avg. CMS Star Rating
3.88
3.79
Drug Benefits
Enhanced
Basic, Enhanced
% $0 Premium Plans
62%
41%

Which Is the Right Option for You?

BCBS is the only ACA option between these two carriers in 2026, with plans in 36 states. Its premiums are $31 to $126 per month above national averages, and its 19% denial rate means one in five first submissions gets rejected.

For Medicare Supplement, Aetna costs less on every shared plan. Plan G saves a 65-year-old $312 per year. Choose BCBS only for Plans K, L or M.

For Medicare Advantage, Aetna leads on $0-premium availability: 62% versus BCBS's 41%. Aetna's HMO rating (4.14) and PPO rating (4.05) both beat BCBS's 3.73 and 3.76.

For most shoppers, choose Aetna for Medicare Supplement and Medicare Advantage, and BCBS for ACA coverage or Medicare Supplement Plans K, L or M. Get quotes from both carriers before enrolling. Premiums vary by county, and the statewide averages may not reflect what you'll pay in your ZIP code.

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FAQ: Blue Cross Blue Shield vs. Aetna

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About Mark Fitzpatrick


Mark Fitzpatrick, Licensed P&C Insurance Expert, MoneyGeek

Mark Fitzpatrick, a licensed Property and Casualty (P&C) Insurance Producer in Connecticut, is MoneyGeek's resident expert in insurance and economics. He has spent nearly a decade covering the market, first at LendingTree and now at MoneyGeek, where he analyzes hundreds of carriers and millions of rates across auto, home, renters, health and life insurance.

His work has appeared in The Washington Post, The New York Times and NPR. He draws on independent cost and consumer experience data, and no insurance company partnerships influence his recommendations.

Mark studied at Boston College before earning a master's in economics and international relations from Johns Hopkins University. Before MoneyGeek, he worked in financial risk management at State Street. He's also a five-time “Jeopardy!” champion.


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