Blue Cross Blue Shield (BCBS) has ACA marketplace coverage in 36 states. Aetna stopped selling ACA plans as of January 1, 2026. BCBS sells four plan types, giving you flexibility in how you access care. It earns an average Quality Rating System (QRS) score of 77.72 out of 100 and denies about 19% of claims on average.
Aetna vs. Blue Cross Blue Shield (2026 Comparison)
Compare Aetna and Blue Cross Blue Shield health insurance options across ACA, Medicare Advantage and Medicare Supplement plans to choose the best provider for you.
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Updated: May 8, 2026
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Aetna vs. Blue Cross Blue Shield: ACA Health Insurance
Availability | N/A | 36 States |
Plan Types | N/A | HMO, POS, EPO, PPO |
Avg. QRS Score | N/A | 77.72 |
Avg. Denial Rate | N/A | 19% |
Blue Cross Blue Shield sells ACA marketplace health insurance plans in 36 states. Aetna doesn't offer ACA plans in the U.S. anymore.
BCBS States
Alabama, Alaska, Arizona, Arkansas, California, Delaware, Florida, Idaho, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wyoming
BCBS Plan Types
- HMO: You'll need a primary care physician to get referrals for specialists, and coverage stays within the network except in emergencies.
- POS: A primary care physician handles referrals, but you can see out-of-network providers; you'll just pay more for it.
- EPO: No referrals needed to see a specialist, but coverage is limited to in-network providers. More flexible than an HMO, less so than a PPO.
- PPO: No primary care physician or referrals required. You can see in-network and out-of-network providers; in-network visits cost less.
- HMON/A$762$678POSN/A$756$725EPON/A$857$731PPON/A$899$803
Blue Cross Blue Shield’s ACA premiums are higher than national averages across all plan types, with monthly costs running $30 to $125 above typical marketplace rates depending on plan type. On average, BCBS HMO plans cost $762 per month compared to the $678 national rates, while POS plans cost $756 versus $725 nationally. The gap is larger for EPO and PPO plans at $857 and $899, respectively.
- Overall QRS ScoreN/A77.72Medical Care QRS ScoreN/A73.96Member Experience QRS ScoreN/A95.91Plan Administration QRS ScoreN/A81.36Avg. Denial RateN/A19%
Blue Cross Blue Shield earns an overall Quality Rating System (QRS) score of 77.72 out of 100, with member experience as its highest-rated category at 95.91. The insurer scores 73.96 for medical care quality and 81.36 for plan administration, indicating solid but not exceptional performance in these areas. BCBS denies about 19% of claims on average, meaning roughly one in five claims may require an appeal or lead to out-of-pocket costs. The strong member experience score shows effective customer service and communication, while the company has room for improvement in care coordination and health outcomes.
Aetna vs. Blue Cross Blue Shield: Medicare Supplement
Aetna sells plans in 44 states for Medicare Supplement; Blue Cross Blue Shield covers 37 states. On plan variety, BCBS offers all 10 standardized plan types while Aetna offers seven, with availability varying by state. Both carriers sell high-deductible versions of Plans F and G, which come with lower monthly premiums but higher upfront costs before coverage begins
Availability | 44 States | 37 States |
Plan Types | A, B, C, D, F, G, N | A, B, C, D, F, G, K, L, M, N |
High-Deductible F and G | Yes | Yes |
Dominant Pricing Style | Attained Age | Attained Age |
Aetna sells Medicare Supplement plans in 44 states, generally offering Plans A, B, F, G and N, with Plans C and D available in some states like Vermont and New Jersey. BCBS covers 37 states with a broader lineup that includes Plans K, L and M, though availability varies by state. Aetna is more consistent across state lines; BCBS offers more choices where it operates.
AlabamaA, B, F, G, NAAlaskaA, F, G, NA, C, G, NArizonaA, B, F, G, NA, C, D, F, G, NArkansasA, F, G, NA, C, F, G, NCaliforniaA, B, F, G, NA, F, G, NColoradoA, B, F, G, NN/AConnecticutN/AN/ADelawareA, B, F, G, NA, B, C, D, F, G, NFloridaA, B, F, G, NA, B, C, D, F, G, K, L, M, NGeorgiaA, F, G, NN/AHawaiiN/AN/AIdahoA, B, F, G, NA, C, F, G, K, NIllinoisN/AN/AIndianaA, B, F, G, NN/AIowaA, B, F, G, NA, D, F, G, NKansasA, B, F, G, NA, F, G, K, L, NKentuckyA, B, F, G, NN/ALouisianaA, B, F, G, NA, B, F, G, NMaineN/AN/AMarylandA, B, F, G, NA, B, F, G, L, M, NMassachusettsN/AMeets state standardsMichiganA, B, F, G, NA, D, F, G, NMinnesotaMeets state standardsMeets state standardsMississippiA, B, F, G, NA, B, C, D, F, GMissouriA, B, F, G, NN/AMontanaA, B, F, G, NA, F, G, NNebraskaA, B, F, G, NA, B, C, F, G, L, NNevadaA, B, F, G, NN/ANew HampshireA, B, F, G, NN/ANew JerseyA, B, C, D, F, G, NA, C, D, F, G, K, NNew MexicoA, F, G, NA, F, G, NNew YorkN/AN/ANorth CarolinaA, B, F, G, NA, G, K, NNorth DakotaA, B, F, G, NA, C, F, G, L, NOhioA, B, F, GN/AOklahomaA, B, F, G, NA, F, G, NOregonA, B, F, G, NA, C, F, G, K, NPennsylvaniaA, B, F, G, NA, B, F, G, NRhode IslandA, F, G, NA, F, G, NSouth CarolinaA, B, F, G, NA, B, C, D, F, G, K, L, NSouth DakotaA, B, F, G, NA, D, F, G, NTennesseeA, B, F, G, NA, C, D, F, G, NTexasA, B, F, G, NA, F, G, NUtahA, B, F, G, NA, C, F, G, K, NVermontA, B, C, D, F, NC, D, F, G, NVirginiaA, B, F, G, NA, B, F, G, L, M, NWashingtonN/AA, C, F, G, K, NWest VirginiaA, B, F, G, NA, C, D, F, G, NWisconsinMedigap Basic PlanMedigap Basic PlanWyomingA, B, F, G, NA, G, K, N- A$206$279$242$360B$244$287$286$368C$276$285$325$369D$217$283$250$372F$185$215$215$285G$144$170$169$225KN/A$107N/A$131LN/A$206N/A$273MN/A$307N/A$400N$172$204$206$274
Aetna offers lower Medicare Supplement premiums than Blue Cross Blue Shield across comparable plans and age groups. A 65-year-old pays $144 per month for Aetna's Plan G versus $170 with BCBS. By 75, that gap widens to $56 per month: $169 with Aetna compared to $225 with BCBS, or about $672 per year. BCBS does offer three plans Aetna doesn't carry: cost-sharing Plans K, L and M. Plan K starts at $107 per month for a 65-year-old, making it the cheapest option on this list, though it requires you to cover 50% of most costs until you hit the annual limit.
Aetna vs. Blue Cross Blue Shield: Medicare Advantage
Aetna sells Medicare Advantage plans in 44 states against BCBS's 31. Both cover similar plan types; BCBS adds PFFS options for members who want to see any Medicare-accepting provider. Aetna edges ahead on quality with a 3.88 average CMS star rating versus BCBS's 3.79, and includes enhanced drug coverage as standard where BCBS alternates between basic and enhanced. On cost, 62% of Aetna plans carry $0 monthly premiums compared to 41% for BCBS.
Availability | 44 States | 31 States |
Plan Types | HMO, HMO-POS, PPO | HMO, HMO-POS, PPO, PFFS |
Avg. CMS Star Rating | 3.88 | 3.79 |
Drug Benefits | Enhanced | Basic, Enhanced |
% $0 Premium Plans | 62% | 41% |
Aetna has Medicare Advantage plans in 44 states with HMO, HMO-POS and PPO options, while Blue Cross Blue Shield operates in 31 states and adds PFFS plans to its lineup. Aetna provides broader geographic coverage, operating in states like Colorado, Connecticut, Iowa and Kentucky where BCBS doesn't offer Medicare Advantage, though BCBS reaches Idaho, Montana and New Mexico where Aetna isn't available.
- Aetna Availability: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin
- BCBS Availability: Alabama, Arizona, Arkansas, California, Delaware, Florida, Georgia, Idaho, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Washington, West Virginia
- HMO76%55%$7$31$5,020$5,292HMO-POS66%26%$6$64$5,643$5,500PPO56%38%$88$67$5,168$6,289PFFSN/A0%N/A$57N/A$7,500
Aetna delivers better value in most cases, with 76% of HMO plans charging nothing beyond the Part B premium compared with 55% of BCBS HMO plans, and an even larger gap for HMO-POS plans at 66% versus 26%. BCBS generally has higher average premiums for HMO and HMO-POS plans, though it’s cheaper than Aetna for PPO plans. Aetna’s plans also feature lower maximum out-of-pocket costs for both HMO and PPO options, making them a stronger choice to minimize both monthly premiums and potential annual expenses.
- HMO4.143.73HMO-POS3.414.09PPO4.053.76PFFSN/A3.5
Aetna and Blue Cross Blue Shield show strengths in different Medicare Advantage plan types based on CMS Star Ratings. Aetna leads in HMO and PPO plans, earning average ratings of 4.14 and 4.05 compared with BCBS’s 3.73 and 3.76. Blue Cross Blue Shield, however, performs better in HMO-POS plans with a rating of 4.09 vs. Aetna’s 3.41. BCBS also has PFFS plans with an average rating of 3.5, while Aetna does not provide this plan type. Aetna tends to score higher in more traditional plan types, while BCBS shows an edge in HMO-POS and niche offerings.
Bottom Line
Aetna and Blue Cross Blue Shield meet different needs depending on the coverage you’re looking for. BCBS is the only option for ACA marketplace plans since Aetna exited that market in 2026, though premiums tend to run above the national average. For Medicare Supplement coverage, Aetna has lower premiums on popular plans like G and N, while BCBS has greater plan variety with cost-sharing options like Plan K. Aetna also leads in Medicare Advantage with wider availability, more $0 premium plans, and lower out-of-pocket maximums.
BCBS is a strong choice for ACA coverage or Medicare Supplement Plans K, L, or M, but Aetna gives better value for Medicare Advantage and most other Medigap plans.
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About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty (P&C) Insurance Producer in Connecticut, is MoneyGeek's resident insurance expert. He has analyzed the insurance market for almost a decade, first with LendingTree and now with MoneyGeek, conducting original research on hundreds of insurance companies and millions of insurance rates for insurance shoppers.
He writes about economics and insurance on MoneyGeek, breaking down complex topics so people can have confidence in their purchase. Like all MoneyGeek analysts, Mark collects and analyzes independent cost and consumer experience data on insurance companies to provide objective recommendations in our content that are independent of any of MoneyGeek's insurance company partnerships.
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Mark holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He started his career working in financial risk management at State Street before transitioning to the analysis of the personal insurance market. He's also a five-time Jeopardy champion!


