Overall, State Farm offers the best life insurance in Colorado and across the country, earning a MoneyGeek score of 99 out of 100 for customer service, affordability and coverage options. We also recommend GEICO, Nationwide, Haven and Mutual of Omaha as some affordable alternatives.
Best Life Insurance Companies in Colorado (June 2025)
Updated: June 5, 2025
Advertising & Editorial Disclosure
Key Takeaways
While life insurance rates don't change by state, the top providers in Colorado are State Farm, GEICO, Nationwide, Haven and Mutual of Omaha.
GEICO and Nationwide offer the most affordable life insurance options with rates starting at $4 per month.
To find the best life insurance in Colorado, decide on your coverage needs, research costs and companies, and compare plenty of providers.
Best Life Insurance Providers in Colorado
| State Farm | 99 | $6 |
| GEICO | 98 | $4 |
| Nationwide | 97 | $4 |
| Haven | 97 | $7 |
| Mutual of Omaha | 96 | $5 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Colorado by Category
While the top life insurance provider is a solid choice for many, your best fit might differ based on your personal needs. Next, we'll explore the top providers for common profiles.
| Young Adults | Progressive | $2 |
| Seniors | GEICO | $21 |
| Smokers | AAA | $15 |
| High Coverage | GEICO | $14 |
Compare Personalized Best Colorado Life Insurance Picks
To help you find life insurance that suits your needs, we've added a filterable table below, allowing you to tailor the options to fit your individual profile.
Data filtered by:Results filtered by:
Select
Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
Select
Term:10
Select
Health Level:Excellent
| State Farm | 99 | $12 |
| GEICO | 98 | $7 |
| Nationwide | 97 | $8 |
| Haven | 97 | $18 |
| Mutual of Omaha | 96 | $9 |
| Protective | 95 | $12 |
| Prudential | 94 | $9 |
| AAA | 92 | $10 |
| Allstate | 92 | $13 |
| Transamerica | 90 | $8 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Colorado
Below, we’ve highlighted key tips to help you navigate life insurance options in Colorado.
- 1
Decide coverage beforehand
Compare prices fairly and avoid being oversold by agents. Don't forget to determine your coverage needs.
- 2
Research costs for your profile
Check average life insurance costs for your coverage level and personal profile to assess if you’re getting a good deal. Usually, location doesn’t affect life insurance rates. However, personal factors like health and age do.
- 3
Compare company reputations
Though rates usually don’t vary by state, evaluating a company’s reputation locally can help you find a suitable match. Use resources like J.D. Power, online forums, and independent agents to identify the best providers.
- 4
Compare quotes through multiple avenues
Comparing quotes from various companies helps ensure you're getting the best value. Pricing can differ based on where you obtain your quotes, be it from an independent agent, an online source or agent.
Best Life Insurance in Colorado: Bottom Line
We found the top three life insurance companies in Colorado are State Farm, GEICO and Nationwide. While these are our recommendations, we urge you to do your own research, decide on a coverage level and compare quotes to get the best deal possible.
Colorado Life Insurance: FAQ
Explore expert answers to common life insurance questions in Colorado below.
What is the best life insurance in Colorado?
In Colorado, State Farm offers the best overall life insurance, featuring top-rated customer service, affordable rates at $72 annually and robust term life options.
How do you get the best life insurance in Colorado?
To secure the best life insurance in Colorado, start by identifying your coverage needs, research insurers' reputations and policies, then compare multiple quotes before purchasing.
Do life insurance rates differ by state?
No, life insurance rates are mostly consistent across states. However, due to regulatory variations in different states, there may be some differences in coverage and rider options.
How We Decided the Best Life Insurance in Colorado
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in Colorado:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.