Updated: July 17, 2026
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GEICO has the cheapest car insurance in Wisconsin at $21 a month for minimum coverage and $57 a month for full coverage. For drivers with bad credit record, West Bend Mutual is cheapest at $135 a month.
Families adding a teen driver should start with Erie Insurance with premiums starting at $250 a month for 16-year-old males and $260 a month for 16-year-old females. For a full comparison of Wisconsin insurers by quality and coverage, see the best car insurance in Wisconsin.
GEICO | $21 | 4.40/5 | |
GEICO | $57 | 4.40/5 | |
Erie Insurance | $250 | 4.59/5 | |
Erie Insurance | $260 | 4.59/5 | |
GEICO | $59 | 4.40/5 | |
Travelers | $61 | 4.63/5 | |
Travelers | $78 | 4.63/5 | |
Travelers | $83 | 4.63/5 | |
Travelers | $89 | 4.63/5 | |
West Bend Mutual | $135 | 3.68/5 |
GEICO is the best cheap full coverage option in Wisconsin ($57 a month) and handles service primarily online and through its app. Claims can be filed 24/7, and a shop representative meets you at the repair facility to process the claim on-site. GEICO holds an A++ financial strength rating from AM Best and scores below the 1.0 national average on the NAIC complaint index. Beyond standard coverage, GEICO offers mechanical breakdown insurance for newer vehicles, rental reimbursement and roadside assistance. Wisconsin drivers can lower the rate further through DriveEasy, GEICO's safe driving tracking program. Rates, scores and coverage details are at the GEICO car insurance review.
GEICO | $21 | $57 | 4.40/5 |
Travelers | $28 | $58 | 4.63/5 |
Erie Insurance | $26 | $74 | 4.59/5 |
Farm Bureau | $25 | $75 | 4.17/5 |
Auto-Owners | $32 | $82 | 4.54/5 |
Cheapest minimum coverage in Wisconsin
GEICO is the cheapest option for minimum coverage in Wisconsin at $21 a month, $4 less than Farm Bureau at $25 a month. GEICO also scores higher at 4.40/5 versus Farm Bureau's 4.17/5, so the cheaper option also carries the stronger rating. Farm Bureau sells through local agents, which suits drivers who prefer in-person service. For everyone else, GEICO's lower price and higher score make it the starting point.
Cheapest full coverage in Wisconsin
GEICO is the cheapest option for full coverage in Wisconsin at $57 a month. Travelers charges $58 a month, $1 more a month or $12 more a year. Travelers scores 4.63/5 overall in Wisconsin, the highest in the state, versus GEICO's 4.40/5. Drivers who file claims infrequently can take the lower rate at GEICO. Drivers who value claims responsiveness pay $1 more a month for Travelers. Auto-Owners charges the most at $82 a month with a 4.54/5 score, $25 more than GEICO a month or $300 more a year.
How to choose between minimum and full coverage in Wisconsin
Switching from minimum to full coverage in Wisconsin costs $36 more a month at GEICO, a bigger swing than choosing between the cheapest and most expensive full coverage options. Wisconsin is an at-fault state. Minimum coverage does not pay for your own vehicle if you cause an accident. Drivers with a loan or lease must carry full coverage. For drivers who own their car outright, a vehicle worth less than $6,800 may not justify the $684 annual cost. Use the Wisconsin car insurance calculator to check your own numbers.
Erie Insurance is the cheapest option for teen drivers in Wisconsin at ages 16 and 17, starting at $250 a month for males and $260 for females. At 18, Travelers takes over as the cheapest option. Female rates drop from $222 to $168 a month at that switch. Male rates drop from $213 to $176. Switching when a driver turns 18 saves $54 a month for females and $37 for males.
Travelers stays cheapest through age 22 for females and age 20 for males. GEICO becomes cheapest at age 21 for males and age 23 for females. Get new quotes at each of those birthdays. For the steps, see how to switch car insurance companies.
Erie Insurance | $260 | Erie Insurance | $250 | 4.41/5 | |
Erie Insurance | $222 | Erie Insurance | $213 | 4.41/5 | |
Travelers | $168 | Travelers | $176 | 4.28/5 | |
Travelers | $143 | Travelers | $151 | 4.28/5 | |
Travelers | $125 | Travelers | $130 | 4.28/5 | |
Travelers | $106 | Geico | $105 | 4.28/5* | |
Travelers | $95 | Geico | $94 | 4.28/5* | |
GEICO | $73 | Geico | $70 | 3.65/5 | |
GEICO | $68 | Geico | $66 | 3.65/5 | |
GEICO | $62 | Geico | $59 | 3.65/5 |
Erie Insurance is the best cheap option for Wisconsin teen drivers at ages 16 and 17, starting at $250 a month for a 16-year-old male and $260 for a female. When a teen driver gets in their first accident, the claims experience matters. Erie ranked first out of 20 insurers in J.D. Power's 2025 Auto Claims Satisfaction Study, scoring highest on trust, which most directly reflects whether a company follows through when you file. Erie also has the financial strength to pay claims without issue, holding an A rating from AM Best. Teen drivers can lower the rate through Erie's good student discount for drivers maintaining a B average. Erie also offers accident forgiveness built into its policies after three years without an at-fault claim, so a first accident doesn't raise the rate at renewal. A full overview of Erie's coverage and ratings is at its Erie Insurance car insurance review.
Travelers is the cheapest senior provider in Wisconsin at $61 a month for full coverage, just $3 above the standard adult full coverage rate. Wisconsin seniors pay one of the smallest age increases in the state data. Farm Bureau and Erie Insurance are both next at $80 a month. Farm Bureau scores 3.89/5 for customer experience against Erie's 4.41/5 and Travelers' 4.28/5. At the same price, Erie Insurance offers stronger service quality than Farm Bureau. Travelers is cheaper than both and scores 4.28/5 for customer experience.
Travelers | $61 | 4.28/5 |
Farm Bureau | $80 | 3.89/5 |
Erie Insurance | $80 | 4.41/5 |
Auto-Owners | $82 | 4.58/5 |
GEICO | $84 | 3.65/5 |
Travelers is the best cheap car insurance for seniors in Wisconsin at $61 a month, the lowest senior rate in the state. In Wisconsin, winter weather raises the likelihood of comprehensive claims. Ice damage, deer collisions and flooding are all covered under full coverage policies. Travelers also offers a Responsible Driver Plan that locks the rate after a claim, so one incident doesn't immediately raise what a senior pays. For seniors who drive fewer miles, Travelers' IntelliDrive program can reduce the $61 rate by up to 30% at renewal by tracking mileage and safe driving over 90 days. Seniors who complete an approved defensive driving course can qualify for a separate discount. A full overview of Travelers' coverage and ratings is at its Travelers car insurance review.
GEICO is the cheapest option in all three Wisconsin cities in the data, with minimum coverage ranging from $18 a month in Madison to $32 a month in Milwaukee. Green Bay falls in between at $19 a month. The $14 difference between Madison and Milwaukee reflects local risk factors. GEICO is cheapest in all three cities regardless of address. A Milwaukee driver pays $168 more a year than a Madison driver with the same company and same coverage.
Travelers is the cheapest option after a speeding ticket in Wisconsin at $78 a month, after an at-fault accident at $83 a month and after an OWI at $89 a month. GEICO is cheapest after a texting while driving violation at $72 a month.
For bad credit, West Bend Mutual is cheapest at $135 a month. West Bend Mutual is a Wisconsin-focused regional company that does not appear in national comparison tools. Once credit improves, GEICO is the cheapest option in Wisconsin at $57 a month for good-credit drivers. Switching from West Bend Mutual at that point recovers $78 a month, or $936 a year.
Speeding Ticket | Travelers | $78 | 4.28/5 |
At-Fault Accident | Travelers | $83 | 4.28/5 |
DUI | Travelers | $89 | 4.28/5 |
Texting While Driving | Geico | $72 | 3.65/5 |
Bad Credit | West Bend Mutual | $135 | 3.50/5 |
Travelers is the best cheap option after a speeding ticket, at-fault accident or OWI in Wisconsin. It leads all three violation types at $78, $83 and $89 a month. A violation on your record doesn't mean settling for a company with poor service. Travelers holds a 4.63/5 MoneyGeek score in Wisconsin, the highest in the state, and a 4.28/5 customer experience score. That matters when there's already one incident on the record and another claim could come. Travelers also offers accident forgiveness, which prevents a first at-fault accident from raising the rate at renewal. For SR-22 filing needs, Travelers submits directly to WisDOT as part of the policy. A full overview of Travelers' coverage and ratings is at its Travelers car insurance review.
Wisconsin car insurance rates vary more by company and coverage choice than most drivers expect. Switching from the most expensive full coverage option to GEICO saves $25 a month. Dropping to minimum coverage saves another $36 a month. Violations, credit and discount programs each move the rate further. The steps below cover all of them.
GEICO charges $57 a month for full coverage in Wisconsin. Auto-Owners charges $82. The $25 difference is $300 a year for the same coverage. Get quotes from at least GEICO, Travelers and Erie Insurance before renewing. GEICO and Travelers are $1 apart for full coverage. That's a quality question, not a price question. The savings against other options are where the real difference lies.
Dropping from full to minimum coverage saves $36 a month at GEICO. If your vehicle is worth less than $6,800, minimum coverage may cost less annually than the value at risk. Use the Wisconsin car insurance calculator to check the numbers for your vehicle.
Bundling a homeowners or renters policy with your auto policy earns a multi-policy discount at most Wisconsin insurers. Confirmed bundle options are compared at best home and auto bundle.
A speeding ticket adds $21 a month at Travelers, the cheapest post-violation option in Wisconsin. At-fault accidents add $25 a month. An OWI adds $31 a month. Wisconsin insurers apply surcharges for three to five years from the violation date. Get new quotes when that window closes.
West Bend Mutual charges $135 a month for full coverage with poor credit. GEICO charges $57 a month with good credit. The difference is $78 a month, or $936 a year. Wisconsin permits credit-based insurance scoring. Improve your credit before a renewal date and get new quotes. That difference shows up at the next renewal.
GEICO, Travelers and Erie Insurance each offer a program that can lower the base rate beyond what a standard quote shows. The structure differs by company, so check which fits your driving habits before enrolling.
MoneyGeek analyzed car insurance rates in Wisconsin using data from Quadrant Information Services, collected from insurance company filings with the Wisconsin Office of the Commissioner of Insurance across all residential ZIP codes in Wisconsin. These are filed rates, not online quote estimates.
The baseline driver is a 40-year-old male driving a 2012 Toyota Camry LE with a clean record, good credit and 12,000 annual miles. Full coverage uses 100/300/100 liability with a $1,000 deductible. Minimum coverage reflects Wisconsin's required 25/50/10 liability plus mandatory 25/50 uninsured motorist coverage. Profile variations include young drivers ages 16 to 25 on standalone policies split by gender, a senior driver at age 70, violation profiles with one driving record variable changed at a time, and a poor-credit profile. USAA is excluded from all tables. It is available only to military members, veterans and immediate family. Eligible drivers should include USAA in any comparison.
Wisconsin is an at-fault state under a modified comparative negligence system. Drivers more than 50% at fault cannot recover damages from the other party. Wisconsin does not require PIP. Uninsured motorist coverage at 25/50 is mandatory. Underinsured motorist coverage is optional. SR-22 filing is required for a second or subsequent OWI conviction or a first-offense OWI with a BAC of 0.15% or higher. A standard first-offense OWI does not require SR-22. The SR-22 must remain on file for three years from the filing date. A policy lapse restarts that period. Credit and gender are permitted rating factors. City data covers Madison, Green Bay and Milwaukee only.
MoneyGeek scores carriers on three factors: affordability (60% of score, normalized rates across all carriers within each driver profile), customer experience (30%, based on J.D. Power survey results, NAIC complaint index, AM Best financial strength ratings, agent network ratings and Google Business ratings) and coverage options (10%, based on the breadth of available add-ons and included benefits). The Overall MoneyGeek Score shown in summary tables reflects this composite. Customer experience sub-scores shown in section-level tables reflect the customer experience component only and differ from the overall score.
About Mark Fitzpatrick
Mark Fitzpatrick, a licensed Property and Casualty (P&C) Insurance Producer in Connecticut, is MoneyGeek's resident insurance expert. He has spent nearly a decade analyzing the market, first at LendingTree and now at MoneyGeek, where he produces original research on hundreds of carriers and millions of rates across auto, home, renters, health and life insurance.
He covers economics and insurance at MoneyGeek, and his work has been featured in The Washington Post, The New York Times and NPR, among other outlets.
Like all MoneyGeek analysts, he draws on independent cost and consumer experience data. No insurance company partnership influences his recommendations.
Mark holds a B.A. from Boston College and an M.A. in Economics and International Relations from Johns Hopkins University. He started his career in financial risk management at State Street and is also a five-time “Jeopardy!” champion.
