Nationwide, with a MoneyGeek score of 97, offers the best life insurance for 30-year-olds. The right provider varies based on specific needs and buyer profile. Below are the top insurance companies by category.
Life Insurance
Best Life Insurance for 30-Year-Olds in 2025
Updated: May 24, 2025
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Key Takeaways
Nationwide is the best life insurance provider for 30-year-olds, earning a MoneyGeek score of 97, with affordable options like a 10-year term policy costing $12 monthly for $250K in coverage.
State Farm is the top choice for 30-year-olds seeking whole life and no-medical-exam policies.
GEICO excels in customer satisfaction for 30-year-olds, offering term life policies through partnerships with coverage up to $8 million, combining affordability with a seamless customer experience.
What Is the Best Life Insurance for 30-Year-Olds?
Company | Best for | MoneyGeek Score | Monthly Cost |
|---|---|---|---|
Best Overall | 97 | $12 | |
Best Whole & No Medical Exam | 99 | N/A | |
Best for Customer Satisfaction | 96 | $10 |
Overall Best Life Insurance for 30-Year-Olds: Nationwide
Nationwide earns a MoneyGeek score of 97, ranking first among companies offering life insurance for 30-year-olds. This score stems from the company's strong offerings and seamless buying process. A 10-year term policy with a $250K in coverage costs an average of $12 per month. Nationwide also offers the best policy for 30-year-olds seeking higher coverage, with a score of 98. It offers a $1 million policy at an average of $33 monthly.
Best for 30-Year-OldsNationwide
MoneyGeek Score:
97/ of 100
Monthly Cost$12
Overview
Nationwide works well for 30-year-olds who want a straightforward buying process and a wide range of life insurance products. The 97-year-old company offers term lengths from 10 to 30 years, and coverage amounts from $250K to $1.5 million. The company's digital and customer support resources, including a mobile app and 24/7 chat, appeal to tech-savvy 30-year-olds. Affordable policies keep comprehensive coverage within reach, making Nationwide a strong choice for 30-year-olds building their financial plan.
Best Whole and No-Medical-Exam Life Insurance for 30-Year-Olds: State Farm
State Farm stands out among companies offering whole life insurance and no-medical-exam policies for 30-year-olds, scoring 99 in both categories.
Best Whole and No Medical ExamState Farm
MoneyGeek Score:
99/ of 100
Overview
State Farm is the best life insurance company for 30-year-olds seeking whole life and no medical exam life insurance policies. With a century of experience and an A++ AM Best rating, the company offers a sense of security and reliability. The absence of a medical exam for certain policies appeals to those looking for convenience and speed in their insurance procurement. State Farm's product diversity, including term and guaranteed issue final expense insurance, ensures that clients have access to a variety of options to suit their long-term financial planning needs. While the buying process and customer satisfaction are areas with room for enhancement, State Farm's overall offerings remain compelling for the younger demographic.
Best Life Insurance for Customer Satisfaction for 30-Year-Olds: GEICO
GEICO, with a MoneyGeek score of 96, stands out for exceptional customer satisfaction. This can be important for 30-year-olds who value responsive and reliable service. The company offers life insurance at $10 monthly for a $250K, 10-year term policy.
Best for Customer SatisfactionGEICO
MoneyGeek Score:
96/ of 100
Monthly Cost$10
Overview
GEICO excels in customer satisfaction, making it a top choice for 30-year-olds who prioritize a seamless and supportive insurance experience. Through partnerships, GEICO offers up to $8 million term life policies, catering to various coverage needs. The affordability of these policies, coupled with the company's longstanding reputation and financial strength, provides a solid foundation for customers. Although the buying process and product variety may have limitations, GEICO's commitment to customer satisfaction through its partners, like Ladder, which boasts a low rate of customer complaints, positions it as a leader in customer-centric life insurance solutions.
Best Life Insurance for a 30-Year-Old: Buying Guide
Purchasing life insurance in your 30s is cost-effective, as premiums are generally lower than in later years due to lower risk factors. We created this buying guide to help you find a policy that meets your coverage needs and budget.
How Much Is Life Insurance for a 30-Year-Old?
MoneyGeek reviewed average life insurance rates for 30-year-old buyers with coverage amounts of $250K, $500K and $1 million. Given women's longer life expectancy, life insurance for 30-year-old female policyholders is generally cheaper than that for men. Both genders can find affordable life insurance for young adults, making it a practical financial tool for those in their 30s planning their future.
Data filtered by:Results filtered by:
Select
Gender:Male
| GEICO | $10 | $13 | $20 |
| Allstate | $10 | $14 | $18 |
| Protective | $10 | $14 | $22 |
| Transamerica | $10 | $13 | $18 |
| Nationwide | $12 | $16 | $23 |
| Mutual of Omaha | $12 | $16 | $27 |
| AAA | $13 | $18 | $30 |
| Prudential | $15 | $28 | $54 |
| Fidelity | $16 | $23 | $64 |
| Haven | $16 | $26 | $46 |
| Progressive | $16 | $23 | $36 |
| State Farm | $18 | $24 | $36 |
| Bestow | $21 | $36 | $64 |
Average Cost of Life Insurance for 30-Year-Olds Who Smoke
Smoking can increase your risk of developing certain diseases. As a result of the increased mortality risk, even the cheapest life insurance policies for smokers can cost more than double what a nonsmoker would pay on life insurance plans for young adults. The table below illustrates the potential rate variations for smokers.
Data filtered by:Results filtered by:
Select
Gender:Male
| Average Cost per Year | $ 245 | $ 570 |
Compare Life Insurance Quotes for 30-Year-Olds
Your life insurance premium will depend on several factors, which insurers weigh differently. For accurate estimates, compare personalized quotes from multiple insurance providers. Our life insurance quote tool below can help you get quotes in minutes.
Life Insurance Calculator
We’ll give you a suggested amount of cover to buy in just 3 easy steps. — it's free, no personal information required, no spam.
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Rates updated:
Jun 06, 2025
How to Save Money on Life Insurance in Your 30s
A 30-year-old person indeed pays significantly less for life insurance than someone older. If you still need to purchase insurance or your health history isn't flawless, there are still methods to save money on your coverage. If you are a 30-year-old looking for a life insurance policy, the following suggestions can help you save money on insurance premiums:
- 1
Get a life insurance policy as early as possible
This helps ensure that your loved ones will be covered in your absence. Life insurance is also more affordable when you purchase it early in life, while you're healthy.
- 2
Consider making healthy changes
If you smoke, insurers view you as a high-risk customer and may charge you much higher premiums. Quitting smoking helps you avoid high premiums and get better rates. People with high BMIs might also face higher rates; making healthy changes and lowering your BMI can help you secure lower rates.
- 3
Shop around
Each insurer prices policies differently. You may find lower rates by comparing quotes from several insurers. Shopping around can also help you determine the best life insurance companies for young adults.
Best Life Insurance Policies for 30-Year-Olds
Life insurance policies for a 30-year-old are available in two forms: term insurance and permanent insurance.
Term Life Insurance
Term life insurance works well if you wish to insure your dependents for a specific period. It is typically purchased for a term of 10–30 years. You can choose a term length based on a particular expense you want your insurance to cover or until your family no longer needs your income for support.
Permanent Life Insurance
This insurance lasts much longer. Some policies last lifelong, but others expire at 100 or beyond. It builds cash value while active, which you can receive as payouts or living benefits. Whole life insurance and universal life insurance are the two forms. Whole life insurance provides a fixed death benefit for the insured's entire life. Universal life insurance combines a death benefit with an investment element that provides flexibility in premiums and the death benefit as long as minimum policy requirements are met.
Permanent life insurance costs more than term insurance policies. However, the best policy for you depends on your requirements, age and medical history.
MONEYGEEK EXPERT TIP
Guaranteed issue life insurance for young adults is a good option for those seeking life insurance at 30 without the hassle of a medical exam. This policy provides coverage regardless of health, making it a smart choice for those with health concerns or those wanting quick approval.
Buying guaranteed issue life insurance at age 30 means lower premiums and lifetime coverage, which could be more cost-effective than purchasing it later. It's a solid option for securing long-term protection with minimal requirements.
Should You Buy Life Insurance in Your 30s?
The younger you buy life insurance, the less it will cost because younger people are generally healthier and have longer lifespans than older age groups. As you age, you may develop health issues that increase your premiums or prevent you from getting the policy you want. Your 30s are an ideal time to purchase life insurance. The table below illustrates how significantly life insurance rates change as you age. Compare the average costs by age and coverage amount.
Data filtered by:Results filtered by:
Select
Term Length:10
| 30-Year-Old | $14 | $20 | $35 |
| 40-Year-Old | $18 | $29 | $53 |
| 50-Year-Old | $37 | $65 | $117 |
| 60-Year-Old | $76 | $141 | $271 |
| 70-Year-Old | $204 | $410 | $719 |
MONEYGEEK EXPERT TIP
When shopping for the best life insurance policy for 30-year-olds, consider purchasing one with a death benefit of 10 to 15 times your annual salary. If you're unsure, MoneyGeek suggests consulting a financial planner or advisor. They can provide valuable guidance to help you evaluate life insurance options for young adults.
Best Life Insurance in Your 30s: Bottom Line
Although there is no specific age at which someone should get life insurance, remember that the older you get, the more expensive your insurance premiums will be. Older adults are more likely to have complex medical histories and a shorter lifespans. MoneyGeek analyzed life insurance quotes and policy details for 30-year-olds to rank the best options available for this age group.
Nationwide offers the best life insurance for 30-year-olds, providing several types of policies and flexible premiums. It has an overall MoneyGeek score of 97. The best life insurance option for 30-year-olds may vary based on your needs and preferences. State Farm ranked highly for the best whole life insurance for 30-year-olds and best no-medical-exam policies. GEICO is the top pick for the best life insurance for young people who prioritize customer satisfaction.
Compare Life Insurance Rates
Ensure you’re getting the best rate for your life insurance. Compare quotes from top providers to find the most affordable life insurance coverage for your needs.
Life Insurance When in Your 30s: FAQ
As a 30-year-old, you may have questions about purchasing a life insurance policy. Understanding the answers to frequently asked questions about life insurance can help you find the right policy for your needs.
Can you buy life insurance in your 30s?
Yes. You can choose a term insurance policy for a specific term or buy permanent insurance that never expires.
Is 30 a good age to buy a life insurance policy?
Young people qualify for lower life insurance premiums. Therefore, 30 is a good age to buy a life insurance policy and get an affordable rate.
What is the best life insurance company for a 30-year-old?
Nationwide is the best insurance company for a healthy 30-year-old. However, the best life insurance companies for young adults may vary based your age, medical history and other considerations.
How much does a life insurance policy cost for a 30-year-old?
The cost of a life insurance policy for a 30-year-old depends on various factors. On average, a 30-year-old male with excellent health pays $14 monthly for a 10-year term with a $250K in coverage. For $500K coverage, the average monthly rate is $20. The average monthly rates for a 20-year term policy are $17 for a $250K coverage and $28 for a $500K coverage.
How much life insurance do I need?
To determine how much life insurance you need, consider factors like your income, debts and dependents' financial needs. Many young adults opt for policies that cover 10 to 12 times their annual income. Remember, the best life insurance for young adults offers flexible coverage based on individual financial goals.
What is the difference between term and whole life insurance?
Term life insurance offers coverage for a set period, usually 10, 20 or 30 years, with lower premiums. Whole life insurance provides lifelong coverage and builds cash value over time.
Which life insurance is best for a 30-year-old?
The best life insurance for a 30-year-old depends on personal goals. Term life insurance may be a good option for affordable coverage. However, those seeking lifetime protection should consider permanent life insurance policies like whole and universal life plans.
Is life insurance worth it at 30?
Yes, life insurance can be worth it at 30. It's an ideal time to lock in affordable life insurance rates while you're likely in good health. A policy ensures financial security for your loved ones and helps cover major expenses.
Best Life Insurance Companies for 30-Year-Olds: Our Ratings Methodology
Why Trust MoneyGeek?
We analyzed 1,488 life insurance quotes alongside customer satisfaction, financial stability reports, product offerings and more to determine the best life insurance companies for 30-year-olds.
Recency
Coverage costs and company information for life insurance providers were updated in 2025.
Methodology
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We chose to review these companies based on their broad national coverage and ability to provide an online quote.
MoneyGeek’s Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following weightings to score insurers:
- Affordability: 30%
- Financial Stability: 25%
- Buying Process: 20%
- Customer Satisfaction: 15%
- Product Diversity: 10%
MoneyGeek assessed life insurance companies and identified the leading whole life insurance providers for 30-year-olds, applying these weightings:
- Financial Stability: 35%
- Customer Satisfaction: 25%
- Buying Process: 20%
- Product Diversity: 20%
We used the following weights for no medical exam life insurance:
- Product Diversity: 35%
- Financial Stability: 25%
- Customer Satisfaction: 20%
- Buying Process: 20%
Affordability was not factored into our evaluation of best whole and no-exam life insurance, as we did not gather quotes for whole life and no medical exam policies. The company listed below holds the top score among those offering these types of insurance.
Each company’s score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes:
- 30-year-old male
- Non-smoker
- 5 feet 11 inches tall and 175 pounds
- Excellent health rating
Premiums are based on the standard profile unless otherwise noted.
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts as well.
We identified trends in the data set and used those patterns to calculate projections and extend the data beyond what was originally collected.
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About Mark Fitzpatrick
Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.