Protective Insurance offers the best life insurance in Florida and nationwide according to MoneyGeek's analysis, earning an overall score of 4.7 out of 5 based on customer service, affordability and coverage options. We also recommend Guardian Life, Lincoln Financial and Prudential as alternatives.
Best Life Insurance Companies in Florida (2025)
MoneyGeek scored the best life insurance companies in Florida based on thousands of quotes and reviews to help you find your ideal policy.
Discover affordable life insurance in Florida below.
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Updated: October 27, 2025
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Key Takeaways
Protective Insurance is the best overall life insurance company in Florida, based on MoneyGeek's study. Lincoln Financial is the cheapest option, with monthly costs averaging $35 for men and $30 for women.
The top life insurance companies in Florida include Guardian Life for customer experience and Prudential for coverage options.
The best insurers also vary by the type of life insurance. Legal & General offers the best term policy, Pacific Life is the best for no-exam plans, and North American ranks first for whole and universal life insurance.
Ethos offers the best indexed universal life insurance in Florida. Mutual of Omaha is the top-rated insurer for guaranteed acceptance life insurance.
When shopping for the best life insurance in Florida, we recommend deciding on the right amount of coverage beforehand, researching costs and policy types, and comparing multiple life insurance companies.
Top Life Insurance Companies in Florida
Overall | Protective Insurance | 4.7 | $44 (men) | $532 (men) $443 (women) |
Customer Experience | Guardian Life | 4.6 | $51 (men) $40 (women) | $612 (men) $480 (women) |
Affordability | Lincoln Financial | 4.5 | $35 (men) $30 (women) | $417 (men) $359 (women) |
Coverage Options | Prudential | 4.1 | $61 (men) $48 (women) | $735 (men) $578 (women) |
Rates are based on average quotes for adult (ages 30-49) nonsmokers with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Overall: Protective
Protective
MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Options
Average Monthly Cost
$44 (men); $37 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.Average Annual Cost
$532 (men); $443 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.
Best Customer Experience: Guardian Life
Guardian Life
MoneyGeek Rating
4.6/ 5
4.6/5Affordability
4.9/5Customer Experience
4/5Coverage Options
Average Monthly Cost
$51 (men); $40 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.Average Annual Cost
$612 (men); $480 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.
Best for Affordability: Lincoln Financial
Lincoln Financial
MoneyGeek Rating
4.5/ 5
5/5Affordability
3.6/5Customer Experience
4.5/5Coverage Options
Average Monthly Cost
$35 (men); $30 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.Average Annual Cost
$417 (men); $359 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.
Best Coverage Options: Prudential
Prudential
MoneyGeek Rating
4.1/ 5
4.2/5Affordability
3.4/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$61 (men); $48 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.Average Annual Cost
$735 (men); $578 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (30-49 years old) nonsmokers with average weight and health ratings.
Best Life Insurance in Florida by Policy Type
The top life insurance provider works well for many people, but your best choice depends on your choice of life insurance policy type. Check the leading providers suited to different types below.
Whole and Universal | North American | 5 | Whole: $691 (men) $602 (women) Universal: $295 (men) $251 (women) | Whole: $8,287 (men) $7,221 (women) Universal: $3,535 (men) $3,016 (women) |
Indexed Universal | Ethos | 5 | $328 (men) $275 (women) | $3,935 (men) $3,297 (women) |
Term | Legal & General | 4.7 | $44 (men) $35 (women) | $523 (men) $415 (women) |
Guaranteed Acceptance | Mutual of Omaha | 4.7 | $40 (men) $30 (women) | $482 (men) $365 (women) |
No-Exam | Pacific Life | 4.5 | $47 (men) $39 (women) | $566 (men) $464 (women) |
Rates are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Individual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Whole and Universal: North American
North American
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
Whole: $691 (men); $602 (women) Universal: $295 (men); $251 (women)Based on average quotes for adult (30-49 years old) nonsmokers with $500,000 coverage amount.Average Annual Cost
Whole: $8,287 (men); $7,221 (women) Universal: $3,535 (men); $3,016 (women)Based on average quotes for adult (30-49 years old) nonsmokers with $500,000 coverage amount.
Best Indexed Universal: Ethos
Ethos
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
$328 (men); $275 (women)Based on average quotes for adult (30-49 years old) nonsmokers with $500,000 coverage amount.Average Annual Cost
$3,935 (men); $3,297 (women)Based on average quotes for adult (30-49 years old) nonsmokers with $500,000 coverage amount.
Best Term: Legal & General
Legal & General
MoneyGeek Rating
4.7/ 5
4.7/5Affordability
4.7/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$44 (men); $35 (women)Based on average quotes for an adult (30-49 years old) nonsmoker with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$523 (men); $415 (women)Based on average quotes for an adult (30-49 years old) nonsmoker with a 20-year term policy and $500,000 coverage amount.
Best Guaranteed Acceptance: Mutual of Omaha
Mutual of Omaha
MoneyGeek Rating
4.7/ 5
4.9/5Affordability
4.5/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$40 (men); $30 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.Average Annual Cost
$482 (men); $365 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.
Best No-Exam Term: Pacific Life
Pacific Life
MoneyGeek Rating
4.5/ 5
4.4/5Affordability
4.5/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$47 (men); $39 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$566 (men); $464 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Compare Personalized Best Florida Life Insurance Picks
The filterable table tailors life insurance recommendations to your personal profile:
Data filtered by:
Select
Male
$500,000
20 years
| Lincoln Financial | $38 | $452 |
| North American | $43 | $517 |
| Midland National | $43 | $517 |
| Protective Insurance | $44 | $532 |
| Transamerica | $46 | $551 |
| CoreBridge | $47 | $560 |
| Principal National | $47 | $564 |
| Legal & General | $47 | $566 |
| Pacific Life | $47 | $566 |
| SBLI | $48 | $579 |
| Cincinnati Life | $49 | $593 |
| Guardian Life | $51 | $612 |
| Equitable Life | $52 | $626 |
| Columbus Life | $53 | $632 |
| Securian | $53 | $634 |
| Gerber Life (Fabric) | $53 | $638 |
| Assurity | $55 | $663 |
| AAA | $56 | $671 |
| Nationwide | $56 | $677 |
| Fidelity Life | $59 | $705 |
| Life Insurance Co of The South West | $59 | $708 |
| National Life Group | $59 | $708 |
| Ameritas | $59 | $708 |
| John Hancock | $59 | $713 |
| Mutual of Omaha | $60 | $720 |
| Prudential | $61 | $735 |
| Foresters Financial | $62 | $740 |
| Ethos | $72 | $861 |
| Royal Neighbors of America | $108 | $1,300 |
Rates are based on a term life insurance policy for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile. Rates in this table may differ from those mentioned in the best companies' profiles, as we used an age range of 30-49 for main comparisons.
How to Find the Best Life Insurance in Florida
Choosing the right life insurance policy in Florida requires careful consideration of your needs and circumstances. Use these tips to find the right life insurance plan for you.
- 1Decide coverage beforehand
Determine your life insurance needs before purchasing. This helps you compare prices fairly and avoid being oversold by agents.
- 2Research costs for your profile
Research average life insurance costs based on your coverage level and personal profile to help you assess whether you’re getting a good deal. Location does not impact your life insurance rates.
- 3Compare company reputations
Rates remain consistent across states, but understanding a company's reputation locally helps you select a better fit.
- 4Compare quotes through multiple avenues
Pricing varies depending on where you get your quotes, whether from an independent agent, an online source or a captive provider agent.
Florida Life Insurance Laws and Regulations
Florida life insurance regulations provide strong consumer protections under the oversight of the Florida Department of Financial Services.
Key Consumer Protections
- The contestable period gives insurers two years from your policy's effective date to investigate and contest claims for material misrepresentations. After this period, your coverage becomes virtually incontestable, providing greater security for beneficiaries.
- Florida's free look period allows you 14 days to review your new policy after delivery. You can cancel during this time and receive a full premium refund if you're not satisfied with the coverage terms.
- If you miss a premium payment, Florida law provides a 30-day grace period for most policies. Your coverage remains active during this time, preventing accidental lapses that could leave your family unprotected.
Financial Security Guarantees
The Florida Life & Health Insurance Guaranty Association protects policyholders with coverage up to $300,000 per policy if your insurer becomes insolvent. This state-backed protection ensures your beneficiaries receive benefits even if your insurance company fails.
Interest on Death Benefit Claims
Florida law requires insurers to include interest when paying a lump-sum death benefit. The interest starts accruing once the insurer receives written proof of the policyholder’s death. The rate used must reflect prevailing corporate bond yields as published by Moody’s and can’t fall below a state-mandated minimum if that index changes.
Life Insurance Companies in Florida: Bottom Line
In Florida, our top life insurance recommendations are Protective Insurance, Guardian Life, Lincoln Financial and Prudential. Depending on the type of policy, North American, Ethos, Legal & General, Mutual of Omaha and Pacific Life also offer some of the best options.
We recommend evaluating your personal needs, setting a coverage level and shopping around for quotes to find the right fit.
Florida Life Insurance: FAQ
Explore our expert answers to common life insurance questions to guide your decisions in Florida.
Is life insurance required by law in Florida?
No, life insurance isn't required by law in Florida. Life insurance isn't required by law in Florida. It may be necessary to get life insurance if you want to access business loans or go into certain business partnerships. Having coverage can also be beneficial as it provides financial protection to your loved ones.
What happens if my life insurance company goes out of business in Florida?
Florida protects life insurance policyholders through the Florida Life and Health Insurance Guaranty Association. If your life insurance company becomes insolvent, you can work with the Guaranty Association to handle your policy claims. This guarantee covers up to $300,000 in death benefits and $100,000 in cash surrender value.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, though coverage options and riders may differ due to state regulations.
How We Decided the Best Life Insurance in Florida
Life insurance rates don't vary by state. We analyzed nationwide carriers to find which companies consistently deliver the best combination of affordability, financial strength and customer service. Since Florida residents pay the same rates as customers in other states, our research focused on identifying providers with strong track records across all markets.
Our scoring methodology evaluates companies across three categories, with each earning up to five points per category. We calculate an overall MoneyGeek score using these weightings:
- Affordability: 55%
- Customer Experience: 30%
- Coverage Options: 15%
Each company's score includes:
- Cost data from online quotes
- Financial strength ratings from A.M. Best and years in business
- Customer satisfaction data from the NAIC complaint index, J.D. Power and other online customer reviews
- Online tools and payment options
- Product diversity
Sample profile for quotes: We used quotes for an adult (ages 30-49) nonsmoker with average height, healthy weight and average health. We modified the profile by age, gender, height, weight, tobacco use, health rating and location to collect quotes across customer types. We collected quotes for term life insurance with varying term lengths and coverage amounts.
When trends emerged in the dataset, we used those patterns to calculate projections and extend the data beyond what we originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.
sources
- Florida Chief Financial Officer Consumer Services. "Life Insurance Overview." Accessed October 23, 2025.
- The Florida Senate. "2024 Florida Statutes (Including 2025C)." Accessed October 23, 2025.