State Farm offers the best life insurance in Florida and nationwide, earning a MoneyGeek score of 99 out of 100 based on customer service, affordability, and coverage options. We also recommend GEICO, Haven, Nationwide and Mutual of Omaha as alternatives.
Best Life Insurance Companies in Florida (2025)
Updated: October 21, 2025
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Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in Florida are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Florida and nationwide, with monthly rates beginning at $3.
To get the best life insurance in Florida, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Florida
| State Farm | 99 | $5 |
| GEICO | 98 | $3 |
| Haven | 97 | $6 |
| Nationwide | 97 | $4 |
| Mutual of Omaha | 96 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Florida by Category
The top life insurance provider works well for many people, but your best choice depends on your unique profile. Check the leading providers suited to different profiles below.
| Young Adults | Progressive | $2 |
| Seniors | Amica | $26 |
| Smokers | Ameritas | $9 |
| High Coverage | Bestow | $18 |
Compare Personalized Best Florida Life Insurance Picks
The filterable table tailors life insurance recommendations to your personal profile:
Data filtered by:Results filtered by:
41-50
Age:41-50
M
Gender:M
250k-500k
Coverage Level:250k-500k
Select
Term:10
Excellent
Health Level:Excellent
| State Farm | 99 | $7 |
| GEICO | 98 | $4 |
| Haven | 97 | $11 |
| Nationwide | 97 | $5 |
| Mutual of Omaha | 96 | $5 |
| Protective | 95 | $7 |
| Prudential | 94 | $7 |
| Allstate | 92 | $6 |
| AAA | 92 | $5 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Florida
Use these tips to find the right life insurance plan for your needs.
- 1
Decide coverage beforehand
Determine your life insurance needs before purchasing. This helps you compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Research average life insurance costs based on your coverage level and personal profile to help you assess whether you’re getting a good deal. Location does not impact your life insurance rates.
- 3
Compare company reputations
Rates remain consistent across states, but understanding a company's reputation locally helps you select a better fit.
- 4
Compare quotes through multiple avenues
Pricing varies depending on where you get your quotes, whether from an independent agent, an online source or a captive provider agent.
Best Life Insurance in Florida: Bottom Line
In Florida, our top three life insurance recommendations are State Farm, GEICO, and Haven. That said, we recommend evaluating your personal needs, setting a coverage level and shopping around for quotes to find the right fit.
Florida Life Insurance: FAQ
Explore our expert answers to common life insurance questions to guide your decisions in Florida.
What is the best life insurance in Florida?
In Florida, State Farm earns the top spot for life insurance with nationwide praise for its service, reasonable pricing, and quality term policies.
How do you get the best life insurance in Florida?
Comparing multiple rates, clearly defining your coverage needs, and researching insurers' reputations will help secure the best life insurance in Florida.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, though coverage options and riders may differ due to state regulations.
How We Decided the Best Life Insurance in Florida
Life insurance rates don't vary by state. We analyzed nationwide carriers to find which companies consistently deliver the best combination of affordability, financial strength and customer service. Since Florida residents pay the same rates as customers in other states, our research focused on identifying providers with strong track records across all markets.
Our scoring methodology evaluates companies across five categories, with each earning up to five points per category. We calculate an overall MoneyGeek score out of 100 using these weightings:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score includes:
- Cost data from online quotes
- Financial strength ratings from AM Best and years in business
- Customer satisfaction data from the NAIC complaint index (2020-2022 annual data)
- Online tools and payment options
- Product diversity
Sample profile for quotes: We used a 40-year-old nonsmoker with average height, healthy weight and excellent health. We modified the profile by age, gender, height, weight, tobacco use, health rating and location to collect quotes across customer types. We collected quotes for term life insurance with varying term lengths and coverage amounts.
When trends emerged in the dataset, we used those patterns to calculate projections and extend the data beyond what we originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.