State Farm offers the best life insurance in Florida and nationwide, earning a MoneyGeek score of 99 out of 100 based on customer service, affordability, and coverage options. We also recommend GEICO, Haven, Nationwide and Mutual of Omaha as alternatives.
Best Life Insurance Companies in Florida (June 2025)
Updated: June 20, 2025
Advertising & Editorial Disclosure
Key Takeaways
Though life insurance costs don’t vary by location, the best choices for coverage in Florida are State Farm, GEICO, Haven, Nationwide and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in Florida and nationwide, with monthly rates beginning at $3.
To get the best life insurance in Florida, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Florida
| State Farm | 99 | $5 |
| GEICO | 98 | $3 |
| Haven | 97 | $6 |
| Nationwide | 97 | $4 |
| Mutual of Omaha | 96 | $4 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in Florida by Category
While the top life insurance provider is a solid pick for many, your best choice might depend on your unique profile. Next, we’ll explore the leading providers suited to different common profiles.
| Young Adults | Progressive | $2 |
| Seniors | Amica | $26 |
| Smokers | Ameritas | $9 |
| High Coverage | Bestow | $18 |
Compare Personalized Best Florida Life Insurance Picks
To help you find the best match for your needs, we've added a filterable table below that tailors life insurance recommendations to your personal profile.
Data filtered by:Results filtered by:
Select
Age:41-50
Select
Gender:M
Select
Coverage Level:250k-500k
Select
Term:10
Select
Health Level:Excellent
| State Farm | 99 | $7 |
| GEICO | 98 | $4 |
| Haven | 97 | $11 |
| Nationwide | 97 | $5 |
| Mutual of Omaha | 96 | $5 |
| Protective | 95 | $7 |
| Prudential | 94 | $7 |
| Allstate | 92 | $6 |
| AAA | 92 | $5 |
| Transamerica | 90 | $4 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in Florida
Below, we've highlighted key tips to guide you in finding the right life insurance plan for your needs.
- 1
Decide coverage beforehand
Determining how much life insurance you need before purchasing is crucial. This helps you compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Researching average life insurance costs based on your coverage level and personal profile helps you assess whether you’re getting a good deal. Location does not impact your life insurance rates, letting you focus on personal factors.
- 3
Compare company reputations
Rates typically remain consistent across states, but understanding a company's reputation locally helps you select a better fit.
- 4
Compare quotes through multiple avenues
Pricing can vary based on where you get your quotes, be it from an independent agent, an online source, or a captive provider agent.
Best Life Insurance in Florida: Bottom Line
In Florida, our top three life insurance recommendations are State Farm, GEICO, and Haven. That said, we recommend evaluating your personal needs, setting a coverage level and shopping around for quotes to find the right fit.
Florida Life Insurance: FAQ
Explore our expert answers to common life insurance questions to guide your decisions in Florida.
What is the best life insurance in Florida?
In Florida, State Farm earns the top spot for life insurance with nationwide praise for its service, reasonable pricing, and quality term policies.
How do you get the best life insurance in Florida?
Comparing multiple rates, clearly defining your coverage needs, and researching insurers' reputations will help secure the best life insurance in Florida.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, though coverage options and riders may differ due to state regulations.
How We Decided the Best Life Insurance in Florida
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
- MoneyGeek used a standard profile to obtain life insurance quotes in Florida:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.