Best Life Insurance Companies in Florida (2025)

North American offers the best whole and best universal life insurance in Florida. Its permanent coverage products create competitive advantages in policy design and cash value growth rates. Universal life policies offer flexible premium payments and death benefit adjustments, while whole life provides guaranteed cash value accumulation for conservative investors.

North American's A+ ratings from both A.M. Best and BBB demonstrate financial stability, which is vital for permanent life insurance commitments spanning decades. Coverage amounts exceeding $10 million cater to high-net-worth Florida families that require substantial estate planning protection.

• J.D. Power Rating: N/A
• A.M. Best Rating: A+
• BBB Rating: A+
• Average NAIC Complaint Index: N/A

• Policy Types: Whole, Universal, Indexed Universal, Term
• Max coverage: $10 million+
• Medical exam required: Yes
• Terms available: 10-30 years
• Ages supported: 18-60
• Riders and options: N/A

Ethos is the best indexed universal life insurance company in Florida combining digital technology with robust market-linked growth potential. Florida residents benefit from the company's streamlined online platform that delivers policy approvals within minutes rather than weeks.

The company's indexed universal life policies connect cash value growth to stock market performance while protecting against downside losses through guaranteed minimum returns. This structure appeals to Florida residents seeking growth potential beyond traditional whole life policies without direct market risk exposure.

Ethos distinguishes itself through complimentary riders that can cost extra with other insurers, including accelerated death benefits for terminal illness and comprehensive financial planning tools.

• J.D. Power Rating: N/A
• A.M. Best Rating: A+ (partner carriers)
• BBB Rating: A+
• Average NAIC Complaint Index: N/A

• Policy Types: Term, Indexed Universal, No-Exam
• Max coverage: $3 million without medical exam (Term), $20,000 (Guaranteed Whole)
• Medical exam required: No
• Terms available: 10-40 years (Term)
• Ages supported: 18-69 (Term), 55-85 (Guaranteed Whole)
• Waiting Period (Guaranteed Whole): If death occurs from non-accidental causes within the first 2 years, beneficiaries receive 100% of premiums paid plus 30%.
• Riders and options: Accelerated death benefit, free will and estate planning tools

Legal & General ranks as the top term life option in Florida thanks to strong pricing, flexible policy structures and generous coverage limits. Florida buyers can choose from several term lengths, including 10, 15, 20, 25 and 30 years, which makes it easier to match coverage to long-term financial goals. 

Its availability of term policies up to $10 million is especially helpful for high-income earners and individuals looking for substantial protection for business planning or estate needs.

One of the company’s most useful features is its extended conversion period. Policyholders can convert their term coverage into a permanent policy until age 70, giving them more time to adapt as health changes or financial priorities shift. This longer conversion window outperforms many competitors and reduces the pressure to convert early.

• J.D. Power Rating: N/A
• A.M. Best Rating: A
• BBB Rating: N/A
• Average NAIC Complaint Index: 0.35

• Policy Types: Term, Universal, Indexed Universal
• Max coverage: $10 million
• Medical exam required: Yes
• Terms available: 10-40 years
• Ages supported: 20-75
• Riders and options: Accelerated death benefit rider, child rider, stacking rider, guaranteed insurability rider, conversion options to age 70

Mutual of Omaha is the leading choice for guaranteed acceptance life insurance in Florida. Applicants between 45 and 85 are automatically approved without medical exams or health questions, and pre-existing conditions do not affect eligibility.

Policies offer up to $25,000 in coverage, which makes them well-suited for final expenses such as funeral costs, smaller medical bills or remaining personal debts. The insurer’s A+ financial strength rating and low NAIC complaint index of 0.51 highlight its reliability and claims-paying consistency. 

Mutual of Omaha serves as a strong option for Florida seniors and individuals with health concerns who want straightforward, guaranteed coverage without complicated underwriting.

• J.D. Power Rating: 659 (6th place)
• A.M. Best Rating: A+
• BBB Rating: A+
• Average NAIC Complaint Index: 0.51

• Policy Types: Term, Whole, Universal, Indexed Universal Life, Guaranteed Acceptance Whole Life
• Max coverage: $10 million+ with medical exam, or $300,000 without exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-80
• Riders and options: Accelerated death benefit, child term rider, waiver of premium, accidental death benefit

Pacific Life is the top choice in Florida for high-limit no-exam life insurance, giving applicants access to substantial protection without traditional medical underwriting. Floridians between 18 and 60 can qualify for up to $3 million in term coverage through an accelerated process that uses digital health data instead of in-person exams.

This streamlined approach often results in approvals within a few days, making it ideal for those who need coverage quickly. For applicants who need more than $3 million, Pacific Life also offers up to $10 million in term coverage through full medical underwriting.

The company adds extra value through a strong lineup of riders, such as child term riders and accelerated death benefit features for terminal illness, allowing policyholders to tailor their coverage to specific needs.

• J.D. Power Rating: 657 (7th place)
• A.M. Best Rating: A
• BBB Rating: N/A
• Average NAIC Complaint Index: 0.08

• Policy Types: Term, Universal, Indexed Universal, No-Exam
• Max coverage: $10 million+, or $3 million without medical exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-75
• Riders and options: Accelerated death benefit, child term rider, waiver of premium, accidental death benefit, guaranteed insurability, conversion options