The best health insurance for self-employed workers balances affordable premiums with manageable out-of-pocket costs. Oscar and Blue Cross Blue Shield rank highest in MoneyGeek's analysis for their PPO and POS plans at $585 and $720 monthly. Both offer broader provider networks for 40-year-olds. Kaiser Permanente provides the most affordable HMO option, while Ambetter's EPO plans fall in the middle for both cost and flexibility at $676 monthly. Your needs and budget decide which plan type works best for your situation.
Best Health Insurance for the Self-Employed (2026)
Kaiser Permanente, Oscar, Ambetter and Blue Cross Blue Shield offer the best health insurance for self-employed 40-year-olds through HMO, PPO, EPO and POS plans.
Find health insurance plans that work best for you below.

Updated: January 30, 2026
Advertising & Editorial Disclosure
Kaiser Permanente HMO and Oscar PPO offer the best health insurance for self-employed 40-year-olds at $540 and $585 monthly.
Self-employed workers pay $661 to $789 monthly, with POS plans costing less than PPO options.
Get health insurance through HealthCare.gov marketplace, Medicaid, professional groups or by contacting insurers directly.
Best Health Insurance Companies for the Self-Employed
HMO | Kaiser Permanente | $540 | $9,871 | $4,324 | 4.5 |
PPO | Oscar | $585 | $5,925 | $3,402 | 4.8 |
EPO | Ambetter | $676 | $5,463 | $3,212 | 4.4 |
POS | Blue Cross Blue Shield | $720 | $6,062 | $2,330 | 4.8 |
*These rates are based on MoneyGeek's analysis of Silver-tier plans for 40-year-old self-employed individuals. Your actual costs vary based on location, income and specific plan selection.

Best HMO
Avg. Monthly Rate (HMO)
$540Avg. Denial Rate
8.1%
- pros
Costs 19% less than national HMO average
Member experience scores 92.2 for quality care
On-site pharmacy and lab services save time
consAvailable in eight states and D.C. only
Specialist visits need referrals first
Network limited to Kaiser facilities
Kaiser Permanente offers the best integrated care for self-employed professionals who want all health services in one location. HMO Silver plans average $540 monthly for 40-year-olds, with $9,871 maximum out-of-pocket costs and $4,324 deductibles. Medical care quality earns a 96.3 nationwide rating and the 8.1% denial rate keeps claim disputes low.
You'll get one-on-one wellness coaching by phone, free Calm and Headspace apps and no-cost preventive care. Same-day appointments and after-hours urgent care fit busy schedules and on-site pharmacies plus lab services save time. Kaiser's network restricts you to its facilities, but premiums run 19% below national averages and quality ratings lead the industry across its eight-state and D.C. service area.

Best PPO
Avg. Monthly Rate (PPO)
$585Avg. Denial Rate
22.3%
- pros
Mobile app provides 24/7 virtual urgent care at no cost
Silver PPO plans cost less than many competitors
Strong plan administration performance ratings
consMedical care quality scores below industry leaders
Oscar offers the best PPO health coverage for self-employed professionals at an average premium of $585 monthly for 40-year-olds with $3,402 deductibles and $5,925 out-of-pocket maximums. Plan administration ratings are strong, but medical care quality scores fall below top carriers. The mobile app simplifies finding doctors, scheduling virtual urgent care and managing prescriptions. Generic medications cost just $3. You'll get one-on-one support from dedicated Care Guides, plus Oswell AI assistance for medication questions and test result explanations.
If you manage most tasks through your phone, Oscar's app handles everything from appointment booking to prescription refills. Oscar's Cigna partnership lets you see out-of-network providers at higher costs, giving you more choices than standard EPO plans without significantly raising premiums.

Best EPO
Avg. Monthly Rate (EPO)
$676Avg. Denial Rate
19%
- pros
Low denial rate among insurers
Silver EPO plans cost 8% below national average
Members earn up to $500 yearly through wellness rewards
consAvailable in 29 states only
No out-of-network coverage under EPO structure
Silver plans carry $3,212 average deductibles
Ambetter offers Silver EPO coverage for self-employed workers at $676 monthly for 40-year-olds across 29 states. Silver plans average $3,212 deductibles with $5,463 out-of-pocket maximums, running 8% below the national average. The insurer ranks first for denial rates among major carriers.
Members get Virtual 24/7 Care through Teladoc at no extra cost. The My Health Pays wellness program rewards members up to $500 yearly for completing health activities like annual checkups and screenings. These rewards apply toward premiums, copays and deductibles.
Ambetter's EPO structure suits self-employed workers comfortable with network-only care. You'll pay less than comparable PPO plans while maintaining comprehensive benefits. Consider other plan types if you need out-of-network flexibility.

Best POS
Avg. Monthly Rate (POS)
$720Avg. Denial Rate
14%
- pros
Monthly rate runs $51 below national average
Maximum out-of-pocket capped at $6,062
Operates in all 50 states nationwide
consDenials occur more often than HMO alternatives
HSA compatibility isn't available with POS plans
Self-employed professionals get provider flexibility through Blue Cross Blue Shield's POS coverage without paying PPO premiums. Silver plans average $720 monthly for 40-year-olds, saving $608 annually compared to the national average. Deductibles start at $2,330 with $6,062 out-of-pocket maximums. You can see specialists without referrals and access out-of-network doctors at higher cost-sharing rates.
The company scores 95.7 for member experience and 80.5 for plan administration among POS insurers nationally. Its 14% denial rate sits higher than some competitors. Members can receive up to $100 yearly in gift cards through the Blue Points rewards program by completing wellness activities and preventive screenings. Frequent travelers between states benefit from nationwide network access, while contractors needing broad provider options without PPO-level premiums get good coverage from these POS plans.
Best Health Insurance for the Self-Employed by Metal Tier
Metal level choice directly impacts your monthly budget when you're a freelancer or consultant paying full premium costs without employer subsidies. Catastrophic plans start at $278 monthly for 40-year-olds but require high out-of-pocket spending when care is needed. For 2026, all Bronze and Catastrophic plans now work with Health Savings Accounts, letting independent contractors set aside pre-tax dollars for medical expenses.
If you qualify for subsidies, Silver plans ($540 monthly) matter most because they're the only tier unlocking cost-sharing reductions to lower deductibles and copays. Upfront costs run higher with Gold and Platinum tiers ($718 and $1,384 monthly), but these plans cover more expenses at the doctor.
| Catastrophic | Anthem | $278 | $10,600 | $10,600 |
| Bronze | Blue Cross Blue Shield | $405 | $8,679 | $7,298 |
| Expanded Bronze | Anthem | $494 | $9,600 | $8,000 |
| Silver | Kaiser Permanente | $540 | $9,871 | $4,324 |
| Gold | Ambetter | $718 | $7,272 | $1,057 |
| Platinum | Blue Cross Blue Shield | $1,384 | $3,900 | $0 |
How to Get Health Insurance When You're Self-Employed
Finding health insurance without an employer means looking at options beyond traditional workplace coverage. Self-employed workers can access federal marketplace plans, government programs, professional group rates or direct insurer purchases. The marketplace route offers the biggest savings through tax credits if you earn between $15,650 and $62,600 annually in 2026. Your choice affects costs by hundreds of dollars monthly, so compare all paths before deciding.
Health Insurance Marketplace | Visit HealthCare.gov during open enrollment (Nov. 1 to Jan. 15) or after a qualifying life event like losing other coverage. Create an account and enter your income and household details to compare plans by premium, deductible and network. Plans start the first day of the month after you enroll, though you need to apply by Dec. 15 for Jan. 1 coverage. |
Government Programs | Medicaid covers people earning up to 138% of the federal poverty level in expansion states. Apply through your state's Medicaid office or HealthCare.gov year-round with no premiums or low costs. Medicare covers those 65 and older or with qualifying disabilities. Enroll during your initial enrollment period at SSA.gov or by calling Social Security three months before your 65th birthday. |
Short-Term Health Insurance | Buy directly from insurers like National General or UnitedHealthcare outside open enrollment for immediate coverage needs. These plans cost less but exclude prescription drugs, maternity care and pre-existing conditions. Most states allow coverage for up to three months, renewable for up to 36 months total. Premium tax credits don't apply to short-term plans. |
Professional Organizations | Join groups like the Freelancers Union, National Association for the Self-Employed or industry-specific associations that negotiate group rates with insurers. Annual membership fees are nominal and can reduce premiums by hundreds yearly. Contact organizations directly to verify current insurance partnerships, as offerings change annually and vary by state. |
Directly From Insurers | Contact companies like Blue Cross Blue Shield, Kaiser Permanente or Oscar outside the marketplace for ACA-compliant plans. You'll pay full price without subsidies but can access plans with broader networks or benefits the marketplace doesn't show. Some insurers offer year-round enrollment for off-marketplace plans. Request quotes from at least three carriers to compare costs and coverage. |
How Much Does Health Insurance Cost for the Self-Employed?
Health insurance costs for the self-employed vary by plan type, and this choice often matters more to your wallet than metal level. POS plans cost $661 monthly for 40-year-olds, but PPO plans run $789 monthly for the flexibility to see out-of-network doctors. Whether you qualify for premium tax credits based on your self-employment income determines what you'll actually pay. Enhanced subsidies from the COVID pandemic ended December 31, 2025. If you qualify for subsidies as a freelancer or independent contractor, you'll pay more in 2026 than you did last year.
| POS | $661 | $7,932 |
| HMO | $674 | $8,085 |
| EPO | $676 | $8,115 |
| PPO | $789 | $9,466 |
Bottom Line
Self-employed workers get the best health insurance through HealthCare.gov marketplace plans, professional associations or insurers directly. Kaiser Permanente's HMO costs $540 monthly and Oscar's PPO runs $585 for 40-year-olds paying full premiums. Monthly costs range from $661 to $789 based on plan type, so compare HMO, PPO, EPO and POS options before choosing.
Best Health Insurance Coverage for Self Employed: FAQ
We've compiled answers to frequently asked questions about finding the best health insurance for self-employed workers:
How do self-employed people get health insurance?
Self-employed workers can buy coverage through HealthCare.gov during open enrollment (Nov. 1 to Jan. 15). You can also qualify for Medicaid or Medicare, join professional organizations for group rates, purchase short-term plans from National General or buy directly from Blue Cross Blue Shield. Marketplace plans save the most through tax credits if you earn $15,650 to $62,600 annually.
What's the best health insurance for self-employed workers?
Oscar's PPO plans cost $585 monthly and include 24/7 virtual urgent care at no cost. You'll pay less with Kaiser Permanente's HMO at $540 monthly but need referrals for specialist visits. Blue Cross Blue Shield charges $720 monthly for POS plans available in all 50 states. Choose based on whether you value low premiums or provider network flexibility.
How much is good health insurance for self-employed?
Good coverage balances premiums against health care needs. Self-employed 40-year-olds pay between $661 and $789 monthly for marketplace plans. POS plans cost the least at $661 monthly, while PPOs run highest at $789. HMOs and EPOs fall in the middle at $674 and $676 monthly. Choose higher premiums if you visit doctors frequently or Bronze plans at $405 monthly for basic coverage.
Can I deduct health insurance premiums if I'm self-employed?
Self-employed workers can deduct 100% of health insurance premiums for themselves, spouses and dependents as an adjustment to income on Form 1040, Schedule 1. Claim this deduction on your tax return even if you don't itemize. It reduces your taxable income dollar-for-dollar. You can't deduct months when your spouse's employer offered you coverage.
How We Ranked the Best Health Insurance for the Self Employed
Self-employed workers juggle business expenses and personal costs without employer subsidies. You pay the full premium yourself when choosing marketplace plans. We ranked health insurance providers based on what matters most when you foot the entire bill: affordability, coverage quality and claim approval rates.
We weighted the scores as follows:
- Affordability (60%): We analyzed monthly premiums, deductibles and maximum out-of-pocket (MOOP) costs for 40-year-old self-employed workers. Within the affordability score, we weighted these factors: monthly premiums (66.67%), deductible (16.67%), MOOP (16.67%). Premiums carry the most weight because they're your guaranteed monthly expense. Deductibles and MOOP represent costs you'll only pay when you need care.
- Customer Experience (30%): We used the Centers for Medicare & Medicaid Services (CMS) Quality Rating System (QRS) overall rating for health insurance plans. This 5-star rating evaluates Medical Care, Member Experience and Plan Administration. Providers with the highest overall rating got the highest score. Strong customer experience matters when you manage claims alongside running your business.
- Denial Rate (10%): This measures the percentage of submitted claims insurers reject instead of approve. Providers with the lowest denial rates scored highest. When you're self-employed, a denied claim can disrupt both your health and your business cash flow.
Data Sources
Health insurance plan and provider data was updated with CMS exchange data released in October for the 2026 enrollment period. We also collected health plan data from state insurance marketplaces for 22 states. Our analysis focused on individual marketplace plans available to self-employed workers, not employer-sponsored coverage.
Sample Consumer Profile
Our analysis covered Bronze, Silver, Gold and Platinum metal tiers across HMO, PPO, POS and EPO plan types. Monthly premiums reflect rates for a 40-year old self-employed worker without tobacco use or pre-existing conditions. We focused on individual marketplace plans, not employer-sponsored coverage or group plans.
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About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. He has analyzed the insurance market for over five years, conducting original research for insurance shoppers. His insights have been featured in CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.
