Average Cost of Car Insurance in Wisconsin


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Key Takeaways

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Wisconsin car insurance costs range from $430 to $5,401 per year on average, depending on your driver profile, coverage and location.

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With rankings of seventh for minimum coverage and ninth for full coverage, Wisconsin offers some of the most budget-friendly car insurance rates in the nation.

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Find the cheapest car insurance in Wisconsin by deciding on coverage beforehand, researching costs and companies, and comparing multiple quotes.

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Average Car Insurance Cost In Wisconsin

Wisconsin car insurance costs about $1,038 per year for full coverage and $430 for minimum coverage, based on a 40-year-old driver with good credit and no driving violations. Rates vary depending on your unique profile.

Full Coverage$87$1,038
Minimum Coverage$36$430

*Rates are for a 40-year-old driver with good credit and no driving violations who is insuring a 2012 Toyota Camry LE. Minimum coverage represents the minimum required liability coverage in the state while full coverage is representative of a 100/300/100 liability policy with a $1,000 deductible for comprehensive and collision coverage.

Average Wisconsin Car Insurance Cost By Category

Car insurance varies widely depending on your unique characteristics, location and car. Here are average rates for common categories of drivers so you can see how pricing can vary.

Young Drivers$99$238
Adult Drivers$36$85
Senior Drivers$51$113
Drivers With An Accident$53$133
Drivers With A DUI$63$158
Drivers With A Speeding Ticket$44$110
Drivers With Bad Credit$106$234
Drivers With Low Income$73$159
Drivers With Newer Cars$48$116
Drivers With Old Cars$33$79

*We modified rates based on the same 40-year-old driver profile with these changes: young drivers (16 to 25), adults (26 to 64), seniors (65+), low income (fair credit), bad credit (poor credit), newer cars (2025 Toyota Camry LE), older cars (2007 Toyota Camry LE). Driving violation profiles include only that specific violation.

Personalized Average Wisconsin Car Insurance Costs

To understand tailored average costs for your profile, use the filterable table below.

Data filtered by:Results filtered by:
Select
Coverage Level:100/300/100 Full Cov. w/$1,000 Ded.
Select
Age Group:Adult Drivers
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Gender:Female
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Credit Alignment:Below Fair
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Driving Record:At Fault Accident ($1000-$1999 Prop Dmg)
100/300/100 Full Cov. w/$1,000 Ded.3193825

*Rates for the age groups are based on the following assumptions: young drivers (16 to 25), adults (26 to 64) and seniors (65+).

Average Wisconsin Car Insurance Cost By City

Your location in Wisconsin plays a big role in your car insurance costs. Annual rates for full coverage insurance range from $360 in Menasha to $1,511 in Milwaukee. Below you can compare both full and minimum coverage rates for your city and all other residential areas in the state.

Data filtered by:Results filtered by:
Select
City:Abbotsford
Full Coverage$82$984
Minimum Coverage$35$415

*Rates are for a 40-year-old driver with good credit and no driving violations who is insuring a 2012 Toyota Camry LE. Minimum coverage represents the minimum required liability coverage in the state while full coverage is representative of a 100/300/100 liability policy with a $1,000 deductible for comprehensive and collision coverage.

Is Wisconsin Car Insurance Expensive?

Wisconsin ranks as one of the most affordable states for car insurance in 2025, placing seventh for minimum coverage affordability and ninth for full coverage policies among the 50 states and Washington, D.C.

These statewide averages only tell part of the story, and affordability rankings for your city differ from the rest of the United States.

Why Is Car Insurance More Expensive In Wisconsin?

Why does Wisconsin insurance cost so little? Here are the main reasons:

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    Mandatory uninsured motorist coverage

    Wisconsin requires not only liability coverage but also uninsured motorist coverage, which only about 20 states require. Despite the increased minimum coverage requirements, this mandatory protection helps keep costs manageable. Wisconsin allows drivers to stack uninsured motorist coverage across multiple cars, providing enhanced protection for families with multiple vehicles against uninsured drivers in the state.

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    Severe weather impact increasing

    Wisconsin has witnessed an increase in intense and frequent heavy rains, leading to flooding, damaged roads and bridges, failed dams, injuries and illnesses. These severe weather events have become more frequent, causing insurers to face a higher likelihood of paying out on comprehensive claims. Despite historically mild weather patterns, climate change is affecting Wisconsin's insurance landscape.

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    Low crime rate benefits

    Wisconsin has a low crime rate and a low cost of living, which together help account for lower-than-average premiums. The state's overall safety contributes to fewer theft and vandalism claims, keeping comprehensive coverage costs down. This factor, combined with the state's rural character, creates an environment where insurance companies face fewer claims.

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    Competitive insurance market

    Wisconsin continues to have one of the most competitive and affordable insurance markets in the country, according to WSAW, and this competitive environment extends to auto insurance. Multiple insurers compete for business in the state, creating opportunities for drivers to find competitive rates. The competitive market helps keep rates in check despite recent increases.

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    Below-average car theft rate

    Wisconsin's low motor car theft rate is well below the national average, contributing to lower comprehensive coverage costs. This difference in theft rates compared to the national average helps keep insurance premiums affordable for Wisconsin drivers. The state's rural character and lower crime rates create an environment where car theft is less common.

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    Low population density advantage

    Wisconsin has one of the lowest population densities in the country, with relatively uncrowded roads and spread-out population, which generally means fewer accidents and claims. The state's rural and suburban landscape plays a significant role in keeping insurance costs low, as drivers pay less for car insurance than the national average. This geographic advantage helps Wisconsin rank among the most affordable states for auto insurance.

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    High animal collision risk

    Wisconsin experiences some of the highest rates of animal collisions in the nation, with drivers facing notable chances of filing a claim related to an animal collision. This positions Wisconsin drivers among the most likely in the country to make such a claim, alongside motorists from other rural states. Deer collisions are particularly common and contribute to comprehensive coverage claims.

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    Rate increases in recent years

    Wisconsin car insurance rates increased substantially in recent years, surpassing increases observed in most other states. The average cost of a full-coverage auto policy has surged from previous levels. However, rate increases are projected to slow down in upcoming years, indicating a moderation in premium growth.

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    Regional rate variations

    Wisconsin car insurance premiums can vary by city, with differences reflecting changes in regional weather patterns, repair costs, crime rates and population density. Milwaukee drivers typically pay more than the state average, while smaller cities often have lower rates. These variations reflect the impact of urban versus rural driving environments.

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    Low traffic fatality rate

    Wisconsin's traffic fatality rate is below the national average, contributing to lower liability insurance costs. This safety record helps keep rates affordable as insurance companies face fewer severe injury claims. The state's well-maintained roads and generally safe driving conditions contribute to this favorable record.

How To Lower Car Insurance Costs In Wisconsin

Below is our guide to lowering your car insurance costs.

  1. 1

    Decide on coverage needs beforehand

    Deciding on your coverage needs beforehand is an important step that you need to take so that you're not oversold on too much coverage. Consider your financial situation, driving habits, vehicle details and your risk tolerance when making this decision.

  2. 2

    Research costs and discounts

    To save money for your profile, know the average costs for your preferred coverage level. Research car insurance discounts you may qualify for and look into the best home and auto insurance bundles for the most balanced perspective.

  3. 3

    Look into company reputations and coverage options

    Cost isn't everything. Consider add-on coverage options and customer experiences with different providers to help narrow down which companies you'd like to compare quotes from. Use resources like industry studies, review forums and public forums like Reddit.

  4. 4

    Compare quotes through multiple means

    Compare quotes from multiple companies to find the best deal possible. Use different methods of getting quotes, such as comparison sites and independent agents, since pricing varies widely by method.

Cost of Car Insurance in Wisconsin: Bottom Line

Wisconsin car insurance costs are among the most affordable in the United States, making it important to take advantage of savings strategies. Decide on your coverage needs beforehand, do thorough research and compare quotes from the right insurers.

Cost of Car Insurance in Wisconsin: FAQ

Below are answers to frequently asked questions about Wisconsin car insurance costs:

How much is Wisconsin car insurance per month?

What factors affect Wisconsin car insurance costs?

Why is Wisconsin car insurance so expensive?

How expensive is Wisconsin car insurance?

How We Determined Wisconsin Car Insurance Costs

We used the following profile and modifications of this profile to determine Wisconsin auto insurance costs across all available zip codes and cities in the state:

  • 40-years-old
  • Clean driving record
  • Good credit
  • 2012 Toyota Camry LE

Minimum coverage was defined as a state's minimum liability coverage and full coverage is a policy with 100/300/100 liability limits and a $1,000 deductible for comprehensive and collision coverage.

About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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