North American, Ethos, Legal & General, Assurity and SBLI are the best life insurance companies for smokers, according to MoneyGeek's analysis. These insurers offer competitive rates, a good customer experience and multiple policy options.
Best Life Insurance for Smokers in 2025
Updated: October 11, 2025
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Key Takeaways
Smokers can secure life insurance at competitive rates by choosing insurers that assess risk more leniently and offer smoker-friendly underwriting. Comparing quotes and understanding underwriting rules helps you find the best coverage options.
North American ranks as the best life insurance for smokers who want whole or universal life insurance, while Ethos provides the best indexed universal life insurance for smokers.
Legal & General offers the best life insurance for smokers seeking term coverage, with average rates of $96 per month for female and $115 for male smokers.
Assurity is the best life insurance company for young smokers, with monthly costs averaging $86 for men and $60 for women.
SBLI is the top insurer for seniors who smoke, with average monthly costs at $1,345 for men and $954 for women.
What Companies Offer the Best Life Insurance for Smokers?
Whole and Universal | North American | 5 | Whole: $1,345 (men) $1,209 (women) Universal: $592 (men) $508 (women) | Whole: $16,133 (men) $14.504 (women) Universal: $7,107 (men) $6,094 (women) |
Indexed Universal | Ethos | 5 | $457 (men) $375 (women) | $5,487 (men) $4,500 (women) |
Term | Legal & General | 4.8 | $115 (men) $96 (women) | $1,362 (men) $1,152 (women) |
Young Smokers | Assurity | 4.7 | $86 (men) $60 (women) | $1,042 (men) $745 (women) |
Seniors who Smoke | SBLI | 4.7 | $1,345 (men) $954 (women) | $16,110 (men) $11,445 (women) |
Rates are based on average quotes for a $500,000 policy for our sample profiles. Actual premiums will vary depending on your profile and coverage needs.
Best Whole and Universal: North American
North American
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
Whole: $1,345 (men); $1,209 (women) Universal: $592 (men); $508 (women)Based on $500,000 policy for 40-year-old smokers with average weight and health ratings.Average Annual Cost
Whole: $16,133 (men); $14.504 (women) Universal: $7,107 (men); $6,094 (women)Based on $500,000 policy for 40-year-old smokers with average weight and health ratings.
Best Indexed Universal: Ethos
Ethos
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
$457 (men); $375 (women)Based on $500,000 policy for 40-year-old smokers with average weight and health ratings.Average Annual Cost
$5,487 (men); $4,500 (women)Based on $500,000 policy for 40-year-old smokers with average weight and health ratings.
Best Term: Legal & General
Legal & General
MoneyGeek Rating
4.8/ 5
5/5Affordability
4.7/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$115 (men); $96 (women)Based on $500,000 20-year term policy for 40-year-old smokers with average weight and health ratings.Average Annual Cost
$1,362 (men); $1,152 (women)Based on $500,000 20-year term policy for 40-year-old smokers with average weight and health ratings.
Best for Young Smokers: Assurity
Assurity
MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.5/5Coverage Options
Average Monthly Cost
$86 (men); $60 (women)Based on $500,000 20-year term policy for 20-year-old smokers with average weight and health ratings.Average Annual Cost
$1,042 (men); $745 (women)Based on $500,000 20-year term policy for 20-year-old smokers with average weight and health ratings.
Best for Seniors who Smoke: SBLI
SBLI
MoneyGeek Rating
4.7/ 5
5/5Affordability
4.8/5Customer Experience
3.7/5Coverage Options
Average Monthly Cost
$1,345 (men); $954 (women)Based on $500,000 10-year term policy for 70-year-old smokers with average weight and health ratings.Average Annual Cost
$16,110 (men); $11,445 (women)Based on $500,000 10-year term policy for 70-year-old smokers with average weight and health ratings.
Best Life Insurance Policy for Smokers: Buying Guide
Life insurance for smokers involves higher premiums and stricter underwriting, but many insurers offer competitive policies for tobacco users.
Term life insurance provides the most affordable option, covering you for set periods. Permanent life insurance offers lifelong coverage and builds cash value but costs more. No-exam policies offer the best life insurance for smokers who want to avoid medical testing and health screenings. Compare quotes and read terms carefully to find the best policy for your needs and budget.
Smokers Life Insurance Rates
Life insurance rates vary by applicant profile, coverage needs and insurance company. Smokers pay higher premiums than nonsmokers. The tables show average life insurance costs for smokers by policy type:
Average Term Life Insurance Cost for Smokers
Data filtered by:Results filtered by:
Select
Age:18
Female
Gender:Female
$100,000
Coverage Level:$100,000
| 10 years | $18 | $222 |
| 15 years | $23 | $273 |
| 20 years | $28 | $338 |
| 25 years | $44 | $524 |
| 30 years | $46 | $558 |
| 35 years | $68 | $822 |
Average Whole Life Insurance Cost for Smokers
Data filtered by:Results filtered by:
18
Age:18
Female
Gender:Female
| $50,000 | $10 | $120 |
| $100,000 | $20 | $241 |
| $150,000 | $30 | $361 |
| $200,000 | $40 | $481 |
| $250,000 | $50 | $601 |
| $300,000 | $60 | $722 |
| $350,000 | $70 | $842 |
| $400,000 | $80 | $962 |
| $450,000 | $90 | $1,083 |
| $500,000 | $100 | $1,203 |
| $550,000 | $111 | $1,323 |
| $600,000 | $121 | $1,443 |
| $650,000 | $131 | $1,564 |
| $700,000 | $141 | $1,684 |
| $750,000 | $151 | $1,804 |
| $800,000 | $161 | $1,924 |
| $850,000 | $171 | $2,045 |
| $900,000 | $181 | $2,165 |
| $950,000 | $191 | $2,285 |
| $1,000,000 | $201 | $2,406 |
| $1,500,000 | $301 | $3,608 |
| $2,500,000 | $502 | $6,014 |
Average Universal Life Insurance Cost for Smokers
Data filtered by:Results filtered by:
18
Age:18
Female
Gender:Female
| $50,000 | $5 | $63 |
| $100,000 | $11 | $127 |
| $150,000 | $16 | $190 |
| $200,000 | $21 | $253 |
| $250,000 | $26 | $317 |
| $300,000 | $32 | $380 |
| $350,000 | $37 | $443 |
| $400,000 | $42 | $506 |
| $450,000 | $48 | $570 |
| $500,000 | $53 | $633 |
| $550,000 | $58 | $696 |
| $600,000 | $63 | $760 |
| $650,000 | $69 | $823 |
| $700,000 | $74 | $886 |
| $750,000 | $79 | $950 |
| $800,000 | $85 | $1,013 |
| $850,000 | $90 | $1,076 |
| $900,000 | $95 | $1,139 |
| $950,000 | $100 | $1,203 |
| $1,000,000 | $106 | $1,266 |
| $1,500,000 | $159 | $1,899 |
| $2,500,000 | $264 | $3,165 |
Average Indexed Universal Life Insurance Cost for Smokers
Data filtered by:Results filtered by:
18
Age:18
Female
Gender:Female
| $50,000 | $8 | $91 |
| $100,000 | $15 | $183 |
| $150,000 | $23 | $274 |
| $200,000 | $31 | $366 |
| $250,000 | $38 | $457 |
| $300,000 | $46 | $549 |
| $350,000 | $53 | $640 |
| $400,000 | $61 | $732 |
| $450,000 | $69 | $823 |
| $500,000 | $76 | $915 |
| $550,000 | $84 | $1,006 |
| $600,000 | $92 | $1,098 |
| $650,000 | $99 | $1,189 |
| $700,000 | $107 | $1,281 |
| $750,000 | $115 | $1,372 |
| $800,000 | $122 | $1,464 |
| $850,000 | $130 | $1,555 |
| $900,000 | $137 | $1,647 |
| $950,000 | $145 | $1,738 |
| $1,000,000 | $153 | $1,830 |
| $1,500,000 | $229 | $2,745 |
| $2,500,000 | $382 | $4,575 |
Life Insurance Quotes for Smokers
Compare providers and assess your coverage needs to find a policy that protects your family's financial future. Use MoneyGeek's free online life insurance calculator for quick estimates from multiple providers and find the best life insurance for smokers based on your profile.
Life Insurance Calculator
We’ll give you a suggested amount of cover to buy in just 3 easy steps. — it's free, no personal information required, no spam.
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Rates updated:
Oct 21, 2025
Smoker Rate Classifications
Life insurance companies don't simply divide applicants into "smoker" and "nonsmoker" categories. They use specific classifications when determining premiums. Below are the most common:
Classification | Description |
|---|---|
Preferred Smoker | This classification applies to occasional smokers who consume fewer than five cigarettes daily or 12 per year. You'll likely need excellent health markers (normal blood pressure, healthy BMI and clean blood work). Preferred Smoker rates are often lower than Standard Smoker premiums. |
Standard Smoker | This covers regular tobacco users who don't qualify for preferred rates. Most companies define regular users as those who have five or more cigarettes daily or weekly cigar use. Standard Smoker rates often cost substantially more than nonsmoker premiums. |
Not all insurers offer preferred smoker classifications. Some companies provide competitive preferred rates, while others focus primarily on standard categories.
Your overall health affects standard smoker pricing. Minor health issues, like controlled high blood pressure, can push rates higher within this category.
Table Ratings for Smokers
Insurers apply Table A through Table P ratings to applicants with health conditions, such as COPD or heart disease, that compound smoking risks. Each table adds percentage increases to base premiums, with higher tables resulting in substantially higher costs.
Table ratings recognize that smoking amplifies other health risks. Conditions like sleep apnea, diabetes complications, obesity or previous heart attacks often trigger these higher classifications for smokers. The combination creates a compound risk that insurers price accordingly. Smokers with multiple health issues or chronic conditions should expect table ratings rather than standard approvals.
How to Get the Best Life Insurance for Smokers
Life insurance costs more for smokers, but you can save money as a smoker through these strategies:
- 1
Quit smoking
Quitting smoking provides the best savings on life insurance. The tobacco-free period required for nontobacco rates varies by provider but requires at least one year.
- 2
Compare multiple quotes
Each insurer treats smoking differently. Request quotes from several companies to find the cheapest life insurance for smokers. Even small differences in underwriting can save you thousands over the life of a policy.
- 3
Consider policy types carefully
Term life insurance provides the most affordable option for smokers. Whole and universal life offer permanent coverage but cost more. Match policy types to your budget and long-term needs.
- 4
Bundle policies
Life insurance companies offering home and auto coverage provide bundle discounts when you purchase multiple policies with the same carrier.
- 5
Take advantage of group life insurance
Employer-provided group life insurance offers set rates regardless of smoking status. While coverage amounts are limited, group life supplements individual policies at minimal cost.
- 6
Improve your overall health
Beyond quitting smoking, maintain healthy weight, control blood pressure and manage cholesterol to improve your underwriting class. Better health ratings translate to lower premiums.
- 7
Reapply after quitting
If you have a smoker-rated policy, reapply or request rate reconsideration once you've been tobacco-free long enough. New medical exams may be required, but savings are significant.
HOW TO BE CONSIDERED A NONSMOKER AFTER QUITTING
Most life insurance companies require at least one year tobacco-free to qualify for nontobacco rates. Some companies require two years before considering you a nonsmoker.
If you have existing life insurance and want rate reconsideration, get company approval and complete a medical exam to prove tobacco-free status. You may pay for the medical exam during reconsideration.
When to Buy a Policy
If you don't have life insurance, purchase a policy immediately, even while quitting smoking. If you die while waiting to qualify for nonsmoker rates, your beneficiary loses the death benefit entirely. Many insurers offer rate reconsideration, allowing you to prove tobacco-free status through medical exams later.
If insurers don't offer rate reconsideration, apply for new coverage once you qualify as a nonsmoker. After securing the new policy, cancel your smoker-rated policy if it's no longer cost-effective.
THE RISKS OF LYING ABOUT SMOKING STATUS
Misrepresenting smoking habits on life insurance applications results in claim denial. During the first two years of your policy (the contestability period), insurance companies investigate and deny claims when they discover false tobacco use information.
When insurers deny claims for misrepresentation, beneficiaries receive nothing. Detection methods include medical exams, blood tests and medical record reviews. Nicotine remains detectable in blood for up to three days and in urine for up to four weeks.
Best Life Insurance Companies for Smokers: Bottom Line
Life insurance companies use applicant health, occupation, age, lifestyle and habits to determine premiums. Smokers pay more than nonsmokers due to health risks associated with tobacco use. Comparing quotes and product features helps you find the best policy and provider for your needs and profile.
Based on MoneyGeek's analysis, Legal & General offers the best term life insurance policies, North American provides the best whole and universal life insurance policies, and Ethos leads in indexed universal life insurance for smokers. Assurity is the best life insurance company for young smokers, while SBLI is our top pick for senior smokers.
Life Insurance for Smokers: FAQ
We answered frequently asked questions about life insurance for smokers to help you in finding the best policy and provider for your needs.
How much do life insurance policies for smokers cost?
Life insurance costs for smokers depend on smoking status plus age, gender, health, family history, location and hobbies. A 40-year-old male smoker with average health pays $160 monthly for 20-year term policies with $500,000 coverage, approximately $1,924 annually.
How much higher are life insurance premiums for smokers vs. nonsmokers?
According to MoneyGeek’s analysis, a 40-year-old smoker pays about $160 per month for a 20-year term life insurance policy with $500,000 coverage, while a non-smoker pays around $53 per month. This means life insurance premiums for smokers are roughly three times higher than those for non-smokers.
Do you need to tell a life insurance company that you smoke?
You must disclose smoking when applying for life insurance. Lying on applications results in denied coverage or canceled policies. Insurance companies have two years after issuing policies to investigate applications for accuracy through contestability clauses.
Companies cancel or deny coverage when they discover lies or omitted information. Even after this period, deaths from smoking-related illnesses with nonsmoker applications result in denied beneficiary claims or reduced death benefits.
Can you switch from smoker to nonsmoker rates after quitting?
Most insurers allow rate reclassification after 12 to 24 tobacco-free months. Rate changes require new medical exams, health questionnaires and company approval through written requests and nicotine testing. Check policy terms for reclassification availability.
Can I get life insurance if I only smoke cigars occasionally?
You qualify for life insurance with occasional cigar smoking, but classification depends on the insurer. Most companies place all tobacco users in smoker categories with higher premiums. Some insurers make exceptions for limited cigar use (fewer than 12 cigars annually), especially with negative nicotine test results during medical exams. These cases may qualify for nonsmoker or preferred rates.
How do insurers test for nicotine, and how long does it stay in my system?
Insurers test for nicotine or cotinine using blood, urine or saliva samples. Some companies use hair tests for longer detection periods. Nicotine clears within one to three days in blood and saliva and three to four days in urine. Cotinine stays detectable up to 10 days in blood and three to four weeks in urine. Hair tests detect nicotine use for up to 90 days.
Can I get approved if I have smoking-related health conditions like COPD?
Applicants with COPD and smoking-related conditions receive approval through table ratings at higher costs above standard smoker rates. Some companies specialize in life insurance for high-risk applicants. Independent agents help match applicants with insurers offering favorable underwriting guidelines for specific conditions.
Our Ratings Methodology
How We Found the Best Life Insurance for Smokers
Getting life insurance as a smoker means navigating higher premiums and potentially limited options. We built our research around what matters most to smokers: finding companies that offer fair rates, excellent service, and won't penalize you further during the application process.
We collected 248,399 life insurance quotes and evaluated insurers based on their complete value proposition, not just price. Since smokers already face rate increases, we focused on identifying companies that provide the best overall experience and long-term value.
Our Evaluation Framework
Each company receives up to five points across three categories:
- Affordability (55%)
- Customer Experience (30%)
- Coverage Options (15%)
Our analysis examined:
- Premium data across multiple smoker profiles and coverage scenarios
- Financial strength using AM Best ratings and company longevity
- Claims satisfaction through NAIC complaint data and customer feedback
- Application process, including online tools, medical exam requirements, and approval timelines
- Product portfolio spanning term, whole, and specialized life insurance options
Sample Smoker Profile
All rate comparisons used this baseline unless otherwise stated:
- 40-year-old smoker
- 5'9", 160 pounds for men
- 5'4", 120 pounds for women
- Average health rating
We expanded beyond this profile to test how companies treat different ages, health conditions and weight. This revealed which insurers maintain competitive rates and quality service across diverse smoker demographics.
- For young smokers, we used quotes for 20-year-olds.
- For seniors, we used quotes for 70-year-olds.
The result: rankings that reflect real-world value for smokers who need reliable coverage and fair treatment throughout the policy lifecycle.
Best Life Insurance for a Smoker: Related Articles
About Mark Fitzpatrick
Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.