How AI Is Changing Insurance in 2026

Nine out of 10 U.S. insurers now use artificial intelligence in some part of their business. In the same year that full company-wide AI deployment jumped from 8% to 34%, consumer support for AI in property and casualty insurance fell nine points, from 29% to 20%, according to Insurity's 2025 survey.

The AI-in-insurance market is worth an estimated $10 to $20 billion today, growing at a 32% to 37% compound annual rate. McKinsey projects AI could unlock $1.1 trillion in annual value for insurers. At the policyholder level, claims that once took 10 days now close in 36 hours at AI-enabled carriers. Telematics programs have distributed more than $1.2 billion in premium discounts. Root, powered by AI pricing models, posted its first-ever annual profit in 2024 after years of losses.

The same algorithms denied hundreds of thousands of health claims in seconds, charged drivers in majority-Black communities 71% more for auto coverage and prompted a wave of lawsuits that federal courts allowed to proceed in 2025. Nearly one in three health insurers don't test their AI models for racial bias, according to the National Association of Insurance Commissioners. Outcomes vary by carrier, model design and state regulation; MoneyGeek's data on home and auto insurance burden by state shows how unevenly that burden falls.

AI now factors into nearly every step of how insurers price your policy, from the initial quote to annual renewal. McKinsey projects that by 2030, more than 90% of pricing and underwriting for individual and small-business policies will be fully automated — a transition already underway. Ping An, the world's largest insurer by customers, delivers instant decisions on 93% of its life insurance applications. LLM adoption among U.S. insurers jumped from 18% to 63% in a single year, according to a 2025 Conning survey, yet only 7% have scaled AI across their entire enterprise.

Root built its entire underwriting model around AI and telematics data. After losing $147 million in 2023, the company posted a $30.9 million profit in 2024, its first profitable year, while premiums grew from roughly $600 million in 2022 to more than $1.3 billion in 2024. McKinsey found that AI leaders generated 6.1 times the total shareholder return of AI laggards over five years — a wider performance gap than in most other industries.

Only 47% of insurers have deployed predictive modeling for risk evaluation, and the models that exist often rely on proxy variables (ZIP codes, credit scores, education levels) that correlate with race and income. A J.D. Power survey found that only 15% of consumers believe insurers should fully use AI to price policies. Another 33% said AI pricing should stay limited until bias and ethical concerns are addressed.

Among the 82% of insurance companies using AI in claims, average processing time dropped from 10 days to 36 hours. BCG estimates fully automated simple claims could resolve in real time for up to 70% of cases, cutting costs 30% to 50%.

Lemonade processes 55% of all claims through AI. The insurer's pet insurance line reduced its cost per claim by 68%, from $44 to $14. Aviva cut complex liability assessment time by 23 days and saved more than £60 million in 2024 from motor claims AI alone. Allstate uses GPT-based AI to draft roughly 50,000 daily claims communications, and Ping An handles 80% of its customer service (about 1.5 billion interactions per year) through AI systems.

J.D. Power found 47% of consumers are uncomfortable with AI processing their claims. Three federal lawsuits now proceeding through U.S. courts back up that wariness. MoneyGeek's analysis of ACA claim denial rates by insurer shows how widely those rates vary.

Drivers in predominantly Black communities pay auto premiums averaging 71% more than those in white communities; in New York, drivers in non-white ZIP codes pay $1,728 more per year. The pattern extends beyond the U.S. A 2025 European study of 12.4 million insurance observations found AI models overcharged the poorest communities by 5.8% for life insurance and 7.2% for health coverage above fair-benchmark pricing.

The NAIC's 2025 health insurance survey found that nearly one-third of health insurers don't regularly test their AI models for bias. The American Academy of Actuaries published "Unmasking Hidden Bias" in 2025, detailing how behavioral data and proxy variables institutionalize discrimination in underwriting. Research from the University of New South Wales found that with AI and big data, some proxy variables are no longer easy for even actuaries to identify.

All three major AI discrimination lawsuits in insurance survived motions to dismiss in 2025. Huskey v. State Farm, filed in 2022, alleges the insurer's machine-learning fraud algorithms use racial proxies; the case is now in discovery. In November 2025, Los Angeles County launched a civil investigation into State Farm's use of AI tools to review wildfire claims, and California's insurance commissioner opened a parallel market conduct examination.

Forty-two percent of carriers plan to hire a Chief AI Officer within 12 months, and new roles like Algorithm Oversight Specialists and AI Ethics Officers are appearing across the sector. Most haven't scaled AI company-wide, and Colorado remains the only state requiring insurers to inventory and test every pricing algorithm for discriminatory outcomes.

Telematics programs promise lower rates in exchange for sharing your driving data, and more than 21 million U.S. policyholders have signed up. The average cost of car insurance runs roughly $1,700 per year nationally. Progressive's average renewal savings of $322 per year after Snapshot completion represent about 19% of that figure for drivers who qualify. Consumer Reports found a median savings of $120 per year across telematics programs. Policygenius reported an average of $332 per year for drivers who did save.

The Consumer Federation of America found that less than 31% of enrolled drivers actually saw their premiums decrease. Of those enrolled, 24% saw rate increases and 45% saw no change at all. Only about 15% of eligible policyholders enroll in the first place. A Swiss Re survey found that while 80% of customers trust their specific insurer to handle data responsibly, only 39% trust insurers as a category with personal data, ranking them below banks and health companies.

Forty-four percent of Americans own health-tracking wearable devices, and 54.5% say they'd share wearable data for tailored insurance policies. Embedded insurance (coverage bundled into purchases like car loans and electronics) is projected to surpass $180 billion in gross written premium by 2026. Root already gets 44% of new policy sales through embedded partnerships with Carvana, Hyundai Capital and Experian. AI prices those policies at the point of sale, and the same bias questions that apply to traditional underwriting apply here.

State laws, federal directives and international rules govern AI in insurance differently, with no unified standard. Colorado's SB 21-169 is the most aggressive state law on the books. It requires insurers to inventory every algorithm and external data source used in pricing, test for discriminatory outcomes and submit annual compliance reports with attestation from a chief risk officer. The law expanded from life insurance to auto and health insurance in October 2025, and the state's broader AI Act begins enforcement in June 2026.

California's SB 1120, effective January 2025, covers health insurance. The law prohibits coverage denial based solely on an AI algorithm and requires physician review of medical necessity decisions. The California Department of Insurance issued formal guidance in May 2025, and Attorney General Bonta's legal advisories put carriers on notice. No formal enforcement actions have been filed.

At the federal level, the NAIC's model bulletin on AI, adopted in December 2023, establishes baseline governance requirements that 24 states plus Washington, D.C., had adopted by late 2025. The NAIC is developing a formal Model Law and piloting AI Systems Evaluation Tools in 10 to 12 states in early 2026. The organization also launched a request for information on third-party AI vendor oversight, with a formal model law expected in 2026.

Root posted $30.9 million in net income in 2024 and remained profitable through the first nine months of 2025, with year-to-date net income of roughly $35 million. Lemonade, while still unprofitable, cut its net loss from $202 million in 2024 to $165 million in 2025, grew premiums 31% and doubled its market cap to roughly $5.5 billion. Q4 2025 was Lemonade's strongest quarter, with a 52% gross loss ratio and near-breakeven adjusted EBITDA.

After its first-ever annual profit in 2024 ($25.4 million on $9.2 billion in revenue), Oscar Health swung to a $443 million loss in 2025, driven by a surge in sicker-than-expected ACA enrollees across the industry, not an AI failure. AI cut Oscar's administrative costs (improving 160 basis points year over year), but it couldn't offset broader market forces outside the company's control. For context on what's driving the wider health insurance profit crunch, see the profit paradox in health insurance.

Half of the current insurance workforce is projected to retire within 15 years, creating more than 400,000 open positions. GEICO reduced staffing roughly 20% between 2022 and 2023 (from 38,285 to 30,584 employees), and Allianz Partners signaled plans to cut 1,500 to 1,800 call center positions. The Bureau of Labor Statistics projects employment of claims adjusters, appraisers, examiners and investigators will decline 5% from 2024 to 2034. Even so, 93% of insurance CEOs plan workforce expansion in the next three years, and 42% plan to hire a Chief AI Officer within 12 months. NIB Health Funds saved $22 million and cut customer service costs 60% by pairing AI with human agents rather than replacing them.

Filing complaints with your state insurance commissioner creates a record; early complaints inform where enforcement resources go. The NAIC is building AI-specific examination tools for state regulators. With 86% of consumers preferring a human agent for complex decisions, requesting a human review for claims disputes is a right most state laws still protect.

These answers draw on the same federal lawsuits, state regulations and carrier data covered in the article above.