ACA Premiums at Age 59 in 2026: All 50 States and D.C.

Updated: March 19, 2026

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A 59-year-old pays 2.04 times the standard ACA benchmark premium in 2026, up to $2,269 a month in Wyoming, the most expensive state. Every year, the Centers for Medicare & Medicaid Services publishes ACA premium data anchored to a 40-year-old. That benchmark drives how subsidies are calculated, how journalists cover open enrollment and how states compare their markets. It's the right lens for most marketplace activity.

But for the 5.5 million Americans ages 55 to 64 enrolled in ACA plans (the single largest 10-year age band in the marketplace), the 40-year-old figure offers little insight into their costs. Under the ACA's age-rating rules, a 59-year-old pays 2.04 times as much in most states. The figure comes from the standard CMS age curve, built into federal rate-filing requirements and confirmed against age-band data in CMS Rate Public Use Files. Two states (Massachusetts and New Jersey) use state-specific age curves with a narrower ratio; their figures in this analysis reflect those curves.

In Wyoming, the most expensive state in this analysis, the age-40 Silver benchmark is $1,114 a month. For a 59-year-old, the same plan costs $2,269 a month ($27,228 a year). The gap applies nationwide. It compounds whatever the base rate is in any state.

This analysis uses MoneyGeek's 2026 ACA premium dataset to calculate what a 59-year-old pays in all 50 states and Washington, D.C. For 48 age-rated states, the federal default curve produces a ratio of 2.037 (rounded to 2.04) between the age-40 and age-59 rate factors. Massachusetts and New Jersey use state-specific curves with a narrower 1.637 ratio. Three jurisdictions (New York, Vermont and Washington, D.C.) use community rating, where age doesn't affect premiums.

The 2026 open enrollment period arrived alongside a new financial reality. The enhanced premium tax credits first enacted by the American Rescue Plan Act of 2021 and extended through 2025 expired on December 31, 2025. Congress did not renew them. For a 59-year-old earning above 400% of the federal poverty level (roughly $62,400 for a single individual in 2026), the subsidy support that once softened these costs is gone. The state-by-state dollar impact of that expiration on unsubsidized enrollees appears in MoneyGeek's ACA Subsidy Cliff 2026 analysis. This analysis examines the underlying premium structure: what age-rated coverage costs before subsidies apply.

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KEY TAKEAWAYS
  • Wyoming tops the list at $2,269 a month ($27,228 a year) for a Silver-tier ACA plan at age 59, more than many Americans earn in a full year.
  • Nine states exceed $20,000 a year for age-59 Silver-tier coverage: Wyoming, West Virginia, Alaska, Nebraska, New Mexico, Georgia, Connecticut, Florida and Arkansas.
  • Thirty-seven of 51 jurisdictions exceed $15,000 a year in annual premiums for a 59-year-old, with no subsidies factored in.
  • The 2.04x age-rating multiplier means a 59-year-old pays more than double what a 40-year-old pays for the identical plan in most states. Two states (Massachusetts and New Jersey) use narrower state-specific curves.
  • 5.5 million Americans ages 55 to 64 were enrolled in marketplace plans as of the most recent enrollment period, representing 22.6% of all ACA enrollment, the steepest absolute dollar exposure of any 10-year age band.
  • Six of the nine non-expansion states rank in the top 20 most expensive for age-59 premiums: Wyoming (#1), Florida (#8), Texas (#10), Tennessee (#14), Kansas (#16) and Mississippi (#19). These enrollees have no Medicaid fallback below Medicare.
  • New York, Vermont and Washington, D.C., use community rating, so premiums don't vary by age, placing them outside the age-rating framework that raises costs elsewhere.
  • Enhanced premium tax credits expired December 31, 2025. Urban Institute modeling projected 4.8 million people across all ages would lose coverage if those credits lapsed. That expiration has now occurred. For the per-state dollar impact on unsubsidized enrollees, see MoneyGeek's ACA Subsidy Cliff 2026 analysis.

The Federal Benchmark Uses Age 40. That's a Problem.

When CMS publishes its annual benchmark premium data, it uses a 40-year-old as the standard reference point. Every headline about "2026 ACA premiums," including MoneyGeek's own 50-state analysis, describes what a 40-year-old would pay.

A 59-year-old pays roughly 2.04 times as much in most states.

Under the ACA's age-rating rules, insurers may charge older enrollees up to three times the rate of a 21-year-old. The standard CMS age curve assigns a factor of 2.603 to age 59 and 1.278 to age 40, producing a ratio of 2.037 (rounded to 2.04 for rate-filing purposes). That ratio applies in 48 age-rated states. Massachusetts and New Jersey operate under state-specific curves that produce a narrower 1.637 ratio at age 59, reflecting those states' 2:1 maximum age-rating limits.

Wyoming is the most expensive state in this analysis. Its age-40 Silver benchmark is $1,114 a month. Apply the 2.04x curve and the same plan costs a 59-year-old $2,269 a month, or $27,228 a year. That figure assumes no premium tax credit, which phases out entirely as income climbs above 400% of the federal poverty level ($62,400 for a single individual in 2026). As of January 1, 2026, the enhanced subsidies that had extended help to higher-income enrollees have expired.

No major coverage outlet or government summary publishes what a 59-year-old pays in every state. CMS includes age-band rate data in its Rate Public Use Files, but the conversion to age-specific dollar figures doesn't appear in standard ACA coverage. This analysis calculates those figures for 2026, for all 51 jurisdictions.

The affected population is substantial. It includes self-employed workers, early retirees bridging the gap before Medicare eligibility at 65, workers displaced from employer coverage in their late 50s and spouses whose own Medicare eligibility hasn't vested yet. For all of them, the 40-year-old headline rate is the wrong number.

The Age-59 State Rankings

Three states post age-59 Silver-tier premiums above $2,100 a month, a level that annualizes above $25,000.

Wyoming holds the #1 position at $2,269 a month ($27,228 a year). The state's small individual market, sparse insurer competition and high underlying medical costs push an age-40 rate to $1,114, already well above the national median, which the 2.04x multiplier then compounds. Wyoming has not expanded Medicaid, meaning a 59-year-old above the income floor for marketplace subsidies has no alternative public option.

West Virginia ranks second at $2,218 a month ($26,616 a year). Unlike Wyoming, West Virginia did expand Medicaid, but that protection applies only to those at or below 138% of the federal poverty level. Above that threshold, marketplace coverage is the only option, and the age-40 base of $1,089 a month produces one of the steepest bills in the country.

Alaska is third at $2,118 a month ($25,416 a year). Alaska's premiums reflect geographic isolation, high labor costs for providers and the structural challenges of insuring a dispersed, rural population. Its reinsurance program has moderated premiums somewhat. Alaska is the only state where age-40 premiums fell in 2026, but age-59 costs still exceed $25,000 a year.

The $20,000 Club: Nine States

Nine states cross the $20,000-a-year threshold for age-59 Silver-tier coverage. Beyond Wyoming, West Virginia and Alaska:

  • Nebraska: $1,870 a month ($22,440 a year)
  • New Mexico: $1,868 a month ($22,416 a year)
  • Georgia: $1,754 a month ($21,048 a year)
  • Connecticut: $1,750 a month ($21,000 a year)
  • Florida: $1,750 a month ($21,000 a year)
  • Arkansas: $1,676 a month ($20,112 a year)

Connecticut is a high-income, high-cost state that has expanded Medicaid and built extensive consumer protections, but its underlying insurance market still produces a top-tier age-59 figure. Florida's ranking (#8 at $1,750 a month) is compounded by its status as a non-expansion state and its marketplace scale: Florida alone has 917,243 enrollees ages 55 to 64, the largest such cohort of any state.

The Middle Tier: $15,000 to $20,000 a Year

Twenty-eight more states fall between $15,000 and $20,000 annually, including large-enrollment states like Texas ($1,603 a month), North Carolina ($1,579 a month), Pennsylvania ($1,446 a month), California ($1,395 a month) and Michigan ($1,393 a month). The middle tier still means $1,261 to $1,603 a month for a single coverage purchase.

The median state in this analysis is Nevada, at $1,418 a month ($17,016 a year).

The Community-Rated and State-Curve Exception States

Three jurisdictions (New York, Vermont and Washington, D.C.) use community rating rules that prohibit age-based premium variation. A 59-year-old and a 40-year-old pay identical premiums for the same plan. New York's community-rated premium of $1,154 a month ($13,848 a year) ranks 44th in this analysis. Vermont's $1,223 a month ($14,676 a year) ranks 38th. Washington, D.C.'s $621 a month ($7,452 a year) ranks last.

Massachusetts and New Jersey use state-specific age curves with a 1.637 ratio between the age-40 and age-59 rate factors, narrower than the 2.04 applied in most states. For a 59-year-old, this produces lower premiums than the federal curve would yield: Massachusetts ranks #41 at $1,175 a month ($14,100 a year) and New Jersey ranks #48 at $1,079 a month ($12,948 a year). Both states' rankings would be much higher if the federal 2.04x curve applied.

Complete State-by-State Table: Age-59 Silver-Tier Premiums, 2026

1
Wyoming
$1,114
$2,269
$27,228
2.04×
No
2
West Virginia
$1,089
$2,218
$26,616
2.04×
Yes
3
Alaska
$1,040
$2,118
$25,416
2.04×
Yes
4
Nebraska
$918
$1,870
$22,440
2.04×
Yes
5
New Mexico
$917
$1,868
$22,416
2.04×
Yes
6
Georgia
$861
$1,754
$21,048
2.04×
Yes*
7
Connecticut
$859
$1,750
$21,000
2.04×
Yes
8
Florida
$859
$1,750
$21,000
2.04×
No
9
Arkansas
$823
$1,676
$20,112
2.04×
Yes†
10
Texas
$787
$1,603
$19,236
2.04×
No
11
Louisiana
$778
$1,585
$19,020
2.04×
Yes
12
Utah
$780
$1,582
$18,984
2.04×
Yes
13
North Carolina
$775
$1,579
$18,948
2.04×
Yes
14
Tennessee
$770
$1,568
$18,816
2.04×
No
15
Maine
$767
$1,562
$18,744
2.04×
Yes
16
Kansas
$760
$1,548
$18,576
2.04×
No
17
Delaware
$759
$1,546
$18,552
2.04×
Yes
18
Montana
$748
$1,524
$18,288
2.04×
Yes
19
Mississippi
$743
$1,513
$18,156
2.04×
No
20
Missouri
$728
$1,483
$17,796
2.04×
Yes
21
Wisconsin
$714
$1,454
$17,448
2.04×
No‡
22
Pennsylvania
$710
$1,446
$17,352
2.04×
Yes
23
Oklahoma
$709
$1,444
$17,328
2.04×
Yes
24
Oregon
$706
$1,438
$17,256
2.04×
Yes
25
Alabama
$703
$1,432
$17,184
2.04×
No
26
Nevada
$696
$1,418
$17,016
2.04×
Yes
27
Arizona
$692
$1,410
$16,920
2.04×
Yes
28
California
$685
$1,395
$16,740
2.04×
Yes
29
Michigan
$684
$1,393
$16,716
2.04×
Yes
30
South Dakota
$677
$1,379
$16,548
2.04×
Yes
31
Kentucky
$653
$1,330
$15,960
2.04×
Yes
32
South Carolina
$648
$1,320
$15,840
2.04×
No
33
Virginia
$642
$1,308
$15,696
2.04×
Yes
34
Ohio
$630
$1,283
$15,396
2.04×
Yes
35
North Dakota
$627
$1,277
$15,324
2.04×
Yes
36
Illinois
$624
$1,271
$15,252
2.04×
Yes
37
Colorado
$619
$1,261
$15,132
2.04×
Yes
38
Vermont ★
$1,223
$1,223
$14,676
1.0×
Yes
39
Iowa
$594
$1,210
$14,520
2.04×
Yes
40
Hawaii
$583
$1,188
$14,256
2.04×
Yes
41
Massachusetts §
$718
$1,175
$14,100
1.637×
Yes
42
Rhode Island
$577
$1,175
$14,100
2.04×
Yes
43
Minnesota
$569
$1,159
$13,908
2.04×
Yes
44
New York ★
$1,154
$1,154
$13,848
1.0×
Yes
45
Indiana
$564
$1,149
$13,788
2.04×
Yes
46
Washington
$557
$1,135
$13,620
2.04×
Yes
47
Idaho
$542
$1,104
$13,248
2.04×
Yes
48
New Jersey §
$659
$1,079
$12,948
1.637×
Yes
49
New Hampshire
$482
$982
$11,784
2.04×
Yes
50
Maryland
$477
$972
$11,664
2.04×
Yes
51
Washington, D.C. ★
$621
$621
$7,452
1.0×
Yes

★ Community-rated jurisdiction. Premiums don't vary by age. The age-40 and age-59 figures are identical statewide rates; the age multiplier is 1.0×.

* Georgia operates a partial Medicaid expansion (Pathways to Coverage) covering adults to 100% FPL with work requirements. Enrollment was approximately 11,600 as of late 2025 versus an estimated 450,000 who would be eligible under full expansion. Consistent with MoneyGeek's ACA Premiums 2026 analysis, Georgia is shown as an expansion state with this footnote.

† Arkansas uses a private option model for Medicaid expansion and operates a limited reinsurance program that did not prevent a 67% premium increase in 2026.

‡ Wisconsin covers adults to 100% FPL under BadgerCare but has not adopted full ACA expansion to 138% FPL and does not receive the enhanced 90% federal match.

§ Massachusetts and New Jersey use state-specific age curves with a maximum 2:1 age-rating ratio. The age-59/age-40 ratio for these states is 2.280 ÷ 1.393 = 1.637, per the CMS State-Specific Age Curve Variations table. All other age-rated states use the federal default curve (2.603 ÷ 1.278 = 2.037, displayed as 2.04×).

The Dollar Cost of Being 59 Instead of 40

The 2.04x multiplier is a ratio, but its real weight is a dollar figure. In the most expensive states, the gap between what a 40-year-old pays and what a 59-year-old pays for the same plan exceeds $1,000 a month. Not because the 59-year-old gets different coverage, but because of age. That surcharge compounds across 12 months regardless of whether a claim is filed.

The five states below have the largest absolute monthly dollar difference between the age-40 and age-59 benchmark Silver-tier premium. It's a different lens than the overall premium ranking: a state can have a mid-tier premium but still produce a large age gap if its base rate is high enough for the multiplier to amplify.

  1. 1
    Wyoming: +$1,155 a month

    A 40-year-old pays $1,114. A 59-year-old pays $2,269. The age premium alone, the extra amount paid for being 19 years older, is $1,155 a month, or $13,860 a year. That age surcharge exceeds the total monthly premium for a 40-year-old in New Hampshire ($482) or Maryland ($477).

  2. 2
    West Virginia: +$1,129 a month

    The age gap in West Virginia ($1,089 to $2,218) reflects a high base premium compounded by the full 2.04x multiplier. The $1,129 monthly age surcharge adds up to $13,548 a year, paid not for additional coverage, but for age.

  3. 3
    Alaska: +$1,078 a month

    At $1,040 a month for a 40-year-old, Alaska's base rate is the third-highest in the country. The 2.04x multiplier pushes the age-59 rate to $2,118 a month, a $1,078 gap, despite Alaska being the only state where age-40 premiums fell in 2026.

  4. 4
    Nebraska: +$952 a month

    Nebraska's age gap ($918 to $1,870) shows how a mid-tier base premium still produces a near-$1,000 monthly age surcharge. Nebraska's $952 age gap exceeds the total monthly premium for a 40-year-old in New Hampshire ($482).

  5. 5
    New Mexico: +$951 a month

    New Mexico ranks fifth in absolute age gap at $917 to $1,868, a $951-a-month difference. Despite a full-replacement state subsidy backfill program and policy infrastructure, the underlying insurance market produces a top-five age-gap position.

The smallest age gaps are in the community-rated jurisdictions: New York, Vermont and Washington, D.C., all post a $0 age gap. Among age-rated states, New Hampshire ($500-a-month gap) and Maryland ($495 a month) have the smallest absolute differences. Massachusetts and New Jersey, with their narrower state curves, post gaps of $457 and $420 a month.

Who Is the 59-Year-Old Marketplace Enrollee?

Americans ages 55 to 64 are the single largest 10-year age band in the ACA marketplace. 5.5 million enrollees in this group held marketplace coverage as of the most recent enrollment period, accounting for 22.6% of total ACA marketplace enrollment.

The geographic concentration of this cohort tracks closely with the most expensive states:

  • Florida: 917,243 enrollees ages 55 to 64
  • Texas: 720,935
  • California: 548,814
  • Georgia: 285,480
  • North Carolina: 224,592

Florida's 917,243-person 55-to-64 cohort, the largest of any state, is paying a market rate of $1,750 a month in 2026 unsubsidized. With enhanced premium tax credits now expired, enrollees above 400% of the federal poverty level (roughly $62,400 for a single individual) pay the full rate shown in this analysis.

The 55-to-64 marketplace cohort is distinct from the broader unsubsidized population (1.57 million enrollees nationally) covered in MoneyGeek's ACA Subsidy Cliff 2026 analysis. The 55-to-64 group is much larger, includes many subsidy recipients and represents the cohort most exposed to age-rated premiums in absolute dollar terms. It breaks into four main groups: self-employed workers carrying their own coverage, early retirees bridging the gap before Medicare eligibility at 65, workers displaced from employer coverage in their late 50s and spouses of Medicare-eligible enrollees whose own eligibility hasn't yet vested.

For most of this cohort, the marketplace isn't a permanent home. It's a bridge. A $1,500-to-$2,000-a-month bridge can drain retirement savings rapidly.

This is the cohort with the fewest alternatives. Unlike enrollees under 138% of the federal poverty level in expansion states who can access Medicaid, most 55-to-64-year-olds on marketplace plans are solidly middle-income, above the Medicaid floor, below the income levels where premium exposure becomes trivial. For context on how many Americans are without coverage, this age group is disproportionately represented.

The Non-Expansion State Double Bind

Nine states have not expanded Medicaid under the ACA: Alabama, Florida, Kansas, Mississippi, South Carolina, Tennessee, Texas, Wisconsin (partial expansion to 100% FPL only) and Wyoming. For a 59-year-old in one of these states, the coverage gap is acute. Between the Medicaid income cutoff and Medicare eligibility at 65, there is a six-year window where marketplace coverage is the only insured option, at full age-rated price and now without the enhanced subsidy support that expired in January 2026.

Six of the nine non-expansion states rank in the top 20 of this analysis by age-59 premium:

  • Wyoming: Rank #1 ($2,269 a month)
  • Florida: Rank #8 ($1,750 a month)
  • Texas: Rank #10 ($1,603 a month)
  • Tennessee: Rank #14 ($1,568 a month)
  • Kansas: Rank #16 ($1,548 a month)
  • Mississippi: Rank #19 ($1,513 a month)

The overlap reflects market structure. States with thinner individual insurance markets and less insurer competition produce higher base premiums. The 2.04x multiplier amplifies whatever that base is. A 59-year-old in a non-expansion state doesn't just pay more than a 40-year-old in the same state. They pay more than a 59-year-old in an expansion state with better market infrastructure. MoneyGeek's state health care quality rankings show the same states at the bottom on access and affordability measures.

A 59-year-old in Mississippi earning $70,000 a year, above the 400% FPL subsidy cliff of roughly $62,400, pays the full unsubsidized rate with enhanced tax credits gone: $1,513 a month, or $18,156 a year. No state-based backfill exists in Mississippi. No reinsurance program suppresses the base rate. And no Medicaid alternative exists for those who earn less but fall above the non-expansion state's traditional Medicaid cutoff.

The non-expansion states that rank lower — Alabama (#25), South Carolina (#32) and Wisconsin (#21) — still post premiums above $1,300 a month for a 59-year-old, with no full Medicaid alternative for the working-poor gap population.

MoneyGeek's analysis of how uninsured rates vary by state along partisan lines shows this divide. People ages 55 to 64 in non-expansion states have the widest gap.

What Can 59-Year-Old Marketplace Enrollees Do?

The age-rating structure is federal law. Not optional, not negotiable. But if you're 59 and looking at these premiums, you have options beyond paying the full unsubsidized Silver-tier rate.

  1. 1
    Check subsidy eligibility

    Subsidies are available if your income falls below 400% of the federal poverty level ($62,400 for a single individual in 2026). Enhanced credits expired, so if you earn more than that, you won't get federal assistance. If you earn less, you still get standard premium tax credits.

  2. 2
    Check your state's backfill program

    California, New Mexico, Colorado and Maryland created their own subsidy programs after enhanced federal tax credits expired. Eligibility and benefits differ by state. If you live in one of these four states, check your state marketplace for details.

  3. 3
    Consider a Bronze-tier plan

    Bronze plans cost 25% to 35% less a month than Silver plans. You'll pay higher deductibles and out-of-pocket costs. If you're healthy and need catastrophic coverage more than regular care, Bronze can make sense at full unsubsidized rates.

  4. 4
    Check for cost-sharing reductions

    If your income falls between 100% and 250% of the federal poverty level, you qualify for cost-sharing reductions on Silver plans. These reductions lower your deductibles and out-of-pocket maximums. You can get them only on Silver plans — that's why Silver is the benchmark tier even though premiums are higher.

  5. 5
    Know your Medicare eligibility date

    You can enroll in Medicare at 65. If you're 59, that's six years away. MoneyGeek's guide to health insurance for retirees under 65 covers COBRA, marketplace enrollment windows and other ways to bridge the gap until you qualify.

Understanding the Age-Rating Multiplier

The ACA permits insurers to charge older enrollees up to three times the rate charged to a 21-year-old for the same plan. CMS translates this into a specific age-rating curve that assigns a factor to every age.

Under the standard CMS curve, age 59 carries a factor of 2.603 and age 40 carries a factor of 1.278. The ratio is 2.037, which rounds to 2.04 for rate-filing purposes. This isn't a maximum that insurers choose to apply or not. It's the standard factor required by the federal default curve in states that haven't established their own.

The math: if an age-40 benchmark Silver-tier premium is $700 a month, the age-59 rate is $700 × 2.04 = $1,428 a month. The premium doesn't inch up between 40 and 59. It more than doubles across the 19-year span.

Three jurisdictions (New York, Vermont and Washington, D.C.) use community rating, which prohibits age variation entirely. Two states (Massachusetts and New Jersey) use a narrower 2:1 maximum age-rating ratio with state-established curves. Their age-59/age-40 ratio is 1.637 under the CMS State-Specific Age Curve Variations document. For these states, the gap between what a 40-year-old and 59-year-old pay is smaller than in the other 48 states.

For all other 48 states, the 2.04x curve is the operative reality. Changing insurers, shopping plans or living in a different ZIP code can move the base rate, but the age multiplier stays fixed.

Methodology

MoneyGeek used its proprietary 2026 ACA Marketplace premium analysis to calculate Silver-tier plan costs for a 59-year-old enrollee in all 50 states and Washington, D.C. The base dataset uses CMS QHP Landscape and Rate Public Use Files and State-Based Marketplace filings, validated against CMS and KFF benchmarks within a ±2% margin.

Age-59 premiums were calculated by applying the appropriate age-rating curve ratio to the age-40 base premium for each state. For 48 age-rated states, this is the CMS default curve ratio of 2.037 (displayed as 2.04×). Massachusetts and New Jersey use state-specific age curves established under their 2:1 maximum age-rating laws; the applicable ratio for both states is 2.280 ÷ 1.393 = 1.637, per the CMS State-Specific Age Curve Variations table (last updated 2017 and still in effect for these markets). Utah has a state-specific curve (3.000 ÷ 1.479 = 2.028); the resulting age-59 premium of $1,582 is shown as 2.04× in the table since the 0.4% difference from the federal default falls within the study's ±2% validation margin. Three jurisdictions use community rating (New York, Vermont and Washington, D.C.); their age-59 premiums equal their age-40 premiums.

Georgia appears in the Medicaid expansion column as "Yes*," consistent with MoneyGeek's ACA Premiums 2026 analysis, with a footnote noting its limited Pathways to Coverage partial expansion program (approximately 11,600 enrollees; work requirements; 100% FPL ceiling). Wisconsin is footnoted as a partial expansion state covering adults to 100% FPL without the enhanced federal match. Arkansas is a full expansion state using a private option model.

Enrollment figures for the 55-to-64 age cohort are sourced from KFF Health Insurance Marketplace Enrollment Data (5,493,907 enrollees, 22.6% of 24,319,713 total effectuated enrollees). Urban Institute uninsurance projections are sourced from the Urban Institute Health Policy Center's analysis of enhanced premium tax credit expiration scenarios, published December 2025. All premium figures are unsubsidized benchmark Silver-tier premiums; actual enrollee costs depend on income, plan selection and subsidy eligibility.

About Nathan Paulus


Nathan Paulus headshot

Nathan Paulus is Head of Content and SEO at MoneyGeek, where he leads content strategy, produces original data research, and oversees the site's coverage across insurance, consumer costs, transportation safety, housing, public policy, and personal finance. He also performs expert reviews of published studies, assessing methodology, source quality, and factual accuracy before content reaches readers.

Research and Analysis

In nearly six years at MoneyGeek, Paulus has published more than 100 original studies and explanatory guides. His data work ranges from insurance rate analyses to broader consumer and public policy research. On the insurance side, his studies include 50-state comparisons of health care outcomes, costs, and access; an analysis of how uninsured rates track with state Medicaid expansion decisions and electoral patterns; full-coverage auto rate analyses across major insurers in all 50 states; and an examination of how premium trends relate to industry underwriting losses using combined ratio data from Fitch Ratings, AM Best, and Bureau of Labor Statistics CPI figures. Beyond insurance, his research covers vehicle pricing trends across the U.S. new car market, summer traffic fatality rates by state, homeowner underinsurance ratios using mortgage and policy data, and housing affordability across all 50 states.

His research has been cited by Bloomberg, the Los Angeles Times, Forbes, Fast Company, the San Francisco Chronicle, USA Today, and NBC Los Angeles, and referenced by leading universities including Harvard, MIT, Stanford, and Yale.

Career

Growing up, Paulus developed an early interest in personal finance through his grandmother, who emphasized saving over earning as the foundation of financial stability. That perspective shapes how he approaches making financial data accessible to general audiences.

Paulus joined MoneyGeek in July 2020 as Director of Content Marketing, leading the content team and directing data journalism production across insurance and personal finance verticals. He was promoted to Head of Marketing and Communications in December 2023, taking on broader responsibility for digital PR and communications strategy. He has held his current role as Head of Content and SEO since January 2025. Before MoneyGeek, he served as Director of Content Marketing and SEO at Ventrix Advertising, where he was part of a small team that built two content sites from the ground up, contributed to link-building programs that secured more than 1,500 unique referring domains within a year, and helped manage a marketing team of more than 20 people. Earlier, he spent two and a half years at ABUV Media progressing from Marketing Research Analyst to Senior Marketing Tactics Analyst, building his foundation in audience research, content strategy, and SEO.


Sources