State Farm, West Bend and Auto-Owners provide Wisconsin's most affordable renters insurance. West Bend ranks top for low rates. State Farm has strong customer satisfaction, while Auto-Owners offers the best coverage options.
Cheap Renters Insurance in Wisconsin
Updated: May 6, 2025
Advertising & Editorial Disclosure
Key Takeaways
West Bend offers Wisconsin's cheapest renters insurance at $170 annually; State Farm has the best overall coverage.
Wisconsin renters insurance costs range from $14 to $22.
To find affordable renters insurance, determine your needs first, research costs and compare multiple quotes.
Wisconsin Renters Insurance Quote Estimates
MoneyGeek's renters insurance calculator will give you a customized estimate of your renters insurance costs.
It's free to use, requires no personal information and we won't send you any spam.
0
High
0
Average
0
Low
Rates updated:
Jul 18, 2025
Although MoneyGeek partners with some of the companies we recommend, our content is written and reviewed by an independent team of writers, editors and licensed agents. Learn more about our editorial policies and expert editorial team.
Best Cheap Renters Insurance Companies in Wisconsin
| State Farm | 92 | $14 | $172 |
| West Bend | 80 | $14 | $170 |
| Auto-Owners | 79 | $21 | $251 |
| Acuity | 75 | $17 | $210 |
| AAA | 72 | $22 | $262 |
*Rates based on good credit, no claims history, $50K property damage, $100K liability coverage, $1,000 deductible and guaranteed replacement.
Compare Personalized Best Cheap Renters Insurance in Wisconsin
Our list covers most renters, but your ideal options may differ. Use this filterable table to find the best option for your profile in Wisconsin.
Data filtered by:Results filtered by:
Select
Coverage Level:$50K Personal Property / $100K Liability
Select
Deductible:1000
Select
Claims History:Claim free for 5+ years
Select
Contents Replacement:Yes
Select
Credit Tier:Good
| State Farm | 87 | $10 | $116 |
| AAA | 86 | $8 | $102 |
| West Bend | 80 | $8 | $99 |
| Auto-Owners | 72 | $13 | $156 |
| Allstate | 64 | $14 | $165 |
Best Wisconsin Renters Insurance Review
The section below details our top pick for affordability, customer service and coverage options for Wisconsin renters insurance.
State Farm: Best Cheap Overall
pros
Lowest rates
High customer satisfaction
Customizable personal property coverages
cons
Lower claims satisfaction
Less affordable for lower coverage levels
COMPANY HIGHLIGHTS
Wisconsin renters will find that State Farm offers the best balance of affordable rates, excellent service (ranked fourth nationally for satisfaction) and flexible coverage. Unlike competitors with limited options, State Farm lets customers choose the personal property coverage they need, starting at just $1,000 with no preset limits.
Average Cost of Renters Insurance in Wisconsin
Renters insurance costs around $12 monthly in Wisconsin, $8 less than the national average of $20. These rates reflect a policy with $50K personal property coverage, $100K liability limits and a $1,000 deductible, though your rates may vary based on your profile.
Use the table below to filter factors affecting renters insurance rates and find average rates for your profile.
Data filtered by:Results filtered by:
Select
Coverage Level:$50K Personal Property / $100K Liability
Select
Deductible:1000
Select
Claims History:Claim free for 5+ years
Select
Credit Tier:Good
Select
Contents Replacement:Covered
| $50K Personal Property / $100K Liability | $12 | $148 |
Average Wisconsin Renters Insurance Cost by City
Renters insurance prices vary by city. The average yearly cost in Green Bay is $120; in Madison, $125; and in Milwaukee, $158 for policies with $50K personal property coverage and $100K liability coverage. See the table below for costs in your city.
| Green Bay | $120 |
| Madison | $125 |
| Milwaukee | $158 |
*Rates based on good credit, no claims history, $50K property damage, $100K liability coverage, $1,000 deductible and guaranteed replacement.
Wisconsin Renters Insurance: Buyer's Guide
Finding the best and cheapest renters insurance in Wisconsin can be challenging. This guide helps you choose coverage that fits your needs and budget.
How to Find the Best Cheap Renters Insurance in Wisconsin
Follow these steps to find the best coverage at the lowest price:
- 1
Know your coverage needs
Determine how much insurance you need before comparing rates. List your belongings and their value. Consider local risks like weather damage, crime and pets that might bite.
- 2
Check costs and discounts
Research average prices for your situation to spot good deals when you see them. Look for discounts to save more when comparing companies.
- 3
Research providers
Compare reputations, costs and coverage options before getting quotes. This helps you focus on insurers that best match your needs.
- 4
Consider bundling
Ask about combining renters and auto insurance with your current car insurer. Bundling often saves enough on auto insurance to cover most or all of your renters policy.
- 5
Get multiple quotes
Compare at least five quotes with identical coverage. Use comparison websites, company sites, brokers and agents to find the best rates.
- 6
Review yearly
Insurance rates change often. Check prices annually to make sure you still have the most affordable coverage.
How Much Renters Insurance Do I Need in Wisconsin?
Wisconsin law doesn't require renters insurance, but most landlords will likely require at least $100K in liability coverage. Requirements may vary based on your rental history, credit and pets. Consider how much property you want covered, weather risks, local crime rates and pet ownership.
Use our calculator below to determine your ideal personal property limits so you know how much renters insurance you need.
Personal Property Coverage Calculator
When figuring out how much renters insurance you need, experts recommend the standard $100,000 in liability insurance and enough personal property protection to cover your possessions. Use MoneyGeek's calculator to estimate the value of your possessions so you know how much personal property coverage to buy.
clothing & accessories
Clothes, shoes, bags, belts, hats, gloves, etc.
Wisconsin Renter Risk Considerations
Here are risks specific to Wisconsin renters and additional coverage considerations:
- Weather risks: Wisconsin has a high risk of tornadoes in certain areas. Standard coverage may not include protection for this threat, requiring a separate purchase.
- Crime risks: Wisconsin ranks 43rd for property crime and 36th for identity theft and fraud nationwide. Consider add-ons and supplemental property damage coverage.
- Pet ownership: Depending on your pet, consider pet liability coverage. Check how pet coverage works with different providers and whether it's included in standard policies.
- Property types: If you have special tools, valuables, electronics or other structures like a pool that need coverage, standard policies may not suffice. Look for companies with specific add-ons for additional protection.
How Does Renters Insurance Coverage Work?
Renters insurance typically covers property damage, liability and loss of use related to your rental. Add-on coverages can make protection more comprehensive. Common coverage types include:
Coverage Type | Standard or Add-on | Coverage Details |
|---|---|---|
Standard | Reimburses and replaces personal property within your rental up to specified limits. Standard coverage reimburses actual cash value rather than purchase price, unless you have replacement cost coverage. | |
Standard | Covers you if someone gets injured on your property, including medical and legal costs, and is often required by landlords. | |
Additional living expenses | Standard | Covers expenses due to rental home loss, such as meals, lodging and transportation. Coverage is either a percentage of your personal property limits or a flat amount. |
Natural disasters | Add-on | Separate policies for earthquake and flood coverage available with select providers |
Parts/Equipment | Add-on | Separate policies for tools, appliances and utilities in your rental |
Scheduled property | Add-on | Insures specific valuable items up to certain amounts |
Identity theft | Add-on | Protects financially against identity theft, covering stolen funds and legal costs. May include monitoring services. |
Pet liability | Add-on | Protects against injuries caused by your pet on rental property. May be covered in standard policies. |
Modifications | Add-on | Covers non-original rental property parts, including custom additions and modifications |
Food loss | Add-on | Reimburses food lost due to covered incidents |
Best Renters Insurance in Wisconsin: Bottom Line
Wisconsin's best and cheapest overall renters insurance companies are State Farm, West Bend and Auto-Owners. While we recommend these options, you should research and compare multiple companies and quotes to get the best deal.
Renters Insurance in Wisconsin: FAQ
Here are answers from our experts to common questions:
What is the cheapest renters insurance company in Wisconsin?
West Bend offers the cheapest renters insurance in Wisconsin, with an average annual premium of $170 or $14 per month.
What is the best renters insurance company in Wisconsin?
State Farm is the best renters insurance company in Wisconsin, with a MoneyGeek score of 92 out of 100, based on its strong balance of affordability, customer satisfaction and coverage options.
How much does renters insurance cost in Wisconsin?
The average cost of renters insurance in Wisconsin is $148 per year or $12 per month, 39% lower than the national average. Annual premiums range from $170 to $262.
Is renters insurance required in Wisconsin?
Wisconsin doesn't legally mandate renters insurance, but your landlord may require it. Evaluate your needs and circumstances to determine whether buying a policy is right for you. Reasons to get renters insurance include financial protection against common perils and liability costs of third-party injuries.
How We Found the Best Cheap Renters Insurance Companies
To determine the cheapest renters insurance in Wisconsin, we used this base profile:
- $50K personal property coverage
- $100K liability coverage
- $1,000 deductible
- Property replacement coverage
- Good credit score
This determined our affordability score (60% of the total score). Other factors included company size and add-on coverage selections (10%), customer satisfaction score from industry research (25%) and financial strength ratings (5%).
About Mark Fitzpatrick
Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.
sources
- American Red Cross. "Which Natural Disasters Should You Prepare For?." Accessed May 6, 2025.
- Insurance Information Institute. "Facts + Statistics: Identity Theft and Cybercrime." Accessed May 6, 2025.
- U.S. News. "Property Crime Rate." Accessed May 6, 2025.