Cheap Renters Insurance in Wisconsin

State Farm, West Bend and Auto-Owners provide Wisconsin's most affordable renters insurance. West Bend ranks top for low rates. State Farm has strong customer satisfaction, while Auto-Owners offers the best coverage options.

*Rates based on good credit, no claims history, $50K property damage, $100K liability coverage, $1,000 deductible and guaranteed replacement.

Before renting in Milwaukee, Madison or anywhere in Wisconsin, use our renters insurance calculator to determine if your coverage accounts for Wisconsin's severe winters and potential cold-weather property damage.

Our list covers most renters, including State Farm, AAA, West Bend, Auto-Owners, Allstate, and more; however, your ideal options may differ. Use this filterable table to find the best option for your profile in Wisconsin.

The section below details our top pick for affordability, customer service and coverage options for Wisconsin renters insurance.

Renters insurance costs around $12 monthly in Wisconsin, $8 less than the national average of $20. These rates reflect a policy with $50K personal property coverage, $100K liability limits and a $1,000 deductible, though your rates may vary based on your profile. 

Use the table below to filter factors affecting renters insurance rates and find average rates for your profile.

Renters insurance prices vary by city. The average yearly cost in Green Bay is $120; in Madison, $125; and in Milwaukee, $158 for policies with $50K personal property coverage and $100K liability coverage. See the table below for costs in your city.

*Rates based on good credit, no claims history, $50K property damage, $100K liability coverage, $1,000 deductible and guaranteed replacement.

Finding the best and cheapest renters insurance in Wisconsin can be challenging. This guide helps you choose coverage that fits your needs and budget.

Wisconsin law doesn't require renters insurance, but most landlords will likely require at least $100K in liability coverage. Requirements may vary based on your rental history, credit and pets. Consider how much property you want covered, weather risks, local crime rates and pet ownership.

Use our calculator below to determine your ideal personal property limits so you know how much renters insurance you need.

• Weather risks: Wisconsin has a high risk of tornadoes in certain areas. Standard coverage may not include this threat, requiring a separate policy.
• Crime risks: Wisconsin ranks 43rd for property crime and 36th for identity theft and fraud nationwide. Consider add-ons and supplemental property damage coverage.
• Pet ownership: Consider pet liability coverage if you own a pet. Coverage varies by provider and may not be included in standard policies.
• Property types: Standard policies may not cover special tools, valuables, electronics or structures like a pool. Look for providers with specific add-ons for additional protection.

Renters insurance covers property damage, liability and loss of use related to your rental. Add-on coverages makes protection more comprehensive. Common coverage types include:

Wisconsin's best and cheapest overall renters insurance companies are State Farm, West Bend and Auto-Owners. While we recommend these options, you should research and compare multiple companies and quotes to get the best deal.

Here are answers from our experts to common questions:

Wisconsin renters need coverage that protects belongings and liability exposure without straining household budgets. Winter weather and property crime rates create specific insurance considerations in the state. This analysis identifies which insurers offer the most affordable rates and reliable service for Wisconsin renters.

We used a standard profile to ensure accurate comparisons across providers: $50,000 in personal property coverage, $100,000 in liability coverage, and a $1,000 deductible. We used replacement cost coverage, which pays to replace belongings at today's prices rather than depreciated value, and a good credit score as our baseline profile. This represents standard coverage that protects most Wisconsin renters' belongings and provides meaningful liability protection for injuries in your rental.

This profile formed the basis of our affordability score, which made up 60% of the total score. Other factors included company size and add-on coverage selections (10%), customer satisfaction score from industry research (25%), and financial strength ratings (5%).

Why these weights: Renters insurance is affordable compared to other coverage types, but price differences between companies still matter when you're paying premiums for years. Customer satisfaction carries substantial weight because you need a company that processes claims quickly when your apartment floods or your belongings get stolen during Wisconsin's harsh winters. Add-on options and financial strength round out the evaluation, ensuring the cheapest company also delivers adequate protection and won't disappear when you file a claim.

This methodology prioritizes real-world value for Wisconsin renters navigating a competitive insurance market, where winter weather risks like frozen pipe damage and ice dam-related flooding make personal property and loss of use coverage particularly important for protecting both your belongings and temporary housing costs.