Types of Life Insurance


Enter your ZIP code to get started

Shield

Free. Simple. Secure.

Key Takeaways

blueCheck icon

Term life offers affordable, time-limited coverage ideal for income replacement. Permanent policies like whole life and universal life provide lifetime protection and build cash value, but cost much more.

blueCheck icon

Specialty policies, including final expense, AD&D and joint life insurance, offer targeted coverage for funeral costs, accidental injury or death or two-person households.

blueCheck icon

The best type of life insurance depends on your age, health, income and whether you need short-term coverage, lifelong protection or estate planning support.

Compare Life Insurance Rates

Ensure you're getting the best rate for your life insurance. Compare quotes from the top insurance companies.

Why do we need ZIP code?

What Are the Different Types of Life Insurance?

Life insurance isn’t limited to just term or whole policies. Multiple types are designed for different needs, from short-term coverage to lifelong protection to end-of-life costs. Some policies offer affordability with no frills, while others build cash value or provide flexible benefits. When comparing options, it helps to start with a clear breakdown of the major categories and how they work.

Type
Description

Term Life Insurance

Covers you for a set number of years, like 10, 20 or 30. It’s often the lowest-cost option and pays a benefit only if you pass away during the term.

Whole Life Insurance

A permanent policy with fixed premiums, guaranteed death benefit and cash value that grows over time. It’s stable but usually more expensive.

Universal Life Insurance

Also permanent, but with flexible premiums and adjustable coverage. Variants like indexed and variable UL link your policy's value to market performance.

No-Medical-Exam Life Insurance

Includes simplified and guaranteed issue policies. These skip the medical exam but often cost more and offer lower coverage limits.

Group Life Insurance

Offered through employers or associations. Coverage is often limited, and policies may not be portable if you leave your job.

Final Expense Insurance

Designed to cover funeral and burial costs. Small coverage amounts, typically $5,000 to $25,000, are offered with easy approval for seniors.

Accidental Death and Dismemberment (AD&D)

Pays a benefit only if death or injury occurs due to an accident. It’s usually a supplemental policy with limited coverage.

Joint Life Insurance

Covers two people on one policy. Often used by couples planning around shared financial responsibilities or estate planning.

The right policy for you will depend on your age, budget, health and financial goals. Below, we break down each type in detail to help you make the right call.

1. Term Life Insurance

Term life insurance provides coverage for a specific period, typically 10, 20 or 30 years. If you pass away during the term, your beneficiaries receive a death benefit. If you outlive the policy, the coverage ends with no payout. Term life is straightforward and often the most affordable type of life insurance, making it a popular choice for people looking to protect dependents during their working years.

Types of Term Life Insurance

There are three main types of term life insurance, each structured differently to meet various financial needs.

    fixedRate icon

    Level Term Life

    A level term policy offers fixed premiums and a constant death benefit throughout the term. You pay the same amount each year, and your beneficiaries receive a guaranteed payout if you die while the policy is active. It’s simple, predictable, and widely used for income replacement or family protection.

    trendingUp icon

    Yearly Renewable Term

    yearly renewable term (YRT) policy renews annually without requiring a new medical exam. It starts with lower premiums, but the cost increases each year as you age. While it offers short-term flexibility, the rising cost can make it expensive over time. YRT is often used for stopgap coverage between longer-term policies.

    trendingDown icon

    Decreasing Term Life

    Decreasing term life insurance starts with a set death benefit that gradually reduces over the policy term, while premiums remain level. It’s commonly used to cover debts that shrink over time, like mortgages or loans.

    • Mortgage life policy is structured to pay off your remaining mortgage balance if you die before the loan is repaid. The death benefit decreases alongside your mortgage, and the lender is usually the beneficiary.
    • Credit life insurance is offered with loans or lines of credit. If you pass away before the debt is paid off, the policy pays the remaining balance. The benefit decreases as the loan is repaid, and the policy ends once the balance hits zero.

Average Monthly Term Life Insurance Rates

The average cost of term life insurance changes based on your age when you apply. Review the premium table below to see the average monthly rates by age, term, coverage level and gender. Actual rates may be higher if you have pre-existing conditions or smoke, as higher-risk applicants pay more.

Data filtered by:Results filtered by:
Select
Gender:M
Select
Term Length:10-Year
30-Year-Old$14$20$35
40-Year-Old$18$29$53
50-Year-Old$37$65$117
60-Year-Old$76$141$271
70-Year-Old$204$410$719

Term Life Insurance Policies: FAQ

Based on our research and common customer questions, here are the most important things to know about term life insurance.

What are the pros of term life insurance?

What are the downsides of term life insurance?

What typically changes with the length of a term?

How is term life insurance different from whole life insurance?

Who is term life insurance best for?

2. Whole Life Insurance

Whole life insurance is a type of permanent life insurance that provides lifetime coverage with fixed premiums and a guaranteed death benefit. It also builds cash value over time, which grows at a set rate and can be borrowed against. Because of its predictability and long-term value, it’s often used for estate planning, covering final expenses or leaving an inheritance.

Unlike term life, whole life insurance doesn’t expire. As long as you keep paying the premiums, the policy remains in force. Some versions also offer dividends or investment-linked growth, giving policyholders additional financial flexibility.

Types of Whole Life Insurance

There are various types of whole life insurance, each offering different ways to manage costs and grow value. Below are the main types of whole policies.

    graph icon

    Indexed Whole Life Insurance

    Indexed whole life insurance links your policy’s cash value to a market index, such as the S&P 500. This gives your policy the potential for higher growth than traditional whole life, without directly investing in the stock market.

    It still includes the core features of whole life: a fixed premium and guaranteed death benefit. Most policies offer a minimum interest rate, protecting your cash value even if the market underperforms. This provides a balance of security and growth potential.

    insuranceCheck icon

    Modified Whole Life Insurance

    Modified whole life insurance starts with lower premiums for the first few years, which then increase after a set period (usually five to ten years). The structure makes it easier to afford coverage early on, with the expectation that your income will rise later. This type still includes guaranteed lifelong coverage and builds cash value over time. It’s often chosen by younger buyers or people expecting their finances to improve in the near future.

Participating vs. Non-Participating Whole Life Insurance

Whole life insurance policies can also be classified as either participating or non-participating.

  • Participating whole life insurance may pay dividends based on the insurer’s profits. These dividends can be used to reduce premiums, increase the policy’s cash value or buy additional coverage. While not guaranteed, they can add long-term value to the policy.
  • Non-participating policies don’t pay dividends. Premiums and benefits are fixed and won’t change with the insurer’s financial performance. In most cases, these policies are more affordable and offer stable, predictable terms. They're ideal for buyers who prefer simplicity.

Whole Life Insurance Policies: FAQ

MoneyGeek answered some of the most commonly asked questions about whole life insurance.

What is the cash value feature of whole life insurance?

Why is whole life insurance more expensive than term life insurance?

What are the pros of whole life insurance?

What are the downsides of whole life insurance?

Who is whole life insurance best for?

3. Universal Life Insurance (UL)

Universal life insurance (UL) is a permanent life insurance policy that offers more flexibility than whole life. Policyholders can adjust their premiums, death benefits, and cash value contributions over time. Unlike fixed-rate whole life policies, UL policies allocate a portion of your premium to a cash value account, which can be invested for potential growth.

Types of Universal Life Insurance

There are two main types of UL: indexed universal life (IUL) and variable universal life (VUL). Both provide lifelong coverage and investment potential, but differ in how funds are managed and how much risk you take on.

    graph icon

    Indexed Universal Life Insurance (IUL)

    Indexed universal life insurance ties your policy’s cash value growth to a market index, like the S&P 500, rather than individual stocks. This allows for moderate growth while protecting you from market losses through built-in floors and caps.

    IUL policies are often chosen by conservative investors who want some exposure to the market without taking on full investment risk. Returns are limited by performance caps but won’t drop below the guaranteed floor, making this a safer option than directly investing in the market.

    variableRate icon

    Variable Universal Life Insurance (VUL)

    Variable universal life insurance gives you full control over how your cash value is invested. You can allocate funds across individual stocks, bonds, or mutual funds, with no caps or floors limiting growth or losses.

    VUL offers higher growth potential but also comes with higher risk. When your investments underperform, your policy’s cash value and its ability to cover premiums can decline. VULs are best suited for policyholders who are comfortable with market volatility and long-term investing.

barChart icon
INDEXED VS. VARIABLE LIFE INSURANCE: WHAT’S THE DIFFERENCE?

IUL policies link your cash value growth to a market index, including caps and floors, limiting gains and losses. VUL policies, on the other hand, invest directly in stocks, bonds, or mutual funds, offering more growth potential but exposing you to greater risk. Only VULs give you full investment control, and in some cases, shareholder voting rights when your policy holds company stock.

What Makes Universal Life Insurance Different?

The main difference between universal and whole life insurance lies in flexibility and risk. Whole life offers guaranteed premiums and a fixed death benefit. Universal life, on the other hand, lets you adjust premiums and death benefits and invests a portion of your payments for potential growth.

Unlike whole life, UL policies don’t guarantee returns. Your cash value grows tax-deferred but is tied to market performance. Losses can reduce the fund below the required premium, putting your policy at risk. Universal life works best for those who are investment-savvy and comfortable managing long-term financial decisions.

Who is Universal Life Insurance Best For?

Universal life insurance isn’t right for everyone, but it can be a good fit when you meet the following criteria:

  • You have a long investment timeline. UL policies take decades to build value due to gradual market growth and ongoing management fees.
  • You're comfortable with investment risk. IULs and VULs are tied to market performance. Returns aren't guaranteed, and your policy’s value can drop in a downturn.
  • You want flexible premiums and benefits. UL lets you adjust payments and death benefits over time, but you’ll need to actively manage your policy to keep it funded.
  • You’re financially stable. Since poor market performance can reduce your cash value below the premium minimum, you’ll need other resources to keep the policy active.
  • You already have basic coverage. UL works best as a secondary policy or wealth-building tool, not as your sole source of life insurance protection.
mglogo icon
DO UNIVERSAL LIFE POLICIES HAVE EXTRA FEES?

Yes. In addition to your premium, both indexed and variable universal life policies charge monthly asset management fees. These are deducted from your policy’s cash value to cover the cost of managing your investments. When your policy’s value drops too low, you may need to pay the fees out of pocket to keep coverage active.

Universal Life Insurance Policies: FAQ

MoneyGeek answered some of the most commonly asked questions about universal life insurance policies.

What is an index?

How many different types of indexes are there to choose from for IUL plans?

Where do my premium investments go in an indexed universal life insurance policy?

What are index floors and caps?

What are some of the downsides of indexed universal life insurance?

Who is indexed universal life insurance not suitable for?

Who is variable universal life insurance best for?

What is a no-lapse guarantee, and why is it especially important for VUL plans?

Can I pay someone else to invest my earnings in a variable universal life insurance plan?

Can I adjust death benefits or premiums in a variable universal life insurance plan?

4. Life Insurance Without a Medical Exam

Most life insurance policies require a detailed underwriting process to assess your risk, often including a medical exam. Insurers consider your age, health, lifestyle, and even your hobbies to determine eligibility and pricing. The more detailed and accurate your health information, the more likely you are to qualify for lower premiums.

For those with medical conditions or who prefer to skip the exam, some life insurance options offer a faster, more accessible path to coverage, though often at a higher cost and with lower benefit limits.

Types of No-Exam Life Insurance

Below are the main types of life insurance that don’t require a medical exam.

    startupBusiness icon

    Group Life Insurance

    Group life insurance is offered through employers or organizations and covers a pool of people with a standard set of benefits. The employer often subsidizes premiums, and coverage is usually more affordable than individual whole life insurance.

    However, group life coverage has limitations. You can’t customize your policy, and everyone receives the same benefits regardless of individual needs. Coverage usually ends when you leave the employer, and though exams aren't required, some group policies still deny applicants with terminal illnesses, hazardous jobs, or risky lifestyles.

    ribbon icon

    Simplified and Guaranteed Issue Whole Life Insurance

    For individual coverage with minimal hassle, simplified issue and guaranteed acceptance policies are options that avoid medical exams. Instead, insurers ask a few health questions and verify your answers using third-party sources. These policies are often used for final expense planning.

    • Simplified issue policies offer higher coverage limits (typically up to $250,000) and lower premiums than guaranteed acceptance, but you must be in reasonably good health to qualify.
    • Guaranteed acceptance policies require no medical questions at all, making them accessible to nearly anyone. However, they come with higher premiums, limited coverage (usually capped at $25,000 to $50,000), and a waiting period. If the insured dies within two years, beneficiaries receive only the premiums paid plus interest.

Is Guaranteed Issue Life Insurance Truly A “No Questions Asked” Policy?

Guaranteed issue life insurance skips medical exams and accepts almost everyone, but it comes with trade-offs. Premiums are high, coverage is limited (often capped at $25,000) and most policies include a two-year waiting period. If you pass away during that time, your beneficiaries receive only the premiums paid plus interest.

insurance2 icon
TYPES OF LIFE INSURANCE UNDERWRITING

Life insurance underwriting is how insurers evaluate your health and lifestyle to determine your premiums and coverage eligibility. Most life insurance policies fall into three underwriting categories.

  • Fully underwritten policies require detailed health questionnaires, medical exams and sometimes medical records review, but offer the best rates for healthy applicants.
  • Simplified issue policies skip the medical exam but still require health questions, providing faster approval with slightly higher premiums.
  • Guaranteed issue policies accept all applicants without health questions or exams, but come with higher costs, lower coverage limits and waiting periods before full benefits kick in.

5. Other Types of Life Insurance

In addition to term, whole, and universal policies, several other life insurance products are designed for specific needs, from covering end-of-life expenses to protecting couples or providing accident-only coverage.

    casket icon

    Final Expense Life Insurance

    Final expense life insurance is a permanent policy designed to cover funeral, burial, and related end-of-life costs. Coverage amounts are low, often between $5,000 and $25,000, but premiums are typically affordable, and acceptance rates are high, even for older adults or those with health issues.

    This policy is best for people whose loved ones don’t need large financial support but would benefit from help covering final expenses. Just note that term and whole life insurance policies can also serve this role if structured properly.

    falling icon

    Accidental Death and Dismemberment (AD&D)

    Accidental death and dismemberment (AD&D) insurance pays a benefit if the insured dies or suffers serious injury, such as loss of sight, hearing, speech or a limb, due to an accident. It’s typically inexpensive and offered as a standalone policy or as a rider on traditional life insurance. However, it doesn’t cover illness-related deaths and is generally considered supplemental protection.

    coupleS icon

    Joint Life Insurance

    Joint life insurance covers two people, often spouses, under one policy. It pays out either after the first death (first-to-die) or after both policyholders pass away (last-to-die): 

    • First-to-Die provides a payout when the first insured person dies, helping the surviving spouse or dependents maintain financial stability.
    • Last-to-Die pays only after both policyholders pass away. It’s often used for estate planning, such as covering estate taxes or passing wealth to heirs.

    This type of policy can be more affordable than buying two separate plans but may offer less flexibility if the couple separates or has differing coverage needs.

How to Choose the Best Type of Life Insurance

Choosing a life insurance policy requires careful consideration. It's about finding the right coverage that aligns with your financial goals and provides security for your loved ones.

Step 1: Assess Your Needs

Start by evaluating your financial situation and identifying your dependents' needs. Consider your income, debts, living expenses and future financial obligations. This will help you determine how much life insurance coverage you need.

INCOME-BASED GUIDANCE

Your income level often determines which policy types provide the best value and fit your financial priorities. Consider the following recommendations as a starting point.

  • High earners ($100K+): Consider permanent policies for estate planning and tax advantages alongside term coverage for income replacement
  • Middle income ($50K-$100K): Term life insurance often provides the best value for income replacement, with whole life as supplemental coverage
  • Lower income (under $50K): Focus on affordable term coverage for essential protection; guaranteed issue policies if health is a concern

Step 2: Understand the Different Types of Policies

Research about the different types of life insurance policies available. Understand the differences between term, whole, universal and other life insurance policies.

LIFE STAGE DECISION SCENARIOS

Your age and life stage influence which type of coverage makes the most financial sense.

  • Young professionals (20s-30s): Term life insurance provides maximum coverage at lowest cost during peak earning years
  • Growing families (30s-40s): 20-30 year term policies cover children until independence; consider convertible term for future flexibility
  • Pre-retirees (50s-60s): Permanent policies help with estate planning; term coverage for remaining mortgage or dependent needs
  • Retirees (65+): Final expense insurance for burial costs; existing permanent policies for inheritance planning

Step 3: Compare Quotes

Prices can vary from one company to another for the same coverage, so get quotes from multiple insurance companies. Use online tools or work with an insurance broker to compare rates.

FAMILY SITUATION DECISION FRAMEWORK

Your family structure determines both how much coverage you need and which policy types best protect your dependents.

  • Single, no dependents: Consider smaller term policies or employer coverage; permanent insurance mainly for final expenses
  • Married, dual income: Each spouse needs coverage based on income contribution and childcare responsibilities
  • Single parent: Prioritize term coverage for 10 to 12 times annual income; consider child riders for comprehensive protection
  • Married with children: Combine term coverage for income replacement with permanent policies for education funding

Step 4: Review the Policy Details

Before making a decision, carefully read the policy details. Understand the terms, conditions, exclusions and the process for filing a claim. If there's anything you don't understand, don't hesitate to ask questions.

KEY POLICY FEATURES TO COMPARE

Beyond price comparison, understanding these key features helps you identify which policy type aligns with your long-term goals.

  • Conversion options for term policies
  • Cash value growth rates for permanent policies
  • Guaranteed vs. non-guaranteed elements
  • Available riders and their costs

Step 5: Consider the Insurer's Reputation

Look at the insurer's reputation for customer service and their financial stability. Check online reviews and ratings from independent agencies like AM Best and Standard & Poor's.

BEST COMPANIES BY LIFE INSURANCE TYPE

MoneyGeek analyzed dozens of insurers across coverage types, pricing, financial strength and customer service to help you find the best combination of coverage, service and value.

Step 6: Regularly Review and Update Your Policy

Once you've purchased a policy, reviewing it regularly and updating it as necessary is wise. Major life events can affect your coverage needs.

WHEN TO REASSESS YOUR COVERAGE TYPE

These major life changes often signal it's time to reconsider not just your coverage amount, but also your policy type.

  • Job changes affecting income or benefits
  • Marriage or divorce
  • Birth or adoption of children
  • Home purchase or major debt changes
  • Health improvements that might qualify you for better rates

Life Insurance Overview: Understanding Other Policy Features

Choosing the right life insurance policy goes beyond knowing the types. It’s about matching coverage to your goals, budget, and long-term needs. This guide walks you through how to make that choice, understand premium structures, and learn what actually makes up a policy. Whether you're buying for the first time or reviewing options, start here.

Key Features of Life Insurance

At its core, life insurance is a contract between you and an insurer. You pay regular premiums, and in return, the insurer promises to provide a death benefit to your chosen beneficiaries when you pass away. The goal is to provide financial protection for your loved ones, helping them cover everyday expenses, debts or major costs like education or housing. Whether you're considering term or permanent coverage, most policies include the same basic components:

    insurance2 icon

    Term

    The policy's term is how long it lasts. For instance, whole life insurance covers you for the rest of your life and will not expire. Term life insurance provides coverage for a fixed number of years.

    money2 icon

    Premium

    The premium is how much you pay for the policy. You can pay on a monthly, quarterly or annual basis. You can even choose to pay a lump sum for a policy.

    rockingChair icon

    Death Benefit

    The death benefit is how much your beneficiaries will receive from your policy after you die.

    users icon

    Beneficiary

    This is who will receive the death benefit once you die.

These four elements form the foundation of any life insurance policy. No matter the type, they’re always present. In addition, you may have the option to add insurance riders, which are custom features that enhance your policy at an extra cost.

Life Insurance Coverages: Riders and Add-ons

Life insurance riders are optional add-on benefits that customize your policy to meet specific needs beyond basic death benefit protection. Riders enhance your policy's value by addressing gaps that standard life insurance doesn't cover, making them worth considering during the application process.

The most common riders provide financial protection for various life scenarios. 

  • An accidental death and dismemberment (AD&D) rider pays additional benefits if death results from an accident.
  • A waiver of premium rider continues your coverage if you become disabled and can't work.
  • A critical illness rider provides a lump sum payment if you're diagnosed with conditions like cancer or heart disease, helping cover medical expenses and lost income.
  • Child term riders offer temporary coverage for your children.
  • Accelerated death benefit riders allow you to access part of your death benefit if you're terminally ill.

Not every rider makes sense for every policyholder. Adding multiple riders can increase your premiums. Consider riders that address your specific concerns.

mglogo icon
MONEYGEEK EXPERT TIP

Your life insurance insurability, or the risk an insurer takes on when issuing a policy, can impact your premium. Factors such as age, health status, lifestyle habits (like smoking) and family medical history can all affect your insurability.

Securing a policy when you're young and healthy is often advantageous. Some policies, like guaranteed issue life insurance, offer coverage without a medical exam for people who are less healthy, but these plans may come with higher premiums. Always consider your current and future insurability when choosing a life insurance policy.

Types of Life Insurance Premiums

Your premium is the amount you pay to keep your life insurance policy active. The structure of these payments can vary depending on the policy type, your age, health, and financial goals. Understanding how different premium models work can help you choose a policy that fits your budget over time.

Premium Type
Description

Level Premiums

Level premiums stay the same throughout the policy term, making them easy to budget for. This structure is common in term life insurance and some whole life policies.

Flexible Premiums

Available in universal life insurance, flexible premiums let you adjust payment amounts and timing within set limits. This can be helpful if your income fluctuates or you want to increase contributions over time.

Single Premiums

A single premium policy is funded with one lump-sum payment. It provides immediate, fully paid-up coverage and is best for buyers with significant cash on hand who want to avoid ongoing payments.

Modified Premiums

With modified premiums, payments start lower for the first few years, then increase. This structure suits buyers expecting higher future income but requires planning for the later cost jump.

Renewable Premiums

Some term life policies offer renewable premiums, allowing you to renew coverage without a medical exam. However, rates rise with age at each renewal.

Choosing the right premium structure depends on how steady your income is, how long you need coverage and how much flexibility you want. If predictable costs are important, level premiums may make sense. If you need room to adjust, consider flexible or modified options.

Life Insurance Quotes

Life insurance premiums vary based on policy type, your age, health status and coverage amount, making cost comparison essential when choosing between term, whole, universal and other policy options.

MoneyGeek's life insurance calculator provides personalized cost estimates, helping you compare monthly premiums. Our tool factors in your specific demographics and health profile to show realistic pricing from top-rated insurers, making it easier to balance affordability with adequate coverage.

Compare Life Insurance Costs

We’ll give you a suggested amount of cover to buy in just 3 easy steps. it's free, no personal information required, no spam.

High
Average
Low

Rates updated:

Jul 15, 2025

Your Next Step:

Get your real quotes from trusted insurance providers.

Your ZIP Code:

Shield

Free. Simple. Secure.

Life Insurance Types: Bottom Line

In this page, we explained the main types of life insurance (from term and whole life to universal, no-exam, and niche policies like AD&D and joint coverage). Each serves a different purpose, depending on your age, financial goals, health status and coverage needs.

If you want affordable, temporary protection, term life may be your best bet. For lifelong coverage with added financial value, whole or universal life might make more sense. And if you need simplified options, no-medical-exam policies can offer the right coverage, though often at a higher cost. Before choosing a policy, compare rates, review your coverage needs and consider how much flexibility you’ll want as your life changes.

Different Types of Life Insurance: FAQ

Given the variety of life insurance choices, it can be challenging to determine which is best for you and your loved ones. Review some of the most frequently asked questions below to understand your options.

How much life insurance do I need?

Why do I need life insurance?

How much does life insurance typically cost per month?

What are the basic components of a life insurance policy?

How many life insurance policies can I have at one time?

What kind of life insurance do I need?

How many types of life insurance are there?

What are the different types of life insurance?

What is the best type of life insurance?

What is the cheapest type of life insurance?

What is covered in a life insurance policy?

What type of life insurance gives the greatest amount of coverage for a limited period of time?

Which type of life insurance policy pays the face amount?

Which type of life insurance policy is best suited for paying off the outstanding balance?

Which type of life insurance will a business typically use?

What type of life insurance incorporates flexible premiums and an adjustable death benefit?

Life Insurance Policy Types and Rates: Our Review Methodology

Finding the right life insurance policy can feel overwhelming with so many options, especially when you're comparing features like cost, flexibility, and long-term stability. To make that easier, we built a data-driven scoring system to evaluate life insurance policy types and providers based on the metrics that matter most when choosing coverage for yourself or your family.

We focused on the data that matters most to families, individuals planning long-term, and anyone comparing life insurance policy types and rates in today’s market.

Scoring Criteria and Weighting by Policy Type

We scored life insurance companies across five key categories:

  • Affordability
  • Financial stability
  • Customer satisfaction
  • Ease of buying
  • Product variety

Companies could earn up to five points in each category. These categories were weighted differently depending on the policy type to reflect the priorities of each audience.

General Life Insurance Rankings (Term):

  • Affordability: 30%
  • Financial Stability: 25%
  • Buying Process: 20%
  • Customer Satisfaction: 15%
  • Product Diversity: 10%

Whole Life Insurance Rankings:

  • Financial Stability: 35%
  • Customer Satisfaction: 25%
  • Buying Process: 20%
  • Product Diversity: 20%

*Affordability was not considered for whole life insurance due to a lack of pricing data.

No-Medical-Exam Life Insurance Rankings:

  • Product Diversity: 35%
  • Financial Stability: 25%
  • Customer Satisfaction: 20%
  • Buying Process: 20%

*Affordability was not considered for no-exam policies due to limited quote availability.

Cheap Life Insurance Rankings:

  • Affordability: 50%
  • Financial Stability: 15%
  • Buying Process: 20%
  • Customer Satisfaction: 5%
  • Product Diversity: 10%

Where the Data Came From

To develop these scores, we used the following sources:

  • 1,488 online life insurance quotes
  • AM Best for financial strength ratings
  • NAIC complaint index data from 2020 to 2022
  • Company websites for tools, application methods, and billing options
  • Each insurer’s list of policy types and add-on riders

Sample Applicant Profile for Quotes

We collected quotes using a base profile:

  • 40-year-old male
  • Nonsmoker
  • 5’11”, 175 pounds
  • Excellent health rating

To reflect different buyer needs, we adjusted this profile by age, gender, health status, tobacco use, and location. We gathered term life quotes across multiple term lengths and coverage amounts. In cases where pricing data was unavailable, we analyzed observed patterns to estimate rate differences and product value.

Why This Methodology Works

Different buyers prioritize different things. Some focus on cost. Others want permanent coverage with cash value. Many prefer a simple buying process without medical exams. This research approach was built to account for those differences, helping you compare companies that align with your goals and give you confidence in your policy choice.

Life Insurance Types: Related Articles

About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


Copyright © 2025 MoneyGeek.com. All Rights Reserved