How To Get Health Insurance In 2025


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Updated: October 29, 2025

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Key Takeaways
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You can get health insurance through your employer, the Marketplace, Medicare, Medicaid or CHIP based on your situation.

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Open enrollment runs from November 1 through January 15, though qualifying life events let you enroll outside this window.

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Your best option depends on your age, income and employment status, with costs ranging from free Medicaid to employer plans.

Ways to Get Health Insurance

Getting health coverage depends on your work situation, age and income. Most Americans get insurance through their employer, but you have other solid options if that's not available. Government programs like Medicare and Medicaid cover millions, while the Health Insurance Marketplace helps you shop for individual plans with financial assistance based on your income. Each path has different enrollment periods and eligibility requirements, so knowing which fits your situation helps you get covered faster. 

Below are the ways you can get health insurance:

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    Employer-Sponsored Health Insurance

    Getting coverage through your job is often the easiest and most affordable option. Your employer typically pays a large portion of your monthly premium and negotiates better rates than you'd get buying insurance alone. 

    You can enroll when you start a new position or during your company's annual open enrollment period, usually in the fall. Most plans let you add your spouse and children, though adding family members increases your premium costs. The coverage starts immediately or within 30 to 90 days of your start date, depending on your employer's waiting period.

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    Health Insurance Marketplace

    The Health Insurance Marketplace lets you shop for individual and family plans if you don't have job-based coverage. For 2025 coverage, 24.2 million consumers selected plans through the Marketplaces, and many qualified for financial help with premiums. 

    According to CMS data, four out of five HealthCare.gov consumers can find a monthly plan for $10 or less through expanded tax credits. Your income determines whether you qualify for these credits, which can dramatically lower your costs. Open enrollment runs from November 1 to January 15 each year. You can also enroll outside this window if you lose job coverage, get married, have a baby or move to a new state.

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    Medicare

    Medicare covers people 65 and older, plus younger individuals with specific disabilities. The program splits into Part A (hospital coverage), Part B (outpatient care), Part C (Medicare Advantage plans from private insurers) and Part D (prescription drugs). 

    To join a Medicare plan, you generally must have Part A and Part B, live in the plan's service area and be a citizen of the U.S. or lawfully present in the country. You can change plans during Medicare's annual open enrollment, which runs from October 15 to December 7. Changes you make during this period take effect on January 1 of the following year.

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    Medicaid

    Medicaid offers free or low-cost coverage to eligible low-income individuals and families, pregnant women, children, seniors and people with disabilities. 

    Each state sets its own income limits and eligibility rules. Many states expanded Medicaid under the ACA, covering individuals earning up to 138% of the federal poverty level. There are 10 states that have not expanded Medicaid: Alabama, Florida, Georgia, Kansas, Mississippi, South Carolina, Tennessee, Texas, Wisconsin and Wyoming. You can apply anytime because Medicaid has no open enrollment period. Your state Medicaid agency reviews your application and contacts you about enrollment if you qualify.

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    Children's Health Insurance Program (CHIP)

    CHIP covers children in families earning too much for Medicaid but not enough to afford private insurance. The program covers doctor visits, prescriptions, dental care and vision services at little or no cost. 

    You can apply for CHIP year-round through your state's program or HealthCare.gov. If your child doesn't qualify for Medicaid, they may still be eligible for CHIP. Each state runs its own CHIP program with different income limits, so check with your state agency to see if your family qualifies.

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    Short-Term Health Insurance

    Short-term plans provide temporary coverage during gaps between other insurance, such as after losing a job or waiting for employer coverage to start. Depending on your state's rules, these plans typically last one month to three years. 

    Short-term insurance costs less than comprehensive coverage but covers fewer services and can deny coverage for pre-existing conditions. These plans don't include ACA protections like essential health benefits. Use short-term plans only as a temporary bridge between more comprehensive coverage options.

How to Apply for Health Insurance

We understand that applying for health insurance might seem daunting with all the forms and requirements. The process is actually simpler than you think. You'll gather some paperwork, compare a few plans, and choose the one that works for your budget and doctors. Most people finish their application in under an hour. Let's walk through this step by step:

  1. 1
    Gather Your Documents

    Pull together your income information before you start. You'll need recent pay stubs, W-2 forms or last year's tax return for everyone in your household. Grab Social Security numbers for family members you're covering. If you're not a U.S. citizen, have your immigration documents ready. Getting this together up front means you won't have to stop halfway through your application to hunt for paperwork.

  2. 2
    Visit HealthCare.gov or Your State Marketplace

    Create an account on HealthCare.gov and start your application. Some states, like California, New York and Massachusetts, run their own marketplaces, so check if yours has a separate website. You'll answer questions about your household size, income, and current coverage. Your answers determine whether you qualify for premium tax credits or cost-sharing reductions. Be accurate with your income estimate since it affects how much help you get paying premiums.

  3. 3
    Sign Up During Open Enrollment or a Special Enrollment Period

    In most states, you can sign up for health insurance during open enrollment, which runs from November 1, 2025, through January 15, 2026. Enroll by December 15, 2025, for coverage starting January 1, 2026. If you sign up between December 16, 2025, and January 15, 2026 , then your coverage begins February 1, 2026. 

    Even if you miss open enrollment, you can still get coverage through a Special Enrollment Period but you need to experience a qualifying life event to be eligible. Common qualifying events include losing job-based coverage, getting married, having a baby, moving to a new state, or aging out of a parent's plan at 26. You typically have 60 days from the qualifying event to enroll in coverage.

  4. 4
    Compare Plans and Choose Your Coverage

    Review the plans available where you live. Look at monthly premiums, deductibles, out-of-pocket maximums and which doctors are in-network. Bronze plans cost less each month, but you'll pay more when you need care. Silver plans balance monthly costs with out-of-pocket expenses. Gold and Platinum tiers have higher premiums but lower costs when you visit the doctor. 

    Also, check if your current doctors accept the plan and whether your prescriptions are covered. A cheap premium loses appeal when you discover your specialist isn't in the network.

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    Submit Your Application and Pay

    Pick your plan and finish your application before the deadline. You'll get a confirmation with your coverage details and first premium amount. You need to pay that first bill on time or your coverage won't start. Set up automatic payments if your insurer offers them, so you don't accidentally miss a payment later. Save your confirmation notice when you book appointments or when you must prove you have coverage.

How Much Does It Cost to Get Health Insurance

Health insurance costs differ based on your age. Usually, younger people pay less because they typically need less medical care, while premiums increase as you age. The table below shows average monthly costs by age group. Your actual premium depends on where you live, which plan you choose, your income level and whether you qualify for premium tax credits that lower your costs.

Children
$359
Teens
$416
Young Adults
$482
Adults
$599
Seniors
$1,047

We analyzed pre-subsidy marketplace plans to find the average cost for different age groups.

Find the Best Way to Get Health Insurance for You

The right health insurance option depends on age, income, employment status and health needs. Most people get coverage through their employer, which often costs less because the company pays part of the premium. Others qualify for government programs like Medicaid or Medicare based on income or age. If these don't apply, the Health Insurance Marketplace offers plans with potential premium tax credits to lower costs.

Working full-time with benefits
Employer-sponsored plan
Your employer pays part of the premium, lowering your monthly costs. You get group rates and can enroll within 30 days of starting your job.
Self-employed or no job benefits
Marketplace plan
You can qualify for premium tax credits if your income falls between 100% and 400% of the federal poverty level. Compare plans and prices on HealthCare.gov.
Age 65 or older
Medicare
Most people become eligible at 65 and can sign up three months before their birthday. Medicare Part A covers hospital stays, and Part B covers doctor visits.
Low income with children
Medicaid or CHIP
Free or low-cost coverage based on your income. In states that expanded Medicaid, you can qualify with income up to 138% of the federal poverty level. You can apply anytime.
Between jobs
COBRA or Marketplace plan
COBRA lets you keep your old employer's plan for up to 18 months, but you pay the full premium plus 2%. A Marketplace plan often costs less and qualifies as a special enrollment period.
Recent college graduate under 26
Parent's plan
You can stay on a parent's health insurance until you turn 26, even if you're married, living elsewhere or eligible for coverage through your job.

Bottom Line

Getting health insurance doesn't have to be complicated. Your best path depends on your age, income and job situation. Employer plans work well if you have benefits. The Marketplace helps self-employed workers and those between jobs. Medicaid and Medicare cover low-income families and seniors. Open enrollment runs from November 1 through January 15, but qualifying life events let you sign up anytime.

How to Buy Health Insurance: FAQ

We've answered the most frequently asked questions about how to get health insurance, from finding affordable coverage to understanding when your plan starts:

Can You Get Your Own Health Insurance?

How to Get Health Insurance Without a Job?

How Long Does It Take to Get Health Insurance?

How to Get Affordable Health Insurance?

How to Get Health Insurance Between Jobs?

When Does My Coverage Start After I Enroll?

Can I Stay on My Parent's Health Insurance After College?

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About Deb Gordon


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Deborah D. Gordon (Deb Gordon) is the author of “The Health Care Consumer’s Manifesto: How to Get the Most for Your Money” (Praeger 2020), based on consumer research she conducted as a senior fellow in the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. Her research and writing have been published in JAMA Network Open, the Harvard Business Review blog, USA Today, Forbes, RealClear Politics, TheHill, HealthyWomen, and the USC’s Center for Health Journalism. Deb previously held executive roles in health insurance and health care technology services. Deb is an Aspen Institute Health Innovators Fellow, an Eisenhower Fellow, and a former Boston Business Journal 40-under-40 honoree. She volunteers in MIT’s Delta V start-up accelerator, the Fierce Healthcare Innovation Awards and various mentorship programs. She earned a B.A. in bioethics from Brown University and an MBA with distinction from Harvard Business School.


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