Blue Cross Blue Shield (BCBS) leads in ACA health insurance with availability in 36 states compared to Cigna's 11-state footprint. BCBS also offers broader plan flexibility through HMO, POS, EPO and PPO options, while Cigna limits choices to HMO and EPO plans only. BCBS performs better on quality ratings and approves a higher percentage of claims. The combination of wider geographic reach, more plan types and stronger performance metrics makes BCBS the best option for most ACA marketplace shoppers.
Cigna vs. Blue Cross Blue Shield (2026 Comparison)
See how Cigna and Blue Cross Blue Shield stack up across ACA marketplace plans, Medicare Advantage and Medicare Supplement options to decide which carrier is best for you.
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Updated: February 13, 2026
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Cigna vs. Blue Cross Blue Shield: ACA Health Insurance
Availability | 11 States | 36 States |
Plan Types | HMO, EPO | HMO, POS, EPO, PPO |
Avg. QRS Score | 73.71 | 77.72 |
Avg. Denial Rate | 23% | 19% |
- ACA State AvailabilityArizona, Colorado, Florida, Georgia, Illinois, Indiana, Mississippi, North Carolina, Tennessee, Texas, VirginiaAlabama, Alaska, Arizona, Arkansas, California, Delaware, Florida, Idaho, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, WyomingPlan TypesHMO, EPOHMO, POS, EPO, PPO
BCBS is available in more than three times the number of states compared to Cigna, and there aren’t any states where Cigna is available that BCBS isn’t. Cigna also has more limited plan options, selling only HMO and EPO plans, while BCBS adds EPO and PPO to its mix.
- HMO (Health Maintenance Organization): You’ll need to choose a primary care physician (PCP) who coordinates your care and provides referrals to specialists. Coverage is limited to in-network providers except in emergencies.
- POS (Point of Service): Combines features of HMO and PPO plans. You’ll need a PCP and referrals for specialists, but you can see out-of-network providers at a higher cost.
- EPO (Exclusive Provider Organization): Doesn’t require a PCP or referrals to see specialists. However, coverage is restricted to in-network providers, except for emergencies.
- PPO (Preferred Provider Organization): Offers the most flexibility. You can see specialists without referrals and visit out-of-network providers, usually at a higher cost than in-network care.
- HMO$756$609$678EPO$753$854$731POSN/A$720$767PPON/A$803$724
Blue Cross Blue Shield offers the most affordable HMO plans at $609 per month on average, beating both Cigna's $756 rate and the national average of $678. Cigna is cheaper for EPO coverage at $753 per month compared to BCBS's $854, though both exceed the $731 national average. BCBS is the only carrier between the two offering POS plans at $720 monthly, which falls below the $767 national average. BCBS also provides PPO options at $803 per month, slightly above the $724 national benchmark.
Your best value depends on your preferred plan type. BCBS delivers stronger savings for HMO and POS coverage, while Cigna is more affordable for EPO plans. BCBS's broader plan selection gives you more options to find competitive rates across different network structures.
- Overall QRS Score73.7177.72Medical Care QRS Score71.7373.96Member Experience QRS Score93.5995.91Plan Administration QRS Score80.2981.36Avg. Denial Rate23%19%
Blue Cross Blue Shield outperforms Cigna across all customer experience metrics. BCBS earns higher Quality Rating System (QRS) scores in overall performance, Medical care quality and plan administration. BCBS excels particularly in member experience with a score above 95, compared to Cigna's 93.59, showing stronger customer satisfaction and service delivery. BCBS approves claims more frequently as well, with a 19% denial rate vs. Cigna's 23% average.
Cigna vs. Blue Cross Blue Shield Medicare Supplement
Cigna reaches more markets with Medicare Supplement plans available in six additional states compared to Blue Cross Blue Shield. BCBS makes up for its narrower availability by offering a broader selection of plan types, including cost-sharing options that Cigna doesn't provide. Both insurers use the same pricing structure where premiums increase with age and offer high-deductible plans for people who want lower monthly costs.
Availability | 43 States | 37 States |
Plan Types | A, B, C, D, F, G, N | A, B, C, D, F, G, K, L, M, N |
High-Deductible F and G | Yes | Yes |
Dominant Pricing Style | Attained Age | Attained Age |
Cigna has a consistent four-plan Medigap lineup, offering Plans A, F, G and N in 43 states. This standardized approach simplifies comparisons but limits options for cost-sharing alternatives. Blue Cross Blue Shield serves 37 states with variable plan selections. Some markets get the full 10-plan standardized portfolio including Plans K, L and M, while others receive only basic options.
Geographic gaps differ between carriers. Cigna covers Colorado, Connecticut, Georgia, Hawaii, Indiana, Kentucky, Missouri, Nevada, New Hampshire, Ohio and Washington, D.C., where BCBS doesn't operate. BCBS serves Idaho, Rhode Island, Vermont and Washington state, markets Cigna doesn't reach. States with special Medigap rules like Massachusetts, Minnesota and Wisconsin see both carriers following local requirements rather than offering standard plans.
AlabamaA, F, G, NAAlaskaA, F, G, NA, C, G, NArizonaA, F, G, NA, C, D, F, G, NArkansasA, F, G, NA, C, F, G, NCaliforniaA, F, G, NA, F, G, NColoradoA, F, G, NN/AConnecticutA, F, G, NN/ADelawareA, F, GA, B, C, D, F, G, NFloridaA, F, G, NA, B, C, D, F, G, K, L, M, NGeorgiaA, F, G, NN/AHawaiiA, F, G, NN/AIdahoN/AA, C, F, G, K, NIllioisN/AN/AIndianaA, F, G, NN/AIowaA, F, G, NA, D, F, G, NKansasA, F, G, NA, F, G, K, L, NKentuckyA, F, G, NN/ALouisianaA, F, G, NA, B, F, G, NMaineN/AN/AMarylandA, F, G, NA, B, F, G, L, M, NMassachusettsN/AMeets state standardsMichiganA, F, G, NA, D, F, G, NMinnesotaMedigap $20 & $50 Copay Plan, Medigap Basic Plan, Medigap Extended Basic Plan, Medigap Extended Basic Plan-new, Medigap High Deductible PlanMeets state standardsMississippiA, F, G, NA, B, C, D, F, GMissouriA, F, G, NN/AMontanaA, F, G, NA, F, G, NNebraskaA, F, G, NA, B, C, F, G, L, NNevadaA, F, G, NN/ANew HampshireA, F, G, NN/ANew JerseyA, C, D, F, G, NA, C, D, F, G, K, NNew MexicoA, F, G, NA, F, G, NNew YorkN/AN/ANorth CarolinaA, F, G, NA, G, K, NNorth DakotaA, F, G, NA, C, F, G, L, NOhioA, F, GN/AOklahomaA, F, G, NA, F, G, NOregonA, F, G, NA, C, F, G, K, NPennsylvaniaA, B, F, G, NA, B, F, G, NRhode IslandN/AA, F, G, NSouth CarolinaA, F, G, NA, B, C, D, F, G, K, L, NSouth DakotaA, F, G, NA, D, F, G, NTennesseeA, F, G, NA, C, D, F, G, NTexasA, F, G, NA, F, G, NUtahA, F, G, NA, C, F, G, K, NVermontN/AC, D, F, G, NVirginiaA, F, G, NA, B, F, G, L, M, NWashingtonN/AA, C, F, G, K, NWashington D.C.A, F, G, NN/AWest VirginiaA, F, G, NA, C, D, F, G, NWisconsinMedigap Basic PlanMedigap Basic Plan- A$237$279$295$360B$205$287$249$368C$269$285$318$369D$218$283$270$372F$252$215$307$285G$162$170$203$225KN/A$107N/A$131LN/A$206N/A$273MN/A$307N/A$400N$175$204$227$274
Cigna has cheaper Medicare Supplement premiums than BCBS across most plan types for both 65-year-olds and 75-year-olds, particularly for Plans A, B, C and D. Plans G and N are also competitively priced, with Cigna coming in slightly below or close to BCBS. One notable exception is Plan F, where BCBS is more affordable at both ages.
BCBS, however, provides a broader selection of plans, including K, L and M, which Cigna doesn’t offer. While Cigna may have a pricing edge on many core plans, BCBS stands out for plan variety, giving you more options to meet your coverage needs and budget.
Cigna vs. Blue Cross Blue Shield Medicare Advantage
Blue Cross Blue Shield operates in slightly more states and offers one additional plan type through Private Fee-for-Service (PFFS) options, though the provider’s HMO and PPO plans are more popular. BCBS earns higher average CMS Star ratings, showing better performance on quality measures like preventive care, chronic disease management and customer satisfaction.
Cigna Medicare Advantage plans are more affordable. 86% of its plans have no monthly premium beyond the standard Part B cost, compared to just 41% of BCBS plans. Both insurers provide basic and enhanced prescription drug coverage options.
Availability | 29 States | 31 States |
Plan Types | HMO, HMO-POS, PPO | HMO, HMO-POS, PPO, PFFS |
Avg. CMS Star Rating | 3.66 | 3.79 |
Drug Benefits | Basic, Enhanced | Basic, Enhanced |
% $0 Premium Plans | 86% | 41% |
Blue Cross Blue Shield sells Medicare Advantage plans in 31 states compared to Cigna's 29-state availability. Both carriers overlap in 21 states, allowing you to compare plans directly. Your location determines which insurer you can access, and many states have only one of these two carriers available for Medicare Advantage coverage.
BCBS covers California, Idaho, Louisiana, Massachusetts, Michigan, Minnesota, Montana, Nebraska, North Dakota, Rhode Island and West Virginia, which are unavailable through Cigna. Cigna operates exclusively in Colorado, Connecticut, Kentucky, Mississippi, Missouri, Nevada, New Jersey and Virginia, where BCBS doesn't serve.
- Cigna Availability: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Kentucky, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington
- Blue Cross Blue Shield Availability: Alabama, Arizona, Arkansas, California, Delaware, Florida, Georgia, Idaho, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Washington, West Virginia
- HMO85%55%$8$31$5,585$5,292HMO-POS60%26%$34$64$5,329$5,500PPO83%38%$1$67$6,578$6,289PFFSN/A0%N/A$57N/A$7,500
Cigna offers more $0 premium plans than Blue Cross Blue Shield across all plan types. More than 80% of Cigna's HMO and PPO plans charge nothing beyond your Part B premium, while only half BCBS’s HMO plans and one-third of their PPO plans have no premium. Cigna's average monthly costs are also cheaper where premiums are charged.
BCBS has lower out-of-pocket maximums for HMO and PPO plans, at $293 less annually for HMO plans and $289 less for PPO plans. Cigna's HMO-POS plans carry lower MOOP limits, however, running $171 less than BCBS options. You'll pay less upfront with Cigna through lower or eliminated premiums, but BCBS caps your annual spending at lower levels if you need significant medical care.
- HMO3.773.73HMO-POS3.964.09PPO3.013.76PFFSN/A3.5
Blue Cross Blue Shield earns higher overall quality ratings, led by strong PPO performance at 3.76 stars compared to Cigna's 3.01 average. BCBS also rates higher for HMO-POS plans at 4.09 stars versus Cigna's 3.96. Cigna edges slightly ahead in standard HMO plans with 3.77 stars compared to BCBS's 3.73.
Bottom Line
Blue Cross Blue Shield is the best health insurance provider for most thanks to its broader availability and stronger quality ratings across ACA marketplace and Medicare Advantage plans. BCBS has wider availability, offers more plan types and earns higher customer satisfaction scores.
Cigna delivers better value if you prioritize cost savings. Its Medicare Advantage plans have the highest percentage of $0 premium options, and its Medicare Supplement rates beat BCBS for most plan types. Choose BCBS if you want wider coverage options and higher quality scores. Choose Cigna if you live in one of its exclusive markets or want to minimize monthly premiums.
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About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. He has analyzed the insurance market for over five years, conducting original research for insurance shoppers. His insights have been featured in CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
He writes about economics and insurance, breaking down complex topics so people know what they're buying.
