Renters insurance takes effect on the policy's effective date: the date you select when you complete your purchase. For most online renters insurance carriers, that date can be today. Once payment is confirmed and the carrier issues the policy, coverage is active from 12:01 AM on the effective date you chose. Some carriers activate at the exact moment payment processes instead.
The effective date and your purchase date can be the same day, but they don't have to be. State Farm, GEICO and Lemonade all let you set the effective date to today when purchasing online. Buy at noon and your renters insurance can be active that evening. Coverage only applies to losses that occur on or after the effective date.








