North American Life Insurance Review 2025


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Updated: October 22, 2025

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At a Glance: North American Life Insurance

Company Image

North American

MoneyGeek Rating
4.5/ 5
4.8/5Affordability
4.6/5Customer Experience
3.3/5Coverage Options
  • Average Monthly Cost

    $43 (men); $35 (women)
  • Average Annual Cost

    $517 (men); $422 (women)
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MoneyGeek's Take: Is North American Life Insurance Right for You?

North American Life Insurance works well for people seeking long-term protection and financial flexibility. The company's focus on permanent life insurance options, particularly universal and indexed universal life, makes it ideal for building cash value while maintaining lifetime coverage.

You should consider North American if you're planning multi-generational financial security, earning high income and building tax-advantaged assets, or own a small business and need succession or key-person coverage. The company's approach also appeals to consumers who value working with financial professionals to customize coverage.

You might prefer other insurers if you want a completely online experience. North American requires working with licensed agents for most products. Term life quotes are available online, but final applications and permanent life insurance quotes must go through a representative. If you're comfortable with that process, North American delivers exceptional flexibility and comprehensive protection features.

North American Life Insurance Products

North American offers different types of life insurance products designed to meet diverse protection and financial planning needs.

Term Life Insurance (ADDvantage® Term Life)

North American's ADDvantage® Term Life gives you affordable temporary coverage with level premiums for 10, 15, 20 or 30 years. You can renew your coverage until age 95 and convert it to permanent plans, without new medical underwriting. This coverage works well if you need straightforward protection for a specific period, such as protecting a mortgage or providing income replacement.

Qualifying applicants can use the WriteAway® Accelerated Underwriting program, which eliminates the medical exam for eligible healthy applicants. This process speeds up approvals and ensures faster policy issuance, often within 48 to 72 hours.

Average Cost of North American Term Life Insurance
Data filtered by:
20 years
Select
Male
No
$100,000$16$192
$250,000$26$313
$500,000$43$517
$750,000$62$745
$1,000,000$77$926
$1,500,000$113$1,359
$2,000,000$148$1,779
$3,000,000$220$2,645

Rates shown reflect average quotes for applicants with average weight and health ratings. Your actual premiums may be higher or lower based on your age, health, lifestyle and coverage needs.

Whole Life Insurance

North American's whole life insurance provides permanent protection with level premiums and guaranteed cash value growth. While not featured prominently on the consumer website, the company offers this coverage through its financial professional network. It delivers lifetime benefits with predictable premium payments and guaranteed growth that can supplement long-term financial goals.

Whole life insurance also serves as a conversion option for policyholders who start with term coverage but want to secure permanent protection later. Because premiums and benefits are fixed, this product works best if you prefer long-term stability over flexibility.

Average Cost of North American Whole Life Insurance
Data filtered by:
40
Male
No
$100,000$131$1,574
$250,000$328$3,934
$500,000$656$7,868
$750,000$984$11,802
$1,000,000$1,311$15,736
$1,500,000$1,967$23,603
$2,500,000$3,278$39,339

Rates shown reflect average quotes for applicants in good health. Your actual premiums may be higher or lower based on your age, health, lifestyle and coverage needs.

Guaranteed Universal Life (Custom Guarantee®)

The Custom Guarantee® Universal Life policy provides lifetime protection with flexible premium payments and a guaranteed death benefit. It combines long-term coverage with affordability, offering lower costs than traditional whole life while maintaining permanent protection.

This universal life insurance policy lets you adjust payment schedules and maintain guaranteed coverage up to age 120. The design focuses on predictability and security, appealing to those who want lasting protection without the investment risk of indexed products.

Average Cost of North American Universal Life Insurance
Data filtered by:
40
Male
No
$100,000$58$693
$250,000$144$1,733
$500,000$289$3,466
$750,000$433$5,199
$1,000,000$578$6,932
$1,500,000$867$10,398
$2,500,000$1,444$17,330

Rates shown reflect average quotes for applicants in good health. Your actual premiums may be higher or lower based on your age, health, lifestyle and coverage needs.

Indexed Universal Life (IUL)

North American's indexed universal life insurance products combine flexible lifetime coverage with cash value accumulation potential based on market index performance, such as the S&P 500. Each policy includes a 0% floor to protect against market downturns while allowing participation in market growth up to the index cap.

  • Builder IUL: Balanced growth and protection, ideal for long-term cash accumulation
  • Builder Plus IUL: Enhanced interest-crediting features and bonus multipliers for increased growth potential
  • Rapid Builder IUL: Designed for early cash value growth, helping you access funds sooner
  • Guarantee Builder IUL: Emphasizes guaranteed death benefits with moderate accumulation potential
  • Legacy Optimizer: Single-premium IUL for wealth transfer or estate planning
  • Survivorship GIUL: Covers two individuals and pays benefits after the second insured's death, which is best for estate planning and legacy strategies

Each IUL includes living benefits that allow you to accelerate a portion of the death benefit if diagnosed with a qualifying illness. The flexibility to adjust premiums, death benefit amounts and account allocations allows the IUL suite to serve diverse financial needs.

Average Cost of North American Indexed Universal Life Insurance
Data filtered by:
18
Female
No
$100,000$11$130
$250,000$27$326
$500,000$54$651
$750,000$81$977
$1,000,000$109$1,303
$1,500,000$163$1,954
$2,500,000$271$3,257

Rates shown reflect average quotes for applicants in good health. Your actual premiums may be higher or lower based on your age, health, lifestyle and coverage needs.

Rider Options

North American offers several riders to customize coverage to specific needs. These riders enhance flexibility, expand protection and give you access to funds during unexpected events.

Rider
Description

Accelerated Death Benefit

Included with all policies at no extra cost, allowing access to part of the death benefit upon diagnosis of a chronic, critical or terminal illness

Children's Term Insurance Rider

Provides temporary coverage for dependent children, convertible to permanent insurance when they reach adulthood

Waiver of Monthly Deductions Rider

Waives policy deductions if you become totally disabled for a specified period

Guaranteed Insurability Rider

Allows purchase of additional coverage at key life events, such as marriage or the birth of a child, without a new medical exam

Accidental Death Benefit Rider

Provides an extra payout if death results from an accident

Premium Guarantee Rider

Guarantees premium rates and death benefit protection when required policy conditions are met

Waiver of Term Premium for Disability Rider

Waives premium payments for term life coverage if the insured becomes totally disabled, maintaining the full death benefit during the disability period

How to Get North American Life Insurance Coverage

Getting coverage with North American requires working with a licensed financial professional, as the company doesn't sell policies directly to consumers online.

  1. 1
    Find a Licensed Agent

    Use North American's Find an Agent tool or contact a local insurance advisor who works with the company.

  2. 2
    Get a Quote

    For term life insurance, you can request an online quote through the company's website. For permanent coverage options, your agent will provide personalized quotes based on your specific situation.

  3. 3
    Complete the Application

    Work with your agent to complete the full application, including personal information, health history and coverage preferences.

  4. 4
    Undergo Underwriting

    Participate in the underwriting process, which may include a medical exam unless you qualify for WriteAway® Accelerated Underwriting.

  5. 5
    Review and Accept Your Policy

    Once approved, review the policy terms with your agent and accept the coverage by submitting your first premium payment.

  6. 6
    Set Up Premium Payments

    Establish your preferred payment method and schedule with your agent or directly with North American.

North American Claims Process

The North American claims process goes through the company's dedicated Life Claims Department. Beneficiaries can start a claim by phone, email or mail. Claim forms are available on the company's website and must be completed and submitted with a certified death certificate and proof of identification.

Steps to File a Claim:

  1. Download and complete the claim form from the official website.
  2. Gather required documents, including a certified death certificate.
  3. Submit all materials to North American via mail or email.
  4. Wait for confirmation and processing. Most claims are reviewed promptly once documents are received.

Contact Information:

North American Life Insurance Reviews: Bottom Line

After evaluating North American Life Insurance's products, financial strength and customer service approach, the company emerges as a solid choice for those seeking permanent life insurance with cash value growth potential.

Based on our North American life insurance review, the company's extensive product lineup, particularly its permanent life options, provides meaningful flexibility for policyholders who want to balance protection with wealth-building opportunities. The inclusion of living benefits at no extra cost adds significant value, allowing access to death benefits during critical health situations.

North American Life Insurance Policies: FAQ

These frequently asked questions address common concerns about North American's coverage options and processes. The answers provide essential information for potential policyholders evaluating the company's products.

Is North American Life Insurance a good company?

Can I buy North American life insurance online?

Does North American require a medical exam?

How We Rated North American Life Insurance

North American Life Insurance's agent-only sales model and focus on permanent coverage create unique considerations for buyers accustomed to online insurance shopping. We designed our North American Life insurance review to evaluate whether the company's traditional approach and comprehensive product lineup justify working with a financial professional rather than buying coverage online.

We evaluated North American across three weighted categories that reflect what matters most when selecting permanent life insurance coverage:

  • Affordability (55%): Premium costs across different customer profiles and coverage amounts
  • Customer Experience (30%): Claims processing speed, customer service accessibility and overall policyholder satisfaction
  • Coverage Options (15%): Available policy types, benefit amounts and additional riders

Rate Collection Process

We collected North American quotes using a standardized profile to ensure fair comparisons with major insurers:

  • 40-year-old male
  • Nonsmoker
  • 5 feet 9 inches tall and 160 pounds
  • Average health rating

This baseline profile represents the demographic most likely to consider North American's permanent coverage options while creating consistent rate comparisons across the life insurance market. We then modified age, gender, height, weight, tobacco use and health rating to determine average North American costs for different customer types.

Coverage Analysis Scope

We collected quotes for varying term lengths and permanent coverage options to understand how North American's pricing scales with different policy sizes.

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About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

He writes about economics and insurance, breaking down complex topics so people know what they're buying.


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