Overall, Protective Insurance offers the best life insurance in Texas and nationwide. It has a MoneyGeek score of 4.7 out of 5, balancing customer service, affordability and coverage options. We also recommend Guardian Life, Lincoln Financial and Prudential as some of our top options.
Best Life Insurance Companies in Texas (2025)
Updated: October 11, 2025
Advertising & Editorial Disclosure
Key Takeaways
Protective Insurance offers the best life insurance in Texas. The company earned the highest overall MoneyGeek rating of 4.7 out of 5.
Lincoln Financial offers the cheapest life insurance in Texas. A $500,000 20-year term policy costs an average of $35 for men and $30 for women per month.
The best life insurance companies in Texas depend on your needs. Guardian Life offers the best customer experience, while Prudential has the best coverage options.
The type of policy you choose also determines the best option: North American (whole and universal), Ethos (indexed universal), Mutual of Omaha (guaranteed acceptance), Legal & General (term) and Pacific Life (no-exam term).
To get the best life insurance in Texas, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Who Offers the Best Life Insurance in Texas?
Overall | Protective Insurance | 4.7 | $44 (men) $36 (women) | $532 (men) $443 (women) |
Customer Experience | Guardian Life | 4.6 | $51 (men) $40 (women) | $612 (men) $480 (women) |
Affordability | Lincoln Financial | 4.5 | $35 (men) $30 (women) | $417 (men) $359 (women) |
Coverage Options | Prudential | 4.1 | $61 (men) $48 (women) | $735 (men) $578 (women) |
These rates are based on quotes for 40-year-old nonsmokers with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Individual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Overall: Protective
Protective
MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Options
Average Monthly Cost
$44 (men); $36 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$532 (men); $443 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Customer Experience: Guardian Life
Guardian Life
MoneyGeek Rating
4.6/ 5
4.6/5Affordability
4.9/5Customer Experience
4/5Coverage Options
Average Monthly Cost
$51 (men); $40 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$612 (men); $480 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best for Affordability: Lincoln Financial
Lincoln Financial
MoneyGeek Rating
4.5/ 5
5/5Affordability
3.6/5Customer Experience
4.5/5Coverage Options
Average Monthly Cost
$35 (men); $30 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$417 (men); $359 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Coverage Options: Prudential
Prudential
MoneyGeek Rating
4.1/ 5
4.2/5Affordability
3.4/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$61 (men); $48 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$735 (men); $578 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Life Insurance in Texas by Policy Type
While we've presented the best option overall for most in Texas, this may differ depending on the type of life insurance you choose. So below, we've broken down the top options for each type.
Whole and Universal | North American | 5 | Whole: $691 (men) $602 (women) Universal: $295 (men) $251 (women) | Whole: $8,287 (men) $7,221 (women) Universal: $3,535 (men) $3,016 (women) |
Indexed Universal | Ethos | 5 | $328 (men) $275 (women) | $3,935 (men) $3,297 (women) |
Term | Legal & General | 4.7 | $44 (men) $35 (women) | $523 (men) $415 (women) |
Guaranteed Acceptance | Mutual of Omaha | 4.7 | $40 (men) $30 (women) | $482 (men) $365 (women) |
No-Exam | Pacific Life | 4.5 | $47 (men) $39 (women) | $566 (men) $464 (women) |
Rates are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Individual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Whole and Universal: North American
North American
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
Whole: $691 (men); $602 (women) Universal: $295 (men); $251 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Annual Cost
Whole: $8,287 (men); $7,221 (women) Universal: $3,535 (men); $3,016 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.
Best Indexed Universal: Ethos
Ethos
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
$328 (men); $275 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Annual Cost
$3,935 (men); $3,297 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.
Best Term: Legal & General
Legal & General
MoneyGeek Rating
4.7/ 5
4.7/5Affordability
4.7/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$44 (men); $35 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$523 (men); $415 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Best Guaranteed Acceptance: Mutual of Omaha
Mutual of Omaha
MoneyGeek Rating
4.7/ 5
4.9/5Affordability
4.5/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$40 (men); $30 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.Average Annual Cost
$482 (men); $365 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.
Best No-Exam Term: Pacific Life
Pacific Life
MoneyGeek Rating
4.5/ 5
4.4/5Affordability
4.5/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$47 (men); $39 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$566 (men); $464 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Compare Personalized Best Texas Life Insurance Picks
To make our recommendations even more personalized, we've provided a filterable table below, so our picks fit your profile as closely as possible.
Data filtered by:Results filtered by:
Select
Age:20
Select
Gender:Female
Select
Coverage Level:$1,000,000
Select
Term:10 years
| Lincoln Financial | $19 | $252 |
| North American | $24 | $281 |
| Midland National | $24 | $281 |
| Protective Insurance | $25 | $301 |
| Foresters Financial | $26 | $321 |
| Assurity | $27 | $332 |
| Cincinnati Life | $30 | $354 |
| Securian | $29 | $358 |
| Guardian Life | $32 | $378 |
| Principal National | $32 | $385 |
| CoreBridge | $32 | $388 |
| SBLI | $32 | $391 |
| Pacific Life | $33 | $400 |
| Mutual of Omaha | $34 | $402 |
| Columbus Life | $33 | $402 |
| Gerber Life (Fabric) | $34 | $403 |
| Life Insurance Co of The South West | $33 | $404 |
| National Life Group | $33 | $404 |
| Legal & General | $35 | $408 |
| AAA | $36 | $420 |
| Prudential | $34 | $422 |
| Ameritas | $36 | $427 |
| Equitable Life | $36 | $434 |
| Nationwide | $36 | $443 |
| Transamerica | $39 | $478 |
| John Hancock | $41 | $479 |
| Fidelity Life | $57 | $682 |
| Ethos | $94 | $1,125 |
Rates in this table are based on a term policy for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile.
How To Find The Best Life Insurance in Texas
Below, we've broken down some key tips to help you find the best life insurance in Texas for you:
- 1
Decide Coverage Beforehand
Finding out how much life insurance you need before buying is essential to compare company pricing apples to apples and to avoid being oversold on coverage by agents. Consider your financial situation, the purpose of buying your policy, and personal risk factors when picking a coverage level.
- 2
Research Costs For Your Profile
Checking average costs for your desired level of coverage and personal demographic profile will allow you to determine how good a deal you’re getting. Also, keep in mind that your location won’t affect your rates in most, if not all, cases.
- 3
Compare Company Reputations
While rates will often not change by state, understanding a company's reputation in your area will help you find a better fit. Use resources like J.D. Power, online forums, and independent agents to find out which companies are best for different types of overage. Also, coverage options vary widely by provider, so ensure your needs match the options offered by the company you pick.
- 4
Compare Quotes Through Multiple Avenues
Comparing quotes from multiple companies apples to apples ensures you get the best bang for your buck. Pricing will also differ widely by where you get quotes from, whether that be an independent agent, online or through a captive provider agent.
Texas Life Insurance Laws
Texas provides extensive consumer protections for life insurance policyholders under regulations that the Texas Department of Insurance (TDI) and the Office of Public Insurance Counsel (OPIC) enforce. These laws ensure fair treatment, prompt claim handling and financial safeguards for residents.
Free-Look Period
Texas law doesn’t set a specific statewide free-look period for life insurance. Most companies voluntarily provide a 10- to 20-day window to review your policy and cancel for a full refund if it doesn’t meet your needs.
Contestability Period
In Texas, life insurance policies include a two-year contestability period. During this time, the insurer may investigate and deny claims based on material misstatements in the application. After two years, the policy becomes incontestable. The insurance provider must pay the death benefit regardless of cause of death, except in cases of fraud or nonpayment.
Grace Period
Most life insurance companies offer a 31-day grace period after a missed premium payment for Texas policyholders. Your coverage will remain active during this time, allowing you to make late payment without losing financial protection. If death occurs during the grace period, the insurer pays the death benefit minus the overdue premium.
Claim Processing
Under Texas law, insurers must promptly process life insurance claims once they receive proof of death and verify the beneficiary. Life insurance companies are required to pay valid death benefit claims within two months of receiving this documentation. If payment is delayed beyond that period, insurers must pay interest on the overdue amount until the claim is settled.
Best Life Insurance in Texas: Bottom Line
We found that the top life insurance companies in Texas are Protective Insurance, Lincoln Financial, Guardian Life, Prudential, North American, Ethos, Mutual of Omaha, Legal & General and Pacific Life. While these are our recommendations, we urge you to do your own research, decide on a coverage level, and compare quotes to get the best deal possible.
Texas Life Insurance: FAQ
Below are our expert answers to frequently asked questions about Texas life insurance:
What is the best life insurance in Texas?
The best overall life insurance in Texas is offered by Protective Insurance, which offers the top customer service nationwide, affordable rates and good coverage options.
How do you get the best life insurance in Texas?
In general, the best way to get the right life insurance for you involves comparing rates, deciding on a coverage level before buying, and researching costs and companies.
Do life insurance rates differ by state?
Life insurance rates generally don’t differ by state, but available policy types, riders and state regulations may vary.
Are life insurance proceeds taxable in Texas?
No, life insurance death benefits are generally not taxable income for beneficiaries in Texas. Any interest earned on proceeds that remain with the insurer is taxable.
How long does an insurance company have to pay a claim in Texas?
Texas law requires life insurance companies to pay beneficiaries within two months of receiving proof of death and verifying the beneficiary. If the insurer delays payment beyond that period, it must pay interest from the date it received the proof of loss until it accepts the claim and offers payment.
Can I cancel my life insurance policy in Texas?
Yes, most Texas insurers provide a free-look period of 10 to 20 days after policy delivery. You can cancel during this time and receive a full premium refund if the policy doesn't meet your needs.
What happens if my life insurance company goes out of business in Texas?
The Texas Life and Health Insurance Guaranty Association protects Texas residents if their insurer becomes insolvent. The fund covers death benefits up to $300,000 and cash surrender values up to $100,000 per life.
How We Decided The Best Life Insurance in Texas
Choosing life insurance in Texas means comparing dozens of companies with different rates and coverage options. We designed our research specifically for Texas residents who need clear, actionable information to protect their families' financial future. Here's how we cut through the noise to identify the best life insurance companies in Texas.
Our Scoring Framework
We created a scoring system that reflects what matters most when choosing life insurance protection. Companies earn up to five points in each of three categories, weighted as follows:
- Affordability (55%)
- Customer Experience (30%)
- Coverage Options (15%)
Sample Customer Profile
We gathered quotes using a standard Texas profile that represents the state's diverse population:
- 40-year-old nonsmoker
- Men: 5'9" and 160 lbs
- Women: 5'4" and 120 lbs
- Average health rating
From this foundation, we collected rates across different ages, health factors and smoking status to show what various Texas residents actually pay. For guaranteed acceptance coverage, we used 50-year-olds seeking $10,000 policies since this represents the most common scenario for seniors avoiding medical exams.
What We Measured
Each company's score incorporates:
- Cost data from online quotes specific to Texas residents
- Financial strength ratings from AM Best and years in business
- Customer satisfaction from NAIC complaint data, J.D. Power ratings and verified customer reviews
- User experience, including online tools, payment options and buying process simplicity
- Product diversity across term, whole and specialty life insurance types
When we identified clear cost patterns in our Texas data, we used those trends to project rates for additional customer profiles, giving you comprehensive coverage of what different Texans can expect to pay for financial protection.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.
sources
- Office of Public Insurance Counsel. "Life Insurance: Know Your Rights." Accessed October 10, 2025.