The best Texas life insurance depends on the type of life insurance you choose. Below, we've broken down the top options for each type:
Best Life Insurance Companies in Texas (2025)
MoneyGeek scored the best life insurance companies in Texas based on thousands of quotes and reviews to help you find your ideal policy.
Discover affordable life insurance in Texas below.

Updated: November 28, 2025
Advertising & Editorial Disclosure
The best life insurance in Texas depends on plan type. North American is the best for whole and universal policies, Ethos is best for indexed universal policies, Mutual of Omaha is best for guaranteed acceptance policies, Legal & General offers the best term policies, and Pacific Life has the best no-exam policies.
To get the best life insurance in Texas, we recommend determining your coverage needs and policy type preferences beforehand, then compare quotes from multiple providers.
Compare the Best Texas Life Insurance Companies
North American | $38 (M), $31 (F) | Term, Whole, Universal, IUL | 5 | |
Ethos | $72 (M), $54 (F) | Term, IUL, No-Exam, Guaranteed Whole | 5 | |
Legal & General | $44 (M), $35 (F) | Term, IUL | 4.7 | |
Mutual of Omaha | $60 (M), $49 (F) | Term, Whole, Universal, IUL, Guaranteed Whole | 4.7 | |
Pacific Life | $47 (M), $39 (F) | Term, Universal, IUL, No-Exam | 4.5 |
Rates are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Individual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Whole and Universal: North American

Avg. Monthly Cost (Whole
$691 (M), $602 (F)Avg. Monthly Cost (Universal)
$295 (M), $251 (F)
- pros
Coverage amounts up to $10 million
A+ ratings from AM Best and BBB
consRequires medical exam for approval
Limited rider availability
North American is the best life insurance company in Texas for whole and universal coverage due to its focus on long-term value and financial growth potential. Texans can choose from whole, universal and indexed universal life policies, each designed to provide lifetime protection while building cash value.
With coverage exceeding $10 million and strong A+ financial ratings, the company appeals to policyholders seeking stability and flexible investment opportunities. Though its rider options are fewer than those of larger competitors, North American’s permanent offerings remain among the most comprehensive in the market.
- J.D. Power Rating: N/A
- AM Best Rating: A+
- BBB Rating: A+
- Average NAIC Complaint Index: N/A
North American offers these types of life insurance policies:
- Whole
- Universal
- Indexed Universal
- Term
Best Indexed Universal: Ethos

Avg. Monthly Cost (IUL)
$328 (M), $275 (F)
- pros
Fast, fully digital application process
Free accelerated death benefit and planning riders
Backed by A+ rated partner insurers
consPolicies issued through partner carriers
Availability varies by state
Ethos ranks as the best indexed universal life insurance company in Texas for its digital convenience and strong financial backing.
- J.D. Power Rating: N/A
- AM Best Rating: A+ (partner carriers)
- BBB Rating: A+
- Average NAIC Complaint Index: N/A
Ethos offers these types of life insurance policies:
- Term
- Indexed Universal
- No-Exam
Best Term Life Insurance: Legal & General

Avg. Monthly Cost (Term)
$44 (M), $35 (F)
- pros
Coverage up to $10 million
Eligibility from ages 20 to 75
Term conversion available until age 70
consMedical exam required for most applicants
Legal & General ranks as the best term life insurance company in Texas for its combination of affordability, flexibility and high coverage limits. Texans can choose from term lengths of 10, 15, 20, 25 or 30 years.
- J.D. Power Rating: N/A
- AM Best Rating: A
- BBB Rating: N/A
- Average NAIC Complaint Index: 0.35
Legal & General offers these types of life insurance policies in Texas:
- Term
- Universal
- Indexed Universal
Best Guaranteed Acceptance: Mutual of Omaha

Avg. Monthly Cost (Guaranteed Acceptance)
$40 (M), $30 (F)
- pros
A+ AM Best rating for financial strength
Guaranteed coverage for ages 45 to 85
Builds cash value with loan access
consMaximum coverage limited to $25,000
No 24/7 live chat support
Mutual of Omaha offers the best guaranteed acceptance life insurance company in Texas. Applicants aged 45 to 85 qualify with no medical exam or health questions.
- J.D. Power Rating: 659 (6th place)
- AM Best Rating: A+
- BBB Rating: A+
- Average NAIC Complaint Index: 0.51
Mutual of Omaha offers these types of life insurance plans in Texas:
- Guaranteed Acceptance Whole Life
- Term Life
- Whole Life
- Universal Life
- Indexed Universal Life
Best No-Exam Life Insurance: Pacific Life

Avg. Monthly Cost (No-Exam)
$47 (M), $39 (F)
- pros
No-exam coverage available up to $3 million
Eligibility starts at age 18
Multiple rider options for added flexibility
consPremiums rise for older applicants
Medical exam needed for higher coverage limits
Pacific Life is our best no-exam life insurance company in Texas. Texans aged 18 to 60 can qualify for coverage up to $3 million without completing a medical exam through accelerated underwriting.
- J.D. Power Rating: 657 (7th place)
- AM Best Rating: A
- BBB Rating: N/A
- Average NAIC Complaint Index: 0.08
Pacific Life offers these types of life insurance policies:
- Term
- Universal
- Indexed Universal
- Variable Universal
- No-Exam
How to Find The Best Life Insurance in Texas
We have some key tips to help you find the best life insurance in Texas:
- 1Decide Coverage Beforehand
Finding out how much life insurance you need before buying is essential to compare company pricing.
- 2Research Costs For Your Profile
Checking average costs for your desired level of coverage is important.
- 3Compare Company Reputations
While rates will often not change by state, understanding a company's reputation in your area will help you find a better fit.
- 4Compare Quotes Through Multiple Avenues
Comparing quotes from multiple companies helps you find the best option.
Texas Life Insurance Laws
Texas provides extensive consumer protections for life insurance policyholders under regulations that the Texas Department of Insurance (TDI) and the Office of Public Insurance Counsel (OPIC) enforce. These laws ensure fair treatment, prompt claim handling and financial safeguards for residents.
Texas law doesn’t set a specific statewide free-look period for life insurance. Most companies voluntarily provide a 10- to 20-day window to review your policy and cancel for a full refund if it doesn’t meet your needs.
In Texas, life insurance policies include a two-year contestability period. During this time, the insurer may investigate and deny claims based on material misstatements in the application. After two years, the policy becomes incontestable. The insurance provider must pay the death benefit regardless of cause of death, except in cases of fraud or nonpayment.
Most life insurance companies offer a 31-day grace period after a missed premium payment for Texas policyholders. Your coverage will remain active during this time, allowing you to make late payment without losing financial protection. If death occurs during the grace period, the insurer pays the death benefit minus the overdue premium.
Under Texas law, insurers must promptly process life insurance claims once they receive proof of death and verify the beneficiary. Life insurance companies are required to pay valid death benefit claims within two months of receiving this documentation. If payment is delayed beyond that period, insurers must pay interest on the overdue amount until the claim is settled.
Best Life Insurance in Texas: Bottom Line
We found that the top life insurance companies in Texas are North American, Ethos, Mutual of Omaha, Legal & General and Pacific Life. While these are our recommendations, we urge you to do your own research, decide on a coverage level, and compare quotes to get the best deal possible.
Texas Life Insurance: FAQ
Below are our expert answers to frequently asked questions about Texas life insurance:
Are life insurance proceeds taxable in Texas?
No, life insurance death benefits are generally not taxable income for beneficiaries in Texas. Any interest earned on proceeds that remain with the insurer is taxable.
How long does an insurance company have to pay a claim in Texas?
Texas law requires life insurance companies to pay beneficiaries within two months of receiving proof of death and verifying the beneficiary. If the insurer delays payment beyond that period, it must pay interest from the date it received the proof of loss until it accepts the claim and offers payment.
Can I cancel my life insurance policy in Texas?
Yes, most Texas insurers provide a free-look period of 10 to 20 days after policy delivery. You can cancel during this time and receive a full premium refund if the policy doesn't meet your needs.
What happens if my life insurance company goes out of business in Texas?
The Texas Life and Health Insurance Guaranty Association protects Texas residents if their insurer becomes insolvent. The fund covers death benefits up to $300,000 and cash surrender values up to $100,000 per life.
Our Review Methodology
Choosing life insurance in Texas means comparing dozens of companies with different rates and coverage options. We designed our research specifically for Texas residents who need clear, actionable information to protect their families' financial future. Here's how we cut through the noise to identify the best life insurance companies in Texas.
Our Scoring Framework
We created a scoring system that reflects what matters most when choosing life insurance protection. Companies earn up to five points in each of three categories, weighted as follows:
- Affordability (55%)
- Customer Experience (30%)
- Coverage Options (15%)
Sample Customer Profile
We gathered quotes using a standard Texas profile that represents the state's diverse population:
- 40-year-old nonsmoker
- Men: 5'9" and 160 lbs
- Women: 5'4" and 120 lbs
- Average health rating
From this foundation, we collected rates across different ages, health factors and smoking status to show what various Texas residents actually pay. For guaranteed acceptance coverage, we used 50-year-olds seeking $10,000 policies since this represents the most common scenario for seniors avoiding medical exams.
What We Measured
Each company's score incorporates:
- Cost data from online quotes specific to Texas residents
- Financial strength ratings from AM Best and years in business
- Customer satisfaction from NAIC complaint data, J.D. Power ratings and verified customer reviews
- User experience, including online tools, payment options and buying process simplicity
- Product diversity across term, whole and specialty life insurance types
When we identified clear cost patterns in our Texas data, we used those trends to project rates for additional customer profiles, giving you comprehensive coverage of what different Texans can expect to pay for financial protection.
Related Pages
About Mark Fitzpatrick

Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.
sources
- Office of Public Insurance Counsel. "Life Insurance: Know Your Rights." Accessed October 10, 2025.








