Protective Insurance ranks first for life insurance in Indiana with a MoneyGeek score of 4.7 out of 5. We evaluated customer service, affordability and coverage options across major insurers. Lincoln Financial, Guardian Life and Prudential offer competitive alternatives.
Best Life Insurance Companies in Indiana (2025)
MoneyGeek scored the best life insurance companies in Indiana based on thousands of quotes and reviews to help you find your ideal policy.
Discover affordable life insurance in Indiana below.
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Updated: November 18, 2025
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Key Takeaways
Protective Insurance offers the best life insurance in Indiana based on MoneyGeek's analysis, with strong ratings across coverage and customer satisfaction. Lincoln Financial provides the most affordable rates in Indiana, averaging $35 per month for men and $30 per month for women.
Your best Indiana life insurance provider depends on your needs. Guardian Life leads for customer experience, while Prudential excels in coverage options.
Best providers vary by policy type. Legal & General leads term life, Pacific Life offers top no-exam policies and North American excels in whole and universal life.
For specialized policies, Ethos leads indexed universal life insurance while Mutual of Omaha tops guaranteed acceptance coverage in Indiana.
Compare multiple insurers after determining your coverage needs and researching costs to find your best rate and policy match.
Top Life Insurance Companies in Indiana
Overall | Protective Insurance | 4.7 | $44 (men) $37 (women) | $532 (men) $443 (women) |
Customer Experience | Guardian Life | 4.6 | $51 (men) $40 (women) | $612 (men) $480 (women) |
Affordability | Lincoln Financial | 4.5 | $35 (men) $30 (women) | $417 (men) $359 (women) |
Coverage Options | Prudential | 4.1 | $61 (men) $48 (women) | $735 (men) $578 (women) |
Rates shown are averages for 40-year-old nonsmokers with 20-year term policies and $500,000 coverage based on MoneyGeek's analysis. Your actual premium depends on your health, lifestyle and other factors. Contact insurers directly for personalized quotes.
Best Overall: Protective Insurance
Protective
MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Points
Average Monthly Cost
$44 (men); $36 (women)Based on 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$532 (men); $443 (women)Based on 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Customer Experience: Guardian Life
Guardian Life
MoneyGeek Rating
4.6/ 5
4.6/5Affordability
4.9/5Customer Experience
4/5Coverage Points
Average Monthly Cost
$51 (men); $40 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$612 (men); $480 (women)Based on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best for Affordability: Lincoln Financial
Lincoln Financial
MoneyGeek Rating
4.5/ 5
5/5Affordability
3.6/5Customer Experience
4.5/5Coverage Points
Average Monthly Cost
$35 (men); $30 (women)Based on 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$417 (men); $359 (women)Based on 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Coverage Options: Prudential
Prudential
MoneyGeek Rating
4.1/ 5
4.2/5Affordability
3.4/5Customer Experience
4.8/5Coverage Points
Average Monthly Cost
$61 (men); $48 (women)ased on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.Average Annual Cost
$735 (men); $578 (women)ased on a 20-year term policy with $500,000 coverage amount for 40-year-old nonsmokers with average weight and health ratings.
Best Life Insurance in Indiana by Policy Type
Your best option depends on your specific needs. Here are the top life insurance companies in Indiana for various policy types:
Whole and Universal | North American | 5 | Whole: $691 (men) $602 (women) Universal: $295 (men) $251 (women) | Whole: $8,287 (men) $7,221 (women) Universal: $3,535 (men) $3,016 (women) |
Indexed Universal | Ethos | 5 | $328 (men) $275 (women) | $3,935 (men) $3,297 (women) |
Term | Legal & General | 4.7 | $44 (men) $35 (women) | $523 (men) $415 (women) |
Guaranteed Acceptance | Mutual of Omaha | 4.7 | $40 (men) $30 (women) | $482 (men) $365 (women) |
No-Exam | Pacific Life | 4.5 | $47 (men) $39 (women) | $566 (men) $464 (women) |
Rates shown are averages for 40-year-old nonsmokers with $500,000 coverage based on MoneyGeek's analysis. Your actual premium depends on your health, lifestyle and other factors. Contact insurers directly for personalized quotes.
Best Whole and Universal: North American
North American
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Points
Average Whole Life Monthly Cost
$691 (men); $602 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Whole Life Annual Cost
$8,287 (men); $7,221 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Universal Life Monthly Cost
$295 (men); $251 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Universal Life Annual Cost
$3,535 (men); $3,016 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.
Best Indexed Universal: Ethos
Ethos
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Points
Average Monthly Cost
$328 (men); $275 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.Average Annual Cost
$3,935 (men); $3,297 (women)Based on average quotes for 40-year-old nonsmokers with $500,000 coverage amount.
Best Term: Legal & General
Legal & General
MoneyGeek Rating
4.7/ 5
4.7/5Affordability
4.7/5Customer Experience
4.7/5Coverage Points
Average Monthly Cost
$44 (men); $35 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$523 (men); $415 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Best Guaranteed Acceptance: Mutual of Omaha
Mutual of Omaha
MoneyGeek Rating
4.7/ 5
4.9/5Affordability
4.5/5Customer Experience
4.8/5Coverage Points
Average Monthly Cost
$40 (men); $30 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.Average Annual Cost
$482 (men); $365 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.
Best No-Exam: Pacific Life
Pacific Life
MoneyGeek Rating
4.5/ 5
4.4/5Affordability
4.5/5Customer Experience
4.7/5Coverage Points
Average Monthly Cost
$47 (men); $39 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$566 (men); $464 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Compare Personalized Best Indiana Life Insurance Picks
Use the filterable table below to find life insurance recommendations that match your specific needs. Your rates depend on coverage amount, age, gender, health status and policy term.
Data filtered by:
Select
Male
$500,000
10 years
| Lincoln Financial | $24 | $285 |
| North American | $29 | $349 |
| Midland National | $29 | $349 |
| Protective Insurance | $29 | $350 |
| Transamerica | $30 | $359 |
| Principal National | $31 | $372 |
| CoreBridge | $32 | $381 |
| Securian | $32 | $383 |
| Guardian Life | $33 | $396 |
| Legal & General | $33 | $397 |
| Pacific Life | $33 | $397 |
| Cincinnati Life | $33 | $399 |
| SBLI | $34 | $410 |
| Nationwide | $34 | $411 |
| AAA | $34 | $412 |
| Gerber Life (Fabric) | $35 | $426 |
| Columbus Life | $36 | $429 |
| Fidelity Life | $37 | $435 |
| Mutual of Omaha | $37 | $444 |
| Equitable Life | $37 | $445 |
| Assurity | $37 | $446 |
| Foresters Financial | $38 | $454 |
| Life Insurance Co of The South West | $38 | $456 |
| National Life Group | $38 | $456 |
| Ameritas | $41 | $492 |
| John Hancock | $41 | $495 |
| Prudential | $42 | $506 |
| Ethos | $99 | $1,188 |
Rates are based on average term life insurance quotes for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile.
How to Find the Best Life Insurance in Indiana
Finding the right life insurance in Indiana requires comparing offers and understanding your options. The tips below can help you navigate the process.
- 1Decide coverage beforehand
Determining how much life insurance you need is crucial before buying, so you can compare prices fairly and avoid being oversold by agents. This ensures you have the right amount of coverage that suits your needs.
- 2Research costs for your profile
Checking average life insurance costs for your coverage level and personal profile helps you assess whether you’re getting a good deal. Generally, location doesn’t impact your life insurance rates, making comparing easier.
- 3Compare company reputations
Rates typically don't vary by state, but understanding a company's reputation in your area can lead to better choices. Use resources like J.D. Power, online forums and independent agents to evaluate providers. Coverage options vary by provider, so ensure it offers what you need.
- 4Compare quotes through multiple avenues
Comparing quotes from multiple companies helps ensure you're getting the best value. Pricing can vary depending on where you get your quotes, whether from an agent or online.
Best Life Insurance in Indiana: Bottom Line
Protective Insurance, Guardian Life, and Lincoln Financial lead Indiana's life insurance market based on MoneyGeek's analysis. Prudential, North American, Ethos, Legal & General, Mutual of Omaha and Pacific Life also earned top rankings. Calculate the amount of coverage your family needs, then compare quotes from multiple insurers to find the best rate for your needs.
Indiana Life Insurance: FAQ
What is the best life insurance in Indiana?
In Indiana, Protective Insurance offers the best overall life insurance with top customer service nationwide, affordable rates, and strong term coverage options.
How do you get the best life insurance in Indiana?
To secure the best life insurance in Indiana, start by assessing your coverage needs, researching insurers, and comparing their premiums and reputations.
Do life insurance rates differ by state?
No, life insurance rates are usually consistent across states, but policy features and rider options can be regional.
How We Decided the Best Life Insurance in Indiana
Indiana residents face unique financial protection challenges. We designed our research to cut through marketing noise and identify which life insurance companies deliver real value for your specific situation.
Our analysis evaluated three core factors: affordability, customer experience and coverage options. Each company earns up to five points per category. We weighted these factors based on what matters most when protecting your family:
- Affordability (55%)
- Customer Experience (30%)
- Coverage Options (15%)
Sample Profile Details
We standardized our quotes using a 40-year-old nonsmoker profile: 5'9" and 160 lbs for men, 5'4" and 120 lbs for women, with average health ratings. We collected quotes across different policy types and coverage amounts, then adjusted for age, gender, health factors and smoking status. For guaranteed acceptance policies, we compared rates for 50-year-olds seeking $10,000 coverage.
When clear rate patterns emerged in our data, we projected costs for additional profiles. This approach reveals which insurers offer competitive rates while maintaining the financial strength and customer service standards that matter when your family files a claim.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.