Best Universal Life Insurance Companies (2026)


USAA is the best universal life insurance company overall, while Protective has the lowest rates in our analysis. Pacific Life is our top pick for people in poor health, and Ethos leads for indexed universal life with no-exam underwriting.

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Key Takeaways
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USAA is the best universal life insurance company overall, combining an A++ AM Best financial strength rating, a low 0.12 NAIC complaint index and a broad range of rider options.

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Protective Life has the lowest universal life insurance rates in our analysis across most age groups, averaging $251 per month for a 40-year-old woman and $292 for a man purchasing a $500,000 policy.

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Universal life insurance rates increase with age. A 20-year-old woman pays $124 per month with Protective for $500,000 in coverage, compared with $600 at age 60. That's a 384% increase. Carrier pricing differences also widen at older ages, so comparison shopping is important.

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Universal life insurance policies require active management. Underfunding your policy or earning lower-than-expected credited interest can increase the amount you need to pay later or cause the policy to lapse. Ask for an illustration showing guaranteed values before you buy.

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Best Universal Life Insurance Companies

USAA is the best universal life insurance company overall based on its combination of pricing, coverage options, financial strength and customer experience. Protective has the lowest rates across most ages we reviewed, while Ethos leads for indexed universal life insurance, and North American is our top pick for seniors.

Why You Can Trust Our Rankings

Overall
USAA
$300 (Female), $310 (Male)

$10 million

0-90
4.5
Cheapest
Protective Insurance
$251 (Female), $292 (Male)

$50 million

18-85
4.5
Poor Health
Pacific Life
$265 (Female), $307 (Male)

$10 million

0-79
4.3
Indexed Universal
Ethos
$267 (Female), $326 (Male)

$1 million

20-65
4.2
Seniors
North American
$269 (Female), $314 (Male)

$5 million

0-85
4.1

Flexible Premium Options

Midland National
$269 (Female), $313 (Male)

$10 million

0-85
4

Survivorship Universal Life

Columbus Life
$300 (Female), $363 (Male)

$1 million

0-79
3.7

* Rates shown are for 40-year-old nonsmokers with average weight and health ratings purchasing a $500,000 policy. Actual premiums will vary depending on your individual profile, health status, coverage needs and insurer underwriting guidelines.

USAA

USAA

Best Overall

MoneyGeek Rating
4.5/ 5
4.7/5Affordability
3.9/5Customer Experience
4.8/5Coverage
  • Average Monthly Rate

    $300 (Female), $310 (Male)
  • Max Coverage

    $10 million
  • Ages

    0-90
Protective

Protective

Cheapest Universal Life Insurance

MoneyGeek Rating
4.5/ 5
5/5Affordability
3.5/5Customer Experience
4.5/5Coverage
  • Average Monthly Rate

    $251 (Female), $292 (Male)
  • Max Coverage

    $50 million
  • Ages

    18-85
Pacific Life

Pacific Life

Best for Poor Health

MoneyGeek Rating
4.3/ 5
4.4/5Affordability
3.6/5Customer Experience
4.8/5Coverage
  • Average Monthly Rate

    $265 (Female), $307 (Male)
  • Max Coverage

    $10 million
  • Ages

    0-79
Ethos

Ethos

Best Indexed Universal Life Insurance

MoneyGeek Rating
4.2/ 5
3.6/5Affordability
5/5Customer Experience
5/5Coverage
  • Average Monthly Rate

    $267 (Female), $326 (Male)
  • Max Coverage

    $1 million
  • Ages

    20-65
North American

North American

Best for Seniors

MoneyGeek Rating
4.1/ 5
4.1/5Affordability
3.7/5Customer Experience
4.6/5Coverage
  • Average Monthly Rate

    $269 (Female), $314 (Male)
  • Max Coverage

    $5 million
  • Ages

    0-85
Midland National

Midland National

Best for Flexible Premium Options

MoneyGeek Rating
4.0/ 5
3.9/5Affordability
3.9/5Customer Experience
4.4/5Coverage
  • Average Monthly Rate

    $269 (Female), $313 (Male)
  • Max Coverage

    $10 million
  • Ages

    0-85
Columbus

Columbus

Best for Survivorship Universal Life

MoneyGeek Rating
3.7/ 5
3.6/5Affordability
3.6/5Customer Experience
4.3/5Coverage
  • Average Monthly Rate

    $300 (Female), $363 (Male)
  • Max Coverage

    $1 million
  • Ages

    0-79

How Does Universal Life Insurance Work?

Universal life insurance is a permanent policy that combines a death benefit with a cash value savings component. Unlike term life, it doesn't expire after a set period. Unlike whole life, premiums and death benefits are adjustable, which gives you flexibility but also requires active management. If premiums are underfunded or credited interest underperforms projections, the policy can lapse, sometimes decades after purchase.

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TYPES OF UNIVERSAL LIFE INSURANCE

  • Traditional universal life: Earns interest based on rates set by the insurer and lets you adjust premiums and the death benefit.
  • Indexed universal life insurance (IUL): Credits interest based partly on the performance of a market index, subject to caps, participation rates and floors.
  • Variable universal life (VUL): Lets you invest cash value in market-based subaccounts. This creates greater growth potential and greater investment risk.
  • Guaranteed universal life (GUL): Gives lifetime coverage with guaranteed premiums and minimal cash value. GUL carries the lowest lapse risk of the four types because the death benefit guarantee doesn't depend on cash value performance.

How to Choose the Best Universal Life Insurance Policy

Choose a universal life insurance policy by weighing cost, flexibility and long-term value. Focus on these factors when comparing providers and policies.

  • Financial strength ratings: Because you may hold the policy for decades, consider the insurer’s long-term financial strength. Look for carriers with AM Best ratings of A or higher. All seven carriers on our list meet this standard, ranging from A (Excellent) to A++ (Superior).
  • Premium flexibility tradeoff: Lower premiums today can leave you with a smaller cash value buffer later. If you minimize premiums in early years and credited interest underperforms projections, you may need to pay more in later years to keep your policy from lapsing. Consider funding the policy with a buffer. Compare quotes from at least three insurers to find low rates.
  • Policy illustrations: Ask every carrier for a 20-year and 40-year illustration before buying. These projections show how your cash value and death benefit hold up at the guaranteed crediting rate, not just the current rate. An IUL that looks strong at current returns may look very different at the guaranteed minimum. Compare guaranteed values, not just current projections.
  • Cost of insurance (COI) escalation: COI charges increase every year as you age. In the early decades, this may be manageable, but by your 70s and 80s, COI can consume most of your cash value if the policy isn't well-funded. Ask carriers how COI is structured and when it accelerates most sharply.
  • Cash value growth: For traditional UL, compare credited interest rates and minimum guarantees. For IUL, compare the participation rate, cap rate and floor rate, not just the headline participation percentage. A 125% participation rate with a low cap may outperform a 100% participation rate with no cap in flat or moderate markets.
  • Rider availability: Check whether the policy includes an accelerated death benefit rider, which lets you access a portion of the death benefit if you're diagnosed with a terminal illness. Chronic illness riders and guaranteed insurability options are worth adding if you expect your health to change. Not all life insurance riders are available on all policy types, so confirm before applying.

How Much Does Universal Life Insurance Cost?

Universal life insurance costs increase with age and vary considerably between insurers. A 40-year-old woman pays $251 per month with Protective for a $500,000 universal policy compared with $600 at age 60, a 139% increase. For men, the same policy rises from $292 to $709, a 143% increase.

Carrier rate differences also widen with age. Among the companies in our list, the gap between the lowest and highest monthly rate for women is $76 at age 20 and $223 at age 60. Over 20 years, that adds up to a difference of $18,240 for a 20-year-old and $53,520 for a 60-year-old.

USAA
$185 (F), $190 (M)
$300 (F), $310 (M)
$835 (F), $851 (M)
$1,275 (F), $1,431 (M)
Protective Insurance
$124 (F), $148 (M)
$251 (F), $292 (M)
$600 (F), $709 (M)
$1,156 (F), $1,459 (M)
Pacific Life
$135 (F), $158 (M)
$265 (F), $307 (M)
$673 (F), $790 (M)
N/A
Ethos
$109 (F), $131 (M)
$267 (F), $326 (M)
$823 (F), $994 (M)
N/A
North American
$127 (F), $152 (M)
$269 (F), $314 (M)
$715 (F), $868 (M)
$1,150 (F), $1,310 (M)
Midland National
$127 (F), $152 (M)
$269 (F), $313 (M)
$715 (F), $868 (M)
$1,150 (F), $1,310 (M)
Columbus Life
$135 (F), $157 (M)
$300 (F), $363 (M)
N/A
N/A

* For ages 20, 40 and 60, rates shown are for $500,000 in coverage while rates shown for age 80 are for $250,000 in coverage. Note that Columbus only offers up to $250,000 in coverage at age 60. Your rates will vary based on your health profile, age, policy type and underwriting process.

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UNIVERSAL LIFE INSURANCE FEES

Universal life insurance costs more than the premium alone. Policy charges are deducted from premium payments or cash value and can greatly affect long-term policy performance.

  • Cost of Insurance: Pays for the insurance portion of the policy and increases as you age.
  • Administrative Charges: Covers policy maintenance and other insurer expenses.
  • Premium Loads: Some insurers deduct a portion of each premium before crediting the remainder to the policy.
  • Surrender Charges: May apply if you cancel the policy or withdraw a large amount of cash value during the early years of your policy.
  • Rider Charges: Optional benefits can increase policy costs.
  • Investment Expenses: Variable universal life policies may include expenses tied to their investment subaccounts.

Review your policy illustration for the specific charges that apply to your contract rather than comparing premiums alone.

Estimate Your Universal Life Insurance Cost

Use our free universal life insurance calculator to estimate monthly premiums by age, gender, tobacco use and coverage amount.

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Average Monthly Rate—

Best Universal Life Insurance: Bottom Line

USAA and Protective are the strongest starting points for most people seeking universal life insurance. USAA leads on financial stability with an A++ AM Best rating and a 0.12 NAIC complaint index. Protective undercuts it on price at nearly every age group but has the lowest J.D. Power score on our list at 597.

For buyers in their 60s and beyond, North American and Midland National price later life stages most competitively, both averaging $1,150 per month for 80-year-old women versus $1,275 for USAA on the same coverage.

If you want indexed UL without a medical exam and a fully digital process, Ethos is the only carrier on our list that delivers all three. Confirm your target coverage amount is available at your age before applying.

Before buying a policy, get quotes from at least three carriers and ask each for a 40-year illustration at the guaranteed crediting rate.

Best Universal Life Insurance

Frequently Asked Questions

Have questions about universal life insurance? Our answers help you make the right decision.

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About Patrick Bryant


Patrick Bryant, Vertical Lead, Life & Health Insurance, MoneyGeek

Patrick Bryant is the Vertical Lead for Life and Health Insurance at MoneyGeek, where he researches insurance products, writes consumer guides and oversees provider scoring methodologies that are reviewed quarterly to reflect current market conditions and carrier data. He has analyzed more than 50 life insurance carriers across multiple policy types and collected thousands of quotes nationwide to compare pricing, coverage and underwriting requirements.