USAA is the best universal life insurance company overall based on its combination of pricing, coverage options, financial strength and customer experience. Protective has the lowest rates across most ages we reviewed, while Ethos leads for indexed universal life insurance, and North American is our top pick for seniors.
Best Universal Life Insurance Companies (2026)
USAA is the best universal life insurance company overall, while Protective has the lowest rates in our analysis. Pacific Life is our top pick for people in poor health, and Ethos leads for indexed universal life with no-exam underwriting.
Compare universal life insurance rates from top providers.

Updated: October 2, 2026
Advertising & Editorial Disclosure
USAA is the best universal life insurance company overall, combining an A++ AM Best financial strength rating, a low 0.12 NAIC complaint index and a broad range of rider options.
Protective Life has the lowest universal life insurance rates in our analysis across most age groups, averaging $251 per month for a 40-year-old woman and $292 for a man purchasing a $500,000 policy.
Universal life insurance rates increase with age. A 20-year-old woman pays $124 per month with Protective for $500,000 in coverage, compared with $600 at age 60. That's a 384% increase. Carrier pricing differences also widen at older ages, so comparison shopping is important.
Universal life insurance policies require active management. Underfunding your policy or earning lower-than-expected credited interest can increase the amount you need to pay later or cause the policy to lapse. Ask for an illustration showing guaranteed values before you buy.
Get the best rate for your life insurance. Compare quotes from the top insurance companies.
Best Universal Life Insurance Companies
Why You Can Trust Our Rankings
MoneyGeek evaluated 20 universal life insurance companies using thousands of quotes, financial strength data, customer experience metrics and policy details. We scored insurers across three factors:
- Affordability (50%): Premiums across ages, health profiles, tobacco status and coverage amounts.
- Customer Experience (30%): Complaint data, financial strength, customer satisfaction and the application experience.
- Coverage Options (20%): Policy types, coverage limits, issue ages, riders and other benefits.
Our scores are editorially independent and are not influenced by our partners. Read more in our full Life Insurance Methodology.
Overall | USAA | $300 (Female), $310 (Male) | $10 million | 0-90 | 4.5 |
Cheapest | Protective Insurance | $251 (Female), $292 (Male) | $50 million | 18-85 | 4.5 |
Poor Health | Pacific Life | $265 (Female), $307 (Male) | $10 million | 0-79 | 4.3 |
Indexed Universal | Ethos | $267 (Female), $326 (Male) | $1 million | 20-65 | 4.2 |
Seniors | North American | $269 (Female), $314 (Male) | $5 million | 0-85 | 4.1 |
Flexible Premium Options | Midland National | $269 (Female), $313 (Male) | $10 million | 0-85 | 4 |
Survivorship Universal Life | Columbus Life | $300 (Female), $363 (Male) | $1 million | 0-79 | 3.7 |
* Rates shown are for 40-year-old nonsmokers with average weight and health ratings purchasing a $500,000 policy. Actual premiums will vary depending on your individual profile, health status, coverage needs and insurer underwriting guidelines.

USAA
Best Overall
Average Monthly Rate
$300 (Female), $310 (Male)Max Coverage
$10 millionAges
0-90
- pros
Highest available A++ AM Best financial strength rating
Military perks including wartime coverage, severe injury rider and post-separation conversion
IUL with 0% floor protects cash value from market losses
consRates less competitive for younger or older applicants
USAA universal life policies are issued through John Hancock, with coverage available from birth through age 90 and a maximum of $10 million. USAA life insurance is open to anyone, not just military members or their families. A 40-year-old pays $300 per month for women and $310 for men for $500,000 in coverage.
The company also offers indexed universal life with cash value growth tied to the S&P 500 and a 0% index-crediting floor, so negative index performance won't produce a negative index credit. Policy charges can still reduce cash value. USAA has the highest possible A++ AM Best financial strength rating and a low 0.12 NAIC complaint index.
- Accelerated death benefit
- Waiver of monthly deduction
- Child term
- Long-term care
- Overloan protection
- Life event option (allows increase in coverage after qualifying life events)
- Military severe injury benefit
- Military future insurability

Protective
Cheapest Universal Life Insurance
Average Monthly Rate
$251 (Female), $292 (Male)Max Coverage
$50 millionAges
18-85
- pros
Lowest monthly rates across most age groups
High coverage limits up to $50 million
consReturn-of-premium benefit requires surrendering your policy
Protective is the cheapest universal life insurance option in our analysis, with average monthly premiums of $251 for 40-year-old women and $292 for men with $500,000 in coverage. That's 19% below the national average for both women and men. Its Custom Choice UL structures premiums similarly to a term policy for the first 10 to 30 years before converting to permanent coverage, which helps to keep your initial costs low.
The Advantage Choice UL policy adds a return-of-premium feature that refunds 50% of your premiums in year 21 and 100% in year 26 if you surrender the policy. Protective holds an AM Best A+ financial strength rating and a low NAIC complaint index of 0.21. Coverage is available for applicants ages 18 to 85, with policy limits ranging from $50,000 to $50 million.
- Long-term care
- Terminal illness
- Accelerated death benefit
- Waiver of premium
- Accidental death benefit
- Child term
- Protected insurability
- Income provider option endorsement
- Return of premium endorsement

Pacific Life
Best for Poor Health
Average Monthly Rate
$265 (Female), $307 (Male)Max Coverage
$10 millionAges
0-79
- pros
Lowest NAIC customer complaint index in our list
Strong A+ AM Best financial strength rating
Competitive rates for people in poor health
consMedical exam required for all applicants
Pacific Life has some of the lowest universal life rates in our analysis for people with below-average health. A 40-year-old woman with a Standard health rating pays an average of $273 per month for $500,000 in coverage, which is 18% below the national average. A man with the same profile pays $319 per month, 19% below average. Pacific Life offers universal life coverage from birth through age 79.
Its Pacific Horizon IUL 2 policy combines permanent coverage with options for legacy, income and business planning. The Pacific Venture UL 21 policy is geared toward business owners and high-net-worth clients seeking flexible coverage. For people in average health, a 40-year-old woman pays $265 per month for $500,000 in coverage, while a man pays $307. Pacific Life also has an A+ AM Best financial strength rating and a 0.05 NAIC complaint index, the lowest in our analysis.
- Long-term care
- Terminal illness
- Lifetime no-lapse guarantee
- Flexible duration no-lapse guarantee
- Age 90 no-lapse guarantee
- Waiver of monthly deductions
- Child term
- Return of premium
- Long-term performance rider (supports long-term cash value accumulation potential on select UL products like Pacific Venture UL 2)
Ethos
Best Indexed Universal Life Insurance
Average Monthly Rate
$267 (Female), $326 (Male)Max Coverage
$1 millionAges
20-65
- pros
Fully digital process from quote to issue
No medical exam required
Nine index options for cash value
consLimited to applicants 65 and younger
Relatively low coverage limits
Ethos has the best indexed universal life (IUL) insurance, with an online application available to applicants ages 20 to 65. Eligible applicants can qualify for coverage without a medical exam, and the policy includes nine index options plus accelerated death benefit and lifetime income riders. A 40-year-old pays an average of $267 per month for women and $326 for men with a $500,000 policy.
The Ethos Smart Solve™ platform streamlines quoting, underwriting and policy activation, with many applicants approved the same day using third-party data instead of a medical exam. If you don't qualify for its preferred products, Ethos may match you with another available coverage option rather than declining your application outright. Coverage limits are lower than many competitors, however, with maximums of $1 million through age 50, $500,000 from ages 51 to 60 and $350,000 from ages 61 to 65.
- Terminal illness
- Chronic illness
- Critical illness
- Accidental death benefit
- Waiver of premium
- Guaranteed insurability (allows coverage increases at life milestones without new underwriting)
- Child term
- Free estate planning tools

North American
Best for Seniors
Average Monthly Rate
$269 (Female), $314 (Male)Max Coverage
$5 millionAges
0-85
- pros
Fast accelerated underwriting process
Competitive rates for older applicants
consPricing less competitive for younger applicants
North American is the best universal life insurance company for seniors. It combines competitive rates for seniors with coverage available through age 85. At age 65, a $250,000 policy averages $483 per month for women and $575 for men, 8% below average for this age group. Its WriteAway accelerated underwriting program can also shorten the approval process for eligible applicants.
North American also has guaranteed and indexed universal life policies, including options with death benefit guarantees through age 120 and accelerated benefits for chronic, critical and terminal illness. The company holds an A+ AM Best rating and a 0.09 NAIC complaint index.
- Accidental death benefit
- Child term
- Guaranteed insurability (Allows increased death benefits at designated policy anniversaries without new underwriting)
- Waiver of monthly deductions
- Critical illness
- Chronic illness
- Terminal illness
- Overloan protection

Midland National
Best for Flexible Premium Options
Average Monthly Rate
$269 (Female), $313 (Male)Max Coverage
$10 millionAges
0-85
- pros
High coverage limit up to $10,000,000
Flexible payment options
Low NAIC complaint index of 0.09
consPricing less competitive for younger applicants
Can only purchase through an agent
Midland National has more premium flexibility than most companies in our analysis. Depending on the policy, you can structure payments over five, seven or 10 years instead of paying premiums indefinitely. Its Essential Guaranteed UL also includes opportunities to recover premiums during designated surrender windows.
For 40-year-olds, premiums average $269 per month for women and $313 for men for $500,000 in coverage. Policies are available to applicants from birth through age 85 and coverage goes up to $10 million. Midland National holds an A+ AM Best rating and a 0.09 NAIC complaint index.
- Accidental death benefit
- Child term
- Flexible disability benefit
- Guaranteed insurability (can increase death benefits on specified policy anniversaries without new underwriting)
- Waiver of monthly deductions
- Premium guarantee (prevents policy lapse even with insufficient cash value with a separate premium guarantee account)
- Waiver of surrender charge option
- Premium recovery endorsement
- Terminal illness
- Chronic illness
- Critical illness
- Overloan protection

Columbus
Best for Survivorship Universal Life
Average Monthly Rate
$300 (Female), $363 (Male)Max Coverage
$1 millionAges
0-79
- pros
Only survivorship IUL product in our list; useful for estate planning
Enhanced Cash Value Rider eliminates early surrender charges
Rapid-issue underwriting with no medical exam
consCoverage caps drop sharply after age 50
High 1.27 NAIC complaint index
Columbus Life is our top pick for survivorship universal life insurance, with its Expedition SIUL designed specifically for estate planning and multigenerational wealth transfer. The policy covers two people under one contract and pays the death benefit after the second insured dies. It can be useful for leaving an inheritance, providing estate liquidity or funding other legacy goals.
Expedition SIUL has several features built specifically around long-term estate planning. Its Policy Split Option lets you divide the survivorship policy into two individual universal life policies if your needs change. The optional Estate Protection Rider provides additional coverage if both insureds die within the first three policy years, helping address potential estate tax exposure. The policy also includes a 10-year no-lapse guarantee, Overloan Protection Rider and a guaranteed Persistency Bonus beginning in year 11.
Columbus Life also offers broader universal life options. Voyager UL provides a lifetime no-lapse guarantee for people who prioritize permanent protection, while Indexed Explorer Now has accelerated underwriting without a physical exam. Columbus Life holds an A+ financial strength rating from AM Best, though its maximum coverage amount of $1 million is lower than most competitors in our analysis.
- Accelerated death benefit
- Lifetime no-lapse guarantee
- 10-year minimum premium no-lapse guarantee
- Overloan protection
- Persistency bonus (on IUL products; adds guaranteed annual credits to policy beginning in year 11)
- Accidental death benefit
- Child term
- Disability credit
- Estate protection
- Policy split option (SIUL only; allows survivorship policy to be split into two separate UL policies)
How Does Universal Life Insurance Work?
Universal life insurance is a permanent policy that combines a death benefit with a cash value savings component. Unlike term life, it doesn't expire after a set period. Unlike whole life, premiums and death benefits are adjustable, which gives you flexibility but also requires active management. If premiums are underfunded or credited interest underperforms projections, the policy can lapse, sometimes decades after purchase.
TYPES OF UNIVERSAL LIFE INSURANCE
- Traditional universal life: Earns interest based on rates set by the insurer and lets you adjust premiums and the death benefit.
- Indexed universal life insurance (IUL): Credits interest based partly on the performance of a market index, subject to caps, participation rates and floors.
- Variable universal life (VUL): Lets you invest cash value in market-based subaccounts. This creates greater growth potential and greater investment risk.
- Guaranteed universal life (GUL): Gives lifetime coverage with guaranteed premiums and minimal cash value. GUL carries the lowest lapse risk of the four types because the death benefit guarantee doesn't depend on cash value performance.
How to Choose the Best Universal Life Insurance Policy
Choose a universal life insurance policy by weighing cost, flexibility and long-term value. Focus on these factors when comparing providers and policies.
- Financial strength ratings: Because you may hold the policy for decades, consider the insurer’s long-term financial strength. Look for carriers with AM Best ratings of A or higher. All seven carriers on our list meet this standard, ranging from A (Excellent) to A++ (Superior).
- Premium flexibility tradeoff: Lower premiums today can leave you with a smaller cash value buffer later. If you minimize premiums in early years and credited interest underperforms projections, you may need to pay more in later years to keep your policy from lapsing. Consider funding the policy with a buffer. Compare quotes from at least three insurers to find low rates.
- Policy illustrations: Ask every carrier for a 20-year and 40-year illustration before buying. These projections show how your cash value and death benefit hold up at the guaranteed crediting rate, not just the current rate. An IUL that looks strong at current returns may look very different at the guaranteed minimum. Compare guaranteed values, not just current projections.
- Cost of insurance (COI) escalation: COI charges increase every year as you age. In the early decades, this may be manageable, but by your 70s and 80s, COI can consume most of your cash value if the policy isn't well-funded. Ask carriers how COI is structured and when it accelerates most sharply.
- Cash value growth: For traditional UL, compare credited interest rates and minimum guarantees. For IUL, compare the participation rate, cap rate and floor rate, not just the headline participation percentage. A 125% participation rate with a low cap may outperform a 100% participation rate with no cap in flat or moderate markets.
- Rider availability: Check whether the policy includes an accelerated death benefit rider, which lets you access a portion of the death benefit if you're diagnosed with a terminal illness. Chronic illness riders and guaranteed insurability options are worth adding if you expect your health to change. Not all life insurance riders are available on all policy types, so confirm before applying.
How Much Does Universal Life Insurance Cost?
Universal life insurance costs increase with age and vary considerably between insurers. A 40-year-old woman pays $251 per month with Protective for a $500,000 universal policy compared with $600 at age 60, a 139% increase. For men, the same policy rises from $292 to $709, a 143% increase.
Carrier rate differences also widen with age. Among the companies in our list, the gap between the lowest and highest monthly rate for women is $76 at age 20 and $223 at age 60. Over 20 years, that adds up to a difference of $18,240 for a 20-year-old and $53,520 for a 60-year-old.
USAA | $185 (F), $190 (M) | $300 (F), $310 (M) | $835 (F), $851 (M) | $1,275 (F), $1,431 (M) |
Protective Insurance | $124 (F), $148 (M) | $251 (F), $292 (M) | $600 (F), $709 (M) | $1,156 (F), $1,459 (M) |
Pacific Life | $135 (F), $158 (M) | $265 (F), $307 (M) | $673 (F), $790 (M) | N/A |
Ethos | $109 (F), $131 (M) | $267 (F), $326 (M) | $823 (F), $994 (M) | N/A |
North American | $127 (F), $152 (M) | $269 (F), $314 (M) | $715 (F), $868 (M) | $1,150 (F), $1,310 (M) |
Midland National | $127 (F), $152 (M) | $269 (F), $313 (M) | $715 (F), $868 (M) | $1,150 (F), $1,310 (M) |
Columbus Life | $135 (F), $157 (M) | $300 (F), $363 (M) | N/A | N/A |
* For ages 20, 40 and 60, rates shown are for $500,000 in coverage while rates shown for age 80 are for $250,000 in coverage. Note that Columbus only offers up to $250,000 in coverage at age 60. Your rates will vary based on your health profile, age, policy type and underwriting process.
Universal life insurance costs more than the premium alone. Policy charges are deducted from premium payments or cash value and can greatly affect long-term policy performance.
- Cost of Insurance: Pays for the insurance portion of the policy and increases as you age.
- Administrative Charges: Covers policy maintenance and other insurer expenses.
- Premium Loads: Some insurers deduct a portion of each premium before crediting the remainder to the policy.
- Surrender Charges: May apply if you cancel the policy or withdraw a large amount of cash value during the early years of your policy.
- Rider Charges: Optional benefits can increase policy costs.
- Investment Expenses: Variable universal life policies may include expenses tied to their investment subaccounts.
Review your policy illustration for the specific charges that apply to your contract rather than comparing premiums alone.
Use our free universal life insurance calculator to estimate monthly premiums by age, gender, tobacco use and coverage amount.
Best Universal Life Insurance: Bottom Line
USAA and Protective are the strongest starting points for most people seeking universal life insurance. USAA leads on financial stability with an A++ AM Best rating and a 0.12 NAIC complaint index. Protective undercuts it on price at nearly every age group but has the lowest J.D. Power score on our list at 597.
For buyers in their 60s and beyond, North American and Midland National price later life stages most competitively, both averaging $1,150 per month for 80-year-old women versus $1,275 for USAA on the same coverage.
If you want indexed UL without a medical exam and a fully digital process, Ethos is the only carrier on our list that delivers all three. Confirm your target coverage amount is available at your age before applying.
Before buying a policy, get quotes from at least three carriers and ask each for a 40-year illustration at the guaranteed crediting rate.

Frequently Asked Questions
Have questions about universal life insurance? Our answers help you make the right decision.
Universal life insurance provides lifetime coverage. You get flexibility in the death benefit and premiums, so you build cash value. Some policies include a no-lapse guarantee and minimum interest rate guarantees. Use the cash value to pay premiums, make withdrawals, take out a loan or cash out the policy when you no longer need coverage.
Universal life insurance takes ongoing attention. Premiums and cash value depend on how the policy is funded and how credited interest performs, so ignoring it for long periods can lead to problems. If returns fall short, you may need to add more money to keep coverage in place.
Cash value growth can be slow in the early years and may lag behind other long-term financial options. Without regular check-ins, a policy can quietly drift toward underfunding and eventually lapse.
Universal life insurance is worth it if you fund it consistently and review it every few years. For a pure death benefit at the lowest cost, guaranteed universal life or term life cost less in our analysis. If you want cash value growth with less active monitoring, whole life's fixed structure is a better fit. UL works best for people who want premium flexibility and plan to stay involved in managing the policy.
Yes, you can take a loan against the cash value in your universal life policy, often up to about 90% of the cash surrender value. The loan charges interest around 4% to 8% per year, depending on the insurer.
Any loan balance you don’t repay reduces the death benefit dollar for dollar. If the loan and interest grow too large compared to the remaining cash value, the policy can lapse.
Universal life insurance lets you adjust premium payments and death benefits over time, which gives you flexibility but requires active management to avoid lapse. Whole life insurance uses fixed premiums and grows cash value at a guaranteed rate, so it's more predictable but less flexible. If you miss a universal life premium, your cash value absorbs the cost and the policy can eventually lapse. A whole life policy stays in force as long as you pay the fixed premium.
Learn more: Universal vs. Whole Life Insurance
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About Patrick Bryant

Patrick Bryant is the Vertical Lead for Life and Health Insurance at MoneyGeek, where he researches insurance products, writes consumer guides and oversees provider scoring methodologies that are reviewed quarterly to reflect current market conditions and carrier data. He has analyzed more than 50 life insurance carriers across multiple policy types and collected thousands of quotes nationwide to compare pricing, coverage and underwriting requirements.









