Best Universal Life Insurance Companies (2026)


USAA, Protective, Pacific Life and Ethos are the best universal life insurance companies based on MoneyGeek's analysis, but the right option depends on your needs.

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Universal life insurance offers permanent coverage with the flexibility to adjust premiums and death benefits as your financial needs change. These policies also include a cash value component that can grow over time and be used to support long-term goals.

To identify the best universal life insurance companies, we evaluated policies from leading insurers based on premiums, financial strength, customer satisfaction and coverage options. The best choice depends on how you balance affordability, protection, and long-term value.

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What is the Best Universal Life Insurance?

To find the best universal life insurance policies, we reviewed 20 life insurance providers, weighing pricing, policy flexibility, financial strength ratings, cash value growth potential, and customer satisfaction.

USAA is the best universal life insurance company overall, combining competitive premiums, flexible policy options and strong financial stability. Protective Insurance is the most affordable option across most age groups, while Ethos has the best indexed universal life options with competitive pricing and fast underwriting.

Overall
USAA
$300 (Female), $310 (Male)
$10,000,000
0-90
4.5
Cheapest
Protective Insurance
$251 (Female), $292 (Male)
$50,000,000
18-85
4.5
Poor Health
Pacific Life
$265 (Female), $307 (Male)
$10,000,000
0-79
4.3
Indexed Universal
Ethos
$267 (Female), $326 (Male)

$1,000,000

20-65
4.2
Seniors
North American
$269 (Female), $314 (Male)
$5,000,000
0-85
4.1
Customer Experience
Midland National
$269 (Female), $313 (Male)
$10,000,000
0-85
4
Best for Estate Planning
Columbus Life
$300 (Female), $363 (Male)

$1,000,000

0-79
3.7

* Rates shown are for nonsmokers with average weight and health ratings. Actual premiums will vary depending on your individual profile, health status, coverage needs and insurer underwriting guidelines.

Company Image

USAA

Best Overall

MoneyGeek Rating
4.5/ 5
4.7/5Affordability
3.9/5Customer Experience
4.8/5Coverage
  • Average Monthly Rate

    $300 (Female), $310 (Male)
  • Max Coverage

    $10,000,000
  • Ages

    0-90
Company Image

Protective

Cheapest Universal Life Insurance

MoneyGeek Rating
4.5/ 5
5/5Affordability
3.5/5Customer Experience
4.5/5Coverage
  • Average Monthly Rate

    $251 (Female), $292 (Male)
  • Max Coverage

    $50,000,000
  • Ages

    18-85
Company Image

Pacific Life

Best for Poor Health

MoneyGeek Rating
4.3/ 5
4.4/5Affordability
3.6/5Customer Experience
4.8/5Coverage
  • Average Monthly Rate

    $265 (Female), $307 (Male)
  • Max Coverage

    $10,000,000
  • Ages

    0-79
Company Image

Ethos

Best Indexed Universal Life Insurance

MoneyGeek Rating
4.2/ 5
3.6/5Affordability
5/5Customer Experience
5/5Coverage
  • Average Monthly Rate

    $267 (Female), $326 (Male)
  • Max Coverage

    $1,000,000
  • Ages

    20-65
Company Image

North American

Best for Seniors

MoneyGeek Rating
4.1/ 5
4.1/5Affordability
3.7/5Customer Experience
4.6/5Coverage
  • Average Monthly Rate

    $269 (Female), $314 (Male)
  • Max Coverage

    $5,000,000
  • Ages

    0-85
Company Image

Midland National

Best Customer Experience

MoneyGeek Rating
4.0/ 5
3.9/5Affordability
3.9/5Customer Experience
4.4/5Coverage
  • Average Monthly Rate

    $269 (Female), $313 (Male)
  • Max Coverage

    $10,000,000
  • Ages

    0-85
Company Image

Columbus

Best for Estate Planning

MoneyGeek Rating
3.7/ 5
3.6/5Affordability
3.6/5Customer Experience
4.3/5Coverage
  • Average Monthly Rate

    $300 (Female), $363 (Male)
  • Max Coverage

    $1,000,000
  • Ages

    0-79

How Does Universal Life Insurance Work?

universal life insurance policy provides permanent life insurance coverage. It pays a death benefit to your beneficiary and includes a cash value savings component. This cash value grows over time and can be used to fund premiums, take out loans or make withdrawals. You’ll receive the cash value minus surrender charges if you surrender the policy.

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TYPES OF UNIVERSAL LIFE INSURANCE
  • Traditional universal life: Flexible premiums and death benefits with cash value that earns interest.
  • Indexed universal life insurance (IUL): Cash value growth tied to a stock market index like the S&P 500.
  • Variable universal life (VUL): You can invest cash value in mutual fund-like subaccounts for higher returns but with more market risk.
  • Guaranteed universal life (GUL): Lifetime coverage with lower premiums and minimal cash value.

How to Choose the Best Universal Life Insurance Policy

Pick the right universal life insurance policy by weighing cost against flexibility and long-term value. Focus on these factors when comparing providers and policies.

  • Financial Strength Ratings: Pick companies with AM Best ratings of A or higher. They can pay claims decades from now.
  • Policy Flexibility: Find options to adjust death benefits and premiums when your financial situation changes.
  • Cash Value Growth: Compare interest rates, crediting methods and fee structures. These determine how quickly your cash value grows.
  • Rider Availability: Check policy riders like accelerated death benefits, chronic illness coverage and guaranteed insurability. These add extra protection.
  • Customer Service: Check complaint ratios from state insurance departments and J.D. Power scores.
  • Premium Costs: Compare quotes from at least three insurers to find low rates.

How Much Does Universal Life Insurance Cost?

Universal life insurance costs vary widely based on age, health, coverage amount and policy type. A 40-year-old woman buying $500,000 in coverage pays around $274 monthly, while men pay an average of $318. Double that coverage to $1 million and premiums jump to $523 for women and $607 for men. Because universal life combines lifelong coverage with cash value accumulation, it costs more than term life insurance but offers flexibility to adjust your premiums and death benefits over time.

USAA
$185 (F), $190 (M)
$300 (F), $310 (M)
$835 (F), $851 (M)
$1,275 (F), $1,431 (M)
Protective Insurance
$124 (F), $148 (M)
$251 (F), $292 (M)
$600 (F), $709 (M)
$1,156 (F), $1,459 (M)
Pacific Life
$135 (F), $158 (M)
$265 (F), $307 (M)
$673 (F), $790 (M)
N/A
Ethos
$109 (F), $131 (M)
$267 (F), $326 (M)
$823 (F), $994 (M)
N/A
North American
$127 (F), $152 (M)
$269 (F), $314 (M)
$715 (F), $868 (M)
$1,150 (F), $1,310 (M)
Midland National
$127 (F), $152 (M)
$269 (F), $313 (M)
$715 (F), $868 (M)
$1,150 (F), $1,310 (M)
Columbus Life
$135 (F), $157 (M)
$300 (F), $363 (M)
N/A
N/A

* For ages 20, 40 and 60, rates shown are for $500,000 in coverage while rates shown for age 80 are for $250,000 in coverage. Note that Columbus only offers up to $250,000 in coverage at age 60. Your rates will vary based on your health profile, age, policy type and underwriting process.

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UNIVERSAL LIFE INSURANCE FEES

Universal life insurance comes with fees that reduce your cash value growth over time. Knowing what you're paying helps you compare policies and get the most out of your coverage:

  • Cost of Insurance (COI): Monthly charges cover your death benefit and increase as you age. These fees rise more in later years, consuming more of your cash value if you live into your 80s or 90s.
  • Administrative Fees: Insurers charge monthly policy maintenance fees ranging from $5 to $15 to cover paperwork, statements and customer service costs.
  • Premium Load Fees: Companies deduct a percentage of each premium payment (usually 5% to 10%) before applying funds to your cash value account.
  • Surrender Charges: Canceling your policy or withdrawing large amounts during the first 10 to 15 years triggers surrender fees, which decrease gradually over time.
  • Rider Fees: Optional benefits like chronic illness riders or guaranteed insurability options add monthly charges to your base premium.
  • Investment Management Fees: Indexed and variable universal life policies charge fees to manage the underlying investment accounts, typically 0.5% to 2% annually.
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Universal Life Insurance FAQ

Have questions about universal life insurance? Our answers help you make the right decision.

What are the pros of universal life insurance?

What are the cons of universal life insurance?

Is universal life insurance worth it?

Can I borrow against my universal life insurance policy?

What's the difference between universal and whole life insurance?

Our Review Methodology

We examined thousands of universal life insurance quotes alongside customer satisfaction data, financial stability reports, and product offerings to identify which companies deliver the best combination of value and reliability.

Our Scoring Framework
We ranked the top universal life insurance companies using the following weightings:

  • Affordability (50%): We compared actual provider rates across age groups, health ratings, tobacco habits and coverage levels.
  • Customer Experience (30%): We considered AM Best financial strength ratings, consumer reviews, BBB ratings and JD Power survey scores as well as the overall application experience.
  • Coverage Options (20%): We reviewed available policies, coverage limits, age ranges, riders and other unique benefits.

Sample Customer Profile

Unless otherwise stated, the rates shown in this article use this standard profile:

  • 40 years old
  • Nonsmoker
  • 5'9" tall, 160 pounds for male
  • 5'4" tall, 120 pounds for female
  • Average health rating
  • $500,000 coverage

We adjusted age, health, weight and smoking habits on this baseline profile to see what different customers actually pay. The patterns told us which insurers charge less across the board and helped us estimate what you'd pay based on your unique situation.

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About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. He has analyzed the insurance market for over five years, conducting original research for insurance shoppers. His insights have been featured in CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

He writes about economics and insurance, breaking down complex topics so people know what they're buying.


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