Underwriters price general liability by starting with a base rate for your industry and applying adjustments for your specific business profile. Here is what each factor does to your rate based on my analysis of just under 1 million data points across 408 industries and all 50 states.
General Liability Insurance Calculator
Use my general liability insurance calculator to estimate what a GL policy will actually cost your business before you talk to a carrier or share any personal information.
Updated: September 1, 2026
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General Liability Insurance Cost Estimate Calculator
Select your industry area, state and employee count band to get a personalized general liability insurance cost estimate with no personal information required or collected. Once you get a baseline and you'd like to get provider pricing, click Get Quotes to get matched to your top insurer.
About your estimate
My business insurance calculator's estimate is based on market data for businesses with a profile similar to yours, not a quote from a carrier. Your actual premium will also factor in your revenue and claims history, which are not calculator inputs. For revenue, I calibrated the model to census-based averages for your industry, state, and employee count combination. If your revenue is significantly above or below that average, your actual quotes may run outside the typical accuracy range of 15% to 25% of a carrier quote.
The full methodology behind how I built these estimates is here: GL Methodology.
How Are General Liability Insurance Costs Calculated
Your industry sets your base rate before anything else is applied, and the range is wider than most owners expect. In my study, GL premiums range from $27/month for Tech/IT businesses to $337/month for Construction and Contracting for the exact same $1M/$2M policy and same business size. That 12x gap is driven entirely by how underwriters classify physical risk and claims history by industry, which is also why broad national averages are not very useful for estimating what your specific business will pay.
Each employee multiplies your GL exposure because more staff means more job sites, more client interactions, and more surface area for a third-party claim. In my data, a sole proprietor pays $65/month, a 1-to-4-person business pays $123/month, and a 5-to-9-person business pays $330/month. That last jump alone is 168% more. If you are close to crossing an employee count band, factor that into your budget before you hire.
Carriers use revenue as a proxy for business activity and claim frequency, but this calculator does not ask for it. I calibrated each estimate to census-based average revenue for your industry, state, and employee count combination using data from the Census Bureau's County Business Patterns, the Quarterly Census of Employment and Wages, and the Economic Census. If your revenue is significantly above or below the census average for your profile, expect your actual quotes to diverge from the estimate more than the typical 15 to 25% accuracy range.
State-level GL pricing in my study ranges from $87/month in West Virginia to $190/month in California for the same business profile and coverage. Nine states sit more than 20% below the national average, mostly in the South and Midwest, and ten states sit more than 20% above it, including New York, California, New Jersey, and D.C. For most businesses, your industry classification will move your rate more than your location will.
This calculator uses $1M per occurrence and $2M aggregate, the standard floor most contracts and leases require. Moving to higher limits does increase your premium, but not proportionally. Going from $1M to $2M per occurrence typically adds 15 to 30% to the base premium, not 100%, because the marginal cost of additional coverage decreases as limits increase.
Prior claims are not a calculator input, but they are one of the most consequential factors when you get formal quotes and especially at renewal. A single large claim within the past three years can increase your renewal premium significantly, and some carriers will decline to renew after certain claims patterns. If your business has had claims, expect actual quotes to run above my estimates and prioritize carriers that specialize in your industry, who are generally more comfortable pricing prior claims than generalist carriers are.
How To Use MoneyGeek's General Liability Insurance Calculator
Follow these steps to use our general liability insurance calculator and its costs estimates in the best way while you are shopping.
- 1
Enter three simple business details
All you need is your industry area, state and employee count to get an estimate for general liability insurance costs with our calculator. We do not collect any personal information while you use it, and it is completely anonymous and free to get estimated pricing.
- 2
Get quotes through our questionnaire flow
Click get general liability insurance quotes on our calculator. You'll answer more detailed questions through MoneyGeek's comparison platform about your business to get matched to providers that best fit your profile.
- 3
Compare general liability insurance providers
Once you fill out our questionnaire you can get general liability insurance quotes from your insurer match. Use our estimate at the beginning as a benchmark to see if you're getting a good deal.
Want Business Insurance Estimates For Other Coverage Types?
Past our small business insurance calculator on this page, we also support estimates for the following coverage types:
- Workers comp insurance calculator
- Commercial property insurance calculator
- Commercial auto insurance calculator (small, non-specialized commercial vehicles)
- Commercial truck insurance calculator (specialized vehicles/trucks)
About Connor Bolton

Connor Bolton is Senior SEO and Content Manager at MoneyGeek, where he leads the business and pet insurance editorial teams. He sets the research framework, data standards and content structure for his team. All content goes through his accuracy review before publication. Connor also writes in-depth guides and has spent more than four years covering insurance products across personal, commercial and specialty lines.
The research infrastructure Connor built covers auto, home, renters, life, health, business and pet insurance across pricing analysis, carrier research, customer experience and coverage evaluation. It includes over 6 million data points for business insurance across 408 industry areas, all 50 states and 16 vehicle types. The pet insurance side covers over 5 million profiles across 18 major providers, 100+ breeds and ages up to 20 years. Connor’s insurance research and his team's work have been cited by the U.S. Chamber of Commerce, Allstate, Liberty Mutual, CBS News, Forbes and LegalZoom.
Connor also talks with underwriters and carrier liaisons at Ethos, The Hartford, ERGO NEXT, Nationwide and State Farm, and monitors business and pet owner communities on Reddit. Those sources shape how his team evaluates carriers, structures rate analysis and writes content for real pet owners.
Questions about MoneyGeek's business or pet insurance content? Reach him at connor@moneygeek.com or on LinkedIn.

