There is plenty of misinformation and inadequate guidance for insurance, especially for business owners. Our aim is to provide the information you need in an accurate, digestible and easy-to-act-on way so you can make the best decision for your company without wasting time.
In order to be in line with this goal, we do the following:
- Assign writers by specialty: Our writers focus on specific business insurance products and industries, so each page is handled by someone specialized in the topic. Writers complete onboarding with their vertical manager before creating content independently and continuously research trends, provider changes and coverage issues in their specialty.
- Review pages before publication: New pages and updates are reviewed by Connor Bolton, the business insurance vertical lead, for coverage accuracy, terminology, pricing assumptions, methodology consistency and practical usefulness for small business owners.
- Use documented standards for rankings and costs: Our best, cheapest and cost pages are built from our business insurance methodology, including provider scoring, pricing data, coverage and customer experience evaluation standards.
- Do continuous research on our audience: Past just products, we continuously research business owners' needs through reviews, forums and surveys to not lose sight of who we're writing to.
- Review standards and pricing annually: We update business insurance content, methodology standards and displayed pricing on an annual basis to keep our guidance consistent, current and manageable across the vertical.
- Set clear limits on our guidance: Our content is designed to educate and compare options, not replace advice from a licensed insurance agent, attorney, accountant or state regulator.
