Selective Insurance Auto Insurance Review: Quotes and Service (2023)

Selective Insurance falls at the below-average mark in MoneyGeek’s rating system, with a score of 57 out of 100. Selective did well in terms of customer satisfaction and financial stability, scored averagely on customer complaints, and received low ratings across affordability and discounts. The company offers unique coverages, like pet coverage and better car replacement.


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Advertising & Editorial DisclosureLast Updated: 1/26/2023
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This is an iconAbove-average ratings for customer satisfaction and financial stability
This is an iconOffers unique coverages, like pet coverage and better car replacement
This is an iconOffers many discounts, including early signing, good payer and safe driving


This is an iconHas many customer complaints
This is an iconMissing common coverages, like rental car reimbursement and gap insurance


MoneyGeek found Selective Insurance has an above-average score on customer satisfaction and an average score for customer complaints.

If you need further information about Selective and other insurance providers in your state, MoneyGeek recommends that you explore our lists of the cheapest car insurance companies and the best car insurance companies. For a thorough comparison of Selective and other auto insurers, you can use the auto insurance company comparison tool.

How Does Selective Insurance Rank for Customer Service?

While Selective Insurance has not been reviewed by consumer intelligence company J.D. Power, sources such as AM Best and the National Association of Insurance Commissioners (NAIC) both collect and provide data about the agency. Review the following two sections to see how Selective Insurance stacks up against other car insurance companies.

Customer Satisfaction Rating

The Better Business Bureau gives a new "A" rating for Selective Insurance but this rating is not based on individual consumer interactions. Selective Insurance car insurance customer reviews on the BBB website total 21 over the last three years and average one star out of a possible five. Complaints touch on issues such as delayed responses and claims processing.

Customer Complaint Ratio

Selective Insurance

The National Association of Insurance Commissioners (NAIC) compiles annual complaint ratios for insurance companies to help consumers make an informed decision when selecting a carrier. The median complaint ratio is 1.00 while Selective Insurance received a score of 4.69. This number means the business received many more complaints than the national median. If customer satisfaction is important to you, remember to compare quotes from other insurance agencies before making your decision.

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Discounts Offered by Selective Insurance That Can Help You Save

Discounts are a great way to save on your Selective Insurance auto policy. Those who want to cut their auto insurance costs can choose from several typical discounts offered by Selective, such as bundling, safe driving, driver’s education, good student and anti-theft system. It also offers unique discounts, like early signing and good payer discounts.

If you’re seeking discounts for going paperless or paying in full, then you may need to look elsewhere.

Compare Selective Insurance Directly With Other Car Insurance Companies

To help you compare and buy the right insurance, MoneyGeek carefully researched the top insurance companies in every state, including Selective Insurance. In our comparative analysis, you will see how Selective stacks up against other providers in terms of pricing, customer service and standout coverages. The tool also includes additional resources that help when comparing auto insurers.

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Does Selective Insurance Offer Broad or Unique Coverage?

Just like other auto insurers, Selective Insurance offers state minimum auto insurance, liability insurance, comprehensive and collision insurance. You can also add roadside assistance and somewhat uncommon add-on coverages with Selective: accident forgiveness and deductible modification.

If you’re looking for unique add-on coverages, Selective offers pet coverage to pay for injuries a pet sustains in an accident and better car replacement coverage. Drivers find better car replacement coverage particularly useful since it pays out the value of a one-year newer car that has 15,000 fewer miles if their vehicle is totaled.

What Online Auto Insurance Tools Does Selective Insurance Offer?

Founded after a runaway horse caused a carriage wreck in 1926, Selective Insurance grew from the idea that caring from customers matters most. Today the group prides itself on being a high-tech solution for customers seeking auto, home, renters and flood insurance.

  • Type of Feature
  • Online Bill Pay
    Bills can be viewed and paid, information can be updated and paperless billing and automatic payments can be turned on.
  • Online Claims
    People can submit their claims, add photos, locate service providers and view ongoing information about their claim.

Other Selective Insurance Insurance Products

Some customers only want Selective Insurance's auto insurance coverage while others want to cover other properties they own or rent. The company offers several other types of insurance to meet these needs.

  • Type of Product
  • Homeowners Insurance
    Homeowners insurance helps protect your structure, your property, yourself and your possessions.
  • Renters Insurance
    Even if you don't own the structure, you own everything inside. This type of insurance protects your possessions while renting.
  • Condo Insurance
    This insurance exists for clients who live in a property with an HOA that takes care of maintenance and insurance for the greater structure but still need coverage for the parts they own.
  • Flood Insurance
    Selective Insurance offers both residential and commercial flood insurance for structures located in flood plains or other areas prone to excessive rain and water.
  • Business Insurance
    Umbrella insurance acts as an extra layer of liability protection in addition to what your auto or homeowner's insurance covers. It includes costs related to defense, lost wages and personal liabilities.

Financial Strength

Selective Insurance maintains a financial strength rating of "A" on AM Best. This is considered an excellent score. The AM Best ranking is based on the financial viability of Selective Insurance in terms of meeting insurance obligations to its customers. While not a warranty of any type, it does signal that the company is financially strong.

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How to Make a Car Insurance Claim With Selective Insurance

Customers and those affected by customers can make car insurance claims via a secure portal on the Selective Insurance website. The sophisticated design walks users through several questions to help understand the nature of their claim and create a report. Once the claim is submitted, a member of the Selective Insurance team contacts the individual, either by phone or email. Users can also call the service center if they want to speak one-to-one with a representative when making a claim.

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Methodology and Assumptions

To evaluate and review auto insurance companies, MoneyGeek carefully weighs factors such as price, financial strength, policy features, customer satisfaction, service and other leading indicators. MoneyGeek also references publicly available data from industry leaders such as J.D. Power, AM Best, the National Association of Insurance Commissioners (NAIC) and the Better Business Bureau. Learn more about MoneyGeek’s review methodology here.

About the Author


Katy McWhirter is a professional writer and owner of Heritage Creatives, a boutique historical branding agency. She has experience in nonprofit management, marketing, personal finance, government relations and education from her decade-plus writing career. Katy’s work has been featured in both the United States and abroad, highlighting the need for research-driven, accessible information on financial topics.

Katy earned her bachelor’s degree in social entrepreneurship from Belmont University in Nashville, Tennessee, and her master’s degree in modern history from the University of York in England. She spends her free time with her husband and two cats, restoring their 1901 home in Louisville and reading up on all things personal finance.