Cheapest Car Insurance in Wisconsin


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Key Takeaways

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GEICO, Travelers and Erie are the cheapest car insurance companies for most Wisconsin drivers, with average savings of up to 42%.

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Car insurance costs can be as low as $18 monthly for minimum coverage and $28 for full coverage policies on average in Wisconsin.

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To get the cheapest car insurance in Wisconsin, research average costs and top companies, take advantage of discounts and compare multiple provider quotes.

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Ensure you're getting the best rate for your insurance. Compare quotes from the top insurance companies.

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Who Has the Cheapest Car Insurance in Wisconsin?

GEICO offers Wisconsin's most affordable car insurance, with monthly rates of $20 for minimum coverage and $53 for full coverage. You'll save $27 monthly (42%) compared to state averages. Get quotes from Travelers, Erie, Farm Bureau and Auto-Owners too.

Geico$20$53-42%$-27
Travelers$29$59-31%$-20
Erie Insurance$26$74-21%$-13
Farm Bureau$26$77-19%$-12
Auto Owners$29$75-18%$-11

*These rates are for a 40-year-old with good credit, a clean driving record and a 2012 Toyota Camry across all ZIP codes in the state.

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LEARN MORE ABOUT THE BEST CHEAP CAR INSURANCE IN WISCONSIN

We've created additional guides below to help you in your search for the best and cheapest car insurance in Wisconsin:

Best Car Insurance Rates by Category in Wisconsin

Travelers offers the cheapest rates for four out of 10 driver categories in Wisconsin, including seniors, drivers with accidents and those with DUIs. GEICO provides competitive rates in three categories, with the lowest prices for adult drivers and those with speeding tickets. Find your specific rates in the table:

Young DriversErie Insurance$52
Adult DriversGeico$21
Senior DriversTravelers$40
Drivers With An AccidentTravelers$38
Drivers With A DUITravelers$41
Drivers With A Speeding TicketGeico$26
Drivers With Bad CreditWest Bend Mutual$59
Drivers With Low IncomeWest Bend Mutual$46
Drivers With Newer CarsTravelers$28
Drivers With Old CarsGeico$18

*Rates for the categories above are based on a profile of a 40-year-old with good credit, a clean driving record and a 2012 Toyota Camry across all ZIP codes in the state. Young drivers refer to 16 to 25-year-olds, adults 26 to 64-year-olds and seniors 65+ years of age.

Compare the Cheapest Car Insurance in Wisconsin for You

The tables above show overall winners, but your cheapest option depends on your situation. For example, West Bend Mutual offers the lowest rates at $163 monthly for drivers with poor credit and an accident who want 100/300/100 full coverage with a $1,000 deductible. Filter the table to match your exact situation:

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
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Gender:Female
Select
Coverage Level (Friendly):100/300/100 Full Cov. w/$1,000 Ded.
Select
Credit Alignment:Good
Select
Driving Record:At Fault Accident ($1000-$1999 Prop Dmg)
Travelers$80$963-41%$-670
Auto Owners$85$1,022-37%$-612
Geico$99$1,192-27%$-441
Farm Bureau$100$1,205-26%$-428
Erie Insurance$114$1,369-16%$-265

*Young drivers refer to 16 to 25-year-olds, adults 26 to 64-year-olds and seniors 65+ years of age.

Cheapest Car Insurance in Wisconsin by City

Where you live in Wisconsin affects your insurance costs based on local crime, accidents and traffic density. GEICO charges as little as $21 in Abbotsford but costs vary across cities. Here are the cheapest providers for every Wisconsin city:

Data filtered by:Results filtered by:
Select
City:
MilwaukeeTravelers$39-38%$-36
MadisonGeico$18-48%$-30
Green BayGeico$19-42%$-24
KenoshaGeico$23-41%$-29
RacineGeico$23-42%$-30
AppletonGeico$17-44%$-24
WaukeshaGeico$20-39%$-23
Eau ClaireGeico$19-38%$-21
OshkoshGeico$16-46%$-25
JanesvilleGeico$19-41%$-23
West AllisGeico$25-40%$-30
La CrosseGeico$17-46%$-26
SheboyganGeico$18-39%$-22
WauwatosaGeico$26-39%$-30
BrookfieldGeico$21-40%$-24
New BerlinGeico$20-40%$-24
WausauGeico$18-44%$-25
Menomonee FallsGeico$20-40%$-25
Oak CreekGeico$22-41%$-28
GreenfieldGeico$22-44%$-31
FranklinGeico$22-41%$-27
BeloitGeico$19-43%$-25
Sun PrairieGeico$17-46%$-27
ManitowocGeico$20-36%$-20
West BendGeico$18-44%$-25
Mount PleasantGeico$23-39%$-27
SuperiorGeico$22-35%$-21
Stevens PointTravelers$25-33%$-19
NeenahGeico$17-43%$-22
De PereGeico$16-44%$-23
CaledoniaGeico$22-38%$-25
MequonGeico$20-41%$-26
WatertownGeico$18-42%$-24
MiddletonGeico$18-44%$-25
South MilwaukeeGeico$22-42%$-29
GermantownGeico$19-40%$-24
OnalaskaGeico$17-44%$-25
MarshfieldGeico$20-45%$-29
CudahyGeico$22-45%$-33
MenashaGeico$17-42%$-22
River FallsGeico$21-39%$-24
WhitewaterGeico$18-43%$-25
HudsonGeico$21-39%$-25
StoughtonGeico$17-45%$-25
PlattevilleGeico$20-39%$-23
MonroeGeico$22-33%$-19
AbbotsfordGeico$21-35%$-21
AbramsGeico$20-38%$-23
AdamsGeico$21-39%$-25
AdellGeico$20-39%$-23
AftonGeico$19-45%$-28
AlbanyGeico$22-35%$-21
AlgomaGeico$18-41%$-22
AllentonGeico$25-41%$-29
AllouezGeico$17-46%$-25
AlmaGeico$22-39%$-25
Alma CenterGeico$22-37%$-23
AlmenaGeico$23-37%$-25
AlmondTravelers$24-39%$-24
AltoonaGeico$19-37%$-21
AmbergGeico$21-41%$-27
AmeryGeico$23-38%$-25
AmherstTravelers$25-38%$-23
Amherst JunctionTravelers$25-37%$-23
AniwaGeico$23-34%$-21
AntigoGeico$21-38%$-23
ArcadiaGeico$22-37%$-23
ArenaGeico$20-38%$-23
ArgonneGeico$21-40%$-26
ArgyleGeico$20-37%$-22
ArkansawGeico$22-40%$-26
ArkdaleGeico$21-39%$-25
ArlingtonFarm Bureau$16-43%$-25
Armstrong CreekGeico$21-40%$-26
ArpinTravelers$25-35%$-21
AshlandTravelers$25-38%$-23
AthelstaneGeico$21-42%$-28
AthensGeico$21-35%$-21
AuburndaleTravelers$25-35%$-20
AugustaGeico$22-37%$-23
AvalonGeico$19-42%$-24
AvocaGeico$20-39%$-24
BabcockGeico$21-38%$-24
BagleyGeico$20-39%$-24
Baileys HarborGeico$18-41%$-23
BaldwinGeico$20-41%$-25
Balsam LakeGeico$23-39%$-26
BancroftTravelers$25-36%$-22
BangorGeico$20-38%$-23
BarabooGeico$18-44%$-26
BarneveldGeico$20-38%$-23
BarronGeico$23-38%$-25
BarronettGeico$23-38%$-25
BassettGeico$22-39%$-26
Bay CityGeico$22-38%$-24
BayfieldTravelers$26-37%$-23
Bear CreekTravelers$27-32%$-19
Beaver DamGeico$19-41%$-24
BeldenvilleGeico$22-38%$-24
BelgiumGeico$18-43%$-25
BellevilleGeico$17-46%$-26
BelmontGeico$20-37%$-21
Benet LakeGeico$22-41%$-27
BenoitGeico$23-38%$-26
BentonGeico$20-37%$-21
BerlinTravelers$25-37%$-23
Big BendGeico$18-46%$-28
BirchwoodGeico$23-39%$-26
BirnamwoodGeico$23-35%$-22
Black CreekGeico$20-38%$-21
Black EarthGeico$17-44%$-24
Black River FallsGeico$22-36%$-22
BlairGeico$22-38%$-24
BlanchardvilleGeico$20-39%$-24
BlenkerGeico$21-39%$-25
BloomerTravelers$26-36%$-22
BloomingtonGeico$20-39%$-24
Blue MoundsGeico$17-46%$-27
Blue RiverGeico$20-41%$-25
BonduelGeico$20-40%$-24
BoscobelGeico$20-41%$-26
Boulder JunctionGeico$21-39%$-24
BowlerGeico$23-34%$-21
BoycevilleGeico$22-39%$-25
BoydTravelers$25-40%$-25
BrandonGeico$19-39%$-22
BrantwoodTravelers$27-35%$-22
BriggsvilleTravelers$27-37%$-23
BrillGeico$23-48%$-39
BrillionGeico$18-40%$-22
BristolGeico$22-39%$-26
BrodheadGeico$22-34%$-21
BrokawGeico$18-47%$-29
BrooklynGeico$17-46%$-27
BrownsvilleGeico$19-39%$-22
BrowntownGeico$22-33%$-19
BruceGeico$23-39%$-26
BruleGeico$22-39%$-25
BrusselsGeico$18-42%$-24
BryantGeico$21-39%$-24
BurlingtonGeico$22-36%$-22
BurnettGeico$19-41%$-24
ButlerGeico$20-43%$-28
Butte Des MortsGeico$20-38%$-22
ButternutTravelers$26-37%$-23
CableGeico$23-37%$-24
CadottTravelers$26-37%$-23
CambriaGeico$19-41%$-24
CambridgeGeico$17-44%$-25
CameronGeico$23-37%$-24
CampbellsportGeico$19-41%$-24
Camp DouglasGeico$20-42%$-26
Camp LakeGeico$22-39%$-25
CarolineGeico$23-35%$-22
CascadeGeico$20-39%$-23
CascoGeico$18-43%$-24
CashtonGeico$20-42%$-26
CassvilleGeico$20-39%$-23
CataractGeico$20-43%$-28
CatawbaGeico$23-35%$-22
CazenoviaGeico$20-43%$-27
CecilGeico$20-40%$-24
CedarburgGeico$18-44%$-25
Cedar GroveGeico$20-37%$-21
CenturiaGeico$23-38%$-25
ChaseburgGeico$20-42%$-26
ChetekGeico$23-37%$-25
ChiliTravelers$25-37%$-22
ChiltonGeico$18-40%$-22
Chippewa FallsGeico$19-38%$-21
Clam LakeGeico$23-37%$-25
ClaytonGeico$23-39%$-27
Clear LakeGeico$23-38%$-25
ClevelandGeico$18-40%$-23
ClintonGeico$19-42%$-25
ClintonvilleTravelers$26-37%$-23
ClymanGeico$19-43%$-26
CobbGeico$20-37%$-22
CochraneGeico$22-37%$-24
ColbyGeico$21-36%$-22
ColemanGeico$20-42%$-27
ColfaxTravelers$25-39%$-25
CollinsGeico$18-42%$-24
ColomaGeico$22-36%$-23
ColumbusGeico$19-40%$-23
Combined LocksGeico$17-43%$-22
ComstockGeico$23-39%$-27
ConoverGeico$21-39%$-25
ConrathGeico$23-39%$-26
Coon ValleyGeico$20-40%$-24
CornellGeico$22-39%$-25
CornucopiaTravelers$26-38%$-24
Cottage GroveGeico$17-45%$-26
CrandonGeico$21-40%$-26
CrivitzGeico$21-41%$-27
Cross PlainsGeico$17-43%$-24
Cuba CityGeico$20-39%$-23
CumberlandGeico$23-38%$-25
CurtissGeico$21-38%$-23
CushingGeico$23-38%$-26
CusterTravelers$24-40%$-24
DallasGeico$23-38%$-25
DaltonGeico$21-37%$-23
DanburyGeico$23-40%$-27
DaneGeico$17-45%$-25
DarienGeico$18-43%$-25
DarlingtonGeico$20-38%$-22
DeerbrookGeico$21-39%$-24
DeerfieldGeico$17-44%$-25
Deer ParkGeico$23-35%$-23
DeForestGeico$17-44%$-25
DelafieldGeico$18-45%$-27
DelavanGeico$18-43%$-25
DellwoodGeico$21-42%$-28
DenmarkGeico$18-41%$-23
De SotoGeico$20-41%$-26
DickeyvilleGeico$20-40%$-24
DodgeGeico$22-37%$-23
DodgevilleGeico$20-37%$-22
DorchesterGeico$21-37%$-22
DousmanGeico$18-45%$-27
DowningGeico$22-40%$-26
DownsvilleGeico$22-41%$-28
DoylestownGeico$19-41%$-24
DresserGeico$23-38%$-26
DrummondGeico$23-37%$-24
DunbarGeico$21-39%$-25
DurandGeico$22-40%$-26
EagleGeico$18-44%$-26
Eagle RiverGeico$21-39%$-24
East EllsworthGeico$22-43%$-30
EastmanGeico$20-42%$-26
East TroyGeico$18-44%$-26
Eau GalleGeico$22-40%$-26
EdenGeico$19-39%$-22
EdgarTravelers$24-37%$-22
EdgertonGeico$19-42%$-24
EdmundGeico$20-41%$-25
Egg HarborGeico$18-41%$-23
ElandGeico$23-35%$-22
EldoradoGeico$20-37%$-21
ElevaGeico$22-35%$-21
Elkhart LakeGeico$18-41%$-23
ElkhornGeico$18-43%$-26
Elk MoundTravelers$26-36%$-22
Ellison BayGeico$18-41%$-23
EllsworthGeico$22-38%$-24
Elm GroveGeico$21-40%$-25
ElmwoodGeico$22-38%$-24
ElroyGeico$20-43%$-27
EltonGeico$21-39%$-25
EmbarrassTravelers$26-37%$-23
EndeavorGeico$22-37%$-24
EphraimGeico$18-43%$-25
EttrickGeico$22-38%$-24
EvansvilleGeico$19-43%$-26
ExelandTravelers$27-40%$-27
FairchildGeico$22-38%$-25
FairwaterGeico$19-41%$-24
Fall CreekTravelers$25-37%$-23
Fall RiverGeico$19-40%$-23
FenceGeico$21-39%$-25
FennimoreGeico$20-41%$-25
FerryvilleGeico$20-42%$-26
FifieldTravelers$26-35%$-22
Fish CreekGeico$18-41%$-23
FlorenceGeico$21-40%$-26
Fond Du LacGeico$24-40%$-28
Fontana-on-Geneva LakeGeico$18-43%$-25
FootvilleGeico$19-42%$-24
Forest JunctionGeico$18-40%$-22
ForestvilleGeico$18-42%$-24
Fort AtkinsonGeico$18-42%$-23
Fountain CityTravelers$25-39%$-24
FoxboroGeico$22-37%$-24
Fox LakeGeico$19-40%$-23
Francis CreekGeico$18-42%$-24
FredericGeico$23-39%$-26
FredoniaGeico$18-44%$-25
FremontGeico$20-39%$-24
FriendshipGeico$21-39%$-25
FrieslandGeico$19-43%$-26
GalesvilleGeico$22-35%$-21
GallowayGeico$23-47%$-36
Gays MillsGeico$20-42%$-27
Genesee DepotGeico$20-43%$-28
GenoaGeico$20-42%$-26
GileTravelers$24-44%$-29
GillettGeico$20-41%$-25
GilmanGeico$23-36%$-23
GilmantonGeico$22-42%$-29
GleasonGeico$21-39%$-24
GlenbeulahGeico$18-42%$-24
Glen FloraGeico$23-38%$-26
Glen HavenGeico$20-39%$-24
Glenwood CityGeico$22-38%$-24
GliddenTravelers$26-37%$-23
GoodmanGeico$21-39%$-25
GordonGeico$22-39%$-26
GothamGeico$20-43%$-27
GraftonGeico$18-43%$-25
Grand MarshGeico$21-40%$-25
Grand ViewTravelers$26-40%$-26
GrantonTravelers$26-36%$-22
GrantsburgGeico$23-39%$-27
GratiotGeico$20-37%$-22
GreendaleGeico$22-42%$-29
Green LakeGeico$21-36%$-22
Green LakeTravelers$26-36%$-22
GreenleafGeico$18-41%$-23
Green ValleyTravelers$25-40%$-25
GreenvilleGeico$17-45%$-25
GreenwoodGeico$21-37%$-23
GreshamTravelers$25-38%$-23
Hager CityGeico$22-37%$-23
Hales CornersGeico$22-41%$-28
HammondGeico$21-39%$-24
HancockTravelers$27-37%$-24
HannibalGeico$23-47%$-36
HanoverGeico$19-45%$-28
HarshawGeico$21-39%$-25
HartfordGeico$18-45%$-26
HartlandGeico$18-45%$-27
HatleyGeico$23-33%$-20
HaugenGeico$23-38%$-26
HawkinsTravelers$27-38%$-25
HaywardGeico$23-40%$-27
Hazel GreenGeico$20-39%$-23
HazelhurstGeico$21-38%$-24
Heafford JunctionGeico$23-47%$-36
HelenvilleGeico$18-43%$-25
HerbsterTravelers$26-40%$-26
HertelGeico$23-43%$-31
HewittTravelers$24-36%$-21
High BridgeTravelers$26-37%$-23
HighlandGeico$20-39%$-23
HilbertGeico$18-40%$-22
HillpointGeico$20-42%$-26
HillsboroGeico$20-43%$-28
HinghamGeico$20-37%$-21
HixtonGeico$22-37%$-23
HobartGeico$19-35%$-19
HolcombeGeico$22-39%$-26
HollandaleGeico$20-38%$-23
HolmenGeico$17-45%$-26
HoriconGeico$19-42%$-24
HortonvilleGeico$20-39%$-22
HoultonGeico$21-40%$-25
HubertusGeico$18-45%$-26
HumbirdGeico$21-39%$-24
HurleyTravelers$24-44%$-28
HustisfordGeico$19-42%$-25
HustlerGeico$20-45%$-29
IndependenceGeico$22-38%$-25
IolaGeico$23-36%$-23
IolaTravelers$27-36%$-23
IrmaGeico$21-39%$-24
Iron BeltGeico$23-35%$-22
Iron RidgeGeico$19-42%$-24
Iron RiverGeico$23-36%$-24
IxoniaGeico$18-43%$-25
JacksonGeico$18-44%$-25
JeffersonGeico$18-42%$-23
Jim FallsGeico$22-36%$-23
Johnson CreekGeico$18-42%$-24
JudaGeico$22-33%$-19
Jump RiverGeico$23-48%$-38
Junction CityTravelers$24-38%$-22
JuneauGeico$19-42%$-24
KansasvilleGeico$22-37%$-23
KaukaunaGeico$17-43%$-22
KellnersvilleGeico$18-42%$-24
KendallGeico$20-41%$-25
KennanTravelers$27-35%$-22
KewaskumGeico$18-44%$-26
KewauneeGeico$18-41%$-23
KielGeico$18-41%$-23
KielerGeico$20-42%$-27
KimberlyGeico$17-43%$-22
KingGeico$20-44%$-29
KnappGeico$22-39%$-25
KohlerGeico$18-39%$-22
KrakowGeico$20-40%$-24
KronenwetterTravelers$25-35%$-21
Lac du FlambeauGeico$21-38%$-24
LadysmithTravelers$27-37%$-25
La FargeGeico$20-43%$-28
Lake DeltonGeico$19-44%$-27
Lake GenevaGeico$18-44%$-26
Lake MillsGeico$18-42%$-23
Lake NebagamonGeico$22-39%$-26
Lake TomahawkGeico$21-37%$-23
LakewoodGeico$21-39%$-25
LancasterGeico$20-39%$-23
Land O LakesGeico$21-40%$-26
LannonGeico$20-39%$-23
LaonaGeico$21-40%$-26
La PointeTravelers$26-36%$-22
LarsenGeico$20-37%$-21
La ValleGeico$20-43%$-27
Legend LakeGeico$20-41%$-25
LenaGeico$20-39%$-24
LeopolisGeico$23-34%$-21
Lime RidgeGeico$20-47%$-31
LindenGeico$20-37%$-22
Little ChuteGeico$17-44%$-23
Little SuamicoTravelers$24-38%$-22
LivingstonGeico$20-40%$-24
LodiFarm Bureau$16-43%$-24
LoganvilleGeico$20-43%$-27
LomiraGeico$19-40%$-23
Lone RockGeico$20-42%$-26
Long LakeGeico$21-40%$-26
LowellGeico$19-42%$-24
LoyalGeico$21-37%$-23
LublinGeico$23-35%$-23
LuckGeico$23-39%$-26
LuxemburgGeico$18-42%$-24
Lyndon StationGeico$20-42%$-27
Maiden RockGeico$22-38%$-25
MaloneGeico$17-44%$-25
ManawaTravelers$26-37%$-23
Manitowish WatersGeico$21-39%$-24
MapleGeico$22-39%$-26
MaplewoodGeico$18-55%$-40
Marathon CityGeico$17-46%$-27
MarengoTravelers$27-35%$-22
MaribelGeico$18-41%$-23
MarinetteGeico$21-37%$-22
MarionGeico$23-35%$-22
MarkesanGeico$21-36%$-22
MarkesanTravelers$26-36%$-22
MarshallGeico$17-45%$-25
MasonTravelers$26-40%$-26
MatherGeico$20-46%$-31
MattoonGeico$23-38%$-25
MaustonGeico$20-42%$-26
MayvilleGeico$19-42%$-24
MazomanieGeico$17-45%$-25
McFarlandGeico$17-47%$-28
Mc NaughtonGeico$21-38%$-23
MedfordTravelers$26-36%$-23
MellenTravelers$27-34%$-21
MelroseGeico$22-38%$-24
MenomonieGeico$22-38%$-24
MercerTravelers$26-38%$-25
MerrillGeico$21-37%$-23
MerrillanGeico$22-38%$-24
MerrimacGeico$18-44%$-26
MikanaGeico$23-43%$-31
MilladoreGeico$21-35%$-21
MillstonGeico$22-40%$-27
MilltownGeico$23-38%$-25
MiltonGeico$19-42%$-24
MindoroGeico$20-39%$-23
Mineral PointGeico$20-38%$-22
MinocquaGeico$21-37%$-23
MinongGeico$23-40%$-27
MishicotGeico$20-36%$-20
MondoviGeico$22-38%$-24
MontelloGeico$22-38%$-24
MontfortGeico$20-40%$-24
MonticelloGeico$22-34%$-20
MontrealTravelers$24-43%$-28
MorrisonvilleGeico$17-46%$-26
MountainGeico$21-39%$-25
Mount CalvaryGeico$19-38%$-22
Mount HopeGeico$20-40%$-24
Mount HorebGeico$17-46%$-26
Mount SterlingGeico$20-42%$-26
MukwonagoGeico$18-45%$-27
MuscodaGeico$20-41%$-25
MuskegoGeico$20-39%$-23
NashotahGeico$18-45%$-27
NecedahGeico$20-43%$-27
NeillsvilleGeico$21-36%$-22
NekoosaGeico$22-35%$-21
NelsonGeico$22-40%$-26
NelsonvilleGeico$23-37%$-24
NeopitTravelers$27-35%$-22
NeoshoGeico$19-42%$-25
NeshkoroGeico$22-36%$-23
New AuburnGeico$22-39%$-25
New FrankenGeico$18-40%$-22
New GlarusGeico$22-34%$-20
New HolsteinGeico$18-40%$-22
New LisbonGeico$20-42%$-27
New LondonGeico$20-39%$-24
New MunsterGeico$22-39%$-25
New PostGeico$23-40%$-27
New RichmondGeico$21-40%$-25
NewtonGeico$20-36%$-20
NiagaraGeico$21-39%$-25
NicholsGeico$20-38%$-22
North Fond du LacGeico$17-44%$-24
North FreedomGeico$18-45%$-27
North LakeGeico$18-49%$-31
North PrairieGeico$20-39%$-24
NorwalkGeico$20-40%$-24
OakfieldGeico$17-44%$-25
OconomowocGeico$18-45%$-27
OcontoGeico$20-39%$-24
Oconto FallsGeico$20-39%$-24
OdanahTravelers$25-39%$-24
OgdensburgTravelers$25-39%$-24
OgemaTravelers$27-36%$-23
OjibwaGeico$23-40%$-27
OkaucheeGeico$18-45%$-27
OmroGeico$20-35%$-20
OntarioGeico$20-42%$-27
OostburgGeico$18-40%$-22
OregonGeico$17-45%$-26
OrfordvilleGeico$19-43%$-25
OsceolaGeico$23-38%$-25
OsseoGeico$22-37%$-23
OwenGeico$21-38%$-24
OxfordGeico$22-39%$-26
PalmyraGeico$18-43%$-25
PardeevilleGeico$19-40%$-24
Park FallsTravelers$27-35%$-22
PearsonGeico$21-39%$-25
Pelican LakeGeico$21-39%$-25
Pell LakeGeico$18-45%$-27
PembineGeico$21-41%$-26
PepinGeico$22-40%$-26
PeshtigoGeico$21-37%$-23
PewaukeeGeico$20-40%$-24
PhelpsGeico$21-40%$-26
PhillipsTravelers$27-35%$-22
PhloxGeico$23-37%$-25
PickerelGeico$21-40%$-26
PickettGeico$20-35%$-20
Pigeon FallsGeico$22-38%$-24
Pine RiverTravelers$26-38%$-24
PittsvilleTravelers$26-35%$-21
PlainGeico$18-47%$-30
PlainfieldTravelers$25-37%$-23
Pleasant PrairieGeico$23-41%$-28
PloverTravelers$25-35%$-20
Plum CityGeico$22-38%$-24
PlymouthGeico$17-45%$-26
PoplarGeico$22-37%$-24
PortageGeico$19-41%$-24
Port EdwardsFarm Bureau$19-34%$-20
PorterfieldGeico$21-39%$-24
Port WashingtonGeico$18-42%$-24
Port WingGeico$23-37%$-24
Post LakeGeico$21-40%$-25
PotosiGeico$20-40%$-24
PotterGeico$18-42%$-24
PoundGeico$20-41%$-26
PoynetteGeico$19-40%$-23
Poy SippiTravelers$26-40%$-26
Prairie Du ChienGeico$20-39%$-23
Prairie du SacGeico$18-45%$-27
Prairie FarmGeico$23-39%$-27
PrenticeGeico$23-35%$-22
PrescottGeico$21-39%$-24
Presque IsleGeico$21-40%$-26
PrincetonGeico$21-37%$-23
PulaskiGeico$20-38%$-22
RadissonGeico$23-40%$-27
RandolphGeico$19-41%$-23
Random LakeGeico$20-38%$-22
ReadfieldGeico$20-43%$-28
ReadstownGeico$20-42%$-27
RedgraniteGeico$22-36%$-23
ReedsburgGeico$20-42%$-26
ReedsvilleGeico$18-42%$-24
ReesevilleGeico$19-42%$-24
ReweyGeico$20-38%$-23
RhinelanderGeico$21-36%$-22
Rib LakeTravelers$27-35%$-22
Rice LakeGeico$23-38%$-25
RichfieldGeico$18-44%$-26
Richland CenterGeico$20-42%$-26
RidgelandGeico$22-40%$-26
RidgewayGeico$20-39%$-23
RingleGeico$18-45%$-27
RioGeico$19-40%$-23
RiponGeico$19-39%$-21
RobertsGeico$21-38%$-24
RocklandGeico$20-38%$-23
Rock SpringsGeico$20-40%$-25
RosendaleGeico$20-36%$-20
RosholtTravelers$25-39%$-24
RothschildGeico$18-43%$-24
RubiconGeico$19-42%$-25
RudolphFarm Bureau$19-33%$-19
SalemGeico$22-38%$-24
SaronaGeico$23-40%$-27
Sauk CityGeico$18-44%$-26
SaukvilleGeico$18-42%$-24
SaxonTravelers$25-41%$-27
SaynerGeico$21-39%$-25
ScandinaviaTravelers$25-38%$-23
SextonvilleGeico$20-44%$-28
SeymourGeico$20-37%$-21
SharonGeico$19-39%$-23
ShawanoGeico$20-40%$-24
Sheboygan FallsGeico$18-39%$-21
SheldonGeico$23-39%$-26
Shell LakeGeico$23-40%$-28
SherwoodGeico$19-37%$-20
ShioctonGeico$20-37%$-21
ShullsburgGeico$20-37%$-22
Silver LakeGeico$22-38%$-24
SinsinawaGeico$20-43%$-27
SirenGeico$23-40%$-28
Sister BayGeico$18-41%$-23
SlingerGeico$18-43%$-25
SobieskiTravelers$24-38%$-22
Soldiers GroveGeico$20-42%$-27
Solon SpringsGeico$22-38%$-25
SomersetGeico$21-40%$-25
South RangeGeico$22-37%$-23
South WayneGeico$20-37%$-22
SpartaGeico$20-38%$-22
SpencerTravelers$25-36%$-21
SpoonerGeico$23-40%$-28
SpringbrookGeico$23-40%$-27
Spring GreenGeico$18-46%$-28
Spring ValleyGeico$22-38%$-24
StanleyGeico$22-39%$-25
Star LakeGeico$21-41%$-26
Star PrairieGeico$23-38%$-25
St. CloudGeico$19-39%$-22
St. Croix FallsGeico$23-39%$-26
StetsonvilleTravelers$26-36%$-22
SteubenGeico$20-43%$-27
St. FrancisGeico$24-41%$-31
St. GermainGeico$21-38%$-24
StitzerGeico$20-40%$-24
St. NazianzGeico$18-42%$-24
StockholmGeico$22-40%$-26
StoddardGeico$20-41%$-25
Stone LakeGeico$23-40%$-28
StratfordTravelers$25-37%$-22
StrumGeico$22-38%$-24
Sturgeon BayGeico$18-41%$-23
SturtevantGeico$21-42%$-28
SuamicoGeico$16-44%$-24
SullivanGeico$18-43%$-25
Summit LakeGeico$21-39%$-25
SuringGeico$20-42%$-26
SussexGeico$19-41%$-24
TaylorGeico$22-37%$-23
TheresaGeico$19-42%$-24
ThorpGeico$21-38%$-24
Three LakesGeico$21-38%$-24
TichiganGeico$22-35%$-21
TigertonGeico$23-36%$-23
TilledaGeico$23-34%$-21
Tisch MillsGeico$20-48%$-33
TomahGeico$20-38%$-23
TomahawkGeico$21-38%$-24
TonyTravelers$27-38%$-25
TownsendGeico$21-38%$-24
TregoGeico$23-40%$-28
TrempealeauTravelers$26-37%$-22
TripoliGeico$21-38%$-24
Tunnel CityGeico$20-43%$-27
Turtle LakeGeico$23-39%$-26
Twin LakesGeico$22-37%$-23
Two RiversGeico$20-36%$-20
Union CenterGeico$20-43%$-28
Union GroveGeico$22-38%$-24
UnityGeico$21-35%$-24
UpsonTravelers$26-39%$-25
ValdersGeico$18-41%$-22
Van DyneGeico$17-44%$-25
VeronaGeico$18-44%$-25
VesperGeico$22-36%$-22
ViolaGeico$20-44%$-28
ViroquaGeico$20-42%$-26
WabenoGeico$21-41%$-27
WalesGeico$19-43%$-26
WalworthGeico$18-43%$-25
WarrensGeico$20-40%$-24
WashburnTravelers$25-39%$-24
Washington IslandGeico$18-41%$-23
WaterlooGeico$18-42%$-24
WaukauGeico$20-37%$-21
WaunakeeGeico$17-45%$-25
WaupacaGeico$20-41%$-25
WaupunGeico$19-40%$-22
WausaukeeGeico$21-42%$-28
WautomaGeico$22-36%$-23
WauzekaGeico$20-41%$-25
WebsterGeico$23-41%$-29
WestboroTravelers$27-36%$-23
WestbyGeico$20-42%$-27
WestfieldGeico$22-38%$-24
WestonGeico$18-43%$-25
West SalemGeico$17-45%$-26
WeyauwegaGeico$20-41%$-25
WeyerhaeuserGeico$23-39%$-26
WheelerGeico$22-40%$-26
Whitefish BayGeico$24-42%$-31
WhitehallGeico$22-37%$-23
White LakeGeico$21-39%$-25
WhitelawGeico$18-41%$-23
Wild RoseTravelers$26-38%$-24
WillardGeico$21-38%$-24
Williams BayGeico$18-43%$-25
WilmotGeico$22-37%$-23
WilsonGeico$20-43%$-27
WiltonGeico$20-40%$-24
WindsorGeico$17-45%$-25
WinnebagoGeico$16-48%$-27
WinneconneGeico$20-37%$-21
WinterGeico$23-39%$-26
Wisconsin RapidsFarm Bureau$19-34%$-20
WitheeGeico$21-38%$-24
WittenbergGeico$23-36%$-23
WonewocGeico$20-42%$-27
WoodfordGeico$20-41%$-26
WoodlandGeico$19-45%$-28
WoodmanGeico$20-41%$-25
WoodruffGeico$21-38%$-23
WoodvilleGeico$20-42%$-26
WoodworthGeico$22-42%$-28
WrightstownGeico$16-47%$-26
ZachowGeico$23-37%$-24
ZendaGeico$18-45%$-27

*The lowest rate referenced is for a minimum coverage policy for a 40-year-old with good credit and no driving violations.

Cheapest Car Insurance in Wisconsin by Driver Age Group

We analyzed car insurance rates across Wisconsin for three age groups: young drivers (16 to 25), adult drivers (26 to 64) and seniors (65+). Here are the providers that offer the best deals:

  • Young drivers can get the lowest rates from Erie Insurance, starting at $52 per month
  • Adult drivers find the best deals with GEICO, with rates from $21 per month
  • Senior drivers see the most affordable coverage through Farm Bureau, beginning at $31 per month

Cheapest Car Insurance for Young Drivers in Wisconsin

For young drivers in Wisconsin, Erie Insurance offers the lowest rates at $52 per month ($625 annually), about 50% below the state average. Geico is also affordable at $59 per month, while Travelers and Farm Bureau fall in the $67–$70 range. Auto Owners averages $74 monthly, giving drivers multiple options for budget-friendly coverage.

Data filtered by:Results filtered by:
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Select
Driving Record:Clean
Erie Insurance$52$625-50%$-617
Geico$59$707-43%$-535
Travelers$67$800-36%$-442
Farm Bureau$70$841-32%$-401
Auto Owners$74$889-28%$-353

*The rates shown reflect individual policies. Younger drivers may qualify for lower premiums when added to a family policy instead of purchasing coverage on their own. Drivers under 18 must meet specific state requirements and may need parental consent or supervision as mandated by Wisconsin law.

Cheapest Car Insurance for Adult Drivers in Wisconsin

Adult drivers in Wisconsin will find the cheapest coverage with Geico, averaging $21 per month ($249 annually), about 44% less than the state average. Other low-cost options include Farm Bureau at $25 per month and Erie Insurance at $26 monthly. Auto Owners and Travelers both come in at $29 per month, offering additional affordable alternatives.

Data filtered by:Results filtered by:
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Select
Driving Record:Clean
Geico$21$249-44%$-199
Farm Bureau$25$298-33%$-149
Erie Insurance$26$312-30%$-136
Auto Owners$29$346-23%$-102
Travelers$29$349-22%$-98

Cheapest Car Insurance for Senior Drivers in Wisconsin

Senior drivers in Wisconsin save the most with Farm Bureau, offering coverage at $31 per month ($366 annually), which is 42% cheaper than the state average. Geico and Erie Insurance follow at $37 and $39 per month, while Travelers averages $40 monthly. Auto Owners is slightly higher at $47 per month.

Data filtered by:Results filtered by:
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Select
Driving Record:Clean
Farm Bureau$31$366-42%$-268
Geico$37$443-30%$-191
Erie Insurance$39$468-26%$-166
Travelers$40$480-24%$-154
Auto Owners$47$562-11%$-72

Cheapest Car Insurance for High-Risk Drivers in Wisconsin

Your driving record is one of the biggest factors affecting car insurance rates in Wisconsin. Drivers with a clean history pay the lowest premiums, while violations such as texting while driving, speeding tickets, accidents or DUIs can raise costs significantly. The table below highlights the cheapest providers in Wisconsin based on different driving records.

  • Cheapest for Bad Credit: West Bend Mutual (From $58/mo)
  • Cheapest With a DUI: Travelers (From $41/mo)
  • Cheapest With an Accident: GEICO (From $32/mo)
  • Cheapest With a Speeding Ticket: GEICO (From $26/mo)
  • Cheapest With a Texting While Driving Violation: GEICO (From $24/mo)

Cheapest Car Insurance for Bad Credit in Wisconsin

Drivers with poor credit in Wisconsin can find the lowest rates with West Bend Mutual, averaging $58 per month ($698 annually), nearly 47% cheaper than the state average. Other competitive options include Erie Insurance at $87 per month and Geico at $91 per month. Acuity averages $95 monthly, while Farm Bureau comes in at $99.

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Driving Record:Clean
West Bend Mutual$58$698-47%$-620
Erie Insurance$87$1,042-21%$-277
Geico$91$1,088-17%$-230
Acuity$95$1,144-13%$-175
Farm Bureau$99$1,186-10%$-132

Cheapest Car Insurance With a DUI in Wisconsin

For drivers with a DUI, Travelers provides the cheapest coverage at $41 per month ($494 annually), about 37% below the state average. Geico is next at $47 per month, followed by Erie Insurance at $52. Auto Owners and Progressive cost $61 and $62 monthly, respectively.

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Travelers$41$494-37%$-287
Geico$47$566-28%$-215
Erie Insurance$52$620-21%$-161
Auto Owners$61$735-6%$-46
Progressive$62$742-5%$-39

Cheapest Car Insurance With an Accident in Wisconsin

Wisconsin drivers with an accident on record will find the lowest premiums from Geico, averaging $32 per month ($379 annually), 43% below the state average. Farm Bureau follows closely at $33 monthly, while Auto Owners averages $35. Travelers and Erie Insurance round out the list at $39 and $40 per month.

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Geico$32$379-43%$-287
Farm Bureau$33$391-41%$-275
Auto Owners$35$421-37%$-245
Travelers$39$463-31%$-204
Erie Insurance$40$479-28%$-187

Cheapest Car Insurance With a Speeding Ticket

For speeding violations, Geico offers the most affordable rate at $26 per month ($316 annually), around 43% less than the state average. Farm Bureau and Erie Insurance follow at $27 and $28 monthly, while Auto Owners averages $33. Travelers is higher at $36 per month.

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Geico$26$316-43%$-238
Farm Bureau$27$325-41%$-229
Erie Insurance$28$341-38%$-213
Auto Owners$33$393-29%$-161
Travelers$36$436-21%$-118

Cheapest Car Insurance With a Texting While Driving Violation

Wisconsin drivers with a texting while driving violation can find the cheapest rates with Geico, at $24 per month ($287 annually), about 51% below the state average. Farm Bureau and Erie Insurance are also affordable, averaging $27 and $28 monthly. Auto Owners comes in at $29 per month, while Travelers costs $41.

Data filtered by:Results filtered by:
Select
Age Group:Adult Drivers
Select
Coverage Level:State Minimum Liability Only
Select
Gender:Male
Select
Credit Alignment:Good
Geico$24$287-51%$-298
Farm Bureau$27$325-44%$-261
Erie Insurance$28$341-42%$-245
Auto Owners$29$346-41%$-240
Travelers$41$494-16%$-92

How to Get the Cheapest Car Insurance in Wisconsin

Finding the most affordable insurance company is just one part of getting the best car insurance rates in Wisconsin. Here are proven ways to save the most on auto insurance.

  1. 1

    Compare insurers across the state

    Car insurance costs in Wisconsin vary between larger metro areas like Milwaukee and Madison and smaller towns across the state. Urban drivers usually face higher rates because of traffic and theft risks. Rural drivers often pay less, but comparing multiple quotes from both national carriers and regional insurers helps secure the lowest price.

  2. 2

    Meet Wisconsin’s minimum requirements

    Drivers in Wisconsin must carry at least 25/50/10 liability coverage, along with uninsured motorist protection at 25/50. These limits keep you legal, but they are low compared to the potential costs of a serious accident. Many drivers choose higher limits for better financial security.

  3. 3

    Take advantage of Wisconsin-specific discounts

    Wisconsin insurers provide savings for bundling, safe-driver programs, and good student performance. Many companies also offer telematics programs that track speed, mileage, and braking. Some carriers provide farm-vehicle or low-mileage discounts, which are particularly helpful in rural counties.

  4. 4

    Match coverage to local risks

    Drivers in Milwaukee face higher accident and theft rates, making comprehensive and collision coverage worthwhile. Rural drivers, meanwhile, have higher exposure to deer collisions and icy road conditions, where comprehensive coverage can help pay for damages not covered by liability insurance.

  5. 5

    Maintain a strong driver profile

    A clean driving record and solid credit score are two of the strongest factors in lowering premiums in Wisconsin. Avoiding violations and building credit over time helps secure better rates.

  6. 6

    Use WIAIP if denied coverage

    High-risk drivers who cannot find insurance in the voluntary market can obtain liability coverage through the Wisconsin Automobile Insurance Plan. These policies are more expensive and should be considered only if standard insurers will not provide coverage.

Risks of Getting the Cheapest Car Insurance in Wisconsin

Wisconsin requires drivers to carry liability insurance with minimum coverage of 25/50/10. This means you need $25,000 for injuries to one person, $50,000 total for injuries in one accident and $10,000 for property damage coverage. But minimum coverage leaves you exposed to major financial risks:

    accident2 icon

    Vehicle damage if you're at fault won't be covered

    Without collision coverage, you'll pay all repair costs if you cause an accident. In Wisconsin, average property damage claims hit $4,300 in 2023, according to the Insurance Information Institute. That money comes straight from your pocket with minimum coverage. Add collision coverage to protect against expensive repairs.

    hurricane icon

    Weather risks make damage to your car more likely and aren't covered

    Wisconsin gets hit with severe weather that damages cars regularly. The National Centers for Environmental Information reports weather-related property damage averaged $3,200 per incident in 2023. Basic coverage won't pay for weather damage. Add comprehensive coverage to protect against severe storms, flooding and hail that frequently hit Wisconsin.

    injury icon

    Bodily injury damage is more likely to be higher than the minimum limits

    Wisconsin's minimum bodily injury coverage of $25,000 per person often isn't enough for serious accidents. The Insurance Information Institute reports average bodily injury claims in Wisconsin reached $20,000 in 2023. With rising medical costs, consider increasing coverage to 50/100/50 for better financial protection against lawsuits.

    uninsured icon

    Not having uninsured motorist coverage opens you up to unexpected costs

    Wisconsin has a serious uninsured driver problem, with 13% of drivers lacking insurance according to the Insurance Information Institute. If an uninsured driver hits you, you'll face steep out-of-pocket costs without uninsured motorist coverage. Legal action against uninsured drivers rarely recovers damages. Add uninsured motorist coverage to protect yourself financially in these situations.

    handcuffs2 icon

    Vehicle theft damage is more likely and uncovered

    Car theft is a real problem in Wisconsin, according to the National Insurance Crime Bureau. Without comprehensive coverage, you get nothing if your car's stolen or damaged during a theft. The average stolen car claim tops $9,000, so adding comprehensive coverage is worth it in high-risk areas.

Minimum Coverage Requirements in Wisconsin

Wisconsin law requires drivers to carry liability insurance to legally operate a vehicle. The state follows an at-fault system, which means the driver who causes an accident is responsible for damages. Policies must include bodily injury and property damage liability, and insurers must also provide uninsured motorist coverage. These limits keep you compliant, but many drivers choose higher coverage for added protection.

Coverage Type
Minimum Required Limit

Bodily Injury Liability (Per Person)

$25,000 per person

Bodily Injury Liability (Per Accident)

$65,000 per accident

Property Damage Liability

$15,000 per accident

Personal Injury Protection (PIP)

$3,000 minimum per person

Cheap Car Insurance in Wisconsin: Bottom Line

GEICO offers the lowest car insurance rates in Wisconsin for most drivers and coverage types, according to our analysis. While the cheapest option is tempting, don't make price your only factor. Get as much coverage as you can afford to protect your finances when accidents happen.

Cheap Car Insurance in Wisconsin: FAQ

Below, we answer common questions about affordable car insurance in Wisconsin to help you find the best rates.

What are the cheapest car insurance companies in Wisconsin?

Who has the cheapest car insurance rates for young drivers in Wisconsin?

Who offers the cheapest car insurance rates for seniors in Wisconsin?

Who has the cheapest car insurance in Wisconsin for bad credit?

Who has the cheapest car insurance in Wisconsin with an accident?

Who has the cheapest car insurance in Wisconsin with a DUI?

Who has the cheapest car insurance in Wisconsin for those with a speeding ticket?

Should you buy the cheapest car insurance in Wisconsin?

How We Found the Most Affordable Car Insurance in Wisconsin

MoneyGeek collected auto insurance data from the Wisconsin Department of Insurance and Quadrant Information Services. We analyzed quotes from 12 major insurers and reviewed more than 200 million rate comparisons across every residential ZIP code in Wisconsin.

Wisconsin Driver Profile

Our analysis started with a standard driver profile to find the cheapest rates:

  • 40-year-old male
  • 2012 Toyota Camry LE
  • Clean driving record
  • 12,000 miles driven annually
  • Good credit
  • Valid license
  • Currently insured
  • No claims history

We adjusted this sample profile, as specified, to find the cheapest option for various driver backgrounds.

Standard Coverage Levels in Wisconsin

We compared car insurance companies in Wisconsin that offer minimum and full coverage policies. We set the limits of the minimum coverage car insurance policy to the minimum amount required by law in Wisconsin.

The minimum coverage liability limits in Wisconsin are:

  • $25,000 per person for bodily injury
  • $50,000 per accident for bodily injury
  • $10,000 per accident for property damage

For full coverage policy rates, we used the following liability limits:

  • $100,000 for bodily injury liability per person
  • $300,000 for bodily injury liability per accident
  • $100,000 for property damage liability
  • Comprehensive and collision coverage with a $1,000 deductible

About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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